By Ninja

Together, different.

At By Ninja, I connect good people doing good things in businesses with good customers, and help them grow through strategic and thoughtful experiences. 

I don't just think outside the box, I fold the box into a paper crane. 

Our teams are brought together on a project basis to deliver exceptional creative outcomes. This keeps us agile, lean and efficient, while staying true to the outcome. We have delivered award-winning creative for startups, small businesses, state governments, and local and international beauty brands.

Visit our website to learn more👇
www.byninja.com.au

Creative Overlord

Freelance Graphic Designer

Design Ninjas

Design Ninjas is a subscription-based design service that brings lightning-fast creativity to the forefront. 

No frills, just skills.
After years of working alongside marketers, brand managers, co-designers, and agencies, I uncovered a common challenge – the need for high-quality design that's accessible and efficient. We believe that exceptional design should be within reach for everyone, and Design Ninjas is here to make it happen.

Check out the website to learn more👇
www.designninjas.au

Founder

Communify 

As a member of the Communications Committee I advise and support the Communify team on the strategy and execution of their marketing and communications plan.

Communify Queensland is an established community organisation providing a diverse range of services, from early childhood, mental health services to aged and disability services, including day respite and aged care packages. As one of Brisbane's largest and most active charities, Communify supports the community on all sides.

Communications Committee Member

Focused Marketing Solutions Pty Ltd

Lead Designer

QinetiQ Australia

Achievements:
QLD PICA Gold Award for the Flipper Book
National PICA Silver Award for the Flipper Book

Graphic Designer

Ashdown-Ingram

Assistant Senior Graphic Designer

Salton Group

Achievements:
Design of product which rated GfK top 10 for more than 5 months running
Developed a processes and training guide for New Product Development processes
Introduced a graphics brief system which reduced draft re-work by more than 50%.

Australian Department of Defence; and HTR Engineering and IT Professional Services

As a contractor to the Australian Department of Defence, I was responsible for the development and amendment of technical illustrations for a number of high priority projects. This position required me to obtain a Defence clearance at RESTRICTED level.

Technical Illustrator - contractor

RSEA Pty Ltd

Boeing Defence Australia

This position required me to obtain a Defence clearance at SECRET level.

Junior Graphic Designer

This position required me to obtain a Defence clearance at SECRET level.

Achievements:
Selected to participate in the Boeing Leadership Development Program
Finalist in the 2006 Boeing Young Leader Award
Nominated and short-listed for the 2006 Queensland Training Awards.

Technical Illustrator

For years I worked in the creative industry, delivering multi-million dollar projects for design houses that fell short on delivering value and ingenuity for their brands.

I found myself seeking more from an industry that offered low prospects for designers and brands alike — something that was creatively challenging, but also impactful. I had reached a turning point.

I freelanced as a designer while pursuing a mechanical engineering degree. A real change occurred when I began working with brands that shared my values, and that experience led to a profound transformation.

From this journey, By Ninja was born — a brand studio that differentiates itself through a deep commitment to customer intimacy and innovation.

We create meaningful impact, aligned to the values of the brands we work with. Our approach has earned us a reputation for excellence, exemplified by high retention and professional accolades.

Now, I empower beauty brands to craft unforgettable experiences that drive growth, through conscious branding and product design. 

We take your product idea from concept to consumer; crafting brand, design and packaging experiences for the conscious consumer. 

Our clients and their results are testament to our approach:

𝐀𝐧𝐠𝐞𝐥𝐚 𝐂𝐚𝐠𝐥𝐢𝐚
👉 Cell Forté Serum Violet Grey top seller, selling out 3 times in 2 months. 
👉 BFCM D2C sales soared by 300%, with a 60% repurchase rate.

𝐑𝐄-𝐃𝐎𝐗 𝐒𝐤𝐢𝐧 𝐋𝐚𝐛
“Kathleen has an amazing ability to understand your needs and vision for your brand and translate that into a brand and product that exceed your expectations.”

𝐋𝐔𝐗𝐄 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐬
“They transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership.”
👉 Doubled traffic and checkout value.
👉 Increased customer retention.
👉 Triple-digit growth in 9 months.

𝐂𝐚𝐩𝐭𝐚𝐢𝐧 𝐁𝐥𝐚𝐧𝐤𝐞𝐧𝐬𝐡𝐢𝐩
👉 Featured in Vanity Fair and Beauty Independent for branding and sustainability.
👉 Reduced transport emissions by up to 90%.
👉 Increased D2C sales by 65% within 12 months.

𝐖𝐢𝐥𝐝𝐞
👉 Reduced carbon footprint by 24%.
👉 Diverted >1 tonne of plastic from landfill.

𝐃𝐞𝐬𝐞𝐫𝐭 𝐈𝐬𝐥𝐚𝐧𝐝 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬
👉 Minimised start-up costs.
👉 Mitigated product breakage.
👉 Eliminated ~0.3kg of carbon emissions per product.


Interested in working with me and my team:
🌟 Bespoke Branding & Product Design - www.byninja.com.au
⭐ Unlimited Graphic Design Support - www.designninjas.au 

Reach out to me kathleen@byninja.com.au

Kathleen Casford

BQ Solutions QSTP-LLC

BQ Solutions is Qatar’s defense and security partner of choice delivering operational advantage and commercial value to Qatar’s armed and security forces through expert defense consultancy and services.  We deliver solutions and are developing sovereign Qatari capability in:

•	Defense Transformation;
•	Capability Development and Generation;
•	Capability Assurance;
•	Decision Support;
•	Acquisition Support;
•	Training Services.

As CEO BQ Solutions, I am responsible for:

•	Vision, communication and implementation of strategy to accelerate sovereign Qatari defense capability;
•	Strategic engagement and relationship management with Qatari MOD, other Government departments, our Barzan Holdings shareholder and the wider defense industry;
•	Responsible/accountable to the BQ Solutions Board for strategic leadership, decision-making and governance;
•	Strategic leadership enabling customer impact/satisfaction, business performance/growth and assured/safe delivery;
•	Representing BQ Solutions in the media, industry, defense and government communities.

Chief Executive Officer

QinetiQ

Responsible for the design and implementation of a strategy for the establishment of the QinetiQ Academy to ensure the availability of suitably qualified and experienced personnel (SQEP) in QinetiQ’s technical and functional enabling disciplines:

• Science, technology, engineering and mathematics (STEM);
• Business consultancy capabilities;
• Executive leadership and talent development;
• Sales/Business Development, Marketing/Communications, Programme/Project Management, Commercial, Finance, Human Resources and Governance/Assurance).

Director QinetiQ Academy

• Responsible/accountable to the Board and Group for strategic leadership/decision-making;
• Vision, communication and implementation of strategy delivering top & bottom line growth;
• Strategic engagement and relationship management enabling growth, and client trust/confidence;
• Strategic oversight of program delivery of independent value solutions to clients; 
• Strategic finance, people and resource leadership enabling business growth and safe delivery;
• Governance and assurance of technical and regulatory requirements;
• Evaluating and reporting business performance;
• Representing QinetiQ in the media, community, State, and Federal government communities.

P&L leadership responsibility for manned and unmanned aviation services, aerospace engineering, aerospace design, flight test instrumentation, delivery of flight test activities, flight test training (ETPS), aerospace apprenticeship training, specialist aerospace test facilities and aerospace research and product businesses.

Managing Director Air Engineering Group Capability Services Division

P&L leadership responsibility for flight test training (ETPS), unmanned aviation services and for independent aerospace release to service/certification businesses.

Managing Director Systems Evaluation Services Division

General Manager of QinetiQ's technical and management consultancy business

Performance Director Capability Services Division

Project & Programme Management, Sales & Business Development and P&L Leadership of QinetiQ's (and predecessors) Operational Analysis (Operations Research) and Warfighting Experimentation (Field Trials) business.

Business Manager Warfighting Experimentation & Operational Analysis

UK MOD

Infantry Officer with experience in Command, General Staff, Weapons (Technical) Staff and Training appointments.

British Army Officer

An experienced international business leader with the passion, gravitas, judgement & intellect to assess complex, ambiguous, diverse & demanding business environments.   A strong & demonstrable focus on the delivery of value to customers & shareholders.  A proven execution of business performance improvement in sales & profitability through strategic planning & execution, building strategic relationships and employee engagement.  

A proven track record of commitment to customers, employees, corporate brand & shareholders supported by high levels of personal & collective performance, interpersonal relationships & professional/personal values within the UK & international defence & security sectors.  Competent & credible in government, industry & the R&D environment as a business leader, management consultant & strategic influencer. 

Core Capabilities:

•	Growing top and bottom line performance in UK and international business environments;
•	Leading enterprise transformation and change and enabling business turn-around;
•	Building strategic relationships and partnerships; 
•	Creating clarity from complexity and communicating with credibility and gravitas;
•	Engaging, enthusing and empowering employees;
•	Identifying and  developing talent;
•	Leading with overt passion and integrity;
•	Delivering value to shareholders and customers.

taplio

The Battle

Kathleen Casford

Alan Woolford

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