Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

We are so excited to be able to work with SAMA on Account Based Marketing for SAMs. There is so much noise and distraction of what Account Based Marketing is for todays sales and marketing teams. Dominique Côté and I will be setting the foundation on the Next Generation ABM. Gone are the days of One to Many, One to Few, One to One. Come see what tomorrow looks like in the integration of the customer journey and ABM.

We help organizations to create strategy to get to new levels of revenue performance and help teams to make it happen. Create long-term impact; see rapid results.

Strategic Account Management Association (SAMA)

View company: Strategic Account Management Association (SAMA)

𝐀𝐁𝐌 𝐀𝐜𝐚𝐝𝐞𝐦𝐲: 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐀𝐁𝐌 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐋𝐞𝐝, 𝐓𝐞𝐚𝐦-𝐄𝐧𝐚𝐛𝐥𝐞𝐝

Account-Based Marketing takes a deep dive into how our integrated team of sales and marketing creates communication points with our customers throughout the customer journey and decision making. This integration of SAM and ABM is the lever to generate revenue and an accelerated, targeted, and differentiated impact for the customer from Omni-channel to Opti-channel execution.

Dates 🗓️: February 18-19, 2026
 
Facilitators: Dominique Côté, CEO and Founder, Cosawi; Kate Burda, CEO and Founder, Kate Burda & Company  

Learn more and register: https://lnkd.in/gdNsu7Tp

#accountbasedmarketing #abm #strategicaccountmanagement #keyaccounts #strategicaccountmanager

Open article: ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association by strategicaccounts.org

ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association

I am a senior hotel investor who is passionate about creating value in real estate. Because I’ve personally sat in almost every seat in the hotel real estate sector, I deeply understand both the investor and consumer mindsets. Over my career I’ve managed $7.5 billion in hospitality real estate and accumulated broad “cradle to grave” hotel investment experience. I combine my personal experience developed across real estate cycles with the strength of the Portman platform to identify and execute value add investment strategies for our hotel portfolio.  My work is grounded in a belief that real estate can do more than deliver strong returns – it can adapt to meet disruption and innovation, solve complex problems, and positively impact communities.

Portman Holdings has been a pioneer in developing urban environments that others saw as too great of a challenge. From Atlanta, to Times Square, to Shanghai, we developed iconic projects that reawakened once abandoned and blighted urban areas. Today, Portman Holdings is an efficient, highly-skilled and well-rounded real estate development team with a specific focus on hospitality, office, multi-family, industrial, and mixed-use projects in urban infill settings. The vertically integrated team commands a substantial global network and has a proven track record with the world’s top financial institutions.

I grew up in Northeastern Ohio, and my love of real estate came from my studies and early career in public economic development. I migrated into hotels from commercial real estate and research. I’ve lived all over the country, including Cleveland, Chicago, Milwaukee, Orlando, Dallas and now Atlanta. When I’m not working, you’ll find me cheering on my two children in their life pursuits.  I love indulging in my husband’s gourmet cooking, but then need to run to burn it off. I’m also passionate about yoga, as it helps me stay grounded and creative.

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The Battle

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