Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

We are so excited to be able to work with SAMA on Account Based Marketing for SAMs. There is so much noise and distraction of what Account Based Marketing is for todays sales and marketing teams. Dominique Côté and I will be setting the foundation on the Next Generation ABM. Gone are the days of One to Many, One to Few, One to One. Come see what tomorrow looks like in the integration of the customer journey and ABM.

We help organizations to create strategy to get to new levels of revenue performance and help teams to make it happen. Create long-term impact; see rapid results.

Strategic Account Management Association (SAMA)

View company: Strategic Account Management Association (SAMA)

𝐀𝐁𝐌 𝐀𝐜𝐚𝐝𝐞𝐦𝐲: 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐀𝐁𝐌 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐋𝐞𝐝, 𝐓𝐞𝐚𝐦-𝐄𝐧𝐚𝐛𝐥𝐞𝐝

Account-Based Marketing takes a deep dive into how our integrated team of sales and marketing creates communication points with our customers throughout the customer journey and decision making. This integration of SAM and ABM is the lever to generate revenue and an accelerated, targeted, and differentiated impact for the customer from Omni-channel to Opti-channel execution.

Dates 🗓️: February 18-19, 2026
 
Facilitators: Dominique Côté, CEO and Founder, Cosawi; Kate Burda, CEO and Founder, Kate Burda & Company  

Learn more and register: https://lnkd.in/gdNsu7Tp

#accountbasedmarketing #abm #strategicaccountmanagement #keyaccounts #strategicaccountmanager

Open article: ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association by strategicaccounts.org

ABM Academy: Next Generation ABM Customer-Led, Team-Enabled - SAMA - Strategic Account Management Association

Tech Mahindra

VP - Advisor Relations

VP  - Advisor Relations Head

Wipro Limited

Partner - Advisor Relations | Strategic Engagements

AGT, LLC

Owner: Global Advisory & Management Consulting 

Information Services Group

Advisory Services - Management Consulting

AGT, LLC 

*Consulting and Contract Support for Transformation & Turnarounds, Interim CXO Management, Leadership Development & Coaching, Support for Organizational Imperatives Critical Transformation 
Initiatives, Organizational & Operational Assessments, Contracts Negotiations & Deal Frameworks, Marketing & Business Development 

* Deep domain expertise in Outsourcing (ITO, BPO - Relationship Management, Business and Account Development, Delivery, Governance, Offshoring, Culture Change, etc.),  Healthcare - Finance - Procurement, Supply Chain Management & Logistics, Advertising/Media/Public Relations

Owner/Founder - Global Advisory & Management Consulting

Global leadership role including leading diverse team around the world, P&L responsibility,  employee and customer satisfaction.  Also owned functional support for Business Development, Sales Support, large deal pursuits, solutioning, client site visits, demand discovery & lead generation, inside sales, sales operations, and other corporate programs, and various strategic initiatives that included driving improved business outcomes, acheiving continuous scalable efficiencies and acting in a change leadership capacity.

Managing Director with Outsource Partners Int'l (OPI - Acquired by EXL) - Leadership for account team and offshore delivery personnel in multiple geographies across all F& Towers and Payroll.  Led various Transformation initiatives for F&A and HR including Talent Assessment, Risk profiling, business process reengineering, system evaluations and implementations, policy and procedure management, retained organization design, etc.  Full responsibility for site management, P&L and Client Sat at all levels of customer organization.

Vice President -  Global Head, Client Services & Operations

PHNS

PHNS/Anthelio Health: 
*Strategic/Advisory Services - Business Development, Consulting & Interim Management  (CIO for Hospitals) 
*Sr. Director, Customer Support Services - Area Leadership and Oversight for ITO & BPO Delivery including ServiceDesk, Business Continuity/DR, Problem/Situation Management/Account Management

Interim Management Support (CIO) - Sr. Director for Customer Support Services - Business Development

Xerox Business Services, LLC - ACS Inc.

ACS/Xerox: 
Account Leadership 
SBU Leadership 
Client Relationship Management - Western Region

SBU Leader - Director - Western Region CRM - Account Executive

CA Technologies

Contracts/ Credit Services / Transition Management

Lifelong Learner & global Leader who assesses, analyzes and teams to present options that support executable Strategy, Value Creation, Cost Optimization, Transformation, Shared Services/GBS implementation, Org & Ops Design and digital initiatives.  Domain expertise in Sourcing/Supply Chain - Procurement & Partnerships/Alliances,  large-scale contracting and negotiations, F&A, HR/Payroll, Automation, Cloud, CRM, Organizational Change Management, Contact Center, UX/CX, Marketing, Analytics, and ITO/BPO 

*25+ Years experience in IT and Business Process acting as a Leader and Coach who builds Diverse High Performance Teams and NextGen Leaders across the globe 
*Industry Experience includes Healthcare, Banking & Financial Services, Manufacturing, Education, and Retail/CPG + Public Sector 
*Change Agent and driver of measurable and sustainable performance, delivery excellence, & culture/talent development 
*Financial acumen that ensures consistent realization of P&L targets - budgetary goals , growth objectives, and cost management/containment (along with Business Case and ROI)  
*Client advocate that partners in a consultative style to become a long term “trusted advisor” 
*Operational Excellence commitment focused on building an agile & scalable enterprise with the right infrastructure (strategy, structure, processes, technology/tools - people - policy & underpinnings including roadmap, performance metrics & reports, contracts, partnerships/alliances, etc.)
*Business Development abilities that creatively connect customer imperatives and solutions and/or services to deliver efficiencies and optimization while addressing complex problems & future growth requirements 
*Communication style that is authentic and sets clear expectations, delivers straight forward messages with ongoing feedback loops for all stakeholders to foster and drive engagement
*Adept negotiator that finds mutually beneficial outcomes, builds trust and respect, and seeks to successfully identify & mitigate risks in large scale contracts and deals 
*Service mindset that drives my actions, creates customer loyalty, and sets a delivery standard that motivates a team to  consistently “keep our word” and exceed expectations

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