AcousticSelling

Our Rocket SaaS methodology propels B2B SaaS companies to $50 million ARR by delivering clarity and predictability from the chaos of early GTM.  Our logical, step-by-step framework starts with vetting your GTM strategy and ends with rapid delivery of easy-to-use and easy-to-maintain customizations in UI/UX, Process & Workflow, and Data & Analytics.

We're a small and deep team with the business acumen, technical skills, and library of solved Salesforce use cases ready to be tailored and deployed into your organization.  We'll also connect your CRM to core tech stack platforms such as Marketing Automation, Sales Engagement, Data Enrichment, Conversation Intelligence, Document Management, and more.

Managing Director

McKinsey & Company

Assisting the Fuel by McKinsey team with sales and sales technology products, services, and client-facing engagements.  We help pre-IPO companies, investors, and corporate innovators accelerate to greater impact and higher valuations.

External Advisor

Emphatic Thinking

In partnership with Emphatic Thinking, we provide full-funnel solutions for sales and marketing organizations: market segmentation, positioning, demand generation, all the way through to signed contract we provide the strategic frameworks, tools, and tactical services to accelerate revenue.

Sales Engagement Consultant

Mixpo

Promoted to VP and tasked by new CEO to lead sales of newly-acquired product directly to national advertisers and agencies.  Faced with the need to deliver results quickly, I rebuilt the team and entire sales approach and discovered the transformative effect reviewing sales call recordings has on individual and team performance.

VP, Advertiser Sales

Promoted to lead the entire team empowering sellers of online media grow business with national advertisers through the use of interactive and personalized video advertisements.  Appointed to Leadership Team.

Key accomplishments:  materially changed revenue trajectory, implemented "the system" consisting of individual productivity, team cohesion, and increased customer satisfaction.

Group Director, National Resellers

Mixpo is a digital advertising technology company that enables agencies and media companies to easily create interactive video ads that run anywhere. Our video ads are multiscreen (desktop, tablet or phone), multichannel (across the web or inside news feeds of any social site) and multiformat (in-stream, in-banner or in-app). We were selected by FORBES as one of the Most Promising Companies in America in 2013 and 2014.

I lead Mixpo's Portals, Networks, & DSP Channel, bringing these publishers interactive & dynamic video ad experiences across ALL their inventory: In-stream, In-banner (including high impact ad units), tablets and smart phones.

Main accomplishments
-Grew channel from 2 to 15+ revenue-producing partners
-Increased revenue from nearly zero to hefty seven-figure annualized run rate
-Launched hundreds of new campaigns including 75 of the top 100 national advertisers
-Led Mixpo's efforts in winning 2 industry creative awards
-High client trust and satisfaction as evidenced by being "first call" when contacts moved to new companies

Senior Director, Sales and Business Development

Martini Media Network

I provided advice, guidance, and market intelligence to the CEO and advertising sales team.

Advisory Board

Optify - Marketing in Real-Time

Software and Consulting sales to Enterprise-level customers.

Director, Enterprise Solutions

Yahoo!

I led Yahoo's emerging Seattle office in achieving best-in-market sales, service, and client satisfaction until its closure in June 2010.

Designed, negotiated, implemented, and optimized advertising solutions for the largest Seattle-based national advertisers.  Expert in search, display, mobile, & ad networks.

Notable sales achievements:
-Exceeded revenue quota during entire tenure
-Increased search revenue 20+% y/y in spite of market share decline
-Largest-ever display investments by local game publisher
-First-ever Fantasy Football sponsorship by major beer advertiser
-First-ever Home Page upfront commitment from major Direct Response advertiser

Strategic Account Director

Microsoft Digital Advertising Solutions

Develop superior knowledge of client business objectives and provide best-in-industry service to consistently exceed revenue goals
• Drive revenue growth by expanding client use of brand advertising
• Prospect, develop, negotiate, and close new advertising opportunities for Microsoft
• Mentor and train new Account Executives and Account Managers
• Manage all aspects of client relationship

Account Executive

B2BWorks

Generated new business and grew relationships for business-to-business online advertising agency; supervised media planning, website development, creative, and campaign measurement teams
• Developed and implemented segmentation and sales strategy for West Coast region
• Strengthened Company’s competencies in Small Business and Technology categories resulting In major new account wins from Google, Gateway, HP, Cisco Systems and Microsoft
• Led Company sales evolution from media sales to agency service as Company changed business models
•Established name recognition within B2B advertising community: Nominated for Northern California Business Marketing Association Presidency 2004-05; regular guest speaker at Northern Nevada American Marketing Association;; guest columnist for Northern Nevada Business Weekly

Senior Director, Client Solutions

Xythos Software, Inc.

Launched, built, and grew sales team for a business-to-business startup enterprise software company
• Developed and implemented go-to-market strategy for direct and reseller channels
• Hired and managed outside telemarketing firm to generate over 15 qualified leads per week 
• Earned key account wins with Procter & Gamble and Chubb Insurance vs. Microsoft and Oracle
• Achieved profitability and revenue goals resulting in venture capital funding in tight market

National Sales Director

I put my 25 Salesforce certifications to work for <$100M companies optimizing Salesforce for long-term growth | Data Cleanup | Process Automation | Integrations | AI

Are you looking to equip your startup rocket ship with the tools and systems that successfully propelled dozens of B2B SaaS startups to over $50 million ARR?

❓ Do you trust the data in your core metrics such as ARR, NRR, CAC, LTV, and Win Rate?

❓ How much of your day is strategic vs reactive and randomized?

❓ Do you have an A system that can support an expanding sales team and weather turnover?

❓ Do you have clarity and predictability around the key drivers of pipeline growth?

As a sales leader you want to spend your time with customers, hiring & coaching reps, influencing product and growing the company.  You can't afford the time figuring out how to build a system that provides these answers.

And why should you?   B2B SaaS sales motions are remarkably similar across industries.  So why are most Salesforce implementations so expensive and time-consuming?

😡 Bloated agencies prices that have to account for under utilized consultants and exec overhead
😡 Hourly billing model removes efficiency incentive
😡 Large delivery teams to provide necessary skills and project management

After serving hundreds of B2B SaaS startups, we've found that over 60% of customer requirements are the same.  So we built a better way to deliver. 🚀🍕🌈🍕🌻🚀  

Our Rocket SaaS system encapsulates all the strategic guidance and technical implementation into a logical, step-by-step framework that turns your GTM strategy into system reality in a fraction of the time and cost of legacy providers.

So Imagine:

🚀Knowing the current and next quarters forecast accuracy with extremely high confidence
🚀Having an early warning system for deals at risk
🚀Onboarding customers faster with higher daily usage and increasing Net Revenue Retention
🚀Receiving stellar CSAT scores and easier-to-gather testimonials

We have these solutions ready-to-go for you.  We'll tailor to your specific needs, just as you can customize your car, but we're not recreating the wheel each time.

A favorite customer quote:
“As a leading Sales Technology provider, we  already knew a lot about Salesforce and Outreach. However, Acoustic has raised our game even higher.  What sets them apart is their ability to dig deeper  to get to the core business issues.  Unlike other consultants, they go just as deep into our business as much as our technology.” Matt Millen, CEO, Regie.ai.

Kevin Ascher

Nintex

Lead the analytics and global paid media team, accountable for delivering the planning processes, forecasts, insights and qualified buyers to ensure marketing and sales attain revenue targets. 

•	Established an annual, comprehensive full funnel forecasting process across marketing/sales/partner teams resulting in a scorecard delivered daily to the SLT to track progress and drive optimization.
•	Delivering 20% QTR-over-QTR outbound meeting growth by building and end-to-end always on marketings program coupled with enabling sales to effectively outbound into the target accounts.
•	Co-led implementation of first ever brand and product led global campaigns aligned to key audiences increasing brand score 12% in under 6 months.  
•	Lead, coach, and ensure team members' success by removing roadblocks and building an environment where they can thrive.
•	Working with sales to provide new outbound and inbound prospecting motions creating an outsourced BDR/SDR strategy.
•	Drove 20% growth in bookings through global paid media programs by shifting focus from lead generation to full funnel marketing while reducing spend by 15%.

Director, Digital & Demand and Strategy, Planning and Operations 

Led the marketing operations and analytics team, accountable for delivering the platform, processes and insights to enable marketing and sales to achieve their targets.

•	Built, led, and developed a high performing team of operators that continually delivered new capabilities every month through tools such as Marketo, Salesforce, Demandbase, and Outreach.io.
•	Delivered 40% more email campaigns with same resources by implementing comprehensive marketing process supported with deep automation leveraging in-house technology. 
•	Developed a comprehensive reporting suite, enabling marketing and sales to optimize revenue outcomes with deep insights from Lead acquisition to Closed Won. 
•	Revamped the technology stack and related processes to eliminate purposeless tech and maximize underutilized capabilities to maximize investment.

Head Of Marketing Operations & Analytics

STMicroelectronics

Defined, built and executed a global lead management strategy delivering a new, always-on stream of business opportunities to the right sales channels resulting in over $10M in new pipeline within the first year. 
 
•	Launched the first ever automated lead management program within the company, delivering thousands of qualified leads to sales representing millions in new opportunity.
•	Established always-on demand generation engine concept across executive management and impacted stakeholders.
•	Managed the roadmap across campaigns, operations, and data/platform to successfully grow the demand generation efforts.
•	Partnered with sales to define the lead management process, lead scoring, funnel definitions and routing logic.

Senior Manager, Marketing Programs - Lead Management

Microsoft

Accountable for defining, launching and optimizing the several marketing programs to drive leads to sales or direct sales of Office 365.

•	Defined personas, segments and conversation maps that powered the campaigns and nurture communications
•	Defined the conversation maps for each program in partnership with technical product marketing which served as foundation for promotion and content development plans
•	Produced in partnership with the content marketing team the necessary content assets across a variety of formats
•	Partnered with media team to execute paid media plan combined with promotion plan on owned properties
•	Delivered over 5,000 marketing qualified leads to sales and supported over 2,000 conversion via direct sales

Senior Integrated Marketing Manager

Accountable for delivering a world class B2B e-commerce product marketing website at global scale for Office 365 to maximize this new direct sales engine.


* Managed the development of the US site and played instrumental role in the global launch of the beta and final production site in an additional 40+ markets 
* Managed $2 million budget to oversee website design, development, production, and analytics 
* Managed team of onsite and offsite vendors to efficiently design, develop, produce site 
* Oversaw three different web properties, Officelive.com, Microsoft.com/online and office365.com 
* Drove the overhaul of the Microsoft.com/online site which increased organic visits by 56%, end actions 23% 
* Established analytics program for Office365.com to develop ongoing insights to improve conversion rates 
* Accountable for SEO efforts to ensure maximum qualified organic visits are achieved across all web properties

Lead Online Marketing Manager

Accountable for delivering actionable insights across the Microsoft Office client and services business, sourcing customer data from a diverse set of ad hoc and perpetual customer listening systems.

• Laid foundation for a new perpetual customer listening system, combining numerous inputs ranging from surveys, behavioral data and support data to develop a platform for deep customer insights
• Established a new scorecard for the Customer Experience Marketing team to track KPIs and understand drivers
• Delivered new set of insights from an annual global customer satisfaction research stdy, enabling marketers to develop actionable plans against the insights
• Delivered verbatim analysis for the Office 2010 beta which developed new insights and implications
• Led v-team (engineering and marketing) to develop the three year monetization plan for Office.com

Senior Product Manager - Microsoft Office

Responsible for optimizing the Office Live marketing presence to ensure new account goals were achieved. 

* Drove website optimization (A/B and Multivariate) initiative which led to over ten page tests delivering and average of 70+% click through rate improvement 
* Led Search Engine Optimization (SEO) v-team that delivered a 142% increase in registrations 
* Established website KPIs to monitor site usage providing insights to improve conversion 
* Partnered with engineering to ensure the right metrics instrumentation was implemented to provide the necessary customer analytics to drive site optimization decisions 
* Delivered ongoing live site metric communications to broad audience (200+ recipients from VP to Program Management) and ad hoc deep dives delivering insights to drive marketing decisions 
* Responsible for any live site issues and working with the relevant development teams to troubleshoot and resolve in a timely manner 
* Partnered with engineering, localization, content production to manage global content releases

Senior Online Marketing Manager

TRANSFORMING HOW MARKETERS ENAGAGE WITH CUSTOMERS
  
Over the last 15 years, I have been fortunate to work on, drive and deliver marketing programs built from the ground up that have been mainstreamed into the core of how these businesses now generate demand, and demonstrate a clear return on marketing investment.   I understand what it takes to create and deliver, at scale, value to the business in a timely manner. 

IMPLEMENTED FULL FUNNEL APPROACH TO DRIVE 20% GROWTH IN BOOKINGS 
 
Rebuilt the global paid media programs to shift from lead generation to pipleine and bookings generation leading to 20% YoY bookings growth from paid media with 15% less program spend.

REVAMPED THE MARKETING OPERATIONS FUNCTION DELIVERING A PIPELINE ENGINE 
 
Partnering closely with marketing and sales, revamped the marketing operations function to enable marketing to reach and engage the right audience while providing sales more qualified leads resulting in consistent revenue goal attainment.
 
UNCORKED THE FUNNEL DELIVERING MILLIONS IN NEW OPPORTUNITY 
 
Defined and delivered a globally scaled lead management program within nine months of arriving at STMicroelectronics which delivered thousands of new qualified leads resulting in $10M+ in new pipeline.
 
ESTABLISHED THE FIRST ALWAYS ON MARKETING PROGRAMS FOR OFFICE 365
 
Successfully pitched the initial concept and funding for marketing automation/lead management in the Office division which led next to the execution where I defined the form strategy, persona definition, content strategy, messaging, funnel definitions, measurement and team alignment for the initial set of always-on marketing programs.
 
CUSTOMER FIRST | FIRST RATE RESULTS 
 
Here are a few examples of how focus on the customer/buyer has delivered outstanding results:
 
•	Redirected the Hotmail engineering team to focus on improving  metrics that customers cared about versus operational measures resulting in a 57% improvement in customer satisfaction 
•	Anchored in customer research/input and insights, reshaped the office365.com B2B web site to align closer with the customer buyer journey.  The new site was supporting over $500M in online revenue when completed. 
•	When defining always on marketing programs, they are grounded in deep buyer research combined with built in experimentation to ensure outcomes can be optimized quickly.

SKILLS SUMMARY :  Team Leader | Full Funnel Marketing |  Marketing Automation | Analytics |  | Customer Insights | Collaboration | A/B Testing | Operations | Project & Process Management

taplio

The Battle

Kevin Ascher

Steve Bassler

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?