“The Customer Whisperer” 🧠 I reveal the hidden reasons why people buy | 58,000 smart marketers read my newsletter on buyer psychology

You wanna understand why customers *really* buy, right? I can help.

Here's the skinny: I built an audience of 280,000 smart people and grew my businesses from $0 to 7-figures. And I did it without a big team or a financial safety net (and as a new mom). 

How? 

By learning buyer psychology.

When you figure out what makes people tick, click, and buy... it’s easier to:

→ Sell more stuff
→ Attract better customers
→ Make more money, more predictably
→ Look like a genius to your clients or team

I don't peddle "hacks" or "quick tricks". And I won't promise you can 10X your growth in 30 days while working 10 hours a week from the beach. (We both know that's B.S.)

But if you're ready to stop guessing and start growing...

Here's how I can help:

________

1. Join 63,000 smart people who get my weekly newsletter

Why We Buy 🧠 is the free buyer psychology newsletter. Forbes says it's one of the "top marketing newsletters"

Subscribe today for $0 (and get a surprise gift)

https://learnwhywebuy.com/wwbnews/

________

2. Uncover the "ouchy" problems buyers will pay to solve—in just 4 minutes

My AI-powered Ouchy Pain Finder bot helps you uncover the deeper, “ouchier” pains your buyers are struggling with so you can craft copy that converts.

Get the bot free:

https://learnwhywebuy.com/ouchy

________

3. Craft copy that converts using 26.5 science-backed techniques 

Wallet-Opening Words is the conversion copywriting playbook for busy people. Ditch bloated courses and learn how to make tiny copy tweaks that drive BIG sales.

Write smarter copy that converts:

https://learnwhywebuy.com/wow

________

4. Get your business in front of 280,000 smart marketing geeks

I work with a select few brands for win-win-win partnerships across my newsletter (63,000 readers), LinkedIn (87,000 followers), and X (137,000 followers).

Want more info? 

Apply here: https://learnwhywebuy.com/advertise


________

Are you still here?

Let's connect ❤️

Katelyn Bourgoin

I found the most petty use for ChatGPT ever.
(Yes, I said "petty")

If you ever find yourself scrolling LinkedIn and rolling your eyes, you're gonna wanna steal this.

When I see a post I'd loooooooove to argue with—the rage bait, AI overhype, the oversimplified BS, the "just niche down" advice—I don't comment anymore.

I screenshot it. Drop it in ChatGPT. And ask:

"Tell me why this is wrong. And then tell me when it might be right."

I often get the satisfaction of eviscerating the post without the drama of internet beef. Other times, I realize I'm the one being a dumbass and I reframe my perspective.

Either way, it's a win.

Yes, it's stupid. But it works.

Try it next time someone posts rage bait that makes your eye twitch.

Katelyn Bourgoin 🧠

The Buyer Psychologist | Sell more using science (not guru B.S.) | 63,000+ marketing geeks read my free newsletter

My friend Sarah Hart ✤ casually dropped “Be the Glitch” in a LinkedIn post. She had no idea what she’d just said...

I DM’d her immediately: “THAT’S IT. That’s your ownable idea. Repeat that, again and again.”

An ownable idea isn’t just a catchy phrase. It’s your entire strategic positioning compressed into something so sticky that people repeat it, remember it, and refer you because of it.

Most people confuse a tagline with an ownable idea. They’re not the same.

Want to know if YOUR idea is actually ownable?

Run it through this 6-point checklist:

—
REVELATORY
Does it spark an “aha!” moment that reframes how people see the world?

DIRECTIVE
Does it direct people to DO something, BELIEVE something, or BECOME something?

STICKY
Is it simple, repeatable, and easy to spread?

ASPIRATIONAL
Does it offer a future identity people want to step into?

CREDIBLE
Can you defend it with proof, results, or lived expertise?

BUYABLE
Does it tie directly to your business and create revenue opportunities?

—
“Be the Glitch” checks every box.

✅ It speaks to her rebel POV and challenges the idea that brands should follow design trends (revelatory).

✅ It’s a clear directive—you know exactly what to do.

✅ It’s three memorable words (sticky).

✅ It makes you feel like a rebel. (Think: Apple’s aspirational “Think Different”—the ownable idea behind a $4T brand.)

✅ Sarah can defend her argument with behavioral science (credible).

✅ And it makes Sarah’s brilliance buyable—it elevates her services from decorative to strategic, something every designer wants but few ever accomplish.

That’s what a strong ownable idea looks like.

But here’s what made it work:

Sarah had designed her personal brand strategy through the Unignorable Challenge first. She'd done the deep positioning work. She’d clarified who she served, what problems she solved, and what made her different.

Her content was connecting and clients started chasing her.

“Be the Glitch” crystallized her strategic positioning into three words—giving everything she’d built a memorable anchor point.

—
That's the difference between a slogan and an ownable idea.

You can't just manufacture one in a brainstorming session. It emerges from doing the in-depth strategic work first—then testing different phrasing to see what sticks.

So if you're stuck? Stop brainstorming phrases. Start with positioning.

The words will come.

—
Who else do you know that has a banger ownable idea? I may feature them next…


P.S. Want help finding your first ownable idea? It all starts with building the right strategic foundation. We're currently accepting applicants for the beta of Unignorable 2.0. Hop on the waitlist to get first dibs: beunignorable.com

Most content advice is built for influencers. If you’re a consultant, copying their playbook will keep you broke. Try this:

—
I’ve helped 1,000+ entrepreneurs build personal brands. Many became dominant voices in their space (and their sales exploded in the process).

But here’s what I’ve also seen: the most qualified experts often remain painfully invisible.

You’re excellent at what you do, but your content doesn’t drive pipeline.

(And, no. You don’t need to “hack the algorithm” or spend hours per day commenting.)

What you need is content that makes your expertise unignorable—so clients come to you, cash in hand.

That’s what I call ‘authority content’.

And there’s a simple equation for creating it:

—
Authority =
(Problem + POV + Promise + Proof)
× Repetition

Each element is backed by behavioral science and maps directly to your buyer’s journey.

Here’s how it all works together:

—
Problem — Name their struggle

Example: “You don’t have a lead gen problem. You have a positioning problem.”

↳ The science: Problems activate survival mechanisms (fear/urgency) and when you articulate their problem better than they can, they lean in
↳ Buyer stage: Attracts new people who recognize the problem

—
➕ POV — Show your differentiated thinking

Example: “Most content advice is built for wannabe influencers. If you’re a consultant, copying their playbook will keep you broke.” (Look familiar?)

↳ The science: Sharing your contrarian beliefs, proprietary frameworks, and ownable ideas triggers the von Restorff effect (you stand out) while challenging best practices signals status
↳ Buyer stage: Engages problem-aware people seeking fresh perspectives

—
➕ Promise — Tease what’s possible

Example: “My client went from stuck at $200K for years to $600K in 11 months—same expertise, better packaging.”

↳ The science: Triggers social comparison and self-efficacy while tapping into identity aspiration (we want to become who we admire)
↳ Buyer stage: Converts lurkers into believers

—
➕ Proof — Build credibility

Example: “Three of my clients doubled their revenue this quarter by making this one change…”
↳ The science: Social proof and authority heuristic bypass skepticism to build trust
↳ Buyer stage: Converts believers into buyers

—
✖️ Repetition — The multiplier

Clarify your messageing and then repeat key talking points consistently.

↳ The science: repetition builds familiarity and trust. And the more we hear an idea, the more we come to like it. 
↳ Buyer stage: Reinforces recognition across the entire buying journey

🟰 Authority 

—
I’m no mathematician, but I know this:

Strategy beats volume. Every time.

Once you understand the authority equation, you’ll stop posting randomly and start building a reputation that commands premium pricing.

Your competitors might post more. But you’ll be the one clients seek out.

No alternative text description for this image

AI overhypers: "Agencies will be dead in six months."
Me: Launching an agency

—
Some people think I'm crazy...

I already run a successful media and education company. After years of hard work, I'm in the place where the business routinely generates $40,000-70,000 per month *without* running ads or big flashy launches.

(Look for a future post about how we're doing it).

So my goal is to step back so I can focus on building Unignorable 2.0. 

We'll pivot from a cohort-based challenge... to a personal branding studio where we'll work 1:1 with clients.

Now you might be thinking, "Katelyn, isn't that the opposite of scaling? Why build an agency when cohorts or courses can scale to the moon?"

Fair questions.

There are two reasons:

1. I believe we can get clients results working 1:1 that they'd never get through pure coaching or trying to DIY. (And I care more about getting results than just getting rich)
2. I see an opportunity others are missing

—
Smart experts can now scale done-for-you service work in ways that just weren't possible before.

We'll use AI to handle the manual work that used to make this work slow and expensive: competitive landscape analysis, market research, extracting insights from client transcripts.

As we codify our delivery process, we'll design systems that give us massive leverage.

But here's the key: 

This ONLY works because I have deep expertise in messaging and personal branding. 

You can't just hand a stack of AI tools to a junior team member and expect them to make magic happen. That's like giving a 2-year-old crayons and expecting them to paint the Mona Lisa. Not gonna happen.

Someone with good taste can recognize that the Mona Lisa is stunning, but that doesn't mean they could create something as captivating on their own.

It's not a matter of "taste"—it's about craft.

And in the hands of a true craftsman... AI is a deadly advantage. 

That's the bet I'm making.

—
So don't buy into the hype and doomsday predictions.

The agencies dying aren't being killed by AI.

They're being killed by mediocrity.

If you have true expertise, you don't need to sell $99 courses to scale your agency. (That's actually the hard way, trust me). 

You can work with fewer clients, charge premium rates, deliver exceptional work, and still have the lifestyle you want.

That's IF you're smart enough to codify your craft and train AI to work with you.

Are you teaching AI your expertise or competing with it?

–
👋 P.S. wanna build a personal brand that drives pipeline to your agency? I’m building something for you: beunignorable.com

You’re afraid to say the same thing twice.
But your audience hasn’t heard it once.

After guiding 1000+ entrepreneurs through the Unignorable Challenge, I’ve watched the same self-sabotage play out over and over.

Someone finds a message that’s clicking.
People engage.
It looks like they’re onto something.

Then they… abandon it.

*whomp whomp*

You think people notice when you replay your hits. Like they’re tracking every post.

The reality? Nobody’s paying that close attention.

This is “the spotlight effect” in action—we vastly overestimate how much people notice us.

So to avoid sounding repetitive, you keep switching messages and topics before any of them actually stick.

The result?

You talk about a lot of things.
And never become known for anything.

Stop it.

You’ve gotta learn to say the same thing 1000 different ways.

Repetition builds riches.

Here’s what actually happens in your audience’s brain when you repeat yourself:

→ Repetition builds familiarity, and familiarity builds trust (mere exposure effect)

→ Hearing something over time makes it stick in memory (spacing effect)

→ Your audience starts attributing that idea to you—and referring people your way who need help with it

By the time you’re sick of sharing the same message, your audience is juuuuust starting to notice.

Commit to a few core messages and ideas. Vary the execution.

--
P.S. Are you guilty of jumping topics too frequently?

I feel your pain. As a newly diagnosed ADHD’er, I get bored easily and staying consistent can feel downright painful. But then I look at my sales dashboard and the pain kinda goes away, haha.

What’s your best one-line marketing advice?

Mine:

You need people to *feel* something if you want them to *do* something

3 dead giveaways you’re automating LinkedIn comments (and how to avoid getting caught)

Look I get it...

You’re told, “comments are the fastest way to grow!!” You’re told to “warm the algorithm” for 30 minutes before posting.

But you’re not a full-time creator who can spend hours on LinkedIn each day. You’re a busy entrepreneur with a business to run, so you decide to outsource commenting.

It’s perfectly normal response. But automated comments are also pretty easy to spot.

If you’re using an automation or a VA to engage on LinkedIn, here’s what makes it obvious:

—
1. Your comment summarizes the post back to the author

“Great point about X! I especially loved the part about Y.”

This pattern is a common tell. It proves you read the post, but doesn’t add anything new to the conversation.


2. You use the exact same format every single time

> Statement of agreement + emoji
> Vague observation + question
> Punchy rhetorical summary

When the structure never varies, it reveals the template. You might fool someone the first few times, but they’ll eventually catch on.


3. You comment within a few minutes of every post going live

Suspiciously consistent timing is the tell. Either you’re glued to my profile 24/7, or you’re using an app to auto-engage the second I post.

—
Here’s how to avoid getting caught:

Just stop f#cking doing it.

It’s hurting your reputation with people who matter to your business. 

—
Just because the people selling courses and coaching do it doesn’t mean it’s a smart strategy for *you* to attract clients. 

Why? The gurus are all in on the game. They know it’s just their VAs talking to each other’s VAs. They’ve usually coordinated it.

But when YOU do it while trying to attract actual clients or build relationships?

It’s an immediate turn-off.

You look like you’re either using me to get in front of my audience... or you’re too lazy to engage yourself build a real connection (and think I’m too dumb to notice).

People don’t like feeling tricked.

What works for influencers selling courses actively harms people trying to build real client relationships.

So stop automating comments. Start connecting.

Kk?

—
P.S. Ever caught someone doing this?

(2) Notifications | LinkedIn

JSESSIONID

li_at

linkedin.com/feed/update/urn:li:activity:7386127387308179456/

Talks about #growth, #marketing, #unignorable, #buyerpsychology, and #behavioralscience

Alex Hormozi grew from zero to 9 million followers in under 4 years.

He's also well on his way to building a billion dollar business.

These two things are related...

But not just in the obvious way.

--
Everyone wants to know Hormozi's content hack.

He has one. But I don't think it's just using AI. Or hiring ghostwriters. Or spending all day on LinkedIn commenting. (He hasn't commented in weeks).

What do I think Alex's "hack" is?

It's making time to think.

--
Over the past 4 years, Hormozi wrote 3 books and created thousands of posts documenting his entire approach for growing companies.

Those weren't just marketing. They became playbooks for his team. Mental shortcuts for decision making. The operational backbone of how he scales.

*This* is why he's building so fast.

--
Writing is thinking. And wrestling with ideas drives deeper clarity. 

When you create content yourself, you're forced to articulate what lives in your head to make it useful for others. It often reveals gaps in your thinking—which is painful in the moment but creates huge leverage later. 

And documenting your intuitive approach helps codify your process, which eases execution.

(I've experienced this firsthand—many of the frameworks I teach in my courses and content started as me trying to think more clearly about my own work.)

--
Every piece of content you create builds two assets.

1️⃣ One: your audience and pipeline.

2️⃣ Two: a deeper understanding of what works in your business and why.

Most people rush to outsource the pesky thinking part to AI tools or ghostwriters. Then wonder why scaling feels so hard.

Alex makes time to *think in public*. And it pays.

--
Still think you're "too busy" to create your own content?

I’ve been feeling stressed about some big business changes but I just had a breakthrough…

For context? 

I’m making big shifts and there are a bunch of open loops and decisions to be made.

Even when I try to relax, my brain is working in overdrive in the background. 

I haven’t slept through the night in the last 10 days. I’d just wake up in the middle of the night and, despite trying to fight it, my brain would immediately go into problem solving mode. 

So this weekend I tried something different.  

Less scrolling. No scribbling in notebooks. Just tidying. 

I reorganized 4 closets. Cleaned my kitchen cabinets. And decluttered my desk. 

Then it happened—the breakthrough. The clarity. Hallelujah!

I think Marie Kondo was onto something. Tidying up can be life-changing. 

Feeling stressed? 
Clean your closet.

I spent 16 hours on our sales pitch deck.
We sold 4 out of 5 Unignorable beta seats without ever opening it.

I haven’t done a sales call in more than 5 years.

Confession? I kinda built my entire business to avoid needing to do sales. I don’t like it.

(I know that’s dumb, but it’s honest)

When Pete Sena and I launched the Unignorable Beta, I thought we’d have to do sales calls. 

The investment is $7500 and it’s a brand new offer. So I assumed people would need “the pitch” before they’d fork over that much money.

I went overboard preparing...

I read April Dunford’s book Sales Pitch, obsessed over the conversation flow, rehearsed it over and over until I had it down cold.

I was ready for everything... except for what actually happened.

People reached out ready to work together. They’d seen me teasing Unignorable 2.0 and signed up through simple email exchanges, barely asking questions.

This is THE core promise of Unignorable: build authority the right way and you don’t chase clients—you attract people who are pre-sold on working with you.

This is literally slide 20 in my pitch deck.

The method works.
We just proved it by living it.

Feels damn good.

—
P.S. what’s holding you back from being the expert people chase down?

Thought regurgitators: 

→ Repackage what's already viral 
→ Optimize for reach 
→ Sound like everyone else 
→ Build nothing


Thought leaders: 

→ Wrestle with ideas (often through writing)
→ Develop original POV
→ Truly stand out
→ Build real authority


The difference? 
One gets reach. And one gets rich.

Stop worrying about going viral 
Start sharing ideas worth stealing

Content isn't king
(Not anymore)

With AI, now anyone can create endless “good-enough” content.

How do you break through?

Original thinking.

Most entrepreneurs are optimizing for the wrong thing on LinkedIn.

They’re spending hours on their profile…

Tweaking their headline.
Perfecting banner images.
Choose the purrrrrfect profile photo.

Meanwhile, the people actually building authority and making money?

They own ONE idea their target audience remembers.

→ Justin Welsh: “Solopreneurship is freedom”
→ Codie Sanchez: “Get rich building boring businesses”
→ Peep Laja: “Test your messaging”

These aren’t just catchy phrases. 

They’re sharp takes these people repeat relentlessly until you can’t think about their space without thinking about them.
__
Here’s the uncomfortable part:

You’re avoiding the hard work (figuring out what you actually believe) by focusing on the easy work (tweaking your profile).

I saw this a lotttttt when running the Unignorable Challenge...

Entrepreneurs would obsess over their banner image for days, then spend 10 minutes thinking about their actual point of view or problems they solve.

Why?

Because your brain is wired to swap hard problems for easier ones.

Banner images require less cognitive load than articulating what makes your thinking different.

Profile optimization feels productive. It’s tangible. You can see the changes.

It’s ok. We all do it.

But it is avoidance.
__
Stop endlessly optimizing (aka hiding)
Start thinking, preferably in public.

Some tough love: your profile doesn’t matter if you don’t have an idea worth remembering.

__
P.S. Are you guilty of this?

No shame. But now that you know it’s a problem, you’re one step closer to fixing it.

My first sale from ChatGPT felt like a fluke. But then the LinkedIn requests started rolling in: “Found you through ChatGPT.”

Then another. And another.

Getting leads from AI tools feels like magic. And I wanted more.

I never invested in SEO for Why We Buy 🧠.

I knew SEO was powerful. I’d done it in past businesses and watched it work. But in my current business? I kept putting it off.

Too impatient to wait for results. Too busy building. I told myself I’d get to it “eventually.”

Spoiler: I never did.

But while I was ignoring traditional search, something shifted...

People stopped Googling all their questions. They started asking ChatGPT. Claude. Perplexity.

And somehow, my name started coming up.

Then I started getting LinkedIn messages from people I’d never met. “Saw you recommended as a marketer to follow on ChatGPT.”

Whoa—this feels big, right?

This isn’t some future trend. It’s happening now.

Which means every time someone asks AI for help solving the problem *your* business solves—and your name doesn’t appear?

That’s a lost sale.

Traditional SEO took years to pay off. This is moving wayyyyy faster.

It’s called GEO (Generative Engine Optimization).

And if you want to get more high-intent traffic from AI tools, you need to move now.

(The window won’t stay open forever.)

I partnered with Search Party to see where I actually show up when people ask AI about the topics that matter to *my* business (ie. buyer psychology, messaging, and personal branding).

It tracks where you appear in AI responses, shows which sources are getting cited, and helps you improve your visibility.

Search Party isn’t just another SEO tool. It’s built for how people actually search today.

So here’s my question:

Are you showing up when people ask AI about your expertise?

You can find out today, for free.

Wanna try Search Party for 14 days risk-free: https://lnkd.in/e8HRCZ6N

—
P.S. Don’t wait on this one. The gap between early movers and everyone else is going to be brutal. But this is your chance to get in early.

#sponsored #marketing #searchparty

"That person isn't even a real expert—how are they growing on LinkedIn so much faster than me?"

I hear this complaint constantly from brilliant consultants.

They sit back and watch in disbelief as less experienced people build their audience faster.

Here's the uncomfortable truth: 

That "less qualified" person is winning BECAUSE their expertise is limited.

It’s not like they don’t want to sound impressive. They just think their Intro to 101 insights are groundbreaking.

What feels like a revelation to them—the kind of thing they can't wait to share—you know is actually pretty basic stuff.

But basic is exactly what your target buyers often need.

Because your buyers aren't experts. 

They're just people trying to solve a problem, and they need someone who can explain what's going wrong in a way that finally clicks.

Meanwhile, you're over here adding layer upon layer of nuance. Caveats. Sophistication.

You know too much to keep it simple.

Every time you draft something clear, your FOBO kicks in (aka "Fear of being Obvious »).

You add complexity because you're worried a peer might think it's not "expert" enough.

(I catch myself doing this constantly—I'll write something direct, then overcomplicate it because I'm afraid it sounds too basic.)

Real talk?

This is your status anxiety dressed up as quality control.

You're afraid to dumb it down because you want to prove to peers that you know your shit.

But your ideal buyers don't need to be impressed by the depth of your expertise—they need to feel like you understand their challenges and can help them.

So you have a choice...

Create content that earns nods from your peers (who will never hire you)... OR create content that attracts clients.

One feeds your ego. The other will feed your family.

Now I want to ask you a tough question (and you need to answer honestly):

Are you creating for peers or for your clients?

Zuckerberg: “Move fast & break things.”
Buffett: *waits years between investments*
Who’s right?

If you’re confused, you’re not alone.

You’re trying to build a business, but everywhere you turn, there’s a different “expert” telling you the complete opposite of what the last one said.

Back when I was building my tech startup, one of my mentors had a name for this feeling: “advice whiplash.”

That’s exactly what it is. Jarring. Disorienting. Painful.

So which advice should you follow?

Here’s the truth: Both can be right.

And if that sounds like a cop-out, look at these wildly successful entrepreneurs who took opposite approaches:

--
Build in public 🆚 Stealth mode:

Public: Pieter Levels - tweets his revenue, shares his code, builds entire businesses transparently

Stealth: Steve Jobs - legendary secrecy, sued employees for leaks

--
Premium 🆚 Cheap

Premium: Hermès Birkin bags - $10K+ waitlists, artificial scarcity

Undercut: Amazon - “Your margin is my opportunity,” razor-thin profits for market share

--
Bootstrap 🆚 Raise capital:

Bootstrap: Mailchimp - bootstrapped to $700M+ acquisition by Intuit

Raise: Uber - raised $25B+ to blitzscale globally

--
Niche down 🆚 Diversify:

Niche: James Clear - built entire empire on ONE topic (habits)

Diversify: Richard Branson - built record company, airlines, hotels, space tourism

--
Completely opposite strategies. Completely opposite philosophies.

They all won.

The lesson? The advice that works depends entirely on *your* context.

Moving fast works when you’re hunting for product-market fit. It becomes reckless when you’re managing billions of users’ data.

Charging premium works when you’ve built undeniable authority. It fails when you’re still proving yourself.

The business advice that works as a 20-something with few commitments falls apart as a working parent with 2 kids under 5.

I’ve lost count of how many times my instinct contradicted the popular advice, and following my gut was the right call. Not because the advice was bad, but because it wasn’t right for where I was.

The question isn’t “what’s the right advice?”

It’s “what’s right for MY business, at THIS stage, given MY goals?”

Stop taking advice from people playing a different game than you.

Have you experienced advice whiplash?

–
👋 I’m Katelyn, and I help entrepreneurs build unignorable personal brands using science (not guru B.S.)

Wanna grow your reach, reputation, and revenue? Join 63k smart people who get my Why We Buy 🧠 newsletter

The idea that could transform your business is already in your head. 
You just can't see it.

Not because you're not smart enough. Because you're too close.

I believe every big-brained expert has an ownable idea trapped in their head.

An ownable idea is a specific thing people remember you for—a revelatory insight that distills your positioning and messaging strategy into something sticky that spreads.

But here's what most people miss: it's not about brainstorming catchy phrases. 

Your ownable idea emerges from doing the deep strategic work first—clarifying who you serve, the problem you solve, what makes you different, the transformation you promise, etc.

Only then can you distill your strategy into something that spreads.

Think: 
→ "Document. Don't create." 
→ "Everything is figureoutable" 
→ "You're one funnel away"

You already know who said these because they *own* those ideas in your mind.

The right ownable idea makes you an instant authority. 

But even the smartest people struggle to find theirs.

Two reasons why:

First, you're blind to your own brilliance. 

What seems obvious to you is revolutionary to someone else. The patterns connecting your thinking are invisible because you live inside them every day.

Second, you need validation. 

Your ownable idea is a hypothesis until your audience confirms it. Gary Vee, Marie Forleo, Russell Brunson—they all let their audiences show them what resonated, then followed that signal.

This is why finding your ownable idea is nearly impossible alone.

But when you DO crack it? Everything changes.

People hear it and think: "Yes—that's it." 

→ They lean in
→ They trust you more
→ They buy from you 
→ They spread your concept while you sleep

Want to become an undisputed authority in your space?

Don't just share ideas. OWN one.

—
P.S. Want help finding your first ownable idea? It all starts with building the right strategic foundation. 

We're currently accepting applicants for the beta of Unignorable 2.0. 

Instead of a group challenge, we’ll work 1:1 with 5 clients to help them find, shape, and share their ownable idea. We sold 3 seats before officially opening applications. Two spots left.

Let me know if you're interested in applying and I'll DM you more info.

Authority isn’t built suddenly. 
It’s built stubbornly. 

Keep staking wins in the real world. Keep posting your lessons and POV. Keep learning. Keep tweaking your message until it lands with target buyers. 

Because once you break through—and you will eventually break through—everything changes.

AI might change how marketers get their work done…

But that won’t change why people buy

Learn buyer psychology

You can’t automate authority.


(Despite what the LinkedIn gurus and AI overhypers promise)

Authority is earned and built, strategically. 

Act accordingly. 

K?

Content Strategy By Nicole

Owner & Content Strategist

KPressCopywriting LLC

Content Writer and Consultant. I help business owners and marketers reach, engage, and convert their leads throughout the three stages of the buyer lifecycle:

✅ Awareness
✅ Consideration
✅ Decision

I do this by writing relevant, clear, and useful content and copy. 

My “niche” is in the content I write. I specialize in:

⭐️Emails and Email Strategy
⭐️Case Studies
⭐️Blogs
⭐️White Papers
⭐️Content Marketing and Strategy
⭐️Brand Guides
⭐️SEO Content

I started my business five years ago (six years in June 2021) with nothing. I built my business by providing the absolute best service I can offer my clients.

I have written 1,917,368 words of content to date. I plan to write millions more for my clients who are ready to take their inbound marketing to the next level.

Content Writer & Consultant

Are you a 𝐜𝐡𝐚𝐬𝐞𝐫 or a 𝐜𝐚𝐭𝐜𝐡𝐞𝐫?

If you’re a financial service provider and you’re relying on:

❌ Referrals
❌ Word of mouth
❌ Cold calls/emails

to make money, then you’re a chaser.

Those are old school tactics that aren’t gonna help you reach your financial goals.

You should kill them with fire.

Instead be a catcher.

If you’re a catcher, then you:

✅ Understand who your service is for (deeply)
✅ Can deliver that service better than your competitors
✅ Can demonstrate your authority in your niche–better than your competitors

Chasers bust their a** to close deals with little or nothing to show for it.

Because they haven’t shown their ideal clients why they should work with them.

This happens because they 

❌ Don’t have a good offer
❌ Try to be a jack of all trades–and master of none
❌ Haven’t built connections with the people they’re trying to sell to
❌ Heck, they may not even know who they should be selling to in the first place

But catchers, they know how to close deals–the deals practically close themselves.

Why?

Because they took the time 

✅ To know their ideal client
✅ On a granular level 
✅ So they can build 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 with them–not just sell

How do catchers do that, you ask?

Content marketing strategy.

A system that 

➡️ Eliminates wrong-fit clients—instead, you get clients ready to buy now
➡️ Builds connections with hope to be clients through high value content
➡️ Demonstrates your authority and experience in your niche
➡️ Puts your revenue growth goals on autopilot

This is where I come in.

I will help you with my exclusive 𝑨.𝑰.𝑺. 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝑭𝒓𝒂𝒎𝒆𝒘𝒐𝒓𝒌:

🔸Analyze
🔸Improve
🔸Scale

Wanna see my process? 

http://bit.ly/3HbVZo3
http://bit.ly/3CXqfQU
http://bit.ly/3J09p7U

You will have an ENTIRE YEAR of content strategy and the content to go with it.

Plug it in and go.

If you already have a team of talented writers, I can also help your writers scale your content.

My voice guide manual is a training manual—but for writers.

It helps your writers 

🔹Know what vocabulary to use
🔹Know what writing style to write in and in what medium
🔹Know what words to use and what words to stay away from
🔹All with a built in rubric to ensure brand consistency and reduce errors

I guarantee the quality of my work (if you’re not happy for some reason, I will make it right no matter what). I only work with clients who are serious, growth minded.

If you’re ready to be a catcher—and get off the chaser hamster wheel, DM me today to schedule your $0, no BS, 30 minute strategy session.

Nicole Kolesar

Corporate chains want you to compete on their terms.

Volume. Price. Convenience.

Just don't.

Instead, flip the script and position yourself as the hero fighting for patients against the corporate machine.

Do it with the "David vs. Goliath" Messaging Framework:

Step 1: Acknowledge the Giant

Don't ignore corporate chains. Call them out.

Like this:

"Corporate dental chains are spending millions to convince you that dentistry is a commodity. It's not."

This immediately positions you as the truth-teller.

Step 2: Highlight What They Can't Offer

Create contrast between your independent practice and corporate chains by highlighting their:

❌ Rotating dentists
❌ Production quotas
❌ High-pressure sales
❌ Insurance-dictated care
❌ Owned by private equity

Your practice has:

✔️ The same dentist every visit
✔️ No quotas, just quality care
✔️ Honest treatment recommendations
✔️ Patient-first decisions
✔️ Owned by a local dentist who lives here

Step 3: Tell Your Origin Story

Why did you become a dentist? Why did you open your practice?
Share your story. Something like this:

"I became a dentist because I wanted to help people, not hit production quotas. That's why I'll never sell my practice to a corporation."

Stories beat corporate messaging every time.

Step 4: Create Content That Exposes the Corporate Model
Educational content like...

👉🏽 "5 Questions to Ask Before Choosing a Corporate Dental Chain"
👉🏽 "Why Corporate Dentistry Prioritizes Profits Over Patients"
👉🏽 "The Hidden Costs of $99 Dental Cleanings"

works.

These posts position you as the educator and corporate chains as the ones with something to hide.

Step 5: Make It Easy for Patients to Choose You

End every piece of content with a clear differentiator like:

👉🏽 "At [Your Practice], you're not a number. You're a neighbor."
👉🏽 "No corporate quotas. No high-pressure sales. Just honest dentistry from a doctor who cares."
👉🏽 "Choose a dentist who's invested in this community, not Wall Street."

Tomorrow I will show you what this strategy looks like in action and what you need to do yesterday so you can stop competing with the "Goliaths" in your practice area.

Stay tuned.

#IndependentDentistry #DavidVsGoliath #CorporateDental #LocalBusiness #Practiwrite

The B2B Institute

Content Strategist, SEO Content Writer, Author

I audited more than 2000 dental practice Google Business Profiles across all 50 states.

Want to know how many were complete?

7.

That's 1.4%.

The other 98.6% are leaving money on the table every single day.

Here's what "incomplete" looks like:

Missing Element #1: No services listed

Google gives you the option to list individual services (cleanings, crowns, implants, Invisalign, etc.). Most practices skip it.

Big mistake.

When someone searches "dental implants near me," Google prioritizes practices that have "dental implants" listed as a service.

If you don't list it, you don't rank for it.

Real example: One practice I audited wasn't ranking for "Invisalign [city]" despite doing 50+ Invisalign cases per year.

Why? They didn't list Invisalign as a service on their GBP.

I added it. Within 30 days, they jumped from position #18 to position #4.
The result: 11 new Invisalign consultations in 60 days.

Missing Element #2: No products section

Most dentists don't realize GBP has a "Products" section.

This is where you can showcase your:

👉🏽 Before/after photos
👉🏽 Treatment descriptions
👉🏽 Pricing ranges (if you're comfortable)

Practices with completed product sections rank higher and get more clicks.

Missing Element #3: Incomplete business description

Your GBP description should be 750 characters of keyword-rich content.

Most practices have 2 sentences.

"We're a family dental practice. We accept most insurance."

That's it.

No keywords. No specialties. No differentiation.

Google has no idea what you do or who you serve.

Missing Element #4: No Q&A section

Google lets you add Q&A to your GBP.

You can literally write the questions AND the answers.

This is free real estate for long-tail keywords like:

"Do you offer emergency dental services?"
"Do you accept Delta Dental?"
"Do you offer payment plans for dental implants?"

Most practices have zero Q&A entries.

Tomorrow, I'll show you 3 more missing elements. PLUS what you can do to get your GBP on track to helping you print money for your dental practice.

Stay tuned.

#GoogleBusinessProfile #LocalSEO #DentalMarketing #Practiwrite

Most dental practices have awful photos on their Google Business Profile.

And it's destroying their CTR.

Here's 5 mistakes I see constantly:

Mistake #1: Stock photos

Your GBP has 6 photos. All of them are generic stock images:

👎🏾 A dentist in a mask (but not YOUR dentist)
👎🏾 A smiling patient (not YOUR patient)
👎🏾 A dental chair (could be anywhere)

Patients know stock photos when they see them. And they don't trust practices that use them.

Mistake #2: Exterior-only photos

Your GBP has one photo: the outside of your building.

That's it.

Patients can't see:

👉🏽 Your waiting room
👉🏽 Your treatment rooms
👉🏽 Your team
👉🏽 Your equipment

They have no idea what to expect. So they click on your competitor who has 40 photos showing everything.

Mistake #3: Outdated photos

Your photos are from 2015.

The carpet was different. The furniture was different. Half your staff has changed.

But those old photos are still on your GBP.

Patients show up and think: "Hey, this isn't like the photos..."

Trust broken.

Mistake #4: No team photos

Patients want to see faces with bright, genuine smiles (you're a DENTAL practice for goodness sakes!).

They want to know:

❓ What does the dentist look like?
❓ Who's the front desk person I'll talk to?
❓ Who's the hygienist I'll see?

Practices with team photos get 35% more profile views than practices without them.

Mistake #5: No before/after photos

If you do 

✔️ Cosmetic work
✔️ Implants
✔️ Or Invisalign 

and you're not showing before/after photos on your GBP, you're insane.

These photos sell your services before patients ever call.

The minimum you should have on your GBP?

30 photos that include:

🔷 5-8 exterior/building photos
🔷 10-15 interior photos (waiting room, treatment rooms, equipment)
🔷 5-8 team photos (doctor, hygienists, front desk)
🔷 5-10 before/after photos (with patient consent)
🔷 2-3 "behind the scenes" photos

Ideal? 50+ photos.

The more photos you have, the more engaged your profile appears to Google.

And engagement = rankings = 💵

So what's the cost of bad photos?

If your photos suck, your click-through rate drops by 30-40%.

That means:

❌ Fewer calls
❌ Fewer appointments
❌ Fewer patients

Let's say you're getting 30 calls per month from your GBP.

If your photos are costing you 35% of clicks, you're losing 10-11 calls per month.

That's 4-5 patients per month.

At $12,000 lifetime value: $576k - $720k per year.

All because your photos are a dumpster fire.

Here's what you need to do this week: 

🎥 Hire a photographer (cost: $500-$1,000)
🧑🤝🧑 Get professional photos of your practice and team
💻 Upload 30-50 photos to your GBP
⌨️ Replace any stock images immediately
🗓️ Add new photos every month

This is a one-day project that will pay for itself 100x over.

Tomorrow: The review response mistake that's tanking your rankings (and making you look like you don't care).

#GoogleBusinessProfile #DentalPhotography #LocalSEO #Practiwrite

There’s a piece of code on your dental practice website that Google reads, but humans never see.

Schema markup.

If you don’t have it, Google ignores huge parts of your site.

Schema is structured data that tells Google exactly what you do. It spells out your business type, services, address, phone, hours, reviews, and even pricing if you include it. 

Think of it as Google’s cheat sheet. 

Without it, Google guesses. With it, Google understands.

Why does this matter?

👉🏽 Schema helps Google display rich results like star ratings, hours, and service lists. 
👉🏽 It strengthens content understanding, increases relevance, and feeds AI summaries. 
👉🏽Sites with proper schema markup tend to rank several positions higher.

The issue: Most dental websites either have no schema markup or have it implemented wrong.

Real example:

I audited a dental practice recently. Zero schema. 

So Google didn’t know they were a dentist, didn’t know their location, didn’t know their services, didn’t know their hours. 

They weren’t showing up for the searches they wanted.

I added the right schema package: LocalBusiness, Dentist, Service for each service, Review, and FAQPage.

In 45 days

✔️ Organic traffic jumped 67%
✔️ Rankings improved by about five positions
✔️ They started appearing with stars in rich results
✔️ And click through rate climbed 43 percent

What your practice needs:

🔷 LocalBusiness schema for name, address, phone, hours, and service area.
🔷 Dentist schema so Google knows you’re a dental practice.
🔷 Service schema for every service you offer.
🔷 Review schema for star ratings in the search results.
🔷 FAQPage schema if you have an FAQ section.
🔷 MedicalOrganization schema for added healthcare context.

How do you check your schema?

Run your site through Google’s Rich Results Test.

If you see “No structured data found,” you’ve uncovered a major visibility issue.

You can DIY it with Google’s Structured Data Markup Helper if you’re technical.

Use plugins like Rank Math or Schema Pro if you’re on WordPress (what I use).

Or hire a developer for proper setup. Expect to invest $500 to $1,500 to get it done right.

Well worth the cost because missing schema costs you four to six positions in search than you should have.

That gap costs 

❌ Calls
❌ New patients
❌ And serious revenue 

Many practices leave hundreds of thousands on the table every year because Google can’t read what their website is trying to say.

Schema markup is invisible to humans, but essential for Google.

Get it fixed. Yesterday.

Tomorrow: the content mistake that keeps practices off the first page, and why “dental practice in [city]” won’t carry you anymore.

Stay tuned...

#SchemaMarkup #LocalSEO #TechnicalSEO #Practiwrite

Dentists, yesterday I showed you how incomplete GBPs are costing you.

After auditing more than 2000 dental practice GBPs, I see the same missing elements.

To recap, they are:

🔷 No services listed
🔷 No products section
🔷 Incomplete business description
🔷 No O & A section

Today I'll show you 3 more of the most common missing elements in dental practice Google Business Profiles.

And how to fix them.

Let's get started with...

Missing Element #5: No posts

Google lets you post updates to your GBP (like social media).

These posts will

✔️ Keep your profile active
✔️ Add keywords
✔️ Improve engagement
✔️ Boost rankings

Ideal posting frequency: 2-4 times per month.

Actual posting frequency for most practices: never.

Missing Element #6: No appointment booking link

Google lets patients book appointments directly from your GBP. Most practices don't set this up.

So patients have to:

👎🏾 Click to your website
👎🏾 Find your contact page
👎🏾 Fill out a form or call

That's 3 steps where they can bounce.

With direct booking, it's one click.

Missing Element #7: Inconsistent or missing hours

Your GBP says you're open. Your website says you're closed.

Google gets confused. Your rankings drop.

Or worse: patients show up and you're not open.

The cost of an incomplete GBP:

Conservatively speaking, an incomplete GBP costs you 5-10 ranking positions

❌ That's 15-20 fewer calls per month
❌ That's 6-8 fewer new patients per month
❌ At $12,000 average lifetime value: $864k - $1.15M per year in lost revenue

All because you didn't spend 2 hours completing your profile.

What you need to do right now:

🔷 Go to your Google Business Profile
🔷 Click through every section
🔷 Fill in EVERYTHING
🔷 Add photos, services, products, Q&A, posts
🔷 Make sure your hours are accurate
🔷 Add booking links

This is the fastest ROI activity you can do for your practice.

Tomorrow: The photo mistake that's costing you 40% of potential clicks (and how to fix it in one afternoon).

#GoogleBusinessProfile #LocalSEO #DentalMarketing #Practiwrite

Every PPO patient in your chair is costing you more than you think.

Because every PPO patient is a chair that could be filled with a fee-for-service patient.

Let me show you the math with what I call an opportunity cost calculation:

Scenario A: Your current practice (70% PPO)

🔷 40 patients per week
🔷 28 PPO patients (70%)
🔷 12 FFS patients (30%)

PPO patient average value:

🔷 Annual production per patient: $850
🔷 Write-off (12%): $102
🔷 Net collections: $748

FFS patient average value:

🔷 Annual production per patient: $1,650
🔷 Write-off (0%): $0
🔷 Net collections: $1,650

Your current annual revenue:

🔷 PPO patients: 28 × 50 weeks × $748 = $1,047,200
🔷 FFS patients: 12 × 50 weeks × $1,650 = $990,000
🔷 Total: $2,037,200

Scenario B: What if you were 50/50 PPO/FFS?

🔷 20 PPO patients per week
🔷 20 FFS patients per week

Annual revenue:

🔷 PPO patients: 20 × 50 × $748 = $748,000
🔷 FFS patients: 20 × 50 × $1,650 = $1,650,000

Total: $2,398,000

Difference: $360,800 more per year.

Scenario C: What if you were 30% PPO / 70% FFS?

🔷 12 PPO patients per week
🔷 28 FFS patients per week

Annual revenue:

🔷 PPO patients: 12 × 50 × $748 = $448,800
🔷 FFS patients: 28 × 50 × $1,650 = $2,310,000

Total: $2,758,800

Difference: $721,600 more per year.

Same number of patients. Same number of hours worked. Just higher-value patients.

This is opportunity cost.

Every PPO patient taking up a chair is a lost opportunity for a higher-value FFS patient.

Here's what this means for you:

If you're 70% PPO-dependent, you're leaving $250k-$500k on the table every year.

Not because you're not working hard.

But because you're filling your chairs with low-value patients.

How do you capture this opportunity?

Step 1: Stop accepting new PPO patients

You don't have to drop existing contracts immediately. Just stop accepting NEW PPO patients.

Fill new slots with FFS patients only.

Step 2: Phase out the worst PPO contracts

Rank your PPO contracts by write-off percentage. Drop the worst one first (the 20%+ write-off plans).

Step 3: Replace PPO volume with FFS marketing

Invest in marketing that attracts FFS patients:

👉🏽 Local SEO for high-value procedures
👉🏽 Local Service Ads for implants/cosmetics
👉🏽 Content that positions you as the premium option

Step 4: Raise your fees annually

FFS patients expect premium pricing. Raise your fees 3-5% per year.

PPO contracts can't stop you.

Most practices can shift from 70% PPO to 30% PPO in 18-24 months without losing significant revenue.

And in Year 2-3, revenue explodes.

Every year you stay PPO-dependent is a year you're turning away $250k-$500k in opportunity.

How much longer can you afford to wait?

Tomorrow: The "sunk cost fallacy" keeping you trapped in bad PPO contracts (and how to break free).

#OpportunityCost #DentalProfitability #FeeForService #Practiwrite

The $250k Opportunity Cost of PPO Dependency

Hey dentists, your Google Business Profile is costing you six figures.

And you have no idea it's happening.

Because when someone in your area searches "dentist near me" or "dental implants [your city]," Google shows them 3 practices in the map pack.

And if you're not in those top 3, your practice may as well be invisible.

Invisible practices don't get calls.

Here's the data:

👉🏽 92% of patients find their dentist through online searches
👉🏽 76% of those searches lead to an appointment within 24 hours
👉🏽 The top 3 map pack results get 70% of all clicks
👉🏽 Position #4-10? They split the remaining 30%
👉🏽 Below position #10? You might as well not exist

Here's what this means in dollars for the average dental practice market:

🔷 Monthly searches for "dentist near me": 700+
🔷 Monthly searches for "dental implants [city]": 250+
🔷 Monthly searches for "emergency dentist": 200+
🔷Total relevant searches: 1,150+ per month

If you're ranking in positions 1-3:

✔️ You're getting 30-50 calls per month from Google
✔️ Average conversion rate: 40%
✔️ That's 12-20 new patients per month
✔️ Average lifetime value: $10,000-$15,000 per patient
✔️ Annual value: $1.44M - $3.6M

If you're ranking in positions 4-10:

✔️ You're getting 8-12 calls per month
✔️ That's 3-5 new patients per month
✔️ Annual value: $360k - $900k

The difference between position #2 and position #7?

$1.08M - $2.7M per year.

Nope, that's not a typo.

Your Google Business Profile ranking is literally worth millions.

And most dental practices have NO IDEA their GBP is a disaster.

This week, I'm breaking down the local SEO mistakes that are costing dental practices six figures.

These aren't small mistakes. These are catastrophic errors that are sending patients to your competitors.

If you're a dentist who feels like you're invisible online, this series is for you.

Tomorrow: The #1 GBP mistake that tanks your rankings (and 95% of dental practices are making it right now).

Stay tuned.

#LocalSEO #DentalMarketing #GoogleBusinessProfile #Practiwrite

Over 60% of dental searches happen on mobile.

And most dental websites lose almost half of those visitors.

Here’s why.

Mobile speed.

Average dental website load time on mobile: 5 to 8 seconds

👉🏽 What Google wants: under 3 seconds
👉🏽 What patients tolerate: 2 to 3 seconds

After 3 seconds, 53 percent bounce.

After 5 seconds, 80 percent bounce.

Here’s the math:

🔷 1,000 monthly visitors
🔷 600 on mobile

If your site takes 5 or more seconds to load, you lose about 480 visitors before they see anything.

Those 480 would have produced:
👉🏽 48 calls
👉🏽 19 new patients
👉🏽 $228k in lifetime value

Slow load times erase that revenue every year.

Google sees the bounce rate and pushes your rankings down, so you get hit twice.

But why dental sites are slow? 4 reasons:

❌ Huge, uncompressed images
❌ Old WordPress builds with plugin overload
❌ Desktop-first design that was never truly optimized for mobile
❌ Too many tracking scripts, pixels, and widgets

Here's how to fix your mobile speed:

Step 1: Test it

Run your site through Google PageSpeed Insights.

Under 70 is a problem. Under 50 is a crisis.

Step 2: Optimize your images

✔️ Compress everything under 200KB
✔️ Use WebP
✔️ Lazy-load below-the-fold content

Step 3: Clean up your code

✔️ Remove unused plugins
✔️ Minify CSS and JavaScript
✔️ Enable caching
✔️ Use a CDN

Step 4: Prioritize mobile

✔️ Design for mobile first
✔️ Test on real devices
✔️ Simplify navigation
✔️ Make touch targets large enough

Real example:

One client had a stunning site on desktop with a 2.1-second load time.

Mobile took 7.4 seconds and had a 78 percent bounce rate.

So we 

👉🏽 Compressed images
👉🏽 Removed 12 plugins
👉🏽 Enabled caching
👉🏽 And added lazy loading

New mobile load time: 2.3 seconds.

In 60 days their

✔️ Mobile bounce rate dropped to 34 percent
✔️ Mobile conversions increased 112 percent
✔️ Rankings climbed four spots
✔️ New patient calls increased 38 percent

Here's the real cost of slow mobile speed:

❌ You're losing 40 percent of mobile visitors
❌ 240 lost visitors
❌ 24 lost calls
❌ 9 to 10 lost patients
❌ $1.3M to $1.44M in lifetime value gone

All because the site loads too slowly.

What to do this week:

👉🏽 Run a speed test
👉🏽 Test your site on an actual iPhone and Android
👉🏽 If load time is above 3 seconds, hire a developer to optimize it

Cost: $1,500 to $3,000

ROI: enormous

Tomorrow: The schema markup mistake that’s making you invisible on Google.

#MobileSEO #WebsiteSpeed #LocalSEO #Practiwrite

Dentists, yesterday I gave you five steps for positioning your practice against the "Goliath" corporate chain McPractice's in your area.

Today, I'm gonna show you how to put those steps in action.

And a real example from one of my clients of the results you can get.

To recap, those five steps are:

🔷 Step 1: Acknowledge the Giant
🔷 Step 2: Highlight What They Can't Offer
🔷 Step 3: Tell Your Origin Story
🔷 Step 4: Create Content That Exposes the Corporate Model
🔷 Step 5: Make It Easy for Patients to Choose You

Here's a real example of the full strategy in action.

One of my clients implemented this "David vs. Goliath" positioning across their entire marketing:

💻 Website homepage: "Proudly Independent. Locally Owned. Patient-Focused."
📑 Blog content: Published 6 posts comparing independent vs. corporate dentistry.
⌨️ Social media: Posted videos showing the doctor and team, emphasizing relationships and continuity of care.
⚡️ Google Business Profile: Updated description to say: "Family-owned dental practice serving [City] for 18 years. No corporate quotas. No rotating doctors. Just exceptional care from a dentist who lives in your community."

They got these results in 6 months:

✔️ Organic search traffic: +89%
✔️ New patient calls: +52%
✔️ Average patient value: +34% (attracted higher-quality patients)
✔️ Patient retention: +12%

Why did it work?

Because patients are tired of being treated like transactions.

They want a real relationship with a real doctor.

And when you position yourself as the alternative to corporate dentistry, they choose you.

Here's what you need to do in the next 30 days:

Week 1: Audit Your Messaging

❓ Does your website clearly differentiate you from corporate chains?
❓ Do your social media posts emphasize relationships and local roots?
❓ Are you telling your story?

Week 2: Create "David vs. Goliath" Content

Write 1 blog post like: "Why We're Proud to Be an Independent Practice."

Create 2-3 social posts highlighting what makes you different.

Update your Google Business Profile with local, relationship-focused messaging.

Week 3: Build Local Partnerships

Reach out to 5 local businesses for cross-promotion
Sponsor a local event or sports team
Get featured in local media

Week 4: Launch a Patient Referral Campaign

🔷 Reward existing patients for referring friends and family.
🔷 Create a "VIP Patient" program for long-term loyalty.
🔷 Thank your most loyal patients publicly (social media shoutouts, etc.).

Corporate chains have billions of dollars.

But they'll never have what you have:

✔️ Real relationships
✔️ Local reputation
✔️ Authentic care
✔️ Community trust

Stop trying to compete with them on their terms.

Compete on yours.

And watch them scramble to keep up.

If you're ready to fight back against corporate dental chains but need help with your marketing strategy, let's talk.

#IndependentDentistry #DavidVsGoliath #CorporateDental #LocalBusiness #Practiwrite

Dentists: PPO contracts are killing your practice.

Slowly. 
Quietly. 
Systematically.

And you're probably not even tracking it.

Here's what I mean:

Most dentists look at PPO write-offs and think: "Okay, I'm losing 10-12% on these patients. Not ideal, but manageable."

Uh, no.

That's not the real cost.

The real cost is what you're NOT seeing. Things like:

❌ Lower case acceptance rates (patients trained to expect "cheap")
❌ Staff burnout (fighting insurance companies daily)
❌ Shrinking margins every time PPOs renegotiate
❌ Opportunity cost (PPO patients filling chairs that should hold FFS patients)
❌ Practice valuation hit (PPO-dependent practices sell for 30-40% less)

Here's the brutal math:

A $1.5M production practice with 70% PPO patients and 12% write-off rate:

👉🏽 Direct write-offs: $126,000/year
👉🏽 Staff time fighting insurance: $45,000/year
👉🏽 Lower case acceptance on PPO patients: $80,000/year
👉🏽 Opportunity cost (FFS patients you turned away): $120,000/year

Total real cost: $371,000 per year

That's not a write-off. That's more like a catastrophe.

And it gets worse every single year.

🔷 Because PPO reimbursement rates drop 2-5% annually.
🔷 Your costs go up. 
🔷 Your reimbursements go down.
🔷 You're on a treadmill to nowhere.

This week, I'm breaking down the REAL cost of PPO dependency.

Not just the write-offs you see in your practice management software.

But the hidden costs that are slowly bleeding your practice dry.

If you're a dentist who feels like you're working harder every year for less profit, this series is for you.

Tomorrow: The case acceptance crisis PPO patients create (and the shocking data behind it).

#PPOContracts #DentalProfitability #FeeForService #Practiwrite

Here's something nobody talks about:

PPO dental patients have significantly lower case acceptance rates than fee-for-service patients.

And it's destroying your profitability.

The data is clear:

👍🏾 Average case acceptance rate for FFS patients: 65-75%
👎🏾 Average case acceptance rate for PPO patients: 35-45%

That's nearly HALF.

Why?

Reason #1: They've been trained to expect "coverage"

PPO patients ask: "Does my insurance cover this?"

Not: "Do I need this?"

They've outsourced the treatment decision to their insurance company.

And when insurance says "not covered" or "only 50% covered," they decline.

Reason #2: They shop on price, not value

PPO patients chose you because you were in-network. Not because of your expertise, your reviews, or your reputation.

When you present a $3,000 crown, they're already Googling "cheap crown near me."

Reason #3: They don't see the value in prevention

Try getting a PPO patient to accept a $1,200 night guard.

"My insurance only covers $300? I'll just deal with the grinding."

Six months later: cracked tooth. $2,500 crown.

But they still won't accept the night guard because "insurance won't cover it."

Real example from one of my clients:

Before transitioning to FFS:

❌ 65% PPO patients
❌ Average case acceptance rate: 38%
❌ Average case value: $1,850

After transitioning to FFS:

✔️ 20% PPO patients (kept the good plans)
✔️ Average case acceptance rate: 68%
✔️ Average case value: $4,200

Same dentist. 
Same treatment plans. 
Different patients.

The opportunity cost is staggering. 

If you're presenting $500k/year in treatment plans and only 40% accept (PPO patients), you're collecting $200k.

If you had FFS patients accepting at 70%, you'd be collecting $350k.

That's $150,000 in lost production just from low case acceptance.

Here's what this means for your practice. Every PPO patient in your chair is:

👉🏽 Less likely to accept treatment
👉🏽 More likely to negotiate fees
👉🏽 More likely to leave for a cheaper option
👉🏽 Less valuable over their lifetime

Tomorrow: The staff burnout crisis that PPO contracts create (and why your best people are leaving).

#CaseAcceptance #PPOContracts #DentalProfitability #Practiwrite

Why PPO Patients Say No

Your best dental team members are thinking about quitting.

And PPO contracts are the reason.

Here's what's happening in your practice right now:

👉🏽 8:30 AM: Front desk calls insurance to verify benefits. Hold time: 18 minutes.
👉🏽 9:45 AM: Insurance denies a pre-auth. Office manager has to appeal. Time spent: 45 minutes.
👉🏽 11:20 AM: Patient calls angry about their EOB. "You said insurance would cover this!" Front desk deals with it: 30 minutes.
👉🏽 1:15 PM: Treatment coordinator presents a $5,000 treatment plan. Patient says, "Let me check with my insurance first." Plan stalls.
👉🏽 3:00 PM: Insurance downcodes a procedure. Office manager has to call, dispute, resubmit. Time spent: 40 minutes.
👉🏽 4:30 PM: Another denial. Another appeal. Another hour gone.

Multiply this by 5 days a week, 50 weeks a year.

Your staff is spending 10-15 hours per week fighting insurance companies.
That's 500-750 hours per year.

At $25/hour loaded cost, that's $12,500-$18,750 in staff time just managing insurance drama.
But the real cost.... burnout.

❌ Your office manager didn't go to school to argue with insurance companies.
❌ Your treatment coordinator didn't sign up to beg insurance companies to approve necessary care.
❌ Your front desk didn't dream of being yelled at by patients about insurance benefits they can't control.

And they're tired.

Real story from one of my clients:

Their office manager of 8 years quit.

Exit interview reason: "I spend 60% of my day fighting insurance companies. I'm done."

They hired a replacement at $55k/year. Trained her for 6 months.

She quit too. Same reason.

Replacement cost + training time: $47,000.

All because of PPO contracts.

Here's what happens when you reduce PPO dependency:

One of my clients dropped their two worst PPO contracts (22% and 19% write-offs).

Within 60 days:

✔️ Office manager's stress level: down
✔️ Front desk phone time with insurance: down 40%
✔️ Staff morale: up significantly
✔️ Staff retention: 100% (nobody quit that year)

The hidden costs of PPO contracts on your team is

⏱️ Time: 500-750 hours/year managing insurance
👎🏾 Burnout cost: High turnover, low morale
⌨️ Training cost: $15k-$25k every time you replace someone
🚩 Opportunity cost: Time spent on insurance = time NOT spent on patient care

PPO contracts don't just cost you money.

They cost you your best people.

Tomorrow: How PPO contracts are tanking your practice valuation (and why buyers are running away from PPO-heavy practices).

#StaffBurnout #DentalTeam #PPOContracts #Practiwrite

Planning to sell your dental practice someday?

PPO dependency just killed 30-40% off your valuation.

Let me explain.

How dental practice valuations work is, most practices sell for a multiple of EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

Typical multiple: 4-6x EBITDA for healthy practices.

But here's the catch:

Buyers discount PPO-heavy practices significantly.

Why?

Reason #1: Lower profit margins

❌ PPO-heavy practices have margins of 25-35%.
✔️ FFS practices have margins of 45-55%.

Lower margins = lower valuation.

Reason #2: Revenue risk

If 70% of your revenue comes from PPO contracts, a buyer is taking on massive risk.

❓ What if Delta Dental renegotiates and drops reimbursement rates by 10%?
❓ What if Cigna drops you from their network?

Buyers discount for that risk.

Reason #3: Patient retention risk

PPO patients are less loyal.

They chose you because you take their insurance, not because you're good at what you do. 

🔷 If the buyer wants to transition to FFS, 30-40% of patients might leave.

Buyers know this. And they discount accordingly.

Real numbers:

Practice A: 70% PPO-dependent

🚩 Production: $1.5M
🚩 Collections: $1.35M (after write-offs)
🚩 Profit margin: 30%
🚩 EBITDA: $405k
🚩Valuation (4x multiple): $1.62M

Practice B: 30% PPO, 70% FFS

✔️ Production: $1.5M
✔️ Collections: $1.47M (lower write-offs)
✔️ Profit margin: 48%
✔️ EBITDA: $706k
✔️ Valuation (5.5x multiple): $3.88M

Same production. $2.26M difference in sale price.

That's not a typo.

A PPO-heavy practice with the same production sold for $2.26M less than an FFS practice.

When I talk to dental practice brokers, here's what they tell me buyers are looking for:

👉🏽 High profit margins (45%+)
👉🏽 Strong patient retention
👉🏽 Low insurance dependency
👉🏽 Diversified payer mix
👉🏽 High-value procedures (implants, cosmetic, perio)

PPO-heavy practices check NONE of these boxes.

Real example from a practice broker I know:

They had two practices listed in the same city:

Practice 1:

🔷 $1.8M production
🔷 75% PPO
🔷 28% profit margin
🔷 Listed at $1.4M

Sat on the market for 11 months. Sold for $1.1M (the buyer beat them down)

Practice 2:

🔷 $1.6M production
🔷 25% PPO
🔷 52% profit margin
🔷 Listed at $3.2M

Sold in 6 weeks. Full asking price

Lower production. Higher sale price.

Why? Because the second practice was built to last, not built on insurance contracts.

What this means if you're 10-15 years from retirement is, every year you stay PPO-dependent, you're:

❌ Making less profit
❌ Losing practice value
❌ Building a business few want to buy

Start transitioning NOW.

PPO contracts aren't just costing you today.

They're costing you your retirement.

Tomorrow: The pricing trap that keeps you stuck in PPO contracts (and how to escape it).

#PracticeValuation #DentalPracticeTransition #PPOContracts #Practiwrite

PPO Contracts Are Killing Your Practice Value

The lie dentists tell themselves....

"I have to keep my fees low to compete."

No, you don't.

You've just been conditioned to think that way by PPO contracts.

Let me show you how PPO contracts create a pricing prison:

Step 1: You sign a PPO contract

Delta Dental says: "We'll send you patients, but you have to accept our fee schedule."

Crown fee schedule: $850 (Your normal fee: $1,200)

You think: "Okay, I'll make it up in volume."

Step 2: PPO patients become 60-70% of your practice

Slowly, your schedule fills with PPO patients. Non-PPO patients start to feel like the minority.

Step 3: You can't raise your fees

You want to raise your crown fee to $1,350 (to keep up with inflation and costs). But you can't.

Because 70% of your patients are locked into the $850 PPO rate. So you're stuck.

Step 4: Your margins shrink every year

Your costs go up with

🔷 Staff wages: +3-5% per year
🔷 Supplies: +4-6% per year
🔷 Rent: +3% per year
🔷 Lab fees: +5% per year

But your PPO reimbursement? Flat. 

Or worse, it goes DOWN.

Step 5: You start cutting corners

You can't raise prices. You can't afford the same quality materials. So you:

❌ Use cheaper labs
❌ Rush appointments
❌ Push for higher volume
❌ Delay equipment upgrades

And you hate yourself for it.

This is the PPO pricing trap.

And most dentists don't realize they're in it until it's too late.

Sounds a bit brutal, no?

Tomorrow I'll show you how FFS practices can escape the trap.

Stay tuned.

#DentalPricing #FeeForService #PPOContracts #Practiwrite

Yesterday, I talked about how PPO-based dentists are caught in a trap.

PPOs are causing revenue-crushing thinking.

Insurance companies want you to think that their fees are the best you're gonna get.

It's not.

Here's how FFS practices escape the trap:

Strategy #1: Decouple your pricing from insurance

Stop letting insurance companies set your fees.

Your crown costs $1,350 because that's what it costs to deliver excellent care.

If insurance pays $850, fine. The patient covers the $500 difference.

You're not negotiating. You're just stating reality.

Strategy #2: Raise fees annually

FFS practices raise fees 3-5% per year to keep up with costs.

PPO practices can't. So they fall further behind every year.

Over 10 years, that gap becomes massive.

Example:

🔷 Year 1: Crown fee = $1,200
🔷 Year 10 (no increases): Crown fee = $1,200
🔷 Year 10 (3% annual increases): Crown fee = $1,612

That's a $412 difference per crown.

On 200 crowns per year, that's $82,400 in lost revenue.

Strategy #3: Stop apologizing for your fees

PPO practices train their teams to say: "I'm sorry, but your insurance only covers...blah, blah, blah"

FFS practices train their teams to say: "Your investment for this crown is $1,350. Insurance will reimburse you based on your out-of-network benefits, typically 50-70%."

See the difference?

One apologizes. The other educates.

Real example:

One of my clients was stuck at $1,150 for crowns (locked in by PPO contracts).

When they transitioned to FFS, they raised their crown fee to $1,400.

Then $1,500 the next year. Then $1,650 the year after.

Guess how many patients complained?

Four. Out of 1,200 active patients.

That's because the truth about pricing is that patients don't choose dentists based on price.

They choose based on:

✔️ Trust
✔️ Convenience
✔️ Reviews
✔️ Quality

Price is 5th or 6th on the list.

But PPO contracts make you THINK price is #1.

It's not.

PPO contracts don't just control your reimbursement.

They control your entire pricing strategy and trap you in a race to the bottom.

Break free. ⛓️💥

Tomorrow: The opportunity cost that's costing you $250k+ per year (the math will blow your mind).

#DentalPricing #FeeForService #PPOContracts #Practiwrite

"But I've been in-network with Delta for 15 years..."

Stop.

That's the sunk cost fallacy talking.

And it's keeping you broke.

Here's what the sunk cost fallacy sounds like in dentistry:

👎🏾 "I've built my practice on PPO contracts. I can't just drop them now."
👎🏾 "My patients expect me to be in-network."
👎🏾 "I've spent years building relationships with these insurance companies."
👎🏾 "What if I lose half my patients?"

All of these statements are rooted in fear, not facts.

The truth about sunk costs:

The time, money, and effort you've invested in PPO contracts is GONE. You can't get it back.

The only question that matters is:

"Will staying in these PPO contracts make my future better or worse?"

And the answer is: Worse.

Here's why staying in PPO contracts will cost you:

Cost #1: Reimbursement rates will keep dropping

PPO reimbursement rates drop 2-5% every 1-2 years.

Your costs go up. Your reimbursements go down.

Five years from now, you'll be writing off 18-20% instead of 12-15%.

Cost #2: Your practice will be worth less

Every year you stay PPO-dependent, your practice valuation drops.

Buyers don't want PPO-heavy practices. You're building a practice nobody will pay top dollar for.

Cost #3: You'll burn out your team

Your staff is already tired of fighting insurance companies. If you keep this up for another 5-10 years, your best people will leave.

Cost #4: You'll attract the wrong patients

PPO patients are price-shoppers.

The longer you stay in-network, the more your practice becomes known as the "cheap option."

And once you have that reputation, it's HARD to shake.

Here's how how to overcome the sunk cost fallacy:

Step 1: Stop looking backward

The years you spent building PPO relationships don't matter. What matters is the next 10 years.

Step 2: Run the numbers

Calculate the TRUE cost of staying PPO-dependent:

🔷 Write-offs
🔷 Staff time
🔷 Opportunity cost
🔷 Practice valuation impact

Then ask: "Can I afford to keep losing this much?"

Step 3: Make a decision based on your future, not your past

If you were starting your practice today, would you sign up for PPO contracts 

No? Then why are you staying in them?

Step 4: Create a transition plan

You don't have to go cold turkey. Build a 12-18 month plan to reduce PPO dependency from 70% to 30%.

Drop one contract at a time.

Replace PPO patients with FFS patients gradually.

The years you've spent in PPO contracts are sunk costs.

You can't change the past.

But you CAN change the next 10 years.

Stop letting sunk costs dictate your future.

Tomorrow: The complete roadmap to breaking free from PPO dependency (and building a practice that actually makes you money).

#SunkCostFallacy #PPOContracts #DentalPracticeGrowth #Practiwrite

Alright, you're convinced.

PPO dependency is killing your profitability, your team morale, your practice valuation, and your future.

Now what?

You break free of course!

Here's your step-by-step roadmap to breaking free:

Phase 1: Audit & Analysis (Month 1)

Step 1: Run the numbers

Pull reports from your practice management software:

✔️ Total production by payer type
✔️ Write-off percentage by insurance carrier
✔️ Patient count by insurance carrier
✔️ Average patient value by payer type

Identify your worst offenders (highest write-off %, lowest patient value).

Step 2: Calculate the real cost

Add up:

✔️ Direct write-offs
✔️ Staff time managing insurance
✔️ Opportunity cost (FFS patients you're turning away)
✔️ Practice valuation impact

This is your "cost of staying put."

Step 3: Set your target

Most practices should aim for:

👉🏽 30% PPO or less
👉🏽 70% FFS or more

If you're currently 70% PPO, your goal is to flip that in 18-24 months.

Phase 2: Preparation (Months 2-3)

Step 4: Build your FFS patient acquisition system

Before you drop any PPO contracts, you need a system to attract FFS patients.

✔️ Optimize your website for high-value procedures
✔️ Launch Local Service Ads for implants/cosmetics
✔️ Create content that positions you as the premium option
✔️ Build a referral system for existing patients

Step 5: Train your team

Your front desk, hygienists, and treatment coordinators need new scripts:

✔️ How to explain out-of-network benefits
✔️ How to present treatment without relying on insurance
✔️ How to handle "Do you take my insurance?" calls

Role-play until everyone is comfortable.

Step 6: Update your messaging

Rewrite your website, social media, and Google Business Profile to emphasize:

✔️ Expertise over insurance acceptance
✔️ Quality over price
✔️ Relationships over convenience

Tomorrow I'll show you Phase 3 and 4.

Stay tuned.

#PPOTransition #FeeForService #DentalProfitability #PracticeGrowth #Practiwrite

Dentists, yesterday I showed you practical steps to break free from PPO dependency.

I gave you the first two phases. To recap, they were:

Phase 1: Audit & Analysis (Month 1)

🔷 Run the numbers.
🔷 Calculate the real cost.
🔷 Set your target.

Phase 2: Preparation (Months 2-3)

🔷 Build your FFS patient acquisition team.
🔷 Train your team.
🔷 Update your messaging.

Today, let's talk about the final 2 phases of your FFS practice transition.

Phase 3: Execution (Months 4-18)

Step 7: Drop your worst PPO contract

Start with the carrier that has:

👉🏽 Highest write-off percentage (18%+)
👉🏽 Lowest patient value
👉🏽 Most administrative headaches

Give 90 days' notice (per contract requirements).

Step 8: Communicate with affected patients

Send a letter 60 days before the change:

"As of [Date], we'll be going out-of-network with [Plan]. We'll still file claims and help you maximize benefits, but we won't be restricted by their fee schedules."

Offer to answer questions.

Step 9: Monitor and replace

Track:

✔️ How many patients leave
✔️ How quickly you're acquiring FFS patients
✔️ Revenue trends

Most practices lose 10-15% of affected patients, but replace them with higher-value FFS patients in 60-90 days.

Step 10: Repeat every 6 months

Drop the next worst PPO contract. Keep replacing PPO volume with FFS patients.

Within 18-24 months, you'll be at your 30/70 target.

Phase 4: Optimization (Months 18+)

Step 11: Raise your fees annually

Now that you're not locked into PPO fee schedules, raise your fees 3-5% per year.

Step 12: Refine your patient acquisition

Double down on what's working:

❓ Which marketing channels bring the highest-value patients?
❓ Which services are most profitable?
❓ Which referral sources are most reliable?

Step 13: Enjoy the results

💵 Higher profit margins. 
💻 Less staff burnout. 
☺️ Better patients. 
💰 Higher practice valuation.

This is what you've been working toward.

Your action plan for the next 30 days:

🔷 Week 1: Run the audit. Know your numbers.
🔷 Week 2: Identify your worst PPO contract.
🔷 Week 3: Build your FFS patient acquisition plan.
🔷 Week 4: Decide: Am I committed to breaking free?

PPO contracts are designed to benefit insurance companies, not you.

You didn't go to dental school to work for insurance companies.

You went to dental school to help patients and build a thriving practice.

It's time to take control back.

If you're ready to break free from PPO dependency, but need help building your transition plan, let's talk.

DM me "FREEDOM" and I'll show you exactly how to make the transition without losing your shirt.

#PPOTransition #FeeForService #DentalProfitability #PracticeGrowth #Practiwrite

TRIGGER WARNING: This post is full of em dashes.

A Lament to the Em Dash — A Love Letter in Defense of the Most 

Misunderstood Punctuation Mark

I see it happening more and more—

People—smart people, even—attacking the em dash like it owes them money.

You use one em dash in a sentence and suddenly it’s open season in the comments:

“Too casual.”
“Overused.”
“Lazy writing.”

As if writers who use em dashes are somehow beneath the Great Punctuation Council.

Let me remind you: before the minimalist Twitter/X bros and comma-purists got loud, we writers—REAL writers—used em dashes to add rhythm, breathe emotion, create pause, and build tension.

We didn’t abuse them—we mastered them.

Now? The second an em dash appears, people act like a vampire watching a sunrise.

Or worse—a 15th-century villager pointing at punctuation and yelling, “WITCH!”

It's giving backseat grammar snob. 

It's giving literary insecurity.

It's giving "I read one blog post on sentence structure and now I’m Hemingway."

To those who instinctively pounce on every em dash like a dog on a dropped steak—

You're not being clever.
You're not making a point.
You're just broadcasting your insecurity about tone, style, and voice.

Let writers write. Let punctuation breathe.

And please—for the love of nuance—let the em dash live.

Respectfully. (But seriously.)

Happy Thanksgiving!!

#writing #copywriting #punctuation #grammar #writingcommunity #LinkedInWriters

Most dental practices have garbage photos on their Google Business Profile.

And it’s crushing their CTR.

These are the 6 mistakes I see ALL the time:

Mistake #1: Stock photos

Your profile has six photos. All generic.

👉🏽 A dentist in a mask who isn’t your dentist.
👉🏽 A smiling patient who isn’t your patient.
👉🏽 A dental chair that could be anywhere.

Patients spot stock photos immediately. Trust leaves.

Mistake #2: Exterior-only photos

Your GBP shows one image: the outside of your building.

Patients can’t see your waiting room, treatment rooms, equipment, or team. So they click on the competitor with 40 real photos that show everything.

Mistake #3: Outdated photos

Your images are from 2015.

The decor changed, the staff changed, the whole place feels different now.

Patients show up and think, “This isn’t what I saw online.”

Trust goes bye bye.

Mistake #4: No team photos

Patients want real, smiling faces (you're a dental practice for goodness sakes!).

They want to know who they’ll meet, who they’ll talk to, who will treat them. 

Practices with team photos get significantly more profile views.

Mistake #5: No before and after photos

If you do cosmetic work, implants, or Invisalign and you’re not showcasing it, you’re losing money.

These images sell the appointment before the patient ever calls.

Here's the minimum that your GBP should include:

📷 Minimum 30 photos:

• 5-8 exterior shots
• 10-15 interior shots
• 5-8 team photos
• 5-10 before and after photos
• 2-3 candid or behind-the-scenes shots

👍🏾 Ideal: 50+

More photos create more engagement. More engagement leads to better rankings.

Real example:

A client had eight stock photos. We replaced everything with 47 real, professional shots: 

✔️ Team headshots
✔️ Every room
✔️ Before and afters
✔️ Candid moments (no HIPAA violations)

Results they got in 30 days:

• Profile views up 89%
• Website clicks up 56%
• Calls up 41%

The REAL cost of bad photos:

Bad photos tank click-through rate by 30 to 40 percent.

If you get 30 calls per month and lose a third of them because your photos look fake, that’s 10 or 11 calls gone.

Which becomes 4 or 5 patients gone.

At 12k lifetime value each, that’s more than half a million dollars per year.

All because the photos are bad.

What to do this week:

🎥 Hire a photographer.
🧑🤝🧑 Get professional shots of your team and practice.
📷 Upload 30 to 50 new photos.
❌ Delete every stock photo.
🗓️ Add a few fresh photos each month.

The ROI of a single photo shoot pays for itself many times over.

Tomorrow: The review response mistake that’s tanking your rankings.

#GoogleBusinessProfile #DentalPhotography #LocalSEO #Practiwrite

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The Battle

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