Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The most interesting marketing teams of the next decade won’t be built at big enterprises. They’ll be born inside early stage companies.

Why? Because they have the clean slate.

For years, the model was simple: more work = more people.
 
But AI has broken that equation.

The new model looks like this:

 1️⃣ What needs to get done?
 2️⃣ Can AI solve it?
 3️⃣ If not, who can we hire that will take an AI-first approach?

That’s not about replacing marketers. It’s about forcing ourselves to get brutally honest about what truly requires human creativity, empathy, and judgment - and what doesn’t.

Yes, AI can write a blog draft, or an email, or a webinar outline - or even a LinkedIn post 😉 

But only humans can inject original perspective.

Yes, AI can optimize campaigns, suggest strategies, and write creative briefs.
 
But only humans can build trust and spark emotion.

The early stage companies that lean into this mindset will build smaller, smarter, more innovative teams that punch way above their weight. 

They’ll push the boundaries of AI while concentrating human energy on the real differentiators: creativity, connection, and bold points of view.

It will be harder for legacy teams to adapt. They’re anchored in old models of headcount and workflows. 

But challengers? They have the opportunity to rewrite the rulebook.

I, for one, am excited to see who takes it.

Are there companies you know that are already rethinking how to build an AI-first marketing team? I’d love to hear about them.

Who is already innovating on this?

#AI #marketing #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

SEO Project Manager @ InsightSoftware

➡️I am a seasoned SEO Manager with over a decade of experience leading enterprise-level search strategies across complex ecosystems involving multi-site, multi-domain, and multilingual infrastructures. My expertise lies in aligning SEO initiatives with broader business goals, managing thousands of URLs efficiently, and optimizing search visibility for both global and local audiences. I’m known as a trusted partner to stakeholders, cross-functional teams, and executives consistently delivering strategic direction, clear reporting, and measurable results.

➡️I take a systems-thinking approach to SEO, designing scalable workflows and building robust documentation to eliminate inefficiencies and enable consistent execution. From taxonomy architecture to content audits and URL/KW mapping, I drive clarity across technical, content, and strategic SEO operations. I’ve successfully led initiatives that involve deep keyword clustering, competitive intelligence, and long-term content performance tracking using tools like Screaming Frog, Google Search Console, GA4, and Supermetrics.

➡️My experience extends to managing and optimizing multilingual websites, ensuring proper hreflang implementation, language targeting, and content differentiation to drive visibility across regional SERPs. I’ve worked across international teams to coordinate strategies that respect cultural context, local search behavior, and technical configurations for success at scale.

➡️I stay at the forefront of emerging technologies by integrating AI and large language models (LLMs) to streamline SEO analysis, optimize content creation, and uncover insights faster than traditional workflows allow. My custom-built tools and scripts have helped bridge gaps between technical SEO, content strategy, and user intent enabling agile decision-making at scale.

➡️I’m passionate about creating processes that work in the real world. I balance data-driven rigor with adaptability, ensuring SEO doesn’t just function in theory but thrives amid shifting priorities, limited resources, and high-growth environments.

☛ Key Skills ☚ 

✦ LLM / AI Organic Visibility 
✦ Search Engine Optimization (SEO)
✦ Search Engine Marketing (SEM)
✦ Competitive Research
✦ Organic Content Creation
✦ Data Management 
✦ Data Analysis 
✦ Trend Analysis 
✦ Keyword Research
✦ Technical SEO
✦ Website Audits 
✦ Team Leadership

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The Battle

Kathleen Booth

MICHAEL WILLIAMS

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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