Hive Social UK

Hive Social is a Marketing Strategy and Training Consultancy. 

Using my 20+ years of marketing experience, from agency, to in-house and then as a freelancer, I have worked on all sides of the fence. I am passionate about working with companies that share my values and have a purpose over and above pure profit.

I am now empowering small businesses to master their own marketing with a 6 month programme called 'Strategy Made Simple' for business founders (and staff members), to join where I help them clarify their strategy and then give them training, support and accountability to start implementing effectively.

Founder

Small Businesses

I worked in a variety of small businesses who needed marketing support. I could give smaller businesses the marketing support they needed without having to employ a full time member of staff. These projects included:
- creating and implementing marketing plans
- briefing and overseeing rebranding projects
- planning and overseeing new website design and build
- creating email marketing strategies
- overseeing google marketing activity
- consulting on social media strategies and supporting full time staff to implement these
- managing PR and press relationships
- day to day marketing enquiries

Freelance Marketing Consultant

British Chamber of Commerce in Hong Kong

Responsible for all marketing related activity.  A varied role including publishing a monthly membership magazine, securing press coverage each month and managing a busy calendar of events. I was responsible for managing the marketing budget, developing strategies for targeting new members and developing member get member campaigns.

Marketing Director

WPNC

3 month freelance contract implementing mass media event for The National Autistic Society, sponsored by Vodafone. Responsible for implementing integrated campaign using radio, DM and online, managing the campaign budget, analysing and presenting all results to both parties and developing an ongoing strategy to reach the partnership objectives.

Freelance Account Director

GOOD Agency

Fundraising strategy development and implementation for charity clients (fundraising event generation and roll out). Developed new UK fundraising initiatives for Amnesty, Scope and Age Concern. Worked with other large charities such as RHS Chelsea Flower Show, Greenpeace and Macmillan Cancer Relief. 

Developing DM strategies for testing upgrades, renewals and conversions to monthly direct debits (eg. Amnesty)
Responsible for delivering campaigns on budget and within tight deadlines
Managed a team of 6, accountable for running multiple client relationships
Responsible for reaching team income targets, forecasting profit and reporting to senior management on a monthly basis
Strong knowledge of print production and artwork process

Account Director

Get Real! Marketing (merged to form Campus Group)

Assisting in running PR campaign for a SmithKline Beecham energy drink
Managed the drinks’ sponsorship contract with MTV
Coordinated a national sampling campaign.
Organised and assisted running two NPD/brand-stretching idea generation projects with Nestlé.
Account manager for Random House Publishing student brand manager programme – working with an account executive to coordinate a team of student brand managers based in universities across the UK.

Account Manager

Marketing strategy made simple for small businesses. Generate leads & income using marketing more strategically. Your guide from confusion ➡️ clarity. Strategy, coaching and training. 20+ experience. Take the quiz!👇

If you are feeling: 

❌ Frustrated with effort vs. results with your marketing
❌ Directionless with where to put your focus
❌ Lacking confidence using social media platforms effectively (I specialise in Instagram and LinkedIn)

Then you're in the right place. I am a marketing strategist helping businesses to achieve their goals. From developing a strategy to implementing it, and everything in between.

Together we will: 

✅ Pinpoint who you are targeting (you’d be so surprised how many established businesses haven’t really worked this out!)
✅ Clarify your broader business objectives
✅ Distil down some key marketing messages
✅ Work out your content pillars and a framework for your content

By joining my 'Strategy 'Made Simple Programme' you will:

⭐️ Beat the overwhelm with a clear plan to achieve your objectives
⭐️ Get 1:1 time with me for accountability and targeted action
⭐️ Be part of a community of other likeminded businesses in a similar position
⭐️ Receive practical marketing advice you can implement right away

What clients say: 

"We had 4 inbound enquiries in their first month of posting, having had none for 6 months"

"The BEST part is that one of my dream clients recently reached out. She said that my content resonated with her. Now, we are working together! I can't stop smiling!”

"I often leave our sessions buzzing as you’ve encouraged me to step out of my comfort zone! Working with you has been a game-changer.”

If you're ready to start creating income and impact with your social media then book a FREE strategy call using the link in my bio.

Katie Brown

If you’d told me a few years ago I’d be doing this… I wouldn’t have believed you.

Back then, I was doing the odd bit of freelancing for small businesses, a bit of social media stuff, a bit of website work.

It was small stuff, not very well paid, but it was easing me back into the world of work after stepping away to raise two small human beings!

It wasn’t until post-covid, I was finally ready. I invested in myself and focused on the strategic thinking behind marketing, and then things started to change.

Parts of my brain that had lain dormant suddenly came back to life. It was the beginning of what led me to where I am now.

Which is....

⭐️ I’m working on a 3-day-a-week retainer at a senior level in financial technology.

⭐️I’ve created an online course.

⭐️I’m relaunching my group programme (yay, in January!)

⭐️I run strategy days.

I train LinkedIn to leadership teams.

⭐️I get to spend my weeks helping brilliant coaches and consultants build calm, sustainable marketing systems.

⭐️I share an office in a 500 year old barn with a friend (this pic is the day we moved in!)

4 years ago, I wouldn’t have believed you if you’d painted this picture for me.

But the path hasn’t been without its bumps and roadblocks along the way.

Growth was quiet and imperfect, and usually went unnoticed as I focused on what wasn’t working, rather than what was.

And there’s still a lot of room for improvement; it’s a constant effort.

But equally important to occasionally look back!

👇 What’s something you’re doing now that the old you wouldn’t have believed a few years ago?

Marketing strategist for coaches + consultants. Creator of The Hive Method, a 3-stage system to turn messy, reactive marketing into steady, strategic visibility. DIY course | Marketing Momentum | 1:1’s. DM me! 💬

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My first official Christmas 'do'! 🎄

3 hours of non-stop chatter with this wonderful group of women. 

I joined the Wilder Collective as a founding member and I've watched it grow over that past year an a half or so to 200 strong.

It's hard to put into words what makes this community special, but they inspire, drive change, and there's purpose behind what they all do (and they're all really lovely!) 

It's a place where you can show up unfiltered and talk about whatever's on your plate. No judgement, no agendas. 

Thanks Nicky for another fab event. It's amazing how you can leave an event feeling simultaneously exhausted and energised! 🤣

Loved seeing Femke Harris Tanya Aldcroft Rebecca Cracknell Imogen Partridge Katie Elliott (HR Katie) Rebecca Hogan Sonia Kampshoff Georgie McIntyre Rosie McLaren Helen Smith Carly Claydon-Davies Candice Mason Lucy Horden and probably others!

You get invited to Christmas drinks by the wonderful Emily Penny , so you say yes, (of course) but arrive realising you only know 2 people! 

It could go either way right? 

Happy to say that Emily filled the room with creative superstars that she collaborates with , and the conversations certainly didn't disappoint!

Special thanks to David Lloyd  and Sarah Robb - we covered everything from petting zoo's, vodka shots, raves, M&S cardigans and intermittent fasting, and rounded off the evening with a group hug. 🥰 My kind of networking! 

Haven't laughed so much in a while. 

And Emily, thank you for my #AdventColander - it will be cherished! 

If you can't read the note it says: 

Your Holy Truth:
"Time"
Experience pours through us like water, and only certain moments cling to our mesh. This is not loss, but the way meaning slowly distills'. ❤️

Thank you Emily for being part of my network, it's certainly more colourful with you in it!

A spot of festive co-working yesterday (thank you Nicky!) 🎄

 A great chance to catch up, and surprisingly actually get some work done! 

And I have finally taken action on a job I've been ignoring for months - merging my email from an old platform into a new one. I didn't quite manage to do it then but it somehow spurred me on when I got home. 

Plus I had a massive email purge which was scary but also liberating! 

Funny how getting out of your routine sometimes gives you perspective on stuff you're avoiding doing! 

Progress is never perfect, but then action at least moves us along the path! 

Got any festive get togethers coming up? I will be at my clients Christmas party later today 🥳🍾

Lovely to see Yvonne Phillips Rebecca Cracknell plus others not on LinkedIn!

It’s funny, I wanted to do a degree in advertising when I left school.

My parents said no… I had to do a more ‘academic’ degree (with the best of intentions, of course!). 🙄

After scratching around, I decided on ‘Modern History and International Relations’ - I had an amazing history teacher who had really brought the subject to life for me in the last 2 years at school.

And International Relations… I’d had quite an international life, I guess, I honestly can’t really remember why I chose to study that.

It was fine, I guess. I certainly didn’t love it. The standout memorable subject was learning about the history of feminism (which I did love).

But at the end of my degree, I still wanted to work in marketing (doh!) 🤦♀️ and by now I had no experience, and no network.

My first break was in a tiny Soho agency that had an office that looked exactly like a private investigator's office… (not exactly the glamorous agency life I was expecting!)

Thankfully, things moved upwards from there…

Anyway, lesson learnt for my kids, I won’t be dissuading them from their chosen path of study (or not study, whatever the case may be).

How about you? Did you get put off certain pathways when you were young? Any regrets?

If I were rebuilding my marketing for 2026, here’s exactly where I’d start (in a nutshell):

1️⃣ Get really specific

No more fluff - you know how they are feeling, call it out.

Get straight to the heart of the issue, for a very specific group of people who immediately recognise themselves when they see your content.

2️⃣ Make your offers painfully clear

People shouldn’t need detective skills to understand what you do.

Name the problem, the process and the outcome.

3️⃣ Build a weekly rhythm you can actually stick to (not the one in your dreams!)

A simple structure that keeps you visible, even when life or client work gets busy. Make a commitment as to what’s non-negotiable with your marketing.

4️⃣ Create higher-quality touchpoints

Workshops. Short trainings. Free sessions.Have tangible outcomes.

This brings new people into your world and gives you an immediate, deeper connection to them. Make sure you leave them with a strong offer so it’s clear how they can take the next step.

People buy when they’ve experienced you and seen your expertise first-hand.

5️⃣ Show evidence every single week

Tiny wins. Client stories. Screenshots. Reflections.

Your audience isn’t asking “Can you help me?”

They’re asking, “Have you helped someone exactly like me before… and can you prove it?”

The way we market is changing; 2026 is going to be all about resonating with your target audience in an ‘impossible to ignore’ way.

They have less time, they're more switched on than ever, and they've seen you coming a mile off, so you'd better make it good.

Would you agree? What shifts are you making for 2026?

Whilst I am fully booked for December, there are new ways to work with me in January to get you set up for a successful 2026: 👇

📌 DIY marketing strategy course
📌 Marketing Momentum 6-month Programme (launching in Jan)
📌 Marketing Reset - 90 min x 1:1's
📌 2026 Marketing Blueprint VIP days

DM me to find out more!

Friday is a day to work on MY business (and get to the gym 💪).

It's good to have a slightly slower pace, a bit more thinking time.

- try to get my content lined up for the following week
- write emails
- working on a new lead magnet
- checking how my meta ads are performing
- still trying to wrap my head around GoHighLevel and be brave enough to move my whole mailing list over.
- spend half an hour on my finances
- working on copy for a new sales page

I could go on, but realistically, I won't achieve half of what I want to! 

The day disappears quite quickly! 

What do your Fridays look like? 

PS. Loving my new White Company mugs!

If you're a coach or consultant, you're most likely selling time for money. Which means you probably have this problem 👇

You’re either in delivery work or you’re selling 1:1 sessions. You want to be fully booked, of course, but with that comes the inevitable lack of time to work on your business rather than in it.

Then a client contract eventually runs its course and comes to an end, and suddenly, you reclaim those hours of your time.

The problem is that by then, you're feeling an urgency to replace clients, but that cycle can be lengthy (chats can linger for 6 months easily before turning into paid work).

So there's a lag that you can’t afford.

So you throw everything at your marketing until eventually you get another client or clients.

Once again bogged down by work, you loop back to shelving your marketing again.

And so the cycle continues!

It’s a well-trodden path (and your nervous system isn’t thanking you!)

What’s the answer?

It’s having a marketing system that can work alongside your client work. Because to get out of this cycle, you have to make some changes.

And yes, it does mean doing some foundational work, but once that work is done, it will have a lasting impact on your business (and your sanity)!

Does this sound familiar? How are you evening out these peaks and troughs?


📌 (If this is you, you might be interested in Marketing Momentum, which starts in January - DM me and I'll pop you on the waiting list, and send you the details soon!)

If you're a coach or a consultant, you didn't sign up for this much hard work alongside your day job...😤

But marketing is changing so quickly, it's hard for anyone to keep up.

I'm a big believer in simplifying things right down, hence these bite-sized observations might be helpful. 

They might give you a nudge toward what to focus on next.

What have you been noticing lately?

 Anything that’s felt different, harder, easier, or just… odd?
 Tell me below 👇


- - - - - - - - - - - - - - - -
I'm Katie, a marketing strategist helping coaches and consultants turn messy, reactive marketing into steady, strategic visibility.
📌 DIY marketing strategy course
📌 Marketing Momentum 6-month Programme (launching in Jan)
📌 Marketing Reset - 90 min x 1:1's
📌 2026 Marketing Blueprint VIP days

Scribbles from a strategist

Yep, we all know it can feel pretty heavy sometimes...

Your own marketing is in a long queue, usually way after loads of client stuff that needs prioritising. 

Here are some ways I help my clients make their marketing feel lighter, easier and more enjoyable. 

I know I bang on about foundations, but honestly, it does lighten the load. 

Would you add anything?

Lighten the load

There’s a knack to getting the kind testimonial that has others hammering down your door to work with you.

And it’s not by giving your clients free rein and a blank piece of paper.

I am working with a leadership coach at the moment, and she admitted she gets really variable testimonials, not because her work and her transformation isn’t outstanding. It’s just hard to capture that journey in a testimonial.

Clients often need a helping hand.

Having a testimonial system in place really helps.

💡 Ask them at the right time in your work together (when they are in the moment of really feeling a real difference and a change by your work with them). Work out when this typically is and diarise it for each client when you start working together.
💡 Give them a structure to work with - ask questions about their situation before they met you, what their experience was working with you, and what changed for them as a result of your work together.
💡 Make them dig a bit deeper than the surface level, capture more than you need or will use.

As a result, you’ll get those golden nuggets.

Or consider recording a Zoom call to run through the questions so they can talk about the experience. Afterwards, you can use the transcript to extract the best bits.

Have you got a system for this?


- - - - - - - - - - - - - - -

I'm Katie, a marketing strategist helping coaches and consultants turn messy, reactive marketing into steady, strategic visibility.
📌 DIY marketing strategy course
📌 Marketing Momentum 6-month Programme (launching in Jan)
📌 Marketing Reset - 90 min x 1:1's
📌 2026 Marketing Blueprint VIP days

There’s usually no magical window to prioritise your marketing.

Who’s said this to themselves?

“I’ll start posting again when things quieten down’, or ‘I’ll get that weekly email going when I’ve got a bit more time'.

The tough lesson here is that marketing needs to carry on ALL the time.

Chugging along quietly in the background.

Which is really HARD if you’re constantly starting from scratch.

The trick here is having systems in place that allow this to happen.

Because if you don’t, and you are busy with client work, then it’s no wonder that marketing your business as well feels like it requires superhuman strength.

And even with systems in place, you’ll probably find every 6-12 months that things need reviewing or upgrading. Messaging and positioning need to be rechecked, and just getting a fresh perspective on everything is crucial to keep your momentum going.

Do you feel like you have a solid marketing system in place that carries you through the highs and lows of client work?


- - - - - - - - - - - - - - - -
I'm Katie, a marketing strategist helping coaches and consultants turn messy, reactive marketing into steady, strategic visibility.
📌 DIY marketing strategy course
📌 Marketing Momentum 6-month Programme (launching in Jan)
📌 Marketing Reset - 90 min x 1:1's
📌 2026 Marketing Blueprint VIP days

Some of the more unusual work situations I have found myself in over the years…

🎢 Clambering around a rollercoaster track at Legoland in high heels whilst the park was shut (taking a brief to fully wrap a train in Legoland graphics, amongst other projects).

📸 Casting for male models on the Kings Road with a photographer in tow (utterly mortifying and SO un-PC) for a campaign for Avery Office Labels (I know - weird!)

🛏 A free stay in a suite at the Peninsula Hotel in Hong Kong so I could write about them for the British Chamber magazine (part of my marketing role for the British Chamber of Hong Kong) - a tough job…but someone had to do it!

🚐 Being forcibly removed from the press caravan we were staying in at the Lizard festival (for the solar eclipse of 1999), because the festival went bust and the bailiffs took all the caravans away (I was managing Smithkline Beecham’s sponsorship of the event)

🌷 Choosing the flower at Covent Garden Market at 4am, that was to become the icon for the Chelsea Flower Show that year and was featured on all the creative as an illustration.

Never a dull moment in a colourful career in agency life.

Annoyingly, I have no good photos, pre-iPhone days 🙄 (this is the best I could do from my HK working days!)

Give me your strangest working situation you found yourself in….

I’ve been marketing my own consultancy for 3.5 years now, and I’ll tell you what I've learned (the hard way). 👇

I’ve occasionally been derailed into following and absorbing advice from the wrong people.

Caught up in other people’s idea of success, instead of my own.

Rewording my marketing to reflect what other people think, which sometimes didn’t sit that naturally with me.

And whilst it might have got me to a certain point, there were times that it felt a bit uncomfortable and misaligned with where I wanted to be.

Because ultimately, your marketing needs to reflect you as a person and be truly tuned into your potential clients and what they’re feeling in that moment. That can’t be sold to you in a downloadable freebie or quick masterclass.

And you do inherently have that knowledge; you just need someone to show you how to use it.

It takes some deep thinking and delving, but once you find your own way of communicating your magic to the right people, that’s when all the stars align.

Have you ever tried things with your marketing that haven’t felt quite right for you?

- - - - - - - - - - - - - - - - - - - - - -

Whilst I am fully booked for December, there are new ways to work with me in January to get you set up for a successful 2026: 👇

📌 DIY marketing strategy course
📌 Marketing Momentum 6-month Programme (launching in Jan)
📌 Marketing Reset - 90 min x 1:1's
📌 2026 Marketing Blueprint VIP days

The bit that no one talks about…

However glossy our businesses look on the outside, it’s rarely the story behind the scenes.

It’s all exciting to start with - the new website, photos, branding, the first posts.

Then suddenly, a few years on, it all starts to feel a bit messy.

Things don’t work as well as they used to.

Your audience starts to feel a bit stale.

You’ve not stuck at some of the things you started with good intentions, and now you wish you had.

You’re constantly looking over your shoulder at others who just seem to be overtaking you.

I definitely found there was a three year slump, and it was really hard to pick myself up from it.

What I’ve realised is that it’s a never-ending process of re-invention. You can’t afford to sit still, you can’t stop investing, you can’t stop re-imagining your business.

So, can we stop putting this pressure on ourselves to have it all figured out?

Literally no one does.

Those who are successful are in a constant state of reinvention.

I’d love to know what you think…

Some definite low patches, but some real highs too. 

Some stuff happened this year that I could never have anticipated, once again I end a year in a totally different place to where I started (or here I thought I would end). 

Enjoying the ride, working harder than ever, looking forward to battening down the hatches with some mince pies and mulled wine next week ad watching Love Actually on repeat. 🎁

Anyone else?

Rating 2025

A Christmas round-up! 🎄 It’s been the busiest run-up to Christmas work-wise, some balls were dropped on family stuff (thank you for picking them up, Murray Brown!)

Still managed to squeeze in some Christmas fun though:

⛸ Battersea Power Station Ice Skating
🎄 Henley Christmas Market
🍾 Client Christmas party in London
🎉 Christmas party with my business buddies
💻 Christmas co-working
 💬 Christmas Networking
🏙 And heading into London for a Christmas lunch on Monday.

Hope to be packing up work on Tuesday.

I’ll be having a bit of LinkedIn free time over the next week.

Will you be posting? Scrolling? Or switching off entirely?

Just putting it out there…👇

If you’re a coach or consultant who loves delivering transformational results for your clients, but cannot seem to get your marketing off the ground, I would LOVE to help you! 

You’re tired of relying on referrals and word-of-mouth (because it’s so haphazard), you’ve been doing piecemeal marketing based on random tips - a post here, a networking event there - but nothing connects up into actual client flow.

You know you need to invest some time, energy and money into your marketing, but you’ve been putting it off.

Maybe you’re a coach who would like to find your own clients rather that doing associate work (and getting paid less for it).

I can help give you a system for you marketing that works alongside your client work (so it’s not longer an either/or).

I work with clients to create solid foundations for their marketing, and then we build a LinkedIn first approach, so you’re finally finding new clients outside your network.

If this sounds like something you need, DM me and let’s chat (my new programme Called Marketing Momentum launches in January, and it will have a limited beta price for those who join first).

Ways to work with me in 2026

PipelineOS

PipelineOS is a program that specialises in empowering agency owners.

We focus on building funnels that run on autopilot that convert people while you sleep.

Jon U Consulting

Helping B2B Teams win more clients in less time by growing an email list of buyers. Join my free workshop. Seats are limited, so apply now!

Are you a B2B Sales leader looking to streamline your processes, attract higher-quality clients, and drive sustainable growth, without sacrificing your time or sanity?

I know that running a successful recruitment business is no small feat. Your focus is on delivering results, managing your team, and scaling your business, but finding the time to optimise your systems often feels impossible. That’s where I come in.

I help recruitment leaders like you build scalable outreach & content systems that consistently bring in high-quality clients and candidates. Imagine effortlessly adding £20,000+ to your monthly revenue with a clear, repeatable process that works while you focus on leading your business.

Here are some of my key achievements:
✅ Built a system that generated £90,000 in revenue for a recruitment leader in 6 months
✅ Helped a client attract 5+ high-value clients within a month using optimised content systems
✅ Increased a recruitment team’s efficiency by 30% with our done-for-you service
✅ Developed outreach strategies that consistently deliver qualified leads

I offer tailored workshops, coaching, and done-for-you systems to help you achieve predictable growth and maximise profitability. Whether you're just starting to refine your processes or you're ready to scale to the next level, I can help.

Ready to elevate your recruitment business?
Let’s connect.

We can build a system that works for you, not the other way around!

Jonny Umoru

The more recruitment founders I speak to, the more I notice the pattern.

They say they want different things.
- More clients.
- Better candidates.
- Growth.
- Stability.
- Time back.

And that part is true.

But they are all doing the same things that do not get them what they want.

They smash the phones all day and call that effective BD.
And then wonder why they are not hitting target.

Meanwhile, the agencies investing in positioning are playing a different game.
Their market understands them.

Trusts them.
Comes to them warmer.

Same industry. Same economy.
 
Very different outcomes.

This isn’t about working harder.
It’s about building something that works when you’re not pushing it every day.

I help Business Leaders build authority pipelines.

I used to overthink every post, every comment, every opinion.

Until I realised something brutal.

The people I was worried about weren’t paying my bills.
And they definitely weren’t building my pipeline.

Most agency owners say they’re “holding back” because they care what others think.
But the truth is harsher.

Every week you delay content, you delay opportunities.
You delay conversations.
You delay growth.

If you’re not visible to your target audience.
You’re not being humble.
You’re just being your own worst enemy.

Post the content.
Send the email.
Message the prospect.

You don’t earn inbound by hiding.
And no one is coming to rescue a business they don’t even know exists.

So stop waiting and start moving.

If you’re stuck thinking “why can’t I get more clients in my DMs” and you’re an agency owner, DM me and we’ll book a chat.

Building inbound and outbound email systems that win clients while you sleep.

I tripled my LinkedIn views with this 1 key content shift.

Posting on LinkedIn isn’t about instant views or quick sales.

We assume we’ll match bigger creators’ results immediately.
Then we feel disappointed when we don’t get the same traction.

Here’s the truth:
→ They’ve worked hard to get consistent results.
→ They know their audience better than we do.
→ They’ve built relationships over time.
→ They’ve mastered their writing skills.

This isn’t bad news → it’s actually encouraging.

It means we have a clear goal to strive for.
We just need to adapt, learn, and stay consistent.

Instead of comparing, I focused on my message.
I spent 2 months learning about my ideal audience.

The result? 
I went from 0 leads to 15 inbound leads every month.

What’s your biggest focus when posting content?

You’re losing clients to people you’re better than.
And you don’t even realise it yet.

Most founders think their main problem is delivery.
It’s not.
Their problem is invisibility.

I’ve spoken to too many leaders who are brilliant at what they do.
They are also respected by their teams and trusted by long term clients.

But are completely unknown to the people who should be buying from them right now.

And here’s the part no one likes hearing.

The market doesn’t reward the best operator.
It rewards the most visible operator.

If your competitors show up more than you, they win by default.
Not because they’re better.
But because they’re present.

This is why your pipeline feels unpredictable.
This is why outbound feels harder.
This is why your calendar isn’t full.

Visibility creates demand.
Demand creates conversations.
Conversations create revenue.

Fix visibility and the entire system opens up.

Ignore visibility and you’ll keep losing deals you should have won easily.

👋🏻 Follow me to learn how to stay visible, build authority, and create warm conversations with buyers every week.

If you think posting once a week will grow your pipeline, you’ve already lost.

Leaders keep clinging to this idea that “showing up when I can” is enough.

It’s not.

The market is noisier, faster, and more competitive than it’s ever been.
Your audience forgets you in 48 hours if you’re not in their feed.

Here’s the uncomfortable truth.

Your pipeline isn’t slow because your offer is weak.
It’s slow because your presence is weak.

I’ve spoken to execs with brilliant delivery who still struggle to win new business because they rely on:
- Old relationships
- Referrals
- Occasional posts
- Hope

That’s a hobbyist strategy.

If you want a real pipeline, you need a real visibility cadence.
→ Daily touchpoints.
→ Authority assets.
→ A system that builds trust before the sales call even starts.

Stop treating visibility like an optional extra.

It’s the tax you pay to stay relevant.

Here is a simple exercise that will get you your next 2 clients in 2 weeks.

That is just connecting with the right people.

But also remember that you need to connect with the right number of people, also.

Too many people are not using LinkedIn to connect with others and then complain that no one is seeing their content.

You need to realise that you are contributing to the very problem you are facing.

You get about 100 connections to try to make every week.
You need to use everyone if you want to be as effective as you can be.

Start with doing 10 every day.
And then when you are used to that, connect with 20 every weekday.

You will thank me for this when you grow your audience with more relevant people.

I get on about ten to fifteen prospect calls every week.
All with recruitment directors and agency owners.
After a while, you start to see the same patterns.

Most people tell me they don’t understand why nobody engages with their content.
Then, two minutes later, they tell me their entire feed consists of job posts, anniversary posts, awards, or how many years they’ve been in business.

There’s nothing wrong with any of that.
It’s just not relevant anymore.
Not in a world where your clients have options everywhere.

The part most directors miss is this.
People want to work with people.
But nearly every agency hides behind its brand.

They never talk about themselves.
They never share how they think.
They never show the person behind the business.

And the truth is, a lot of them are scared to.
Scared of saying the wrong thing.
Scared of being judged.
Scared of looking unprofessional.
So they keep posting the safest content possible.
And it gets the safest results possible.
Silence.

The moment a director starts showing who they are, their engagement changes.
People respond.
Conversations start.
Clients feel like they actually know them.

Because in this industry, you’re not selling a product.
You’re selling trust.
And trust always comes from the person, not the logo.

Yesterday summed up exactly why most agencies stay stuck.

I woke up ready to go.
Kids done. Nursery run done.
I had 4 client meetings lined up. 
My momentum was high.

Then the internet collapsed across my entire postcode.

No emails. No meetings. No funnel tasks.
Just a dead router and a derailed plan.

Most people would write off the day.
Most agency owners do this every week without a tech issue.
One small disruption and all pipeline activity stalls.

But here is the difference.

Instead of sitting in frustration, I asked myself one question.
What action can I take right now that creates revenue tomorrow?

After that, I switched from inbound tasks to old-school pipeline work.
I picked up the phone.
Worked through my warm list.

Two hours later, I had four more meetings booked with people who had already shown interest but never moved.

This is the part that recruitment leaders miss.
- You hammer outbound.
- You avoid inbound.
- You wait for “the right moment” to create content
- You don't follow up on warm signals.
And that is why your pipeline stays cold.

Momentum is built by adaptability.
Revenue is created by consistency.
Setbacks are irrelevant when your system is strong.

If you are an agency owner wondering why no one is sliding into your inbox, send me a DM and let’s book a chat.

Leads do not just come from posting more content.

If that were true, the loudest accounts would be the richest. 
But they are not.

Leads usually come from better angles, clearer writing, and actually understanding how the platform rewards behaviour. 

Posting every day without a strategy does not build momentum. 
It just builds frustration and self-doubt.

The uncomfortable part is this.

Most of the time the problem is not the algorithm, the niche, or the market. 

It is laziness disguised as busyness. 
You already have the tools
You are just avoiding the harder work of framing your thinking properly.

Sit down. 
Slow down.
Say something with intent.

Use this framework.

The CLARITY FRAMEWORK

1️⃣ Who is this for?
Name one specific person with one specific problem.
If it could apply to everyone, it converts no one.

2️⃣ What belief are you challenging?
Good content does not inform.
It confronts a false assumption your buyer already has.

3️⃣ What is the cost of staying the same?
No urgency, no action.
Spell out what not changing is costing them.

4️⃣ What shift are you offering?
Not tactics yet.
A different way to see the problem.

5️⃣ Why you?
One line of proof.
Experience, pattern recognition, or results.
Earn the right to be listened to.

6️⃣ What to do next
One simple action.
If they have to think, they will not act.

Post less.
Think more.
Frame better.

That is usually the difference between noise and leads.

🔥 If you’re a recruitment leader and you are done guessing and want a proven operating system for demand.
🚀 Book a call. DM me the word CLARITY.

I’ve had enough calls this year to notice a pattern most recruiters won’t admit.

Everyone wants growth.
Almost nobody wants to change how they operate.

I can’t count how many conversations start the same way.

“I know we should be posting more…”
“We’ve been meaning to build a lead magnet…”
“Our outbound is inconsistent…”
“We just need more time…”

It’s the exact same script.
Different company, different logo, same problem.

Here’s the reality leaders avoid.

Your pipeline isn’t suffering because you don’t know what to do.
It’s suffering because you haven’t committed to doing it.

And because of that, every step in your GTM is built on hope.

Hope that referrals keep coming.
Hope that inbound magically appears.
Hope that visibility “picks up” without action.
Hope that someone on your team suddenly becomes consistent.

Hope is not a system.
Hope never compounds.

But the founders who win?
They accept the pattern early.
They stop lying to themselves.
They install structure, cadence, and clarity before the pressure hits.

And when the pressure does hit → they’re already ahead.

If your growth feels unpredictable, start here.

Fix the inconsistency in your behaviour, not the inconsistency in the market.

Attention is not a nice-to-have anymore.
It is the currency your pipeline runs on.
And every month, it gets more expensive.

Right now, your agency is in one of three positions.

1️⃣ Visible, but not credible.
2️⃣ Credible, but invisible.
3️⃣ Quietly bleeding pipeline while saying you are “doing the right things.”

Only one quadrant compounds demand.
And it is never the one that works harder.

High visibility without authority creates noise.
→ Likes, comments, conversations… and no revenue.

High authority without visibility creates comfort.
→ Referrals come in. Then slow. Then plateau.

Low visibility and low authority is the silent killer.
→ BD feels cold. Effort increases. Results disappear.

The uncomfortable truth is simple.
You do not need more effort.
You need earned attention.

When visibility and authority move together.
BD stops feeling like rejection.
Meetings stop being random.
And your pipeline starts behaving like a system again.

💥 If you want to know exactly where your agency sits right now
🔥 DM me STRESS and I will run you through the Visibility Stress Test

Most people overlook the thing that makes them valuable.

I did the same for years.

I spent almost a decade as a 360 recruiter. 
Before that I was a door to door salesman, a payroll manager, a finance assistant, and the person fixing problems nobody else wanted to touch.

At the time none of it felt special. It was just work.

But now I speak with recruitment founders every day and they keep telling me the same thing.

A single call with me helps them understand their outreach, their content, and their positioning better than anything they have heard in months.

It is not because I am clever. 
It is because I lived the same pressure they live with. 
→ I built desks. 
→ I chased roles. 
→ I dealt with candidates. 
→ I dealt with clients.

I felt the highs and lows of recruitment every day for 8 years.

When you combine that with 5 years of building content, marketing, and outbound systems for my own business, something powerful happens.

I understand how to help recruiters grow because I was one. 
And I know how to build a pipeline because I had to.

If you are a recruitment founder, your background is your advantage. 
You just have not turned it into a system yet.

If you want to fix that and start booking more clients in the next 90 days.
I have a few spaces to work with you.

DM me the word CLIENTS and I will send you the details.

There are some dangers to always posting content online.
That put people off posting.
Here are a few.

1. Your ICP may see you
2. Your ICP may disagree with you
3. Your ICP may not like you

To many people I speak to each week, focus on the negative.
And if you think like this, you are just being dishonest.

As the real reason you are not posting is that you are scared of being judged.

I know this because I used to be the same.

Start posting about things you know will move the needle.

My content does not get crazy engagement.
But it drives a lot of DM's, and that is fine with me.

Focus on being useful to those you want to work with.
And not just on being popular.

Most businesses don’t realise their pipeline is weakening.

Because it doesn’t collapse overnight.
It erodes quietly.

BD takes more effort.
Replies slow down.
Conversions feel unpredictable.

So the instinct is to push harder.

That’s the mistake.

Pipelines don’t break because people stop working.
They break because one of three things slips.
1️⃣ Clarity
2️⃣ Authority
3️⃣ Conversations

Miss just one, and demand starts leaking everywhere else.

This carousel shows exactly where that breakdown usually happens and why more calls or messages never fixes it.

💥 If you want to see where visibility is breaking down inside your agency right now, DM me STRESS.

I’ll run you through the Visibility Stress Test and give you a clear plan to stabilise your pipeline and generate more warm, quality client conversations before the year ends.

No guesswork.
No grinding.
Just a pipeline that actually makes sense again.

If your pipeline feels random, this is why!

I used to think being reliable meant always being available.

If something broke, I fixed it.
If pressure showed up, I absorbed it.

That habit started early in my childhood.
Being the eldest of 5 kids made responsibility become my identity.

It took me too long to see the cost.

Responsibility without structure does not make you strong.
It makes you the bottleneck. In some situations.

When everything depends on you being “on”, growth becomes fragile.
And you end up slowing things down by accident.

That is why I now build systems that work when I am tired.
When life is busy. (I have 2 amazing kids now)
When I am not chasing. (I know that everything won’t break)

Which is also why I am taking a proper break this Christmas. (I usually don’t 😅)

I worked hard this year. It is earned.
I hope you do the same, reset properly, and come back in January ready to build something that does not rely on burnout to survive.

Consistency beats sacrifice.
Every time.

Merry Christmas in advance to everyone who is logging off!!🎄

Your competitors aren’t better than you.
They’re just louder.

There’s a shift happening right now that almost nobody in the mid-market wants to admit.

Decision makers don’t choose the best operator anymore.
They choose the operator they see the most.

I’ve had over 150 sales conversations this year.
Doesn’t matter if it’s a recruiter, a consultant, a CFO, or a COO.

The same pattern shows up every single time.

They’re losing deals because the market forgot they exist.

Not because their delivery is bad.
Not because their offer is weak.
Not because clients didn’t need them.

They simply weren’t visible.

Your competitors who post twice a week?
They look like market leaders even when they’re not.

Your competitors who share frameworks, insights, and systems?
They become the default choice.

Your competitors who show up consistently?
They build the illusion of momentum, which turns into real momentum.

This is the shift.

Attention is the new leverage.
Silence is the new expense.

If you don’t install a visibility system in 2025, you’re not just behind.
You're invisible.

And invisible businesses don’t scale.

🔥 If you’re a recruitment leader and you are done guessing and want a proven operating system for demand.
🚀 Book a call. DM me the word CLARITY.

The biggest bottleneck in your business isn’t your market. It’s you.

Founders love saying they “don’t have time” for visibility or BD.
But they always have time for the fire-fighting created by not doing it.

If you’re not posting, not building authority, not following up, not nurturing your list…

That’s not a capacity issue.
That’s a leadership issue.

Here’s the truth.

You know what works.
You just haven’t prioritised it.

And until you stop trying to do everything alone, your growth will stay capped.

Your pipeline isn’t stuck because the system doesn’t work.
It’s stuck because you haven’t installed one.

Most recruitment leaders don’t realise their pipeline is weakening until it is already happening.

You feel BD becoming heavier.
You feel engagement dropping.
You feel outreach getting colder.

And because the team is busy, you retreat deeper into delivery, hoping things will stabilise.

But visibility doesn’t fix itself.

Once the market stops seeing you, competitors who are louder but not better begin taking the opportunities you should be winning.

Here are the early signs of the spiral and help agency owners understand why their pipeline feels unstable even when their delivery is strong.

If you want to know how this applies to your agency.

💥 DM me “SPIRAL” and book a strategy call with me.

THE RECRUITEMNT VISIBILITY SPIRAL

Most agencies lose out on at least 5 placements per month.

All because of one simple mistake.

They never talk about the thing that makes them different.
I see this pattern every time I work with a new agency.

You already have a way of sourcing.
A way of qualifying.
A way of delivering that clients love.

That is your IP.

Once you name it and share it online, everything changes.

Your content hits harder.
Your positioning gets sharper.
Your ideal clients start paying attention.

If you want more inbound, stop hiding the thing that makes you different.

Turn your process into a system.
Turn that system into content.
Let the market see it.

🔥 Are you a recruitment leader who wants more ideal clients?
🚀 Book a call for my free 14 Day Mini Install.
🔗 DM me the word "CLIENTS", and I'll send you the link.

Today’s my birthday. I'm the big 36!!!
Thank you to everyone who’s sent messages, I appreciate it.

Quick update for the recruitment founders and directors here.

My done-for-you PipelineOS slots have started filling up faster than planned. 

And recently I’ve had a lot of agency owners ask how they can build the systems behind what I do, without needing the full DFY service.

So I’ve been building something in the background.

Something that gives you the same growth foundations.
But lets you stay fully in control of the pace.

A group coaching program specifically for recruitment founders who want to create a client acquisition system that actually works in 2025.

Inside, I’ll teach you how to
→ Build a lead magnet that gets hiring managers onto your list
→ Create content based on your own IP so clients come to you
→ Launch a simple email funnel that warms prospects and drives inbound
→ Turn visibility into booked calls without cold spamming
→ Build a repeatable system that doesn’t depend on “posting jobs and hoping”

I’m opening 10 founder slots only for the first round at founder pricing.
After that, it moves to full price.

If you run a recruitment agency and want a predictable way to win clients.
DM me and we’ll talk before the slots fill up.

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