The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Tech Brews LLC

Founder, owner, and CEO of a small managed service provider focused on educating and supporting the SMB market

Chief Executive Officer

OIT, LLC | OITVOIP

Chief Technology Officer

Simplex-IT

Technical Director

Maintains and grows IT infrastructure for small/medium business and offering assistance to other organizations with IT groups.

System and Network Administrator / Lead Tech

Norman Noble, Inc.

Supported and maintained over 200 workstations, 20 servers, and all other aspects of IT spread throughout multiple locations.

System Support Specialist

University of Toledo

Assisted College of Arts and Sciences College Computing department with daily activities. Included virus removal, lab deployment and instructor support.

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Katie Vreeland

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