Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

We are so excited to be able to work with SAMA on Account Based Marketing for SAMs. There is so much noise and distraction of what Account Based Marketing is for todays sales and marketing teams. Dominique Côté and I will be setting the foundation on the Next Generation ABM. Gone are the days of One to Many, One to Few, One to One. Come see what tomorrow looks like in the integration of the customer journey and ABM.

We help organizations to create strategy to get to new levels of revenue performance and help teams to make it happen. Create long-term impact; see rapid results.

Strategic Account Management Association (SAMA)

View company: Strategic Account Management Association (SAMA)

𝐀𝐁𝐌 𝐀𝐜𝐚𝐝𝐞𝐦𝐲: 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐀𝐁𝐌 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐋𝐞𝐝, 𝐓𝐞𝐚𝐦-𝐄𝐧𝐚𝐛𝐥𝐞𝐝

Account-Based Marketing takes a deep dive into how our integrated team of sales and marketing creates communication points with our customers throughout the customer journey and decision making. This integration of SAM and ABM is the lever to generate revenue and an accelerated, targeted, and differentiated impact for the customer from Omni-channel to Opti-channel execution.

Dates 🗓️: February 18-19, 2026
 
Facilitators: Dominique Côté, CEO and Founder, Cosawi; Kate Burda, CEO and Founder, Kate Burda & Company  

Learn more and register: https://lnkd.in/gdNsu7Tp

#accountbasedmarketing #abm #strategicaccountmanagement #keyaccounts #strategicaccountmanager

Open article: ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association by strategicaccounts.org

ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association

Xperity

delaPlex

Group Board Member

delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.

Since 2008, delaPlex has built a trusted reputation developing mobile, cloud, and commercial application software for sale by vendors (ISV), and “software-centric” companies that depend on continuous software development to drive revenue and growth.

Clients include firms across an array of industries including hospitality, broadcast, telecommunications, healthcare, new media, entertainment, manufacturing, and energy. They have all come to recognize that delaPlex offers the technical expertise and product experience they need to better compete in today’s markets.

delaPlex Software offers developer expertise in Microsoft, JAVA, Mobile, and FOSS technologies that include .NET, C#, SQL, J2EE/JSP, Android, iOS, BlackBerry, Windows Mobile, PHP, LAMP, and Web Services. Whether you use software to help drive business, or software actually is your business, delaPlex can help you develop quality software that also improves your bottom line. 

Headquartered in Atlanta, Georgia with ISO 9001:2015 certified and HIPAA compliant facilities in Nagpur and Pune, India, delaPlex provides a globally-blended, service-based approach to innovative software development.

COO and Co-founder

Video Technics, Inc.

Video Technics was a product development company focused on a spectrum of broadcast television and new media markets. Founded in 1987, they were an OEM development partner with Matrox for almost 18 years.

Video Technics introduced their first clipstore / stillstore server, the Aprisa™ product line in 1997 (sold exclusively world-wide through Chyron Corporation), introduced their next-generation, HD-capable Apella™ Video Server debuted in 2000, and they launched their first collaborative production, MOS-based system called NewsFlow™ at KLRT in Little Rock, Arkansas in 2004.

Video Technics developed innovative technology to empower file-based, digital workflows for collaborative media production and automated playout solutions. Customer-driven development resulted in a wide array of products with rich and robust features. Video Technics was proven to be very strong in product design, software development, marketing, and customer support, and was a pioneer in file-based solutions which allowed media broadcasters to switch to ubiquitous IT technology.

President & CEO

Mark Rivers is a successful entrepreneur with over 30 years of experience.  Mark has a strong background in product design, software development, marketing, and branding.  He has been a pioneer of file-based solutions in media, which has allowed traditional television broadcasters to take advantage of ubiquitous IT technology.  Not only a strategic, innovative thinker and capable thought leader, he is an executive with a proven business sense in starting and managing successful companies.

Mark co-founded delaPlex Software, LLC in 2008, and currently acts as its Chief Operating Officer. 
Before delaPlex, Mark was the Founder, President and Chief Executive Officer of Video Technics, Inc., which was acquired by BroadStream Solutions, Inc. in June 2014.

Specialties: Broadcast technology, software development, product management, product marketing, digital media, digital asset management, strategic partnerships, contract negotiation, and business development.


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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kate Burda's LinkedIn Performance

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