Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The most interesting marketing teams of the next decade won’t be built at big enterprises. They’ll be born inside early stage companies.

Why? Because they have the clean slate.

For years, the model was simple: more work = more people.
 
But AI has broken that equation.

The new model looks like this:

 1️⃣ What needs to get done?
 2️⃣ Can AI solve it?
 3️⃣ If not, who can we hire that will take an AI-first approach?

That’s not about replacing marketers. It’s about forcing ourselves to get brutally honest about what truly requires human creativity, empathy, and judgment - and what doesn’t.

Yes, AI can write a blog draft, or an email, or a webinar outline - or even a LinkedIn post 😉 

But only humans can inject original perspective.

Yes, AI can optimize campaigns, suggest strategies, and write creative briefs.
 
But only humans can build trust and spark emotion.

The early stage companies that lean into this mindset will build smaller, smarter, more innovative teams that punch way above their weight. 

They’ll push the boundaries of AI while concentrating human energy on the real differentiators: creativity, connection, and bold points of view.

It will be harder for legacy teams to adapt. They’re anchored in old models of headcount and workflows. 

But challengers? They have the opportunity to rewrite the rulebook.

I, for one, am excited to see who takes it.

Are there companies you know that are already rethinking how to build an AI-first marketing team? I’d love to hear about them.

Who is already innovating on this?

#AI #marketing #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

Mastek

The role involves establishing and driving the Analyst & Advisory program at Mastek across its service lines. Mastek has been featured in more than 20 reports in the last one year. Some of the prominent ones are Everest Peak Matrix, IDC MarketScape, Avasant RadarView, and ISG Provider Lens. 
Mastek has also won the ISG Digital Case Study Program, ISG Paragon Awards and has been consistently featured in ISG Booming 15 List.  

Support Mastek's Public Relations initiatives to improve brand visibility and create awareness. This includes working with PR agencies to support press releases, bylines, podcasts, industry stories, and awards.

Lead - Global Analyst & Advisor Relations and Public Relations

Capgemini

Driving Analyst Relations (AR) for Capgemini's Cloud Infrastructure Services (SIAM, ServiceNow, Digital Workplace, Cloud, Data Center Outsourcing, Cybersecurity) Business Unit.

Analyst Relations

Datamatics Global Services Limited

The role involves managing Global Analyst Relationship across the multiple service lines of the organization - Software Products, BPM and IT Services

The organization was featured in leading reports from multiple analyst firms including Everest Peak Matrix, Gartner Magic Quadrant & Market Guides, ISG Provider Lens, Forrester Now Tech reports and others

I also manage customer review portals like Gartner Peer Insights, G2 and others

The role also involves managing Public Relations, Awards & Achievements and Internal Communications

Lead Manager - Analyst Relations, Public Relations & Social Media

Managing the analyst relations of the company which includes strategizing the entire program for Datamatics RPA Product, TruBot and Finance & Accounting (F&A) Services. The role involves establishing contacts with leading analyst firms, increasing visibility of the RPA product through briefings, inquiry calls and responding to RFIs.

Manager - Analyst Relations

Infogain

Managing Global Public Relations which includes managing PR firms in India and the US, responding to media queries, articles and interviews

The role also involves managing strategic & social media communications for senior level executives

Managed Analyst Relationship

Manager Corporate Communications

Deputy Manager Corporate Communications

Blue Star Infotech

Extensively worked with Adfactors PR to support the company's PR strategy, handled quarterly earnings calls & media interviews and the company's Annual Report.

Led the communications internal & external during merger with Infogain.

Assistant Manager - Corporate Communications

Cross-Tab Marketing Services

Responsible for managing corporate marketing which includes collaterals, brochures, case studies, events & trade shows.

Asst. Manager - Marketing Communications

3i Infotech

Managed Corporate Marketing for e-Governance BU.

Senior Marketing Executive - South Asia

With over 15 years of experience in marketing and communications, I am a passionate and self-driven professional who specializes in public relations (PR) and analyst relations (AR). I have successfully established, led, and managed PR, AR, and communications programs in multiple organizations, delivering impactful results and recognition.

As the Lead - Global Analyst & Advisor Relations and Public Relations at Mastek, I drive the Analyst & Advisory program across its service lines, supporting its growth and positioning in the market. I also support Mastek's PR initiatives to improve brand visibility and create awareness. I have won the Bright Spark Award for bringing momentum in the AR program within six months of joining Mastek. Previously, I worked as an Analyst Relations Manager at Capgemini and Datamatics, where I received the Excellence Award for scaling up the AR program and featuring the organization in leading reports from multiple analyst firms. I also have a strong track record of delivering 600-800 PR articles during my stint with Infogain, where I managed communications during the Mergers &Acquisitions of Blue Star Infotech. I have a Post Graduate Diploma in Advertising, Media, Marketing from Bhavan's College of Communication and Management, and I have completed workshops on ChatGPT and Generative AI, and LinkedIn from GrowthSchool. My mission is to leverage my expertise in PR and AR to create and execute effective marketing and communications strategies that enhance the reputation and value of the organizations I work with.

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The Battle

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Sudeshna Mukherjee

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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