Stealth Startup

Commanding presence in a world full of noise.

Co-Founder

Global Technology Industry Association (GTIA)

Advisory Council Member - SaaS Ecosystem

Luminary

The MSP channel speaks its own language—and after a decade of translating tech innovations into compelling stories, I created Luminary as a strategic partner for SaaS founders ready to be understood.

I'm not an agency selling deliverables. I'm an advisor who helps founders create straightforward go-to-market strategies that connect with MSP decision-makers. No vanity metrics or complex campaigns—just clear positioning and channel-focused tactics that drive real growth.

After years in this ecosystem, I've learned that MSPs have specific buying behaviors that generic marketing approaches simply don't address. The problem isn't your product—it's how you talk about it.

Whether you're launching, struggling with adoption, or scaling your MSP relationships, I'll help you simplify your narrative and develop a GTM strategy that speaks directly to this unique market.

Founder

CompTIA

It's a privilege to join a team that's at the forefront of exploring the vast potential of SaaS, applications, and cloud solutions. In this rapidly evolving digital era, understanding and leveraging these technologies is pivotal for businesses, innovators, and learners alike.

CompTIA is the largest non-profit global tech industry trade association in the world in business for over 40 years as well as the largest provider of vendor agnostic certifications in the IT industry.

Advisory Council Member

FlexPoint

Head of Marketing

Thread

Head of Marketing Consultant

MSPbots.ai

vcpi, a DAS Health Company

Spectrum Health Companies

Head of Sales and Marketing

The MSP channel speaks its own language and I've spent years learning its unique dialect to help SaaS founders get their message across. I created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem.

I've watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech, they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.

With my background in building marketing strategies for MSP's and SaaS, I now help founders cut through the noise with messaging that actually connects. No jargon, no buzzwords, just clear narratives that move sales conversations forward. 

I specialize in three things that matter most to MSP-focused startups: crafting channel-friendly go-to-market strategies, developing growth plans that acknowledge the reality of partner relationships, and creating messaging that resonates with MSP owners who are juggling fifty other priorities.
Here's my simple offer: If MSPs aren't getting why your solution matters, I can help. No fillers, no BS, just messaging that actually converts.

Katie Vreeland

Vanity metrics don't build companies. Impact and growth do.


After years in SaaS marketing, I’ve seen teams get lost in dashboards. Revenue goals. Chart after chart. Numbers everywhere.

But behind every number, there’s a person. A partner. A story.

Let's ask a few different questions:
• Did a client share a win?
• Did a referral come from genuine trust?
• Did someone say, “Now I get why you matter”?

Those moments count more than any spreadsheet.

Because real growth isn’t just about hitting targets. It’s about helping people and partners thrive. When you focus on impact, everything else follows.

Here’s what I’ve learned:
→ Stories matter. Referrals matter. Moments of connection matter.
→ Sustainable growth starts with serving others, not chasing numbers.
→ If your team and partners grow, your company grows.

I’ve watched SaaS founders struggle in the MSP channel. Not because their products failed, but because their story didn’t connect. The market wants solutions to real problems, not fancy dashboards.

If you lead a team, ask yourself:
• Are you measuring what matters?
• Are you building impact, or just counting wins?

I’m grateful to work with people who see past the numbers. Who care about the human side. Who build companies that last.

What’s your metric for real impact?

Entrepreneur & Strategist | Building Companies That Power SaaS & MSP Market Leaders

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INFIMA Security

As Director of Channel Development, I am responsible for:
-Optimizing and executing a successful MSP engagement strategy across multiple avenues, including industry trade shows, peer groups, and various virtual events.
- Evangelizing the Infima Cybersecurity product offering in various MSP communities, both online and in-person.
-Empowering our MSP partners and maximizing their impact with their SMB clients.
-Effectively delivering high-energy, effective, and dynamic main stage presentations at conferences, on virtual events, and webinars to generate brand awareness and trust.
-Forging new and maintaining existing strategic relationships with subject matter experts, industry thought leaders, and other organizations within our community with both MSPs and Vendors alike.
-Creating, developing and executing the brand's social media strategy across multiple platforms.
-Maintaining a constant commitment to related personal and professional development.

Director of Channel Development

actually, a podcast

we are working to help make the channel a brighter place. we're hoping to use our platform to share our experiences and what we've learned as we continue to grow in our careers, our lives, and offer a fresh perspective for people early in their careers and to seasoned veterans alike.

Founder + Co-Host

CyberQP

-Helped optimize and execute a successful MSP engagement strategy across multiple avenues, including industry trade shows, hosted events, peer groups, and various virtual events. 
-Delivered main stage presentations at conferences to generate brand awareness, resulting in sales growth and revenue enhancement.
-Identified opportunity to develop and implement new marketing plans and programs that target specific channels to promote our products.
-Managed and maintained the brand's social media strategy across multiple platforms.
-Maintained a constant commitment to related personal and professional development.

Channel Development Manager

-Helped optimize and execute a successful MSP engagement strategy across multiple avenues, including industry trade shows, hosted events, peer groups, and various virtual events. 
-Delivered main stage presentations at conferences to generate brand awareness.
-Identified opportunity to develop and implement new marketing plans and programs that target specific channels to promote our products.
-Maintained a constant commitment to related personal and professional development.

Community Engagement Manager

-Managed community relationships within the channel.
-Executed successful events with an emphasis on engaging with and developing meaningful relationships with partners.
-Coordinated logistics for tradeshows, both internally and externally. 
-Effectively delivered brand and product messaging to market, while also working cross functionally with the sales and marketing teams to with warm handoffs with engaged prospects, working between teams to maintain structure and alignment on various projects.

Community Coordinator

Cytracom

-Focused on facilitating and growing the Cytracom partner community by discovering and documenting community engagement and event opportunities, from planning to strategy and execution
-Managed channel tradeshow and virtual events to expand the community
-Worked directly with the channel team, sales team, marketing team and other stakeholders to drive channel engagement
-Coordinated and managed all internal and external resources to plan and execute all channel social engagements
-Communicated with internal and external stakeholders and other resources to confirm accurate documentation and strategic list segmentation/distribution to support driving targeted channel engagement, execution of channel communication strategies, and driving results of key channel engagement metrics

Channel Engagement Coordinator

Bahama Buck's Franchise Corporation

-Managed and developed a team of 30 part-time employees
-Interviewed, hired, and trained new employees to be able to succeed independently
-Developed and maintained staff scheduling, including time off, to maximize labor planning and ensure profitability
-Performed inventory management placing orders for shipments as necessary

Manager

eSentire

Excelled in project management, integrated marketing campaigns, messaging strategy, lead generation, and user experience. Curated bi-weekly and monthly marketing reports to share internally and externally, worked with digital marketing to improve SEO and worked closely between teams to maintain structure and alignment on various projects.

Marketing Specialist

The O'Gorman Group

Developed digital and traditional marketing campaigns across multiple platforms, succeeded independently in a fast-paced real estate environment with tight deadlines, effectively wrote property descriptions, social media posts, and magazine articles to showcase active listings. Utilized excellent time management skills and strong writing, editing, and communication skills to effectively create print-ready and digital files with various deadlines.

Marketing and Design Director

70kft

-Curated successful and effective social media content for multiple clients
-Prepared presentation materials to provide recommendations to the executive team
-Analyzed relevant industry news reports, compiled relevant data for weekly status meetings
-Supported deal execution process from due diligence through post-merger integration
-Engaged in quality assurance on multiple websites and applications prior to launch

Strategy Intern

Compelling professional with dynamic marketing strategy experience, and a passion for the MSP channel.  Multi-award winning public speaker and effective cross-departmental collaborator. People-driven, team player, and always looking for new ways to connect with the community.

taplio

The Battle

Katie Vreeland

Kelcye Blankenship-Lackland

Followers

Posts

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Performance ScoreKatie Vreeland's LinkedIn Performance

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taplio

The Battle

Katie Vreeland

Kelcye Blankenship-Lackland

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Vreeland's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKatie Vreeland's LinkedIn Performance