MacPaw 🇺🇦

Lead Generation Coordinator

MacPaw is a Ukrainian software company with a headquarters in Kyiv, Ukraine that develops and distributes software for macOS and iOS. Its products include CleanMyMac, Setapp, Gemini Photos and more. 
Here at MacPaw we help machines help you and befriend people with technologies.

Product and Growth Expert 

Setapp

Setapp is the first subscription service for Mac and iOS apps and has already been downloaded over a million times. Setapp users invest a low monthly amount to gain access to everything Setapp has to offer. No useless searching, upgrade fees, or in-app advertising. Setapp is backed by a brilliant development team from MacPaw, creators of Clean My Mac, Gemini and Unarchiver.
Think tasks, not apps. We are on a mission to help users get more done. You can now stop worrying about and searching for apps to solve this or that problem because, with Setapp membership, there are apps for every task.

Online

As a personal English tutor I help people sound like a native. With an individual approach I cover all my students' needs from improving speaking level to passing job interviews or international exams (IELTS, TOEFL). I have the students all over the world: Spain, Portugal, France, Turkey, Germany, Ukraine etc. I love teaching and happy to see my grateful students with the incredible progress!

Personal English Tutor

CleanMyMac X

Lead Generation Specialist

Together Networks

I did a lot of analytical and fraud preventive tasks, as: 
- Designing and implementing an overall risk management process for the organisation, which includes an analysis of the financial impact on the company when risks occur; 
- Analysing current risks and identifying potential risks that are affecting the company;
- Daily risks and fraud monitoring, analysis of effectives of the preventive measures taken;
- Building risk awareness amongst staff by providing support and training within the company.

Fraud and Risk Manager 

MediaWeWork

I timely processed  all incoming information and documents, business correspondence. Arranged and managed the process of in-house CRM system development. Dealt with invoices and all the banking operations including weekly and monthly analytical reports. Participated and organised the business meetings as well as was a great meeting's host.

Personal assistant to CFO 

Under NDA

Fraud and Risk Manager

Skyeng для учителей английского

Teacher of English

Robus.io

Manager of Customer Service

YES! Your English School

Camp Leader

Product and Growth Expert with focus on Sales Development who uses creativity and a customer-centric approach to grab the attention to the most innovative Mac apps collection - Setapp for Teams. 

My strengths include the desire to understand the prospects' needs and motivation to cover all of them. 

Here at Setapp we think apps, not tasks and know how to simplify your Mac experience as well as befriend you with technology.  We have a variety of tools to enhance and digitise the workflow for you and your company. With Setapp's apps collection your Mac experience wouldn't be the same.

Feel free to contact me (directly here or at katez@macpaw.com) if you need to simplify your workflow. I can offer a lot of hints on how to do it digitally. 

Let's stay in touch!

Kate Zavertailo

Simulmedia

Product Marketing Manager

Uvoteam

- Developed and implemented strategies for growth marketing (SMM, PR, Digital, OOH, E-mail), resulting in xx% increase in clients through new customer acquisition, retention, and expansion initiatives in the US;
- Marketing analytics of competitors (SWOT analysis, Portfolio analysis);
- Supervised a teams of brand managers and marketing specialists;
- Tracked and analyzed advertising costs and data across media channels;
- Collaborated with developers to introduce new solutions and enhance both the back and front end of the product.

Head of Brand Marketing Department

KnubiSoft

- Creation and Execution of Brand, Marketing and Communications strategies for the US market;
- Intermal and External Comms management;
- GTM Strategies;
- Analytics and reporting system setting;
- Content distribution, new channels expansion, community building;
- Vendors and team management;
- Budget and forecasts planning;

Brand/Product Marketing Manager

METRO AG

- Social Media Management, Facebook (strategy implementation, rebranding, content development, optimization, advertising);
- Direct Communication (Viber, E-mail  newsletters, database automation, analytics);
- Digital visual materials creation (onepagers, decks, catalogs, banners, leaflets, brochures, key visuals);
- Media and Influencers project management;
- Digital campaigns analytics (Google and Meta Ads);
- Agencies management and processes optimizations;
- Doc-flow coordination;
- Budget tracking;

B2B Marketing Communications Specialist

Newsfront PR Agency

Companies I was working with: Nova Poshta, Danone Ukraine (and brands), Nutricia Ukraine.

- Owning projects from inception to execution;
- Preparation of text materials and media-projects management in Ukrainian media;
- Influencer campaigns management;
- Creative promotion projects supervision;
- Execution of events;
- Third parties management;
- Doc-flow coordination;

Senior Account Executive

Account Executive

Культурний проект

- Creation and implementation of marketing initiatives (sales, price policies, promotions);
- Social media management of Instagram and Telegram;
- Management of PR projects with media (search, communication, realization, documentation);
- Weekly newsletter management with MailChimp;
- Ads creation and launching via Facebook Ads and Instagram;
- Analysis of advertising campaigns through Google Analytics;
- Interns coordination at marketing department;

Communications Manager

Klitschko Foundation

- Selection participants of educational project and recruiters team management;
- Creation of media content for project and social media management;
- Fill international grant applications for raising funds for an educational project;
- Assisting in organization and realization of charity show with "Vsi. Svoi";
- Became a mentor of one of the teams during the project implementation;

Marketing Intern

B2B/B2C Brand Communications and Marketing Manager with a proven track record in the IT, Retail, and FMCG industries. My expertise lies in strategic marketing and communications management, and innovative material creation, utilizing data-driven insights and collaborative teamwork.

taplio

The Battle

Kate Zavertailo

Kostia Koverha

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