Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

We are so excited to be able to work with SAMA on Account Based Marketing for SAMs. There is so much noise and distraction of what Account Based Marketing is for todays sales and marketing teams. Dominique Côté and I will be setting the foundation on the Next Generation ABM. Gone are the days of One to Many, One to Few, One to One. Come see what tomorrow looks like in the integration of the customer journey and ABM.

We help organizations to create strategy to get to new levels of revenue performance and help teams to make it happen. Create long-term impact; see rapid results.

Strategic Account Management Association (SAMA)

View company: Strategic Account Management Association (SAMA)

𝐀𝐁𝐌 𝐀𝐜𝐚𝐝𝐞𝐦𝐲: 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐀𝐁𝐌 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐋𝐞𝐝, 𝐓𝐞𝐚𝐦-𝐄𝐧𝐚𝐛𝐥𝐞𝐝

Account-Based Marketing takes a deep dive into how our integrated team of sales and marketing creates communication points with our customers throughout the customer journey and decision making. This integration of SAM and ABM is the lever to generate revenue and an accelerated, targeted, and differentiated impact for the customer from Omni-channel to Opti-channel execution.

Dates 🗓️: February 18-19, 2026
 
Facilitators: Dominique Côté, CEO and Founder, Cosawi; Kate Burda, CEO and Founder, Kate Burda & Company  

Learn more and register: https://lnkd.in/gdNsu7Tp

#accountbasedmarketing #abm #strategicaccountmanagement #keyaccounts #strategicaccountmanager

Open article: ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association by strategicaccounts.org

ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association

Positive Hotel Sales Consulting

In my role as Co-Founder at Positive Hotel Sales Consulting, I spearheaded sales support initiatives to drive revenue and occupancy for clients. 

• Developed and implemented remote selling strategies to increase profitability.
• Mentored salespeople to enhance their skills and achieve success in the competitive hospitality industry.

Co-Founder

Global Cynergies, LLC - Hotel and Venue Sourcing

Client development – prospecting and networking offering GC MICE hotel and site selection services
Hotel and venue sourcing– providing services anywhere in the world utilizing Global Cynergies’ business methodology
Contract negotiation – negotiate favorable group contracts rates, terms and conditions
Post meeting consultation – obtain program venue evaluations and prepare cost savings analysis
Market intelligence – contribute/share industry expertise and market intelligence

Sr. Director, National Accounts

Shashi Group LLC

Own, Manage, Grow top 5 accounts- Apple, Google, Facebook, Amazon and Microsoft
Drive top line revenue from their business travelers to Shashi portfolio hotels
Increase length of stay with each of the accounts at the hotels
Establish relationships with these accounts locally and oversees to get additional business
Explore opportunities for Shashi to grow locally and outside the bay area
Dig deep into the accounts for needs outside the portfolio
Establish Shashi Group as their preferred hotel company in silicon valley and nation wide

Director Of National Accounts

Director, National Accounts

Hyatt Place

Part of the hotel executive leadership team. 

Developed rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
Recruited, directed, managed, trained and counseled sales staff.
Managed/directed all advertising, public relations and promotional activities.
Overseen all brand and property specific marketing and promotional collateral
Worked with corporate and brand teams to ensure consistent message to customers
Managed the selection, training and development of all Sales associates
Communicated performance expectations and provide associates with feedback
Provided associates with coaching and counseling as needed to achieve performance objectives and reach their full potential

Director of Sales and Catering

Courtyard by Marriott

Part of the hotel executive leadership team.

 Exceeded individual and team sales goals and hotel budgets 
Developed and implemented effective sales strategies to maximize revenue generation 
Created and managed Annual Strategic Plan 
Recruited the best possible sales team and provided  coaching, counseling and training 
Provided support and coaching for team members to drive high levels of performance, job satisfaction, and personal growth 
Trained and empowered sales team members to exercise good judgment to make profitable business decisions

Director of Sales and Marketing

Hilton Garden Inn

Part of the hotel's pre opening and opening leadership team 

Produced opening year $5 Million in transient and $500,000 in group revenue
Instrumental in bringing in key top companies to the hotel like Hewlett Packard, VMware, Varian Medical, SAP, Facebook, Amazon, Intuit and LinkedIn
Lead, directed and managed Hotel's Sales and Catering department
Exceeded budget by 122% in room revenues. 
Expanded market share and RevPAR
Developed the property's Revenue Generation Plan, including development of Market Performance Developed strategies to increase market share to maximize the hotel's competitive position in the local market
Conducted ongoing sales training and directing sales efforts for the team to increase revenue for the hotel

Robert Half Technology

Robert Half International is a recognized leader in professional staffing and consulting services. 

Provided motivation and direction to the Recruiting Managers 
Worked with Regional VP to develop the division’s business and performance goals
Actively participated in the recruitment and hiring of internal staff
Developed and grew my own client base 
Recruited, interviewed and placed highly skilled information technology professionals in full-time positions
Provided the highest quality customer service to both clients and candidates.

Division Director- IT Search

Leadfactors LLC

LeadFactors, LLC is a staffing solutions provider company. Leadfactors LLC has been continuously working with some of the best mid-size and Fortune 500 Companies in the industry in catering to their full time and contract positions and creating a win-win situation for everyone involved in the process.

Responsibilities Include:
•	Engaging with executives and hiring managers at bay area companies and delivering on project and staffing requirements
•	Expanding account relationships to cross departments to maximize account penetration
•	Proactively reaching out to clients to keep relationships warm and gather new requirements
•	Managing a team of recruiters to source and deliver superior candidates. 
•	Driving the recruiting and fulfillment process end-to-end

Managing Partner

Stratitude, Inc

Stratitude is a "next generation" Enterprise IT Services and solutions organization with key focus in Cloud Services, Enterprise Collaboration and Quality Assurance services.
Specialties: Salesforce.com Cloud Services, SharePoint Collaboration Services, Software Quality Services, Zen - Cloud App 

•	Nationwide responsibility of account management and business development
•	Presented company services to CXOs
•	Cross functional engagements with multiple business units.
•	Strategized key accounts with VP Sales
•	Over all project planning with resource allocation and budgeting
•	Worked with clients to understand and gather project and staffing requirements
•	Was responsible for selling to fortune 500 companies to medium size companies

Director Business Development

With over 20 years of experience in hospitality sales and marketing, I am a co-founder of Positive Hotel Sales Consulting, a company that helps clients increase their sales through hands-on support and remote selling. I have a proven track record of exceeding quota, expanding market share, and negotiating favorable contracts for companies in the hospitality industry.

I am passionate about sales and thrive on sharing my expertise and knowledge with others. I have won multiple awards for sales excellence and leadership and have trained and mentored many sales teams. I have also developed and managed key accounts with some of the world's leading tech companies, such as Apple, Google, Facebook, Amazon, and Microsoft. I specialize in sales training, group sales, social media and digital marketing, catering and event planning, account development and management, and pre-opening hotel sales. My goal is to drive profitability for my clients by providing them with unmatched customer service, integrity, and accountability.

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