Stealth Startup

Commanding presence in a world full of noise.

Co-Founder

Global Technology Industry Association (GTIA)

Advisory Council Member - SaaS Ecosystem

Luminary

The MSP channel speaks its own language—and after a decade of translating tech innovations into compelling stories, I created Luminary as a strategic partner for SaaS founders ready to be understood.

I'm not an agency selling deliverables. I'm an advisor who helps founders create straightforward go-to-market strategies that connect with MSP decision-makers. No vanity metrics or complex campaigns—just clear positioning and channel-focused tactics that drive real growth.

After years in this ecosystem, I've learned that MSPs have specific buying behaviors that generic marketing approaches simply don't address. The problem isn't your product—it's how you talk about it.

Whether you're launching, struggling with adoption, or scaling your MSP relationships, I'll help you simplify your narrative and develop a GTM strategy that speaks directly to this unique market.

Founder

CompTIA

It's a privilege to join a team that's at the forefront of exploring the vast potential of SaaS, applications, and cloud solutions. In this rapidly evolving digital era, understanding and leveraging these technologies is pivotal for businesses, innovators, and learners alike.

CompTIA is the largest non-profit global tech industry trade association in the world in business for over 40 years as well as the largest provider of vendor agnostic certifications in the IT industry.

Advisory Council Member

FlexPoint

Head of Marketing

Thread

Head of Marketing Consultant

MSPbots.ai

vcpi, a DAS Health Company

Spectrum Health Companies

Head of Sales and Marketing

The MSP channel speaks its own language and I've spent years learning its unique dialect to help SaaS founders get their message across. I created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem.

I've watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech, they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.

With my background in building marketing strategies for MSP's and SaaS, I now help founders cut through the noise with messaging that actually connects. No jargon, no buzzwords, just clear narratives that move sales conversations forward. 

I specialize in three things that matter most to MSP-focused startups: crafting channel-friendly go-to-market strategies, developing growth plans that acknowledge the reality of partner relationships, and creating messaging that resonates with MSP owners who are juggling fifty other priorities.
Here's my simple offer: If MSPs aren't getting why your solution matters, I can help. No fillers, no BS, just messaging that actually converts.

Katie Vreeland

Vanity metrics don't build companies. Impact and growth do.


After years in SaaS marketing, I’ve seen teams get lost in dashboards. Revenue goals. Chart after chart. Numbers everywhere.

But behind every number, there’s a person. A partner. A story.

Let's ask a few different questions:
• Did a client share a win?
• Did a referral come from genuine trust?
• Did someone say, “Now I get why you matter”?

Those moments count more than any spreadsheet.

Because real growth isn’t just about hitting targets. It’s about helping people and partners thrive. When you focus on impact, everything else follows.

Here’s what I’ve learned:
→ Stories matter. Referrals matter. Moments of connection matter.
→ Sustainable growth starts with serving others, not chasing numbers.
→ If your team and partners grow, your company grows.

I’ve watched SaaS founders struggle in the MSP channel. Not because their products failed, but because their story didn’t connect. The market wants solutions to real problems, not fancy dashboards.

If you lead a team, ask yourself:
• Are you measuring what matters?
• Are you building impact, or just counting wins?

I’m grateful to work with people who see past the numbers. Who care about the human side. Who build companies that last.

What’s your metric for real impact?

Entrepreneur & Strategist | Building Companies That Power SaaS & MSP Market Leaders

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DefensX (Isoolate)

DefensX democratizes cybersecurity by protecting end-users anywhere, on any device, from advanced cyberthreats with simple and efficient deployment and a budget-friendly subscription model.

Channel Director North America

SoftThinks

Software company providing a solution to automating the refurbishing process of PC/laptops/servers/loose drives/and mobile devices. Overseeing a team and to drive sales year to year by a growth of 30%. Manage the growth of all tier 1 and 2 customers while working closely with the tech team to provide top level service and provide market leading enhancements to the software. Develop new business contact and uncover new strategic ways to promote and market the brand.

Director of Enterprise Sales - Americas

Softthinks, we help our customers – OEMS, PC Retailers and enterprises - reduce their IT support costs since 2000 through the use of leading edge technology - imaging, deployment, operating system repair, and backup & recovery – innovative approaches and an agile organization.

North American Channel & Sales Manager

Tabernus - Now Blancco

Tabernus is a leading provider of data erasure software and hardware products used by companies of all sizes to completely remove all data from hard drive storage devices. Tabernus was established in 2002 with a specialty in enterprise hard drive testing. As data security industry grew, including end of life data security, Tabernus leveraged its core competency to expand into the emerging electronic data elimination market. Since relocating its corporate offices to Austin, Texas, Tabernus has set the benchmark for software and hardware development focused on electronic data elimination.

Sales/Channel Development Partner

Electronic Network

Managing a sales team consisting of 8 International Account Managers, as well as marketing/growth of product portfolio. Specializing in Franchised lines, hard to find, allocated parts consisting of semiconductors, relays, circuits etc to major markets world wide. Territories consist of NA, SA, Germany, Russia, Ukraine, Austria, Mexico, China and Spain.

Manager of International Sales & Marketing

Converge-Net/CDMS

Security and network analysis products and services. Technology solutions provider in management, design, security, and analysis of corporate networks. Providing best of breed technology vendors such as McAfee, PGP, Foundry, Juniper, Cisco, NetScout etc.

Account Executive/Manager

Marltech Inc.

Managed sales nationally. IT hardware and software products to inhance, monitor, protect corporate networks.

Account/Sales Manager

Converge Net

Managed Tier 1 accounts in the Montreal region with their requirements for network security, network infrastructure, design, and analyzing network efficiency.

Westcon

Managed multiple product lines for Westcon in Canada. Handled Check Point, 3Com and Lucent. I provided training and sales assistance to the sales team to uncover new opporunities as well as help close deals. Grew Check Point to over 1.5 million per quarter and tripled 3Com sales. Organized and participated in launching the Lucent/Westcon relationship in Canada.

Product Manager

Globelle - Tech Data Canada

I was the Product Manager for Quantum hard drives. The product produced the largest revenue and substained the second largest gross sales for Globelle at the time. Tasks also included marketing the product to the three offices by creating and lauching quarterly promotions. I had to manage the inventory in order to produce a very high turns ratio.

Extensive experience in sales and management where in every situation quotas were overachieved. Over 20 years in the IT industry managing every aspect of the supply channel. (manufacturing, distributor, channel and enduser)
Sales experience with Anti-Virus, firewall, load balancing, cloud, storage, intrusion protection, web security, WAN optimization and managed networks.

Specialties: Sales, Management, Channel, Solution Selling, Negotiations on all/any levels.

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Katie Vreeland

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taplio

The Battle

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Dave Maik

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Vreeland's LinkedIn Performance

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