AcousticSelling

Our Rocket SaaS methodology propels B2B SaaS companies to $50 million ARR by delivering clarity and predictability from the chaos of early GTM.  Our logical, step-by-step framework starts with vetting your GTM strategy and ends with rapid delivery of easy-to-use and easy-to-maintain customizations in UI/UX, Process & Workflow, and Data & Analytics.

We're a small and deep team with the business acumen, technical skills, and library of solved Salesforce use cases ready to be tailored and deployed into your organization.  We'll also connect your CRM to core tech stack platforms such as Marketing Automation, Sales Engagement, Data Enrichment, Conversation Intelligence, Document Management, and more.

Managing Director

McKinsey & Company

Assisting the Fuel by McKinsey team with sales and sales technology products, services, and client-facing engagements.  We help pre-IPO companies, investors, and corporate innovators accelerate to greater impact and higher valuations.

External Advisor

Emphatic Thinking

In partnership with Emphatic Thinking, we provide full-funnel solutions for sales and marketing organizations: market segmentation, positioning, demand generation, all the way through to signed contract we provide the strategic frameworks, tools, and tactical services to accelerate revenue.

Sales Engagement Consultant

Mixpo

Promoted to VP and tasked by new CEO to lead sales of newly-acquired product directly to national advertisers and agencies.  Faced with the need to deliver results quickly, I rebuilt the team and entire sales approach and discovered the transformative effect reviewing sales call recordings has on individual and team performance.

VP, Advertiser Sales

Promoted to lead the entire team empowering sellers of online media grow business with national advertisers through the use of interactive and personalized video advertisements.  Appointed to Leadership Team.

Key accomplishments:  materially changed revenue trajectory, implemented "the system" consisting of individual productivity, team cohesion, and increased customer satisfaction.

Group Director, National Resellers

Mixpo is a digital advertising technology company that enables agencies and media companies to easily create interactive video ads that run anywhere. Our video ads are multiscreen (desktop, tablet or phone), multichannel (across the web or inside news feeds of any social site) and multiformat (in-stream, in-banner or in-app). We were selected by FORBES as one of the Most Promising Companies in America in 2013 and 2014.

I lead Mixpo's Portals, Networks, & DSP Channel, bringing these publishers interactive & dynamic video ad experiences across ALL their inventory: In-stream, In-banner (including high impact ad units), tablets and smart phones.

Main accomplishments
-Grew channel from 2 to 15+ revenue-producing partners
-Increased revenue from nearly zero to hefty seven-figure annualized run rate
-Launched hundreds of new campaigns including 75 of the top 100 national advertisers
-Led Mixpo's efforts in winning 2 industry creative awards
-High client trust and satisfaction as evidenced by being "first call" when contacts moved to new companies

Senior Director, Sales and Business Development

Martini Media Network

I provided advice, guidance, and market intelligence to the CEO and advertising sales team.

Advisory Board

Optify - Marketing in Real-Time

Software and Consulting sales to Enterprise-level customers.

Director, Enterprise Solutions

Yahoo!

I led Yahoo's emerging Seattle office in achieving best-in-market sales, service, and client satisfaction until its closure in June 2010.

Designed, negotiated, implemented, and optimized advertising solutions for the largest Seattle-based national advertisers.  Expert in search, display, mobile, & ad networks.

Notable sales achievements:
-Exceeded revenue quota during entire tenure
-Increased search revenue 20+% y/y in spite of market share decline
-Largest-ever display investments by local game publisher
-First-ever Fantasy Football sponsorship by major beer advertiser
-First-ever Home Page upfront commitment from major Direct Response advertiser

Strategic Account Director

Microsoft Digital Advertising Solutions

Develop superior knowledge of client business objectives and provide best-in-industry service to consistently exceed revenue goals
• Drive revenue growth by expanding client use of brand advertising
• Prospect, develop, negotiate, and close new advertising opportunities for Microsoft
• Mentor and train new Account Executives and Account Managers
• Manage all aspects of client relationship

Account Executive

B2BWorks

Generated new business and grew relationships for business-to-business online advertising agency; supervised media planning, website development, creative, and campaign measurement teams
• Developed and implemented segmentation and sales strategy for West Coast region
• Strengthened Company’s competencies in Small Business and Technology categories resulting In major new account wins from Google, Gateway, HP, Cisco Systems and Microsoft
• Led Company sales evolution from media sales to agency service as Company changed business models
•Established name recognition within B2B advertising community: Nominated for Northern California Business Marketing Association Presidency 2004-05; regular guest speaker at Northern Nevada American Marketing Association;; guest columnist for Northern Nevada Business Weekly

Senior Director, Client Solutions

Xythos Software, Inc.

Launched, built, and grew sales team for a business-to-business startup enterprise software company
• Developed and implemented go-to-market strategy for direct and reseller channels
• Hired and managed outside telemarketing firm to generate over 15 qualified leads per week 
• Earned key account wins with Procter & Gamble and Chubb Insurance vs. Microsoft and Oracle
• Achieved profitability and revenue goals resulting in venture capital funding in tight market

National Sales Director

I put my 25 Salesforce certifications to work for <$100M companies optimizing Salesforce for long-term growth | Data Cleanup | Process Automation | Integrations | AI

Are you looking to equip your startup rocket ship with the tools and systems that successfully propelled dozens of B2B SaaS startups to over $50 million ARR?

❓ Do you trust the data in your core metrics such as ARR, NRR, CAC, LTV, and Win Rate?

❓ How much of your day is strategic vs reactive and randomized?

❓ Do you have an A system that can support an expanding sales team and weather turnover?

❓ Do you have clarity and predictability around the key drivers of pipeline growth?

As a sales leader you want to spend your time with customers, hiring & coaching reps, influencing product and growing the company.  You can't afford the time figuring out how to build a system that provides these answers.

And why should you?   B2B SaaS sales motions are remarkably similar across industries.  So why are most Salesforce implementations so expensive and time-consuming?

😡 Bloated agencies prices that have to account for under utilized consultants and exec overhead
😡 Hourly billing model removes efficiency incentive
😡 Large delivery teams to provide necessary skills and project management

After serving hundreds of B2B SaaS startups, we've found that over 60% of customer requirements are the same.  So we built a better way to deliver. 🚀🍕🌈🍕🌻🚀  

Our Rocket SaaS system encapsulates all the strategic guidance and technical implementation into a logical, step-by-step framework that turns your GTM strategy into system reality in a fraction of the time and cost of legacy providers.

So Imagine:

🚀Knowing the current and next quarters forecast accuracy with extremely high confidence
🚀Having an early warning system for deals at risk
🚀Onboarding customers faster with higher daily usage and increasing Net Revenue Retention
🚀Receiving stellar CSAT scores and easier-to-gather testimonials

We have these solutions ready-to-go for you.  We'll tailor to your specific needs, just as you can customize your car, but we're not recreating the wheel each time.

A favorite customer quote:
“As a leading Sales Technology provider, we  already knew a lot about Salesforce and Outreach. However, Acoustic has raised our game even higher.  What sets them apart is their ability to dig deeper  to get to the core business issues.  Unlike other consultants, they go just as deep into our business as much as our technology.” Matt Millen, CEO, Regie.ai.

Kevin Ascher

Santo Criscuolo

UnboundB2B

Spearheading global expansion and complete overhaul of sales operations, transforming a nascent international presence into a high-performing global team.

SVP Global Strategy & Client Solutions (Fractional)

Collective[i]

Transformed the sales organization to reflect post-pandemic buying trends and formulated a go-to-market strategy focused on AI-trained applications for optimized revenue. My leadership ensured strong engagements with key clients across diverse sectors, enhancing revenue and satisfaction while achieving operational targets.

SVP Sales & AI Strategy

New Engen, Inc.

Recruited to accelerate growth to position company for new funding round. Quickly promoted to drive marketing and client strategy in addition to sales, with emphasis on driving net new revenue and elevating the New Engen brand.

SVP, Growth

Recruited to improve financial health, operational efficiency, and growth potential to attract Private Equity interest. Accountable for strategic sales direction and hands-on tactical execution to revitalize net new revenue growth and customer retention.

VP, STRATEGY, SALES & BUSINESS DEVELOPMENT

Amplero

Brought on board to build global sales and business development teams supporting market launch with emphasis on process, roadmaps, and focused efforts to scale for revenue growth. Recruited away before product integration could be operationalized and streamlined.

VP, STRATEGY & DIGITAL TRANSFORMATION

Adobe Systems, Inc.

Led Sales for Primetime TV Media Management in the Americas, a startup business product for a new premium video yield optimization, management, and monetization platform. Developed go-to-market sales strategy to secure annual agreements. Served as subject matter expert for Media & Entertainment Marketing Cloud team to ensure better alignment with market demand/needs, and product marketing and sales.

ENTERPRISE SALES & BUSINESS DEVELOPMENT LEAD | TV MEDIA MANAGEMENT

United Online, Inc

SVP, Media Group, Sales & Business Development (2010-2015)
VP, Performance Group & Adcurate Sales, West Region (2007-2010)
Director, Wholesales, (Jan 2007-June, 2007)
Recruited to lead wholesale distribution channel and team. Received fast track promotion to direct development of new go-to-market strategy including inventory management, pricing and technology updates. Promoted again to lead all aspects of sales and operations for display, mobile and search advertising channels and partnerships.

SVP, MEDIA GROUP, SALES & BUSINESS DEVELOPMENT

Microsoft Corporation

Led MSN regional field sales team of Account Executives and Account Managers. Grew revenues by nearly 4x in four years. Led negotiations of eight figure agreements, managed customer relationships with Top 100 brands and leading ad agencies. Selected by peers to lead West Coast Field Sales MSN.com Home Page pricing driving 3x pricing increase in less than a year. Recognized as United States wireless subject matter expert and developed solutions sold throughout the country by the rest of the MSN team.

DISTRICT MANAGER | MOBILE VERTICAL TEAM LEAD

Onvia

Played key role in developing data driven advertising line of business for first-ever North American small business portal/series A start-up through initial public offering. Led development of channel partnership evaluation, selection and deployment; GTM sales strategy, sales org structure, compensation plan, recruiting, training and day to day management of Account Executives, Account Managers and Sales Planners.

As the Global SVP of Strategy & Client Solutions at Unbound B2B, I serve a team of account directors who partner closely with clients to develop comprehensive go-to-market strategies. Our proprietary demand generation solutions are designed to invigorate sales pipelines, accelerate deal velocity, fuel growth, bridge the marketing-sales divide, and enable data-driven alignment between marketing and finance for better ROI visibility.

SVP Client Development

Collective[i] has amassed one of the world’s largest networks capturing data around B2B sales activities. Using artificial intelligence and predictive analytics, Collective[i] merges client CRM and other relevant sources of data into our network to generate intelligence used by the world’s leading sales organization to generate revenue, streamline/automate non-revenue producing activities, and enable enterprises to be customer centric and data driven. Our patent-pending technology and applications designed for sales managers, operators and professionals are essential to the modern sales force.

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Kevin Ascher

Santo Criscuolo

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