Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Lead Forensics

225% to target August 2022 - 1st month back at LF. 
August 2022 - Finished #1 in Scottsdale, #12 Globally
110% to target October 2022 - Promoted to Senior Outbound MM AE
October 2022- Finished #2 in Scottsdale, #16 Globally

Senior MM Account Executive 

Finished #1 in Scottsdale in March 2019, June 2019, August 2019, September 2019, November 2019
#1 in US for Q1 - Won Quarterly incentive Trip to the Bahamas
#2 in US for Q3 - Won Quarterly Incentive Trip to Aruba
#16 Globally in 2019
24% Close Rate YTD - 2019
$305,616 Revenue Generated in 2019


#1 in Scottsdale/US Feb 2020, March 2020, June 2020,October 2020
#2 in Scottsdale January 2020, April 2020, August 2020, September 2020
104% through March Target
100% through Q1 target finishing #1 in the US and #3 Globally.
100% through Q2 target finishing #1 in the US and #1 Globally.
Over $1.5 mil net new revenue sold career to date.
$501,000 Revenue sold in 2020
#1 in US 2020
#3 Globally Overall YTD

Senior Inbound Sales Executive

Generated $298,982 in revenue.
Finished top 20 globally in 2018
Finished top 10 in the US in 2018
21% close rate YTD - 2018

Outbound Sales Executive

Cold-Calling C-Suite Executives in the  B2B industry on a global scale. 
Ran a full sales cycle from setting appointment to close.
Produced $103K revenue my first 8 months with the business.

Business Development Executive

Broadband Dynamics

- Identify & Prospect to C-level employees
- 150+ calls/day to set appointments with key DM's
- 5 passed leads closed first year

Senior Account Executive

United Wholesale Mortgage

As Account Executive I am an expert at UWM and competitor products and services. I assist clients across the nation to help them understand their market and help their borrowers understand which products best fit their needs.


• Identify and generate ideas for my clients
• Respond to clients effectively and accurately
• Develop and maintain relationships with brokers and loan offers nationwide
• Provide competitor media monitoring service for clients
• Assist account managers in organizing internal and external marketing
• Managing media activity on behalf of clients, including creating calendars
• Assist the team in researching new clients, or new business proposals, and providing creative input into new business brainstorms.

Account Executive

Quicken Loans

-Discuss personal goals with clients and determine customized financial programs to help them reach success
-Advise and educate clients on the refinance process and how to better manage their mortgages
-Assist clients through the loan process from application to closing
-Expert knowledge in AMP underwriting software and LOLA client management system

Loan Officer

Experienced Account Executive with a demonstrated history of working in the computer software industry. Strong sales professional skilled in Sales, Management, and Software as a Service (SaaS).

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The Battle

Kathleen Booth

Clarissa Pluff

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