Stealth Startup

Commanding presence in a world full of noise.

Co-Founder

Global Technology Industry Association (GTIA)

Advisory Council Member - SaaS Ecosystem

Luminary

The MSP channel speaks its own language—and after a decade of translating tech innovations into compelling stories, I created Luminary as a strategic partner for SaaS founders ready to be understood.

I'm not an agency selling deliverables. I'm an advisor who helps founders create straightforward go-to-market strategies that connect with MSP decision-makers. No vanity metrics or complex campaigns—just clear positioning and channel-focused tactics that drive real growth.

After years in this ecosystem, I've learned that MSPs have specific buying behaviors that generic marketing approaches simply don't address. The problem isn't your product—it's how you talk about it.

Whether you're launching, struggling with adoption, or scaling your MSP relationships, I'll help you simplify your narrative and develop a GTM strategy that speaks directly to this unique market.

Founder

CompTIA

It's a privilege to join a team that's at the forefront of exploring the vast potential of SaaS, applications, and cloud solutions. In this rapidly evolving digital era, understanding and leveraging these technologies is pivotal for businesses, innovators, and learners alike.

CompTIA is the largest non-profit global tech industry trade association in the world in business for over 40 years as well as the largest provider of vendor agnostic certifications in the IT industry.

Advisory Council Member

FlexPoint

Head of Marketing

Thread

Head of Marketing Consultant

MSPbots.ai

vcpi, a DAS Health Company

Spectrum Health Companies

Head of Sales and Marketing

The MSP channel speaks its own language and I've spent years learning its unique dialect to help SaaS founders get their message across. I created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem.

I've watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech, they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.

With my background in building marketing strategies for MSP's and SaaS, I now help founders cut through the noise with messaging that actually connects. No jargon, no buzzwords, just clear narratives that move sales conversations forward. 

I specialize in three things that matter most to MSP-focused startups: crafting channel-friendly go-to-market strategies, developing growth plans that acknowledge the reality of partner relationships, and creating messaging that resonates with MSP owners who are juggling fifty other priorities.
Here's my simple offer: If MSPs aren't getting why your solution matters, I can help. No fillers, no BS, just messaging that actually converts.

Katie Vreeland

Vanity metrics don't build companies. Impact and growth do.


After years in SaaS marketing, I’ve seen teams get lost in dashboards. Revenue goals. Chart after chart. Numbers everywhere.

But behind every number, there’s a person. A partner. A story.

Let's ask a few different questions:
• Did a client share a win?
• Did a referral come from genuine trust?
• Did someone say, “Now I get why you matter”?

Those moments count more than any spreadsheet.

Because real growth isn’t just about hitting targets. It’s about helping people and partners thrive. When you focus on impact, everything else follows.

Here’s what I’ve learned:
→ Stories matter. Referrals matter. Moments of connection matter.
→ Sustainable growth starts with serving others, not chasing numbers.
→ If your team and partners grow, your company grows.

I’ve watched SaaS founders struggle in the MSP channel. Not because their products failed, but because their story didn’t connect. The market wants solutions to real problems, not fancy dashboards.

If you lead a team, ask yourself:
• Are you measuring what matters?
• Are you building impact, or just counting wins?

I’m grateful to work with people who see past the numbers. Who care about the human side. Who build companies that last.

What’s your metric for real impact?

Entrepreneur & Strategist | Building Companies That Power SaaS & MSP Market Leaders

No alternative text description for this image

Stride

Director of Business Development

Stride is an outsourced services firm providing timely, accurate and actionable bookkeeping, accounting, CFO services, analytics, and recruiting for professional service firms including marketing agencies, consulting firms and IT managed service providers (MSP’s). 

When you have confidence in the facts, you’re free to focus on achieving your highest and best use. We’re committed to ensuring that business owners are free to focus on moving their business forward.

Business Development Manager

Cleveland Crunch™

Strategic Advisor / Founding Member of the Cleveland Crunch Professional Indoor Soccer  Club

Some areas of emphasis and direct engagement in my role are
- Marketing/Branding
- Financial Planning & Revenue Generation   
- Business Development
- Growth Initiatives & Strategy
- Sponsor & Partner Relations   
- Structure & Systems Planning  
- Social Media Consulting

Chief Financial Officer / Strategic Advisor

Casey In Cleveland

Owner

Hawken School

Associate HC for the Hawken School Lacrosse Program

I serve as the Defensive Coordinator, Goalies, Faceoffs coach and manage lacrosse operations for the program.

Associate Head Coach

Varsity Assistant Coach - Specialists and Defensive Assistant for the HS Boy's Lacrosse Team
Specialists - Goalies, Faceoffs and Man Down Units

Varsity Assistant Coach

North East Ohio Lacrosse

Head Coach - Spring 7/8 grade team
Assistant Coach Legion Elite Travel teams

Assistant Lacrosse Coach

Cleveland Biz Funding Finder

President and Co-Owner of Cleveland Biz Funding Finder

President

On Technology Partners

Growth Manager for On Technology Partners

In this role I served as the leader of our sales activities and managed our client and growth related activities. This role allowed me to combine my entrepreneurial nature and leadership experience to serve as a face of the company while taking ownership of our growth and development.

• Created, implemented and managed our “Guide and Growth” consultative sales methodology
• Managed prospecting, sales funnel and growth related activities
• Lead on CRM system workflow design and integration
• Managed over 60 client accounts and upsell activities
• Increased gross revenues and profitability through new and recurring sales
• Completely restructured company’s entire social media and branding presence, grew attention base by 250%
• Solution oriented problem solver with tremendous ability to successfully adapt and adjust on the go
• Worked remote and independently, built/maintained relationships, act as brand ambassador for the company

Growth Manager | Sales Manager

9/25/19 - Starting as the Assistant Business Developer

My role encompasses all business development activities, opportunities and brand development.

I am in charge of creating our business development & sales process while adapting the lean start-up method.

Business Developer

Chardon High School

Former Head Coach of the varsity boys lacrosse team.

In my 3rd year as head coach, we worked towards building our "State Champ Caliber" mentality by leading through positivity, hard work, team first mindset and self discipline.

I managed and lead the direction and all activities and direction of the varsity boys team. This includes scheduling, roster management, player development and post graduation preparation. 

I managed all social media activies and created content for documentation of the team and branding. 

I acted as strength coach by leading and coordinating off-season strength and conditioning activities

2018 - 10-5 (Def Coordinator)
2019 - 4-8 (0-1 playoffs)
2020 - Cancelled - Covid-19
2021 - 11-6 (0-1 playoffs)

Head Coach Boys Lacrosse

2018 Season - Assistant Lacrosse Coach / Defensive Coordinator
Defensive Coordinator - Defense, Face-offs, Goalies & Substitutions
Plan, Design and Facilitate Boy's Lacrosse Strength & Conditioning Program
Create and Maintain Competitive Season and Practice Schedules
Create Content and Operate Social Media Platforms for program

Assistant Lacrosse Coach / Defensive Coordinator

Coach Casey Lacrosse

E2B Teknologies

Certified Sage Intacct Implementation Specialist 

• Design and implement enterprise software systems to meet individualized client needs
• Maintain advanced knowledge of financial and accounting operations
• Implementation planning and project management
• Conduct professional B2B sales demonstrations and creation of marketing content
• Train client business users and provide software support

taplio

The Battle

Katie Vreeland

Casey Seaborn

Followers

Posts

Engagements

Likes

Performance ScoreKatie Vreeland's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Katie Vreeland

Casey Seaborn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Vreeland's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKatie Vreeland's LinkedIn Performance