AcousticSelling

Our Rocket SaaS methodology propels B2B SaaS companies to $50 million ARR by delivering clarity and predictability from the chaos of early GTM.  Our logical, step-by-step framework starts with vetting your GTM strategy and ends with rapid delivery of easy-to-use and easy-to-maintain customizations in UI/UX, Process & Workflow, and Data & Analytics.

We're a small and deep team with the business acumen, technical skills, and library of solved Salesforce use cases ready to be tailored and deployed into your organization.  We'll also connect your CRM to core tech stack platforms such as Marketing Automation, Sales Engagement, Data Enrichment, Conversation Intelligence, Document Management, and more.

Managing Director

McKinsey & Company

Assisting the Fuel by McKinsey team with sales and sales technology products, services, and client-facing engagements.  We help pre-IPO companies, investors, and corporate innovators accelerate to greater impact and higher valuations.

External Advisor

Emphatic Thinking

In partnership with Emphatic Thinking, we provide full-funnel solutions for sales and marketing organizations: market segmentation, positioning, demand generation, all the way through to signed contract we provide the strategic frameworks, tools, and tactical services to accelerate revenue.

Sales Engagement Consultant

Mixpo

Promoted to VP and tasked by new CEO to lead sales of newly-acquired product directly to national advertisers and agencies.  Faced with the need to deliver results quickly, I rebuilt the team and entire sales approach and discovered the transformative effect reviewing sales call recordings has on individual and team performance.

VP, Advertiser Sales

Promoted to lead the entire team empowering sellers of online media grow business with national advertisers through the use of interactive and personalized video advertisements.  Appointed to Leadership Team.

Key accomplishments:  materially changed revenue trajectory, implemented "the system" consisting of individual productivity, team cohesion, and increased customer satisfaction.

Group Director, National Resellers

Mixpo is a digital advertising technology company that enables agencies and media companies to easily create interactive video ads that run anywhere. Our video ads are multiscreen (desktop, tablet or phone), multichannel (across the web or inside news feeds of any social site) and multiformat (in-stream, in-banner or in-app). We were selected by FORBES as one of the Most Promising Companies in America in 2013 and 2014.

I lead Mixpo's Portals, Networks, & DSP Channel, bringing these publishers interactive & dynamic video ad experiences across ALL their inventory: In-stream, In-banner (including high impact ad units), tablets and smart phones.

Main accomplishments
-Grew channel from 2 to 15+ revenue-producing partners
-Increased revenue from nearly zero to hefty seven-figure annualized run rate
-Launched hundreds of new campaigns including 75 of the top 100 national advertisers
-Led Mixpo's efforts in winning 2 industry creative awards
-High client trust and satisfaction as evidenced by being "first call" when contacts moved to new companies

Senior Director, Sales and Business Development

Martini Media Network

I provided advice, guidance, and market intelligence to the CEO and advertising sales team.

Advisory Board

Optify - Marketing in Real-Time

Software and Consulting sales to Enterprise-level customers.

Director, Enterprise Solutions

Yahoo!

I led Yahoo's emerging Seattle office in achieving best-in-market sales, service, and client satisfaction until its closure in June 2010.

Designed, negotiated, implemented, and optimized advertising solutions for the largest Seattle-based national advertisers.  Expert in search, display, mobile, & ad networks.

Notable sales achievements:
-Exceeded revenue quota during entire tenure
-Increased search revenue 20+% y/y in spite of market share decline
-Largest-ever display investments by local game publisher
-First-ever Fantasy Football sponsorship by major beer advertiser
-First-ever Home Page upfront commitment from major Direct Response advertiser

Strategic Account Director

Microsoft Digital Advertising Solutions

Develop superior knowledge of client business objectives and provide best-in-industry service to consistently exceed revenue goals
• Drive revenue growth by expanding client use of brand advertising
• Prospect, develop, negotiate, and close new advertising opportunities for Microsoft
• Mentor and train new Account Executives and Account Managers
• Manage all aspects of client relationship

Account Executive

B2BWorks

Generated new business and grew relationships for business-to-business online advertising agency; supervised media planning, website development, creative, and campaign measurement teams
• Developed and implemented segmentation and sales strategy for West Coast region
• Strengthened Company’s competencies in Small Business and Technology categories resulting In major new account wins from Google, Gateway, HP, Cisco Systems and Microsoft
• Led Company sales evolution from media sales to agency service as Company changed business models
•Established name recognition within B2B advertising community: Nominated for Northern California Business Marketing Association Presidency 2004-05; regular guest speaker at Northern Nevada American Marketing Association;; guest columnist for Northern Nevada Business Weekly

Senior Director, Client Solutions

Xythos Software, Inc.

Launched, built, and grew sales team for a business-to-business startup enterprise software company
• Developed and implemented go-to-market strategy for direct and reseller channels
• Hired and managed outside telemarketing firm to generate over 15 qualified leads per week 
• Earned key account wins with Procter & Gamble and Chubb Insurance vs. Microsoft and Oracle
• Achieved profitability and revenue goals resulting in venture capital funding in tight market

National Sales Director

I put my 25 Salesforce certifications to work for <$100M companies optimizing Salesforce for long-term growth | Data Cleanup | Process Automation | Integrations | AI

Are you looking to equip your startup rocket ship with the tools and systems that successfully propelled dozens of B2B SaaS startups to over $50 million ARR?

❓ Do you trust the data in your core metrics such as ARR, NRR, CAC, LTV, and Win Rate?

❓ How much of your day is strategic vs reactive and randomized?

❓ Do you have an A system that can support an expanding sales team and weather turnover?

❓ Do you have clarity and predictability around the key drivers of pipeline growth?

As a sales leader you want to spend your time with customers, hiring & coaching reps, influencing product and growing the company.  You can't afford the time figuring out how to build a system that provides these answers.

And why should you?   B2B SaaS sales motions are remarkably similar across industries.  So why are most Salesforce implementations so expensive and time-consuming?

😡 Bloated agencies prices that have to account for under utilized consultants and exec overhead
😡 Hourly billing model removes efficiency incentive
😡 Large delivery teams to provide necessary skills and project management

After serving hundreds of B2B SaaS startups, we've found that over 60% of customer requirements are the same.  So we built a better way to deliver. 🚀🍕🌈🍕🌻🚀  

Our Rocket SaaS system encapsulates all the strategic guidance and technical implementation into a logical, step-by-step framework that turns your GTM strategy into system reality in a fraction of the time and cost of legacy providers.

So Imagine:

🚀Knowing the current and next quarters forecast accuracy with extremely high confidence
🚀Having an early warning system for deals at risk
🚀Onboarding customers faster with higher daily usage and increasing Net Revenue Retention
🚀Receiving stellar CSAT scores and easier-to-gather testimonials

We have these solutions ready-to-go for you.  We'll tailor to your specific needs, just as you can customize your car, but we're not recreating the wheel each time.

A favorite customer quote:
“As a leading Sales Technology provider, we  already knew a lot about Salesforce and Outreach. However, Acoustic has raised our game even higher.  What sets them apart is their ability to dig deeper  to get to the core business issues.  Unlike other consultants, they go just as deep into our business as much as our technology.” Matt Millen, CEO, Regie.ai.

Kevin Ascher

OmniPath

Founder of boutique professional services firm, with a focus on digital transformation and the Salesforce ecosystem. Responsible for setting strategic direction, team building, developing client relationships, and ensuring delivery excellence.

Executive VP, Professional Services

West Monroe

Recruited to join the leadership team for the Customer Success (Salesforce) practice at a Summit tier Salesforce consulting partner. Responsible for strategic consultation, technical solutioning, account growth, service offering development, team management, and career advisory.

- Directly contributed total services sales footprint of $5M, based on direct responsibility for $3M in opportunity, and $2M+ of team-based opportunity
- Captured new logo and sold $1M of services over $2M annual run rate
- Led and enabled consulting delivery teams successfully, resulting in 4.9/5 CSAT rating
- Created technical Salesforce certification roadmap and served as career advisor for three direct reports

Senior Manager

Unify Consulting

Selected by senior executives to launch the Salesforce practice for mid-sized business and technology consulting firm. Responsible for practice sales pipeline, service offering go-to-market, solution development, practice strategy, program advisory & delivery, talent vetting, and career development.

- Achieved $3M run rate through sales pipeline development and talent growth
- Mentored and championed employee education program, doubling the number of Salesforce certified professionals within the organization
- Authored go-to-market collateral, spanning multiple solutions across numerous clouds in Salesforce ecosystem

Practice Director, Salesforce

- Standardized recruiting processes and approach, resulting in 3x team growth in the first 18 months
- Implemented pre-sales and engagement estimation tools and models

Practice Manager, Salesforce

RelationEdge

Recruited as a Salesforce practice solution team leader. Responsible for start-to-finish digital transformation program ownership, including solution design, technology evaluation, requirements prioritization & estimation, delivery team management, stakeholder communications, client escalations, and risk management.

- Worked as client-facing technical leader for delivery team migrating customer from an outdated ZenDesk ticket management system to a modern Salesforce service cloud and customer community, enhanced by custom lightning experience components to retrieve and update secure data from an enterprise patient database

- Performed duties as team leader for digital transformation initiative in athletic event management sector; personally designed and built application leveraging Salesforce process builder and flow to accelerate sales and inventory management, re-inventing manual, spreadsheet-based process into real-time digital experience

Senior Solution Architect

Slalom Consulting

Appointed as a senior consultant for a quickly growing Salesforce practice. Responsible for program management, solution architecture, process redesign, technical delivery, and solution implementation. Additional contributions to sales team motions, estimate development, proposal creation, SOW authoring and refinement.

- Lead Salesforce delivery resource and coach on highly visible Service Cloud implementation for HR team supporting needs of over 500K globally distributed employees
- Performed duties as account manager and business architect for multi-billion, multi-national Salesforce customer, successfully building relationships with program sponsor and product owner to develop initial two-month, single-use case engagement into multi-project program extending full calendar year

Consultant

StratusG Consulting

Orchestrated enterprise-level system implementation efforts with a focus on Project Management, IT Strategy, and Quality Systems. Responsible for business requirements articulation, vendor assessment, build vs. buy analysis, test strategy & execution, and advisory on regulatory compliance.

- Articulated IT strategy in a phased approach to migrate client from a limited, in-house developed
application to a commercially supported and modern trouble ticketing system
- Led and guided a team of 5 professional services consultants to deliver system deployment
ahead of schedule and client business requirements

Sr. Consultant

PROsys LLC

Selected by partner-founders of a boutique consulting firm with client bases in Europe and the Americas to own and progress strategic customer facing initiatives in the biotechnology, pharmaceutical and medical device industries.  Responsibilities included project definition, program delivery, and relationship management

- Developed datacenter migration plan for 100+ applications and databases to collocation facility
projected to save client &gt;$100,000 in annual costs while maintaining a validated environment
- Developed transition plan to a hosted solution for Drug Adverse Event System (ARIS Global
agOnDemand); negotiated application pricing projected to save client $250,000+ in 5 years

Nastech Pharmaceutical

Handpicked by senior management to execute as the corporate IT leader in the planning and directing of computerized system implementations. Served as a liaison among project stakeholders in order to assess business needs, review organizational structures, gather system requirements and translate the needs of the organization into a viable IT system per the SDLC process. Authored, managed, and revised IT compliance documentation and quality processes.

- Led and directed efforts towards the definition, acquisition, and installation of an Electronic Document Management System (OpenText Livelink); monitored and controlled project budget of > $500,000 to support IT deliverables within schedule and scope
- Led the successful implementation efforts of a Laboratory Information Management System (H&A SLIM) which saved ~1500 staff hours and >$100,000 in the first year alone
- Directed efforts to qualify the network and related technology infrastructure; leveraged CoBIT 4.0 principles to author qualification protocols

Information Technology Business Analyst

Boston Scientific

Selected by senior management in the Corporate Research and Advanced Technology Development at BSX to take on a technical leadership role in the Analytical Chemistry group.  Spearheaded clinical testing of FDA approved Taxus ® Express2™ paclitaxel drug eluting coronary stent system, achieving top-rank output in test volume.  Partnered with group leadership - led by the VP of Corporate QA - to implement GMP quality systems such as good documentation practices, corrective and preventative actions (CAPA), equipment qualification/calibration, and laboratory controls.

Research Scientist

Bausch + Lomb

Recruited as a technical leader for ISO 9001 and FDA regulated firm’s quality control team.  Responsibilites included HPLC maintenance and method testing, method development, physical testing, and GLP/GMP documentation.

- Assumed a leadership role in a variety of test method validations to achieve corporate objectives.
- Developed instrument (HPLC) and physical test methods to characterize and quantify new chemicals and reagents.

QC Technician

- Distinguished digital transformation leader specialized in shaping and leading large, outcomes-based engagements

- Deep domain expertise in the Salesforce ecosystem, currently holding 20 certifications

- Highly effective in driving alignment across programs to achieve consistently strong levels of customer satisfaction (CSAT)

- Extensive experience with Fortune 100 (enterprise-level) organizations and operating models

Areas of Focus:

● Digital Transformation Leadership 
● Program Delivery & Success Management 
● Business Case Development
● Technology Strategy 
● Pre-sales Orchestration 
● Salesforce Platform Expertise

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The Battle

Kevin Ascher

Shalom Rubdi

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