The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

NC Squared

Lead Business Development Efforts: Identify and target prospective clients in the Salesforce ecosystem, focusing on RevOps leaders, sales teams, and partners looking to streamline operations with automation.

Manage the Full Sales Cycle: From lead generation, qualification, and product demonstrations to negotiation, closing deals, and ensuring smooth onboarding with post-sales support.

Design and Execute Demo Strategies: Develop engaging, scenario-based product demos tailored to RevOps managers handling teams with diverse working hours, territories, and performance metrics, showing how Distribution Engine automates assignments and boosts efficiency.

Collaborate with Cross-Functional Teams: Work closely with product, marketing, and customer success teams to align product features and positioning with client needs, ensuring continuous product improvement and market fit.

Expand NC-Squared’s Partner Program: Strengthen partnerships within the Salesforce ecosystem by identifying new opportunities, co-marketing initiatives, and driving collaboration to amplify Distribution Engine’s presence in the AppExchange.

Leverage Salesforce CRM for Sales Operations: Use Salesforce to manage accounts, pipelines, and performance metrics, maintaining accurate forecasting and reporting to ensure KPIs are consistently met or exceeded.

Develop and Implement Scalable Sales Processes: Build out a replicable sales process, including a structured approach for prospecting, qualifying leads, conducting needs assessments, and proposing solutions aligned to customer pain points.

Drive Thought Leadership & Market Education: Create and share content (webinars, business cases, blog posts) to educate customers and partners on how automation can transform sales and operations teams.

Account Executive

RevOps Co-op

Member

Crewhu

Client Relationship Management: Actively managed a portfolio of high-value client accounts, fostering long-term relationships by delivering personalized solutions to meet their business needs and objectives.

Sales Strategy & Execution: Developed and implemented targeted sales strategies to identify, pursue, and secure new business opportunities. Utilized CRM tools to track client interactions, pipeline development, and sales progress, ensuring alignment with company goals.

Product Knowledge & Demonstrations: Delivered engaging and insightful product demonstrations, showcasing the unique features of Crewhu’s employee recognition and feedback platform. Educated potential clients on how the software could positively impact their employee engagement and company culture.

Cross-functional Collaboration: Worked closely with cross-functional teams, including marketing, customer success, and product development, to ensure seamless integration of the platform and high levels of client satisfaction post-sale. Acted as the client’s voice in internal discussions to refine offerings and drive continuous improvement.

Sales Reporting & Forecasting: Generated detailed sales reports and provided accurate sales forecasts to upper management, contributing to the strategic planning process. Regularly updated leadership on key client account statuses, potential risks, and growth opportunities.

Training & Mentorship: Provided mentorship to junior sales team members, sharing best practices, sales techniques, and product knowledge. Assisted in training new hires, ensuring they quickly adapted to the sales process and platform intricacies.

Business Solutions Advisor

Kaseya

Solutions Specialist

•Successful performer of solution based IT sales with small to medium size businesses
•Unravel new business opportunities within customer renewals through subscription and non-subscription based accounts.
•Hands on with Sales Engineers and field sales to ensure a successful sales cycle from trial to close.
•Completion of weekly forecasting meetings and updates with company VPs and Managers.
•Maintain KPI of 150% or higher
•Effectively make use resources available to create proposals, presentations and material to present to clients.
•Hold multiple sales conference calls per day for customers of all sizes.


Kaseya®is the leading provider of complete IT infrastructure management solutions for managed service providers (MSPs) and internal IT organizations. Through its open platform and customer-centric approach, Kaseya delivers best in breed technologies that allow organizations to efficiently manage, secure, and backup IT. The Kaseya IT Complete platform is the industry’s most comprehensive, integrated solution suite purposely engineered to help IT both run and grow the business. It empowers businesses to command all of IT centrally, easily manage remote and distributed environments, simplify backup and disaster recovery, and automate across IT management functions. Kaseya solutions manage over 10 million endpoints worldwide. Headquartered in Dublin, Ireland, Kaseya is privately held with a presence in over 20 countries.

To learn more, visit www.kaseya.com.

Senior Account Manager

EIMS

Responsible for the planning, execution, cultivation and monitoring of account acquisition and penetration of customers in the Information Technology/Saas industry. Engaged in new business development activities. Sourcing, initial client qualification, identifying potential end users/decision makers, establishing contact relationships, completing company and department profiles, candidate marketing, identified cross-selling opportunities, identified national/third party/vendor on premise opportunities

Senior Executive Account Manager

BlackBerry

•Successful performer of solution based IT sales with small to medium size businesses 
•Unravel new business opportunities within customer renewals through subscription and non-subscription based accounts. 
•Hands on with Sales Engineers and field sales to ensure a successful sales cycle from trial to close.
•Completion of weekly forecasting meetings and updates with company VPs and Managers.
•Maintain KPI of 150% or higher
•Effectively make use resources available to create proposals, presentations and material to present to clients.
•Hold multiple sales conference calls per day for customers of all sizes.
•Build fixed territory plans for Texas, Oklahoma, Louisiana , Alabama , Mississippi, & Arkansas with all members of the team.
•	Cold call via telesales and social selling.

Senior Enterprise Account Manager

ALL IN ONE Employment Services

•Handled a very elite clientele consisting of other account executives and professionals 
•Conducted company presentations to other businesses on a regular basis in order to provide customers with an explanation of how they would benefit from using the services of an employment agency in order to save time and money ; 
•Proactively visited existing clients to ensure that the company's needs would continue to be properly met
•Regularly obtained new accounts ; 
•Satisfactorily filled positions with highly professional and qualified candidates ; 
•Developed yearly operating budgets/forecasts and sales/marketing strategies to maximize company's productivity and performance ; 
•Managed and placed a high quality staff ; 
•Communicated effectively with employers, employees and applicants to ensure customer satisfaction

Account Excecutive

Allstate

•Opened / Bound new policies for all types of motor vehicles including commercial auto policies and umbrella policies
•Opened new policies for the customer service representatives for residential homes, condominiums, commercial property, industrial property, and life insurance        
•Maintained a spreadsheet of the following: a.) prospective customers for new policies; b.) current clientele for re-quotes based on possible discounts and/or promotions c.) follow-up customers for future clientele
•Handled Account Receivable(s) for customer's insurance premium payments 
•Inspected all types of vehicles prior to issuing new policies

Sales Associate

A few years ago, I realized something:

Sales teams don’t lose deals because they’re bad at selling; they lose them because they’re chasing the wrong leads… or chasing leads way too late.

That’s where I come in.

I work with RevOps and Sales leaders at fast-growing SaaS companies who are tired of manual routing rules, messy round robins, and reps asking, “Where’s my leads?”

At NC-Squared, we built  Distribution Engine to eliminate the chaos of lead and case assignment in Salesforce. Whether you’re juggling territories, time zones, SLAs, or reps on PTO, we help you route smarter,  so your team can close faster.

I’m all about clean processes, better handoffs, and making sure no good lead ever gets left behind.

Want to skip the small talk? Grab 30 minutes with me here: 👉 calendly.com/gary-nc-squared/30min

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Katie Vreeland

Gary G.

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