By Ninja

Together, different.

At By Ninja, I connect good people doing good things in businesses with good customers, and help them grow through strategic and thoughtful experiences. 

I don't just think outside the box, I fold the box into a paper crane. 

Our teams are brought together on a project basis to deliver exceptional creative outcomes. This keeps us agile, lean and efficient, while staying true to the outcome. We have delivered award-winning creative for startups, small businesses, state governments, and local and international beauty brands.

Visit our website to learn more👇
www.byninja.com.au

Creative Overlord

Freelance Graphic Designer

Design Ninjas

Design Ninjas is a subscription-based design service that brings lightning-fast creativity to the forefront. 

No frills, just skills.
After years of working alongside marketers, brand managers, co-designers, and agencies, I uncovered a common challenge – the need for high-quality design that's accessible and efficient. We believe that exceptional design should be within reach for everyone, and Design Ninjas is here to make it happen.

Check out the website to learn more👇
www.designninjas.au

Founder

Communify 

As a member of the Communications Committee I advise and support the Communify team on the strategy and execution of their marketing and communications plan.

Communify Queensland is an established community organisation providing a diverse range of services, from early childhood, mental health services to aged and disability services, including day respite and aged care packages. As one of Brisbane's largest and most active charities, Communify supports the community on all sides.

Communications Committee Member

Focused Marketing Solutions Pty Ltd

Lead Designer

QinetiQ Australia

Achievements:
QLD PICA Gold Award for the Flipper Book
National PICA Silver Award for the Flipper Book

Graphic Designer

Ashdown-Ingram

Assistant Senior Graphic Designer

Salton Group

Achievements:
Design of product which rated GfK top 10 for more than 5 months running
Developed a processes and training guide for New Product Development processes
Introduced a graphics brief system which reduced draft re-work by more than 50%.

Australian Department of Defence; and HTR Engineering and IT Professional Services

As a contractor to the Australian Department of Defence, I was responsible for the development and amendment of technical illustrations for a number of high priority projects. This position required me to obtain a Defence clearance at RESTRICTED level.

Technical Illustrator - contractor

RSEA Pty Ltd

Boeing Defence Australia

This position required me to obtain a Defence clearance at SECRET level.

Junior Graphic Designer

This position required me to obtain a Defence clearance at SECRET level.

Achievements:
Selected to participate in the Boeing Leadership Development Program
Finalist in the 2006 Boeing Young Leader Award
Nominated and short-listed for the 2006 Queensland Training Awards.

Technical Illustrator

For years I worked in the creative industry, delivering multi-million dollar projects for design houses that fell short on delivering value and ingenuity for their brands.

I found myself seeking more from an industry that offered low prospects for designers and brands alike — something that was creatively challenging, but also impactful. I had reached a turning point.

I freelanced as a designer while pursuing a mechanical engineering degree. A real change occurred when I began working with brands that shared my values, and that experience led to a profound transformation.

From this journey, By Ninja was born — a brand studio that differentiates itself through a deep commitment to customer intimacy and innovation.

We create meaningful impact, aligned to the values of the brands we work with. Our approach has earned us a reputation for excellence, exemplified by high retention and professional accolades.

Now, I empower beauty brands to craft unforgettable experiences that drive growth, through conscious branding and product design. 

We take your product idea from concept to consumer; crafting brand, design and packaging experiences for the conscious consumer. 

Our clients and their results are testament to our approach:

𝐀𝐧𝐠𝐞𝐥𝐚 𝐂𝐚𝐠𝐥𝐢𝐚
👉 Cell Forté Serum Violet Grey top seller, selling out 3 times in 2 months. 
👉 BFCM D2C sales soared by 300%, with a 60% repurchase rate.

𝐑𝐄-𝐃𝐎𝐗 𝐒𝐤𝐢𝐧 𝐋𝐚𝐛
“Kathleen has an amazing ability to understand your needs and vision for your brand and translate that into a brand and product that exceed your expectations.”

𝐋𝐔𝐗𝐄 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐬
“They transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership.”
👉 Doubled traffic and checkout value.
👉 Increased customer retention.
👉 Triple-digit growth in 9 months.

𝐂𝐚𝐩𝐭𝐚𝐢𝐧 𝐁𝐥𝐚𝐧𝐤𝐞𝐧𝐬𝐡𝐢𝐩
👉 Featured in Vanity Fair and Beauty Independent for branding and sustainability.
👉 Reduced transport emissions by up to 90%.
👉 Increased D2C sales by 65% within 12 months.

𝐖𝐢𝐥𝐝𝐞
👉 Reduced carbon footprint by 24%.
👉 Diverted >1 tonne of plastic from landfill.

𝐃𝐞𝐬𝐞𝐫𝐭 𝐈𝐬𝐥𝐚𝐧𝐝 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬
👉 Minimised start-up costs.
👉 Mitigated product breakage.
👉 Eliminated ~0.3kg of carbon emissions per product.


Interested in working with me and my team:
🌟 Bespoke Branding & Product Design - www.byninja.com.au
⭐ Unlimited Graphic Design Support - www.designninjas.au 

Reach out to me kathleen@byninja.com.au

Kathleen Casford

People Plus Science

People Plus Science creates tools and frameworks to help leaders solve their biggest issues around "people and product".   Our tools and approaches are founded in neuroscience to provide evidence-based insights to inform better decision-making with regards to employees, customers, stakeholders and innovation. We believe that these issues provide the greatest risk to businesses and leaders but also their greatest potential.  We conduct predictive modeling which identifies and calculates your current and future risk and performance potential.

Our tools are used for change management, culture assessments, workplace compliance assessments, board and management team evaluations, management team training, mergers and acquisitions, product development and management team establishment, customer and stakeholder engagement research and reports.

We provide in depth discovery and reviews that address "People Plus Culture audits", Change Readiness Team Assessments (C) , The Boardroom Psychological Safety Benchmark, Customer and Stakeholder Engagement Assessments, Trust Diagnostics and Valid8 Innovation Readiness. Board and Organisational Psychological Safety Assessments, .

Chief Executive Officer

Valid8 Innovations

Vali8 Innovations is a cheerleader for founders, entrepreneurs, product managers and business owners who are looking to innovate and commercialise new products or solutions.  Valid8 Innovations is a framework to accelerate success for businesses in the startup and scale-up phase by building tools such as the Valid8 Readiness Score, the Valid8 Compatibility Matrix and Valid8 Proof of Concept trials. 

Are you ready? Increase your chances for commercial success and mitigate risks by contacting us.

6peas marketing & engagement

6peas marketing is a boutique CX marketing firm working with Australian businesses to engage with their customer and employees to drive better business outcomes. Our approaches, solutions and tools are founded in neuroscience and applied to our marketing, sales, culture and leadership and people and performance frameworks.  We provide interim directorship roles, training, workshops, presentations and  manage inhouse projects on customer engagement and employee engagement. 

6peas focuses on the core elements of developing true customer excellence - brand values - leadership - organisational culture  - empowering employees and changing culture - customer focus.   We believe that your marketing should be the engine room of innovation, creativity, customer advocacy, employee engagement, growth strategies and therefore your overall business growth. Marketing should be a key function of your board, driving your strategy and focused on continuous improvement around your brand values, your customers, your employees and your leadership. 

6peas is a marketing consultancy using customer insights to drive growth strategies. 6 peas works with consultancies, large organisations, multi-nationals, small/medium enterprises and not for profits.

Expertise with Net Promoter Score,Customer Advocacy,Inbound Marketing Campaigns,Innovation, Product Development and Management. Industries: Energy sector, Government sector, Training, Accounting and Legal Services, Retail and Wholesale.

Director

Civic Ledger

Civic Ledger is a multi-award winning GovTech focused Australian startup that uses blockchain technologies to transform a wide range of business process challenges faced by public sector marketplaces. Our purpose is to make peoples transactions with government easier, faster, more secure and transparent.

Advisor

6peas Marketing & Engagement - A Customer Experience Consultancy

A Customer Experience strategist, Carolyn is a researcher, trainer and advisor to organisations wishing to focus on their next big growth strategy – their customers.  Carolyn works with organisations to deliver a superior customer experience and outperform competitors.  6peas drives a customer centric framework  by emphasising the 6peas driving customer experience and creating “sharable” moments: Customer Engagement, Leadership, Employee Engagement, Branding, CX governance, and  Culture.

 A highly effective  customer champion with significant success in defining strategy and delivering transformational change across the end to end Customer Experience, Marketing, Operational and People portfolios within retail, utilities, health, banking, education and professional services. 

Addressing competitive threats, changes in consumer demand or responding to significant corporate financial pressures, success has been achieved in meeting and exceeding performance targets across NPS, operational, financial, safety and people metrics. 

Carolyn personifies the modern-day trouble shooting executive and is renowned for her progressive leadership. She has consistently proven herself to be a high quality strategic practitioner who is anchored to business imperatives, consumer behaviour, the acceleration of enabling platforms such as digital/social technologies and the increasing role of branded content.

An inspirational business mentor , Carolyn has a track record in innovation, market research and e-commerce, with considerable experience in leading and motivating outsourced partnership, alliance and supplier relationships. 

A creative, innovative yet practical thinker with a proven ability to create a vision, secure buy-in and  concept development to successful implementation.

Specialties:Customer Experience, Branding, Innovation, Employee Engagement, Research, Culture Change, Branding, CX Governance.

Industries: Retail,Professional Services,Utilities,Health,NFP,Banking,

Managing Director

Support Networks Australia

Appointed 2019 to the advisory board of a new NFP start-up project - Support Networks Australia (SNA). The foundation members have developed a new approach based upon some 8 years of tested and proved experience within a semi-rural community. The result is a scalable program that supports and trains local community leaders to develop and implement tailored, needs based and community-funded, local Community Support Networks (CSN) that support struggling community members, i.e., ‘Community supporting Community’. 
The Support Networks Australia (SNA) approach is especially important in urban fringe suburbs where access to urban community support programs, and to rural areas which have very low levels of government and/ or Non-Government Organisation (NGO) support.
Potential for involvement for like-minded business enterprises within their local community. Comprehensive details and guidelines in place for further implementation and expansion
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Your Digital File & Cryptoloc

Cryptoloc is the patented encryption process to securely store and share data for large enterprise organisations who wish to gain and retain the trust of their customers, staff and shareholders. Industries include: Health, Councils, Charities, Retail, Banking and Finance, Government, Service Providers, Manufacturing.

Your Digital File is the platform for individuals and small businesses to store their important information. To share it securely and to transact with approvals or contracts in a safe and secure manner.  We are forward thinkers helping individuals to identify their information risks and help them drive service providers to provide better security. A great tool for students, teachers, travellers, those with medical records, those who own businesses, those who have wills and estates.

GM Global Partnerships Sales & Marketing

LGAQ

Carolyn has been consulting with LGAQ and Local Buy Government Procurement on their Sponsorship Brokerage and Management since 2007.  

Key Aims; Drive sponsorship to support LGAQ member events and services; Increase Retention and Loyalty with Sponsors and Suppliers; Relationship Management and Engagement ; 

Carolyn works with senior management across diverse organisations to drive tailored solutions to assist them in the Local Government sector engage better with their key government sectors.
Clients include: Telstra, Ergon Energy, Powerlink, Hastings Deering, King and Co Solicitors, Queensland Treasury Corporation,Jardines, LG Super, Caravanning Queensland, Toyota, and Not for Profits such as Surf Lifesaving, RFDS, Careflight, PCYC, Rural Fire Services.

Sponsorship Brokerage and Management

Ffrench Connection Marketing

Senior Associate

Ergon Energy

Environmental Portfolio Manager

Senior Product Manager/Segment Manager

Meet Carolyn Grant, CEO of People Plus Science, Founder of 6peas marketing and Valid8 Innovations, and an Advisory Board Centre Certified Chair and GAICD. With over 20 years of experience in B2B and B2C strategies for growth, Carolyn is a seasoned Marketing and Organisational Strategist, author of the book Legacy Leadership & Australia's first Boardroom Psychological Safety Research and Benchmark, and researcher focused on customer experience, neuroscience and human behaviour.

People Plus Science exists to help leaders made good decisions with positive impact (oh and manage their reputational risk). We do this by providing leaders with the insights they need to identify their greatest risks and threats (around people and product and organisational behavior) and turn this into their greatest achievement.

At People Plus Science, Carolyn helps leaders achieve growth and successful transformation through a focus on the "people side" of business, utilizing predictive modeling and evidence-based tools to forecast performance and exposure to people-based risks. The toolkit includes People Plus Culture Audits ©, Boardroom Psychological Safety and Wellbeing ©, Change Readiness©, Organisational Resilience ©, and Stakeholder Engagement Matrix ©.  These insights equip Leaders to make better decisions that lead to positive impacts and value for all stakeholders.

As the founder of 6peas marketing and engagement, Carolyn works with leaders on marketing strategy and implementation, optimizing the impact on customers, employees, community, and stakeholders. Her research explores the value in emotional engagement in customer interactions and the psychological safety of boards on decision making.

With a passion for identifying emerging best practices and helping organizations master them, Carolyn has designed a Best Practice People+Science © Communications Framework and a People+Science Change Readiness score for organizational transformation projects. She is also the founder of Valid8 Innovations, using neuromarketing and statistical decision-making tools to help founders and business owners achieve success faster and with reduced risk.

Carolyn is an experienced Advisory Board member for companies such as Cerge, Civic Ledger, Atlas Renewables, and Support Network Australia, as well as having served on the boards of Pine Rivers Community Finance, Mater Foundation, and Samford Show Society. Her industry experience includes Health, Retail, Government, Utilities, Membership organizations, Professional services, Banking and Finance, Aged Care, and Manufacturing.

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The Battle

Kathleen Casford

Carolyn (McSweeney) Grant

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