By Ninja

Together, different.

At By Ninja, I connect good people doing good things in businesses with good customers, and help them grow through strategic and thoughtful experiences. 

I don't just think outside the box, I fold the box into a paper crane. 

Our teams are brought together on a project basis to deliver exceptional creative outcomes. This keeps us agile, lean and efficient, while staying true to the outcome. We have delivered award-winning creative for startups, small businesses, state governments, and local and international beauty brands.

Visit our website to learn more👇
www.byninja.com.au

Creative Overlord

Freelance Graphic Designer

Design Ninjas

Design Ninjas is a subscription-based design service that brings lightning-fast creativity to the forefront. 

No frills, just skills.
After years of working alongside marketers, brand managers, co-designers, and agencies, I uncovered a common challenge – the need for high-quality design that's accessible and efficient. We believe that exceptional design should be within reach for everyone, and Design Ninjas is here to make it happen.

Check out the website to learn more👇
www.designninjas.au

Founder

Communify 

As a member of the Communications Committee I advise and support the Communify team on the strategy and execution of their marketing and communications plan.

Communify Queensland is an established community organisation providing a diverse range of services, from early childhood, mental health services to aged and disability services, including day respite and aged care packages. As one of Brisbane's largest and most active charities, Communify supports the community on all sides.

Communications Committee Member

Focused Marketing Solutions Pty Ltd

Lead Designer

QinetiQ Australia

Achievements:
QLD PICA Gold Award for the Flipper Book
National PICA Silver Award for the Flipper Book

Graphic Designer

Ashdown-Ingram

Assistant Senior Graphic Designer

Salton Group

Achievements:
Design of product which rated GfK top 10 for more than 5 months running
Developed a processes and training guide for New Product Development processes
Introduced a graphics brief system which reduced draft re-work by more than 50%.

Australian Department of Defence; and HTR Engineering and IT Professional Services

As a contractor to the Australian Department of Defence, I was responsible for the development and amendment of technical illustrations for a number of high priority projects. This position required me to obtain a Defence clearance at RESTRICTED level.

Technical Illustrator - contractor

RSEA Pty Ltd

Boeing Defence Australia

This position required me to obtain a Defence clearance at SECRET level.

Junior Graphic Designer

This position required me to obtain a Defence clearance at SECRET level.

Achievements:
Selected to participate in the Boeing Leadership Development Program
Finalist in the 2006 Boeing Young Leader Award
Nominated and short-listed for the 2006 Queensland Training Awards.

Technical Illustrator

For years I worked in the creative industry, delivering multi-million dollar projects for design houses that fell short on delivering value and ingenuity for their brands.

I found myself seeking more from an industry that offered low prospects for designers and brands alike — something that was creatively challenging, but also impactful. I had reached a turning point.

I freelanced as a designer while pursuing a mechanical engineering degree. A real change occurred when I began working with brands that shared my values, and that experience led to a profound transformation.

From this journey, By Ninja was born — a brand studio that differentiates itself through a deep commitment to customer intimacy and innovation.

We create meaningful impact, aligned to the values of the brands we work with. Our approach has earned us a reputation for excellence, exemplified by high retention and professional accolades.

Now, I empower beauty brands to craft unforgettable experiences that drive growth, through conscious branding and product design. 

We take your product idea from concept to consumer; crafting brand, design and packaging experiences for the conscious consumer. 

Our clients and their results are testament to our approach:

𝐀𝐧𝐠𝐞𝐥𝐚 𝐂𝐚𝐠𝐥𝐢𝐚
👉 Cell Forté Serum Violet Grey top seller, selling out 3 times in 2 months. 
👉 BFCM D2C sales soared by 300%, with a 60% repurchase rate.

𝐑𝐄-𝐃𝐎𝐗 𝐒𝐤𝐢𝐧 𝐋𝐚𝐛
“Kathleen has an amazing ability to understand your needs and vision for your brand and translate that into a brand and product that exceed your expectations.”

𝐋𝐔𝐗𝐄 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐬
“They transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership.”
👉 Doubled traffic and checkout value.
👉 Increased customer retention.
👉 Triple-digit growth in 9 months.

𝐂𝐚𝐩𝐭𝐚𝐢𝐧 𝐁𝐥𝐚𝐧𝐤𝐞𝐧𝐬𝐡𝐢𝐩
👉 Featured in Vanity Fair and Beauty Independent for branding and sustainability.
👉 Reduced transport emissions by up to 90%.
👉 Increased D2C sales by 65% within 12 months.

𝐖𝐢𝐥𝐝𝐞
👉 Reduced carbon footprint by 24%.
👉 Diverted >1 tonne of plastic from landfill.

𝐃𝐞𝐬𝐞𝐫𝐭 𝐈𝐬𝐥𝐚𝐧𝐝 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬
👉 Minimised start-up costs.
👉 Mitigated product breakage.
👉 Eliminated ~0.3kg of carbon emissions per product.


Interested in working with me and my team:
🌟 Bespoke Branding & Product Design - www.byninja.com.au
⭐ Unlimited Graphic Design Support - www.designninjas.au 

Reach out to me kathleen@byninja.com.au

Kathleen Casford

businessDEPOT

With a crew of specialist advisors and service providers, businessDEPOT is known as 'the one place to go' by business owners needing help with their accounting, tax, legal, transactions, HR, marketing and financial planning.

Working in this multi-faceted role has enabled me to hone my strategic marketing skills across multiple brands including the businessDEPOT Group, 10 key service lines, while also providing marketing and brand support to external clients.

Responsibilities include:

- Directly reporting to the MD and Board
- Developing strategies and campaigns for multiple brands
- Managing and supervising a high-performing team across multiple geographies
- Content strategy and creation, including video production
- Inbound marketing, SEO, email marketing, and marketing automation
- Creative ideation from advisory to hands-on
- Nurturing relationships with internal shareholders as well as external clients
- Driving client engagement strategies
- Initiating and executing client satisfaction programs 
- Driving transformative brand programs to engage internal and external audiences in distinctive and creative ways.

Marketing Director

As Head of Marketing for businessDEPOT, I looked after the national brand across 4 locations in Sydney, Melbourne and Brisbane while supporting each of the 12 service lines (operating as individual entities). I understand the challenges small to medium businesses face on a daily basis and I apply my first-hand experience as a business owner when partnering with external clients of businessDEPOT. By creating and implementing a tailored marketing approach, I help businesses get results; moving them from where they are now to where they want to be.

Head of Marketing

Women In Digital

Women in Digital is a national, for-purpose organisation dedicated to connecting, educating and empowering their way to gender diversity. Designed for career-driven humans passionate about a career in digital, Women in Digital's Membership is building an inclusive community of like-minded go-getters excited to achieve their career goals with the support of our welcoming community.

Women in Digital Member

Scopta

Scopta is a global specialist in providing supply chain optimisation applications, helping businesses make better decisions. Their impressive client portfolio includes household names such as Australia Post, Asahi, Linfox and Coles. As their trusted marketing advisor, I have worked to tight timeframes to deliver on the following:

- Marketing strategy and implementation
- Re-branding from Biarri Supply Chain to Scopta and implementation including roll out of internal and external communications, creating new website content, email signatures, corporate stationery
- Digital marketing strategy 
- Content creation and editing for sales collateral, external publications and corporate stationery
- Liaison with teams in London, Oslo and Brisbane to plan and maximise Scopta's exposure as an exhibitor during a large marine industry expo in Norway
- Produced writing style guide and worked with designer on brand style guide.

Marketing Consultant

Macpherson Kelley

I partnered with practice groups and 'industry groups' to develop, implement and manage marketing initiatives and campaigns both nationally and locally, helping to position Macpherson Kelley as the leading law firm in the mid market. 

I was responsible for supporting the implementation of marketing plans and campaigns, producing internal and external marketing communications, supporting the roll out of local and national events, and national direct marketing campaigns using the client management system, appropriately engaging the broader central Markets group and State Sales and Marketing as necessary in the execution of these responsibilities. 

My skills and experience include:
Strategy, planning and execution of national marketing campaigns
Stakeholder management - communication, negotiation and providing clear and actionable advice
Project management and organisational skills
Development of marketing communications – briefing, editing, copywriting and print production processes
Direct marketing including digital and hard copy campaigns
Highly experienced in event and campaign coordination and execution

Marketing Advisor

Pomegranate Marketing

Off and online marketing and communications support for a wide variety of SME's in Australia and overseas including Walton & Co Planning Lawyers, Australian Sustainable Food Company, Tectonics Construction, Good Real Estate and Kenmore Podiatry.

RPS Australia Asia Pacific

RPS is a global, multidisciplinary professional services firm providing solutions in infrastructure, urban growth, energy, mining and natural resource management. My role involved developing and implementing all internal and external corporate communications for the Australia and Asia Pacific region, and helping drive business development through brand promotion activities.

Communications Manager

Fisher Dore Lawyers

I was responsible for the development of strategy and the successful implementation of effective marketing and communication initiatives to support the growth of four Fisher Dore Lawyers offices across Queensland.

Marketing Communications Manager

Master Electricians Australia

I was responsible for developing and maintaining the Communications and Marketing functions within the organisation across the branded house.

Spectra Industrial

I was responsible for all marketing and communications activities as well as head office management for this newly established company that sells industrial products. My contract role involved developing a marketing and communications strategy to successfully target mining, oil, gas and construction industries in PNG. 

Achievements:
- I spearheaded a mass media advertising campaign for a national product launch
- Liaised with internal and external stakeholders to develop new logo and corporate identity.
- Created the content for a range of communications materials including e-newsletters, brochures and media releases.

Queensland Gas Company Pty Limited

QGC was the first company to commence development of the Queensland Curtis Island LNG project. The 540km long gas pipeline spans four local government areas and affected dozens of communities and hundreds of land owners and businesses. My temporary contract involved developing stakeholder communications strategies and plans, public communications and scheduling, implementation of the Social Impact Management plan, stakeholder management and coordinating events and programs.

Community Liaison Officer

I love making an impact by helping brands reach their full marketing potential. 

I have a proven track record as a trusted advisor, with many years as an in-house marketing consultant in large corporates before building an agency from scratch. I know how to take the best of ‘big business’ and implement into small and medium-sized businesses to see them succeed. 

I have proven expertise and a real passion for creating, building and protecting a brand and reputation for B2B and B2C businesses. Equally creative and strategic, I'm a results-oriented marketing professional with hands-on experience in strategy, brand, websites, content, creative and events.

By developing and executing a tailored marketing approach, I help businesses get results; moving them from where they are now to where they want to be.

In my spare time, I enjoy renovating vintage caravans with my handy hubby! During Covid, I set up an Insta account to document the makeovers and test content ideas. The account rapidly gained a large following and has proven to be far more popular than I am (in the social media world at least)!

While I'm a marketing all-rounder, my strengths and key skills are in:
- Strong strategic thinking and problem-solving 
- Project management and building momentum
- Brand development and management 
- Stakeholder communications and engagement with ability to work collaboratively
- Content creation and the ability to translate business concepts into effective communications
- Effective campaign planning and tactical implementation
- Demonstrated and proven record of strategic successful marketing and communications initiatives
- Exceptional interpersonal and relationship-building skills 
- Exceptional leadership and team management skills.

taplio

The Battle

Kathleen Casford

Kirsty Bond

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