The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

INFIMA Security

As Director of Channel Development, I am responsible for:
-Optimizing and executing a successful MSP engagement strategy across multiple avenues, including industry trade shows, peer groups, and various virtual events.
- Evangelizing the Infima Cybersecurity product offering in various MSP communities, both online and in-person.
-Empowering our MSP partners and maximizing their impact with their SMB clients.
-Effectively delivering high-energy, effective, and dynamic main stage presentations at conferences, on virtual events, and webinars to generate brand awareness and trust.
-Forging new and maintaining existing strategic relationships with subject matter experts, industry thought leaders, and other organizations within our community with both MSPs and Vendors alike.
-Creating, developing and executing the brand's social media strategy across multiple platforms.
-Maintaining a constant commitment to related personal and professional development.

Director of Channel Development

actually, a podcast

we are working to help make the channel a brighter place. we're hoping to use our platform to share our experiences and what we've learned as we continue to grow in our careers, our lives, and offer a fresh perspective for people early in their careers and to seasoned veterans alike.

Founder + Co-Host

CyberQP

-Helped optimize and execute a successful MSP engagement strategy across multiple avenues, including industry trade shows, hosted events, peer groups, and various virtual events. 
-Delivered main stage presentations at conferences to generate brand awareness, resulting in sales growth and revenue enhancement.
-Identified opportunity to develop and implement new marketing plans and programs that target specific channels to promote our products.
-Managed and maintained the brand's social media strategy across multiple platforms.
-Maintained a constant commitment to related personal and professional development.

Channel Development Manager

-Helped optimize and execute a successful MSP engagement strategy across multiple avenues, including industry trade shows, hosted events, peer groups, and various virtual events. 
-Delivered main stage presentations at conferences to generate brand awareness.
-Identified opportunity to develop and implement new marketing plans and programs that target specific channels to promote our products.
-Maintained a constant commitment to related personal and professional development.

Community Engagement Manager

-Managed community relationships within the channel.
-Executed successful events with an emphasis on engaging with and developing meaningful relationships with partners.
-Coordinated logistics for tradeshows, both internally and externally. 
-Effectively delivered brand and product messaging to market, while also working cross functionally with the sales and marketing teams to with warm handoffs with engaged prospects, working between teams to maintain structure and alignment on various projects.

Community Coordinator

Cytracom

-Focused on facilitating and growing the Cytracom partner community by discovering and documenting community engagement and event opportunities, from planning to strategy and execution
-Managed channel tradeshow and virtual events to expand the community
-Worked directly with the channel team, sales team, marketing team and other stakeholders to drive channel engagement
-Coordinated and managed all internal and external resources to plan and execute all channel social engagements
-Communicated with internal and external stakeholders and other resources to confirm accurate documentation and strategic list segmentation/distribution to support driving targeted channel engagement, execution of channel communication strategies, and driving results of key channel engagement metrics

Channel Engagement Coordinator

Bahama Buck's Franchise Corporation

-Managed and developed a team of 30 part-time employees
-Interviewed, hired, and trained new employees to be able to succeed independently
-Developed and maintained staff scheduling, including time off, to maximize labor planning and ensure profitability
-Performed inventory management placing orders for shipments as necessary

Manager

eSentire

Excelled in project management, integrated marketing campaigns, messaging strategy, lead generation, and user experience. Curated bi-weekly and monthly marketing reports to share internally and externally, worked with digital marketing to improve SEO and worked closely between teams to maintain structure and alignment on various projects.

Marketing Specialist

The O'Gorman Group

Developed digital and traditional marketing campaigns across multiple platforms, succeeded independently in a fast-paced real estate environment with tight deadlines, effectively wrote property descriptions, social media posts, and magazine articles to showcase active listings. Utilized excellent time management skills and strong writing, editing, and communication skills to effectively create print-ready and digital files with various deadlines.

Marketing and Design Director

70kft

-Curated successful and effective social media content for multiple clients
-Prepared presentation materials to provide recommendations to the executive team
-Analyzed relevant industry news reports, compiled relevant data for weekly status meetings
-Supported deal execution process from due diligence through post-merger integration
-Engaged in quality assurance on multiple websites and applications prior to launch

Strategy Intern

Compelling professional with dynamic marketing strategy experience, and a passion for the MSP channel.  Multi-award winning public speaker and effective cross-departmental collaborator. People-driven, team player, and always looking for new ways to connect with the community.

taplio

The Battle

Katie Vreeland

Kelcye Blankenship-Lackland

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