Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

We are so excited to be able to work with SAMA on Account Based Marketing for SAMs. There is so much noise and distraction of what Account Based Marketing is for todays sales and marketing teams. Dominique Côté and I will be setting the foundation on the Next Generation ABM. Gone are the days of One to Many, One to Few, One to One. Come see what tomorrow looks like in the integration of the customer journey and ABM.

We help organizations to create strategy to get to new levels of revenue performance and help teams to make it happen. Create long-term impact; see rapid results.

Strategic Account Management Association (SAMA)

View company: Strategic Account Management Association (SAMA)

𝐀𝐁𝐌 𝐀𝐜𝐚𝐝𝐞𝐦𝐲: 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐀𝐁𝐌 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐋𝐞𝐝, 𝐓𝐞𝐚𝐦-𝐄𝐧𝐚𝐛𝐥𝐞𝐝

Account-Based Marketing takes a deep dive into how our integrated team of sales and marketing creates communication points with our customers throughout the customer journey and decision making. This integration of SAM and ABM is the lever to generate revenue and an accelerated, targeted, and differentiated impact for the customer from Omni-channel to Opti-channel execution.

Dates 🗓️: February 18-19, 2026
 
Facilitators: Dominique Côté, CEO and Founder, Cosawi; Kate Burda, CEO and Founder, Kate Burda & Company  

Learn more and register: https://lnkd.in/gdNsu7Tp

#accountbasedmarketing #abm #strategicaccountmanagement #keyaccounts #strategicaccountmanager

Open article: ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association by strategicaccounts.org

ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association

Wunderkind

Director, Partnerships

Events Co-Chair, ServeKind Leadership Employee Resource Group, focused on volunteerism and philanthropy; organizes virtual and in-person monthly volunteer events, and coordinates donations/philanthropy.

Senior Manager, Partnerships

Partnership Leaders

Member

Pavilion

Mondo

Developed relationships with hiring managers and key decision makers to expedite hiring process and effectively meet staffing needs while controlling costs. Presented compelling value propositions to gain buy-in and secure business opportunities.	
•	Defined specific process and resource allocation for each job placement from sourcing to onboarding; determined role requirements, identified stakeholders, and streamlined interview process.
•	Managed dual-process of aligning client and recruiting teams to coordinate candidate and job specs, understand company culture, set expectations, and meet established deadlines.
•	Presented candidates to clients, provided status updates, resolved problems, and made recommendations to remove roadblocks to deliver best-fit candidates on time and within budget.
•	Developed strong business cases for recruiting team to prioritize staffing requests and minimize wait time.

Account Manager

North Carolina Democratic Party

Directed field operations to build support for the Democratic party in North Carolina including recruiting and training more than 90 volunteers. Designed and executed more than 54 digital trainings and virtual campaign events and coordinated socially distanced canvassing to drive awareness and maximize voter mobilization.	
•	Created monthly newsletter outlining talking points, strategies, and other initiatives to empower volunteers and encourage voting.
•	Partnered with Democratic Party County Chairs and trusted community leaders to coordinate outreach efforts.

Field Organizer

Kamala Harris For The People

Recruited, trained, and managed more than 60 volunteers and precinct leaders to build grassroots organizing base resulting in 6,000 voter contact calls and 2,420 canvassed doors within 3 months. Engaged in extensive networking to raise awareness, increase engagement, and promote action.	
•	Organized 24 campaign events including 3 town halls with Kamala Harris to expand outreach and education.
•	Orchestrated 3 “Weekend of Action” voter outreach pushes including creating targeted campaign literature and talking points for volunteers to use; trained and coached volunteers to enhance impact.
•	Built partnerships with community organizations, labor organizations, universities, high schools, and other groups to promote voter awareness and registrations for caucus.

Oracle

●	Selected by Oracle leadership to begin new sales team devoted to re-engaging ‘under-served’ accounts with over $2B in revenue; achieved 205% of FY18 quota (Oracle Club Winner)
●	Established new C-Level relationships within enterprise accounts, interfacing with CIOs
●	Implemented and ran weekly cadence calls with cross-functional team to improve engagement and support within accounts
●	Structured partnerships with a variety of complex buying coalitions 
●	Supervised two Sales Development Representatives and provided coaching to ensure growth

Enterprise Account Executive | Core Technology | Field Sales

●	Conducted gap analysis with customers, identifying areas to minimize cost and leverage cloud
●	Consulted senior customers with risk mitigation strategies to migrate applications to cloud  
●	Introduced unique cloud delivery model to meet compliance and security requirements, thus increasing adoption of cloud technology for customers in a highly-regulated industry

Enterprise Account Manager | Cloud | PaaS & IaaS

•	Deployed customer needs assessments and resolved business challenges with database solutions
•	Coordinated prospecting strategy and account segmentation between multi-pillar sales team
•	Garnered deep understanding of Oracle’s full stack of cloud products and services to identify new business op-portunities and implement multiple territory campaigns, including Database and Middleware solutions
•	Led Oracle Cloud awareness campaigns using web presentations to expand customer product portfolio

Business Development Consultant | Core Technology

University of Virginia

•Led teams of 4-8 students to manage operations of seven university-owned venues 10-15 hours a week
•Interacted with clients to ensure satisfaction of the spaces and provide Audio/Visual technical support for events

Event and Operations Manager

Newmark Grubb Knight Frank

•	Analyzed market trends and identified solutions for a problematic lease vacant for more than 7 months in Mid-town Manhattan
•	Created and presented an original property marketing pitch with fellow interns for Executives of Empire State Realty Trust and 60 Newmark brokers and senior-level managers
•	Canvassed 5 real estate submarkets in Manhattan, updating listing information of over 600 sites into an internal database for Retail Brokerage team

Retail Brokerage Intern

BBDO

•Analyzed marketing and advertising strategies of various industry leading brands and presented actionable recommendations to drive a high-profile client’s position in the market as a premium brand 
•Collaborated with multiple account agencies to synthesize important information on a campaign’s progress into weekly status reports to establish timelines and ensure alignment across all parties

Account Management Intern

Resourceful, customer-focused Director of Partnerships with extensive experience cultivating business relationships, growing referral networks, and managing partner needs to drive sales opportunities. Develops strong value propositions and strategic initiatives to increase engagement and trust. Excels at planning and executing highly customized events to facilitate introductions, build relationships, and deliver joint value. Establishes robust business pipelines and measures performance to identify opportunities for improvement. Maintains regular client communication and resolves problems quickly and efficiently to enhance partner satisfaction.

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Kate Burda

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taplio

The Battle

Kate Burda

Kyle McGovern

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kate Burda's LinkedIn Performance

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