Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

NP is a boutique agency that takes enterprises & tech startups to new heights with smart strategy and vibrant executions. We offer a flexible framework of services from consulting to execution, making us your marketing team’s co-pilot.

Some of our favorite clients include Adobe, SentinelOne, Evolven, Flexera, UpWork, ShiftLeft, Akamai Technologies, Nozomi Networks, and ExecOnline. 

Check out our full-service offerings at www.npmkting.com.

Founder, Event Producer, Marketing Strategist

Cylance Inc.

Executed 200+ corporate, channel, internal, and sports events intended to maximize company exposure and produce sales leads. Pioneered the design, strategy, and implementation of new event campaigns, and led the expansion of Cylance's events to the EMEA, APAC, and Japan regions. In addition to event execution, managed regional events budgets, and determined show participation through evaluating partnerships and negotiating contracts.

Senior Events Coordinator

German American Chamber of Commerce, Inc.

Supported the planning and execution of events, conferences and delegations; developing event concepts, preparing budgets, formulating marketing strategies, acquiring event speakers and sponsors, evaluating venue and vendor options, managing events on-site and conducting post-event follow ups

Events Coordinator

Collaborated with Projects team to manage various Export Initiatives in the renewable energy industry, including scheduling one-on-one meetings and organizing conferences, expert roundtables, agendas, and travel arrangements for German business executives interested in entering the U.S. market. Supported various economic development agencies with the planning and marketing of business networking and investment events. Performed industry specific research and conducted expert interviews to write "Target Market Analysis" reports in German on the U.S. Bioenergy and Green Building markets. Assisted in the editing of translation materials to ensure accurate, professional and creative English writing in clients' marketing and informational materials.

Project Management

Lansing Regional Sister Cities Commission

Assisted board members in the planning and implementation of sister city programs. Conducted research on Grant funding and business development strategies for commission's WASH project in Ghana. Developed multi-channel communication strategy in print to increase program awareness in the Greater Lansing Community and international sister cities. Utilized MS excel spreadsheet to develop online international database of local multicultural events.

International Affairs Intern

Office of Mayor Virg Bernero

Assisted in the development and arrangement of the City of Lansing Employee Company Picnic. Designed invitations and promotional materials for office events. Partnered with international protocol staff for preparation of custom briefings and itinerary scheduling for formal delegation visits to Lansing. Alleviated constituent concerns by partnering with various city departments to research and resolve issues to constituents' satisfaction.

Mayoral Intern

Michigan State University

Built relations with hundreds of MSU alumni, faculty and staff while marketing MSU programs to gain support through donations. Achieved thousands of dollars in pledges and moved to the highest level calling list within the first month of employment.

MSU Greenline Student Caller

State Senator Howard Walker

Formulated tributes, responses and congratulatory letters for citizens in the 37th district. Performed various administrative duties.

Legislative Intern

On a mission to create a life of my own design and empower others to do the same. 

💪 For events & marketing support -> www.npmkting.com
🛍 For templates to master stress-free event planning -> www.reallygoodplanning.etsy.com
✨ For fresh ideas to stop planning boring business events -> reallygoodplanning.substack.com

taplio

The Battle

Kathleen Booth

Nicole Prybula

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?