Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Unlock The Profit Potential of Your Customer Service with AI Chat

I’m building AeroChat to help e-commerce brands turn customer chats into conversions — without chaos or losing control. 

Most online businesses face the same problem: customers expect instant answers, support teams are stretched, and every missed message is a lost sale. I’ve seen this happen repeatedly, and that’s what pushed me to create a solution that actually keeps up.

AeroChat unifies AI chat, live chat, and support tickets into one seamless, integrated workspace.

It replies fast, stays consistent, and helps brands stay in control of the whole customer service experience even when conversation volume spikes.

The impact speaks for itself: faster responses, no missed chats, and a steady lift in conversions.

With our Shopify app now live, merchants can install and set up in just 3 minutes, and see results instantly without needing a bigger support team.

Our big, hairy, audacious goal: 
Help one million e-commerce businesses handle customer conversations with speed, clarity, and confidence.

If you’re exploring AI to improve customer service or drive more sales, try AeroChat here: https://aerochat.ai

If you're a Shopify merchant, install directly from: https://apps.shopify.com/aerochat-chatbot

I’m also speaking quietly with a small number of private investors who are following our traction. If you’d like to connect privately, feel free to reach out.

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The Battle

Kathleen Booth

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