Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

BuyersCircle

Chief Executive Officer & Managing Director

Expert-Fit

Available by appointment to help your business grow or scale. Founders knowledge at the fraction of the price!

Domain Expert, Executive General Management

NORA ~ National Online Retailers Association

Advisory Board Member

Eerhard Home

Assistant to the Manager of the household, I perform household duties that are allocated to myself or 'we'. With joint responsibilities over the junior members of the household and various pets my focus is primarily on ensuring all are fed healthy and happy. Additional duties include the rescue and ongoing care for plants introduced into the household and regularly stepping up to lead food production.

Assistant

Australia Post

Customer Advisory Group Member

WooliesX

General Manager - eCommerce New Business

General Manager Everyday Market from Woolworths

Carlton & United Breweries

Head of eCommerce - CUB

ZX Ventures

eCommerce Director APAC South

Anheuser-Busch InBev

Woolworths Limited

Chief Digital Officer - Dan Murphy's 

Responsible for the Sales through to GP lines for the digital P&L for Dan Murphy's, this role evolved quite a lot over the 3 years. I really worked closely with the CDO & Head of Digital Marketing on embedding new ways or working and education in this space across our business and the supplier base. 

Also responsible for the Old and Rare offerings for Dan Murphy's including the Cellar Release program. We performed a full reset in the first 12 months to evolve the buying and ranging plan. This resulted in a total shift in strategy which is made the program better for us whilst also being better for customers and suppliers.

Head of Digital & Direct Merchandising & Cellar Release - Dan Murphy's

As a Fractional Founder, I help businesses grow or scale by offering my expertise and insights to aspiring or established entrepreneurs. With over 16 years of experience in various fields of engineering, commerce, and entrepreneurship, I have a versatile and innovative skill set that can address diverse challenges and opportunities. My mission is to empower and inspire others to pursue their passions and create value for their customers and communities.

I am also the CEO and Managing Director of BuyersCircle, a platform that connects online shoppers with trusted and verified sellers. Since April 2022, I have been leading a team of talented and dedicated professionals who are passionate about creating a safe and convenient online shopping experience. I oversee the strategy, operations, and growth of the company, and ensure that we deliver high-quality products and services to our users. I leverage my skills in new business development, brand management, and customer relationship management to attract and retain customers, partners, and investors. I also foster a collaborative and inclusive culture that values innovation, diversity, and excellence.

Lance Eerhard

taplio

The Battle

Kathleen Booth

Lance Eerhard

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?