By Ninja

Together, different.

At By Ninja, I connect good people doing good things in businesses with good customers, and help them grow through strategic and thoughtful experiences. 

I don't just think outside the box, I fold the box into a paper crane. 

Our teams are brought together on a project basis to deliver exceptional creative outcomes. This keeps us agile, lean and efficient, while staying true to the outcome. We have delivered award-winning creative for startups, small businesses, state governments, and local and international beauty brands.

Visit our website to learn more👇
www.byninja.com.au

Creative Overlord

Freelance Graphic Designer

Design Ninjas

Design Ninjas is a subscription-based design service that brings lightning-fast creativity to the forefront. 

No frills, just skills.
After years of working alongside marketers, brand managers, co-designers, and agencies, I uncovered a common challenge – the need for high-quality design that's accessible and efficient. We believe that exceptional design should be within reach for everyone, and Design Ninjas is here to make it happen.

Check out the website to learn more👇
www.designninjas.au

Founder

Communify 

As a member of the Communications Committee I advise and support the Communify team on the strategy and execution of their marketing and communications plan.

Communify Queensland is an established community organisation providing a diverse range of services, from early childhood, mental health services to aged and disability services, including day respite and aged care packages. As one of Brisbane's largest and most active charities, Communify supports the community on all sides.

Communications Committee Member

Focused Marketing Solutions Pty Ltd

Lead Designer

QinetiQ Australia

Achievements:
QLD PICA Gold Award for the Flipper Book
National PICA Silver Award for the Flipper Book

Graphic Designer

Ashdown-Ingram

Assistant Senior Graphic Designer

Salton Group

Achievements:
Design of product which rated GfK top 10 for more than 5 months running
Developed a processes and training guide for New Product Development processes
Introduced a graphics brief system which reduced draft re-work by more than 50%.

Australian Department of Defence; and HTR Engineering and IT Professional Services

As a contractor to the Australian Department of Defence, I was responsible for the development and amendment of technical illustrations for a number of high priority projects. This position required me to obtain a Defence clearance at RESTRICTED level.

Technical Illustrator - contractor

RSEA Pty Ltd

Boeing Defence Australia

This position required me to obtain a Defence clearance at SECRET level.

Junior Graphic Designer

This position required me to obtain a Defence clearance at SECRET level.

Achievements:
Selected to participate in the Boeing Leadership Development Program
Finalist in the 2006 Boeing Young Leader Award
Nominated and short-listed for the 2006 Queensland Training Awards.

Technical Illustrator

For years I worked in the creative industry, delivering multi-million dollar projects for design houses that fell short on delivering value and ingenuity for their brands.

I found myself seeking more from an industry that offered low prospects for designers and brands alike — something that was creatively challenging, but also impactful. I had reached a turning point.

I freelanced as a designer while pursuing a mechanical engineering degree. A real change occurred when I began working with brands that shared my values, and that experience led to a profound transformation.

From this journey, By Ninja was born — a brand studio that differentiates itself through a deep commitment to customer intimacy and innovation.

We create meaningful impact, aligned to the values of the brands we work with. Our approach has earned us a reputation for excellence, exemplified by high retention and professional accolades.

Now, I empower beauty brands to craft unforgettable experiences that drive growth, through conscious branding and product design. 

We take your product idea from concept to consumer; crafting brand, design and packaging experiences for the conscious consumer. 

Our clients and their results are testament to our approach:

𝐀𝐧𝐠𝐞𝐥𝐚 𝐂𝐚𝐠𝐥𝐢𝐚
👉 Cell Forté Serum Violet Grey top seller, selling out 3 times in 2 months. 
👉 BFCM D2C sales soared by 300%, with a 60% repurchase rate.

𝐑𝐄-𝐃𝐎𝐗 𝐒𝐤𝐢𝐧 𝐋𝐚𝐛
“Kathleen has an amazing ability to understand your needs and vision for your brand and translate that into a brand and product that exceed your expectations.”

𝐋𝐔𝐗𝐄 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐬
“They transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership.”
👉 Doubled traffic and checkout value.
👉 Increased customer retention.
👉 Triple-digit growth in 9 months.

𝐂𝐚𝐩𝐭𝐚𝐢𝐧 𝐁𝐥𝐚𝐧𝐤𝐞𝐧𝐬𝐡𝐢𝐩
👉 Featured in Vanity Fair and Beauty Independent for branding and sustainability.
👉 Reduced transport emissions by up to 90%.
👉 Increased D2C sales by 65% within 12 months.

𝐖𝐢𝐥𝐝𝐞
👉 Reduced carbon footprint by 24%.
👉 Diverted >1 tonne of plastic from landfill.

𝐃𝐞𝐬𝐞𝐫𝐭 𝐈𝐬𝐥𝐚𝐧𝐝 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬
👉 Minimised start-up costs.
👉 Mitigated product breakage.
👉 Eliminated ~0.3kg of carbon emissions per product.


Interested in working with me and my team:
🌟 Bespoke Branding & Product Design - www.byninja.com.au
⭐ Unlimited Graphic Design Support - www.designninjas.au 

Reach out to me kathleen@byninja.com.au

Kathleen Casford

Partners in Digital

Partners in Digital is a boutique consulting firm that offers customer-led digital transformation services to SMEs in Australia, Canada, and the Philippines. They work with an ecosystem of experts, including agencies, consultants, designers, and creators, to provide tailored and scalable solutions. By harnessing diverse skills and perspectives, they deliver innovative solutions that drive business growth. With a commitment to collaboration and a customer-centric approach, Partners in Digital is the ideal partner for businesses looking to thrive in the digital age.

Digital strategy and customer experience advisor

Easy Weddings

Advisory Board Member 

Mont Marte International

-	Developing the global direct to consumer strategy as part of the broader agile strategic framework
-	Ensuring a purpose driven strategy aimed at delivering on business goals.
-	Articulating and extending the brand
-	Having the expertise on hand to ensure marketing partners are held to visible KPIs
-	Keeping the plan on track by reporting and analysing results.

Your Coach.Digital

At Your Digital Coach, we are passionate about helping women engage in digital skills that can amplify and scale their impact. Your Digital Coach is your trusted advisor on tap and can be accessed via a growing list of online and in-person programs.

1. Unlock & Amplify 
2. The Digital Bootcamp

Our purpose is to enable 1 million female-run micro businesses to build digital skills that grow their businesses online. Creating a sustainable business model that gives them the freedom to do more of what they love.

Founder 

LOUENHIDE

-	Developing the direct to consumer strategy as part of the broader agile strategic framework
-	Ensuring a purpose driven strategy aimed at delivering on business goals.
-	Articulating and extending the brand
-	Having the expertise on hand to ensure marketing partners are held to visible KPIs
-	Keeping the plan on track by reporting and analysing results.

The Digital Bootcamp

Delivering a digital skills bootcamp for female run micro business owners who sell products online. Looking to use this model, build success cases and then build iterations for different business models. We use successful process learnt through real life experiences with those brands participating through an interview series.

Advisory Board Centre

The Advisory Board Centre supports Entrepreneurs through active, commercially focused board structures. We work with businesses to provide Advisory Board solutions that not only help to create healthy revenue streams but peace of mind for evolving organisations that are ready to achieve their strategic vision.

As an Approved Advisor, I am a specialist in three key areas:

✅ Digital first business strategy
✅ Customer experience design
✅ Business-aligned marketing strategy 

I work with an exclusive, carefully selected team of Entrepreneurs, Advisors and Experts in building tailored Advisory Boards for growing businesses. Advisory Boards support progressive and high growth businesses to improve problem-solving, maximise strategic opportunities, develop new lines of sight and points of leverage for their business.

Approved Digital & Marketing Advisor

AssetOn Group Pty Ltd

-	Ensuring a purpose driven strategy aimed at delivering on business goals.
-	Articulating and extending the professional brand and leveraging personal brands.
-	Developing a plan to amplify the brand value.
-	Having the expertise on hand to ensure marketing partners are held to visible KPIs
-	Keeping the plan on track by reporting and analysing results.

Strategic advisor - customer, digital, direct to consumer 

Goodstart Early Learning

- Developed the 3 year digital roadmap to deliver an integrated parent journey.
- Built and managed teams and suppliers to deliver on the digital strategy
- Developed the content strategy and accompanying systems and processes.
- Managed re-development to ensure best practice and Google compliance.

Digital Strategist & CX

UQ Sport

- Developed the digital marketing plan.
- UQ app working development party member.
- UQ Drupal migration and implementation planning and development.
- Social media strategy and implementation. 
- Managed a suite of suppliers in order to ensure quality delivery (also managed a process to up-skill internal team members)
- Set up digital flash reports for key stakeholders in order to drive ROI
- CMS review and recommendations
- Managed execution of large scale digital re-developments.

Digital Team Leader

Empowering leaders to transform digital strategies into customer-centric engines for sustainable growth and innovation.

With executive experience across consulting, fractional leadership, and as an interim CEO, I specialize in embedding digital transformation within the business’s core vision, strategic pillars, and actionable roadmaps. My work drives accountability, measurable outcomes, and, most importantly, a profound commitment to the customer—whether they’re internal teams, stakeholders, or end consumers.

✨ 𝙀𝙣𝙜𝙖𝙜𝙚 | 𝙈𝙚𝙖𝙨𝙪𝙧𝙚 | 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙚 ✨

My philosophy is collaborative, honest, and driven by creative curiosity. By actively involving and uplifting team members at every level, I build capabilities that fuel sustainable digital evolution. Marketing and digital aren’t just functions; they’re catalysts for broader conversations that shape enduring relationships and inspire innovation.

𝙋𝙧𝙖𝙞𝙨𝙚 𝙛𝙧𝙤𝙢 𝙈𝙤𝙣𝙩 𝙈𝙖𝙧𝙩𝙚 𝘾𝙀𝙊:

“The Agile Strategic Framework (ASF) opened my eyes to a structured approach for our marketing. It helped prioritize market opportunities and establish ROI for each strategy. Jane engages diverse perspectives, creating alignment and inspiring high-level creative thinking across teams.”

𝘾𝙖𝙨𝙚 𝙎𝙩𝙪𝙙𝙞𝙚𝙨:

Curious about my work with clients? See real-world examples {linked via the featured section}:

Spendless Shoes Case Study
Mont Marte Case Study

𝙊𝙣 𝙖 𝙋𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙉𝙤𝙩𝙚: A proud mother of two and a mental health advocate, I’m passionate about the human side of digital transformation, human-centered design, and creativity.

𝙎𝙩𝙖𝙮 𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙:

𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣: Conversations on customer-centric digital transformation, strategy and brand storytelling #DigitalLeadership #HumanDigitalFusion

𝙄𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢: Insights for growing creative micro-enterprises @yourdigitalcoach

𝘾𝙑𝘽 𝙒𝙚𝙚𝙠𝙡𝙮 𝙉𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧: A guide for founders and marketers on customer value architecture. Subscribe here

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Kathleen Casford

Jane Peacock

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