The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Zift Solutions

Director of Sales Engineering | Zift Solutions | Expert in translating complex PRM technology into actionable sales strategies.  Dedicated to building high-performing teams and exceeding customer expectations.

As a hands-on sales engineering leader, I actively engage in every deal, ensuring seamless alignment between customer needs and Zift Solutions' PRM capabilities. My technical expertise and consultative approach are instrumental in overcoming objections, gaining vendor of choice status, and building lasting partnerships with key decision-makers.

Director of Sales Engineering

Focused on sales growth and revenue producing actvities. I look to build relationships with prospects/customers, learn about their business/channel challenges and demonstrate the business value of technology with channel best practices. My passion is storytelling, helping people understand complex technology and processes within the context of their business and their ecosystem.

- Partner with sales on key accounts to drive ARR and remove barriers to enable Zift as a wall to wall solution
- Support sales productivity and deal flow by securing the “technical win”
- Ensure proposed deals include technical solutions that accurately address customer needs, and are appropriately supported by key customer technical decision-makers
- Provide coaching and professional development to the Sales team in order to enhance their product knowledge, technical acumen, and technical sales skills
- Lead and assess technically-oriented customer conversations
- Understand customer use cases and maps those to the Zift platform
- Work with the Security, Operations, and Product teams to stay updated on all security and technical changes with Zift
- Contribute to the success of a rapidly changing and growing  organization

Skills:
Problem Solving, Product Knowledge, Selling to Customer Needs, Software Requirements, Product Development, Presentation Skills, General Programming Skills, Technical Understanding, Verbal Communication, Requirements Analysis, Innovation, Integrations, SFDC, SSO, Demos

Senior Sales Engineer

Lead Sales Engineer

Marketing Advocate

VP Professional Services; guide domestic and international direct client management, training and support, and all corporate marketing communication initiatives. Additional responsibilities include:

+ Oversee professional services department responsible for lead generation, lead nurturung, relationship building and business growth support activities
+ Direct a team of professional services account managers, web designers and technical implementation associates
+ Develop and execute marketing communication initiatives for the firm
+ Create interactive Microsoft office based tools for client development and firm efficiency
+ Direct Client Expereince includes: Air Products, NetApp, Hewlett-Packard, The Trizetto Group, Dell Computers, IBM, MRO Software, Medtronic, Linmar Solutions, Capital One Auto Finance, Clearswift, Taradel, MessageLabs, Microsoft, EMC, Cisco, Xerox, Unilever (Bertolli, Lipton, Skippy, Wishbone and Country Crock) and Association of National Advertisers.

Vice President, VP Professional Services

Director of Professional Services; manage all aspects of client support, training and on-boarding for our flagship product RelationshipAdvocate.

 Additional responsibilities include:

+ Manage professional service associates and account managers for delivery of SLA contracted services and support
+ Guide proactive email, automated and landing page campaign consulting and project execution support
+ Develop and deploy key client training curriculum related to each aspect of our lead nurturing technology.
+ Create highly detailed SOW's, statements of work, and RFP's, request for proposals, for $$MM projects inside fortune level companies.
+ Direct Clients include: Dell Computers,Skillsoft, IBM, Clearswift, Taradel, MessageLabs, Microsoft, EMC, Cisco, Xerox, Unilever (Bertolli, Lipton, Skippy, Wishbone and Country Crock) and Association of National Advertisers.

Director of Professional Services

+ Support marketing director in all web based marketing campaigns; including: newsletter design, newsletter HTML creation, opt-in list management, marketing assessment design, direct mail offer management, website maintenance and lead management.

+ Support marketing director in all marketing consulting research projects, including: Nielsen point-of-sale research, excel data graphing, Power Point presention slide design, executive team presentation, consumer packaged goods data analysis (chilled foods, Ethnic specific and frozen food spaces) and direct executive team project management.

Marketing Assistant, Research Analyst

Dynamic sales leader with a proven track record of building high-performing teams and exceeding revenue targets. 20+ years of global experience in B2B technology sales, project management, and organizational leadership.  Dedicated to developing innovative solutions that deliver measurable results.

20+ years of indirect sales channel leadership, including: Channel Planning & Oversight, Partner Recruitment & Onboarding, Partner Sales & Marketing Enablement, Channel Demand Generation and Channel Engagement & Sales Execution. A keen focus on through/to/with partner marketing automation, product management, web relationship, B2B Marketing and lead nurture management excellence. Direct experience with start-ups through Fortune 50 global companies --- specializing in Channel Marketing Management (Email, Paid SEO, Organic SEO, Search Optimization, Online Content, Landing Pages), Software Training, Online Lead Nurture Management, Lead Distribution and Analytical Reporting.

15+ years of direct client relationship management, managing all aspects of global client support, training, project planning, resource planning, SLA negotiation and project delivery.

11+ years of software product management and feature design leadership. Direct experience crafting software feature specifications and working with technical development teams to develop winning features.

4+ years of marketing research management, in the consumer package goods space, for Fortune 500 global brands. Direct experience with point-of-sale data research, industry trend analysis and forecasting.

Specialties: Leadership, Creative Thinking, Entrepreneurial Spirit, Versatility, Enthusiasm, Tenacity, Analytical Thinking, Detail-Oriented, Self-Starter, Process Strategy, Creator, Email Marketing, Paid Search Marketing, Software Training, Global Marketing Program Coordination, HTML Ninja, Graphic Artist, Working with Fortune 100

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