Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

NMSU Global Campus

I develop and execute marketing strategies to promote NMSU Global’s microlearning programs, helping professionals gain in-demand skills through flexible, career-focused education. My role includes crafting engaging content, managing digital campaigns, and driving enrollment by showcasing the value of microcredentials for workforce upskilling. In addition to reaching individual learners, I support initiatives that promote workforce development in collaboration with corporate and community partners, helping organizations equip their teams with the skills needed for success.

Marketing Communications 

Grand Canyon University

Currently teaching Introduction to Marketing and Digital Marketing and Advertising

Adjunct Faculty, Marketing

PMMEdge Consulting

At PMMEdge Consulting, we specialize in crafting compelling messaging, strategic positioning, and targeted marketing strategies tailored to the unique needs of colleges and universities. We help you build a stand-out position, delivering increased relevance and sustainability in a competitive post-secondary education market. 

We drive impactful results across all admissions areas, with particular expertise on STEM programs.

Independent Higher Ed Marketing Consultant

Rebound Communications

Rebound is a B2B marketing agency specializing in providing Commercial Acceleration solutions for life sciences and health technology companies.

I worked with our growing startup clients who needed to build pipelines quickly, spearheading product messaging frameworks produced by distilling market and competitive insights, and interviewing internal stakeholders and customers. The outcome was a set of dynamic and persuasive value proposition messages with compelling reasons to believe, concise elevator pitches, and distinct competitive differentiators.

In addition, I crafted integrated marketing campaigns to help clients increase their brand awareness with the development of multiple content assets including blogs, eBooks, email marketing, factsheets, videos, webinar scripts, and website copywriting.

Client engagements in:

• Commercial data and analytics (AI/ML, LLMs)
• Medical evidence and regulatory intelligence platform
• Telehealth
• Virtual care marketing
• Health data exchange, RWD/RWE
• HCP customer engagement
• Clinical trial screening and patient matching

Sr. Consultant, Product Marketing

Totango

Totango is a customer success software platform providing unlimited scalability and unmatched time to value to help cross-functional enterprise teams drive productivity, retention, and expansion.

Championed high-profile campaigns and product-led revenue growth strategies for the platform; increasing pipeline and product adoption resulting in a 10% increase in new logo expansion.

Constructed the organization’s first sales playbook to tackle its growing enterprise customer base. Driving deeper conversations around how our product addresses their pain points, adding value, and building trust by demonstrating achievable outcomes versus the competition resulting in a 10% increase in yearly enterprise revenue.

Director of Product Marketing

TeleSign

Telesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Led go-to-market strategies and product growth initiatives for the company's digital identity solutions.

Teamed with our corporate marketing group to deliver comprehensive in-house rebranding in just 5 months. Developed new positioning and messaging for product and solution web pages.

Revamped go-to-market strategies to move from point products to solution-based offerings complete with all new messaging and sales enablement with rebrand.

Developed a full-scale integrated marketing campaign to support the successful launch of a new communications API with projected sales of $500K in year one.

Senior Product Marketing Manager, Digital Identity

Spectralink Corporation

Spectralink leads the enterprise mobility market with the industry's most deployed wireless communications portfolio optimized for mission-critical healthcare, retail, manufacturing and hospitality applications.

Developed go-to-market strategies for the unified communication and collaboration solutions; positioning and messaging for the company’s full enterprise mobility portfolio (hardware, software & services) totaling over $60M in revenue.

Branded and launched the company's first call performance analytics platform - Advanced Mobile Intelligence for Enterprises (aka AMIE) with $2MM+ of bookings in the first 3 months. 

Orchestrated the marketing launch and portfolio extension of Spectralink's enterprise Wi-Fi smartphone for frontline workers, Versity 92 Series

Senior Manager, Global Product Marketing

Conga

Conga delivers the most scalable revenue lifecycle management solution to help companies crush operational complexity. Collaborating with demand gen and product teams, as market champion I was responsible for promoting Conga's business process automation (documents and workflows), data management, and analytics portfolio.

Launched two new Salesforce® API Integrations signing 100 new customers in the first 6 months and generating over $1M in revenue.

Commanded the integration of a competitor acquisition. Developed a go-to-market campaign to eliminate initial confusion among teams and clients about how the products can in tandem. The campaign drove 750+ unique views and 100+ sales opportunities created within the first three months of launch, leading to $200K in new bookings.

Produced 20% upsell sales growth of a product line via pricing analysis and packaging re-brand, by creating two sales playbooks and a set of upsell/cross-sell strategies highlighted by a customer journey map with client profiles, letting reps more easily identify the best product mix for each customer resulting in an average of additional $10,000 MRR per sales rep. The initiative was a major factor in a record-setting performance metric of $100MM in ARR.

Fortified a 10% increase in customer retention rate, resulting in the company’s highest Net Promoter Score.

Product Marketing Director

VerityStream

While developing and guiding industry-leading marketing campaigns, I oversaw sale enablement and market awareness campaigns for a $17M+ physician credentialing, patient experience and revenue cycle management SaaS product portfolio.

- 200 % increase in sales leads by creating company’s first blog and orchestrating key digital outreach campaigns

Senior Marketing Manager

EnvisaMed Marketing, LLC

I provided critical guidance for emerging B2B and B2C companies, focusing on disruptive innovation and revenue acceleration; strategic and tactical marketing consulting for healthcare and hi-tech; developed national go-to-market strategies and campaigns and launched new products. 

- Developed brand awareness and public relations for a women’s’ digital health startup - Prima Temp, conducted market research, and facilitated tradeshow activities for product introduction at the Consumer Electronic Show (CES 2015).

- Put a new spin on an old product; re-branded and developed a new strategic marketing and product launch plan; created all the sales training & product collateral, clinical presentations, and value propositions. $2M in sales first year after re-launch.

Chief Strategist 

Product Marketing Leader | Data & AI | SaaS | B2B | Enterprise | Life Sciences & Healthcare | GTM

Hi, I’m Karen. My career started in chemistry and engineering, but I quickly found my passion in marketing—where I could blend the science of positioning with the art of messaging. I’ve spent the last 25+ years leading product marketing in the tech industry, helping companies position their products, refine their messaging, and create meaningful customer connections that drive growth.

Along the way, I saw firsthand how powerful strong positioning can be—not just in business but in education. When my son went through the college selection process, I realized that the same principles apply: The right messaging helps students find the right fit. That realization led me to higher education marketing.

Today, I’m a Marketing Specialist at NMSU Global Campus, focused on microlearning, workforce upskilling, and corporate partnerships. My work involves crafting positioning and messaging that connects learners with opportunities to gain in-demand skills through flexible, career-focused education. I also collaborate with corporate and community partners to support workforce development, helping businesses and communities equip their teams for success.

Equal parts strategic and creative, I love solving marketing challenges at the intersection of education and career growth. I believe the best marketing isn’t just about promotion—it’s about connection, clarity, and helping people make informed decisions that change their lives.

Let’s connect!

Specialty Areas:
Microlearning & Workforce Upskilling | Higher Education Marketing | Student Recruitment & Enrollment Marketing | Positioning & Messaging Strategy | Brand Storytelling | Content Strategy & Digital Campaigns | B2B & B2C Marketing Communications | Audience Segmentation & Engagement | Corporate & Community Partnerships

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