The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Dave Seibert

Dave Seibert is a leader, author, speaker, and awarded influencer in the technology industry.    His 35 year career includes Fortune 50 & 100 corporations, National IT Franchises, Business and Startups. 

Dave is named ChannelPro Top 20 Global Channel Visionaries, VAR Guy Top 50 Global Channel Influencers, SMB150 Top 150 Global IT Influencers, MSPmentor Top 250 Managed Services Experts, Top 100 Most Visible Channel Leaders, Microsoft MVP, Imagine Cup International Judge, Microsoft US Partner of the Year Finalist, and Gartner Research Advisor.
  
He is recognized for his leadership as President SMB TechFest Conference, President ProTier Peer Group, President in IAMCP SoCal, and President SMB Technology Network.   As the CIO for IT Innovators, a business technology provider, he leads innovation and strategy to excel their client’s growth in the market.  IT Innovators focuses on technology management, security, risk reduction, and cloud enablement.

Dave advises to Trend Micro SMB Partner Council, Stanbridge College Technology Advisor, Microsoft Worldwide SMB Council, Microsoft US SMB Council, Microsoft Worldwide Partner Area Lead, Microsoft Worldwide Influencer, IAMCP US Board and SoCal IT Pro Board member.  

He volunteers in the community.  His contributions include presenting for United Way, SCORE, SBA, SBDC, and industry conferences.  Dave is a leading technologist as MCTS, MCSE, MCNPS, MVP, SBSC, CNE, CSSA, and MCP.  

Dave is a sought after industry speaker.  His engagements include Microsoft World Partner conference, SCORE, SMB Nation, SMB TechFest, US SBA, United Way, ChannelPro, SMB Online Conference, Cloud Services Community, SMB Summit, Constant Contact, Small Business Symposium, Ask The Experts, SoCal IT Pros,  Santa Ana Economic Development Summit, OC Talk Radio and other leading events.  

Dave has 1,500+ LinkedIn Professional Endorsements.  Learn more at http://www.DaveSeibert.com.


President

SMB TechFest is ranked a Top 50 Channel Conference.  It is the quarterly technology conference.  The audience are Channel Partners, MSP, Cloud, ISV, Solution Providers and IT Professionals.  At SMB TechFest our subject matter expert speakers discuss marketing, sales, operations, technology and business.  What you need to grow to the next level.  Come experience the sessions, expo hall, IT mixer, and network with peers to build referral relationships.  Learn more at http://www.smbTechFest.com.

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