The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Most B2B SaaS content feels like a treadmill of random blog posts, scattered freelancers, and flatline traffic.I help you fix that.I work with founders and marketing leaders who are overextended and under pressure to prove inbound ROI. My SEO &amp; content systems turn chaos into compounding growth — driving 150% to 200% traffic lifts in 6–9 months without relying on you to hold it all together. I also help generate new leads and clients — turning inbound into a revenue engine, not a cost center.What I deliver: — Strategic SEO Roadmaps tied to business goals (leads, customers, revenue), not vanity metrics (impressions, clicks) — In-depth content audits to uncover what’s blocking traffic and conversions — Compounding content systems built for consistency, conversions, and scaleMy clients have seen traffic triple and pipelines grow within 12 months.→ 400% organic growth for a B2B FinTech company in 12 months: [https://share.zight.com/yAuqgqvA]→ 400% lift in organic traffic for a Referral SaaS company through content and structural SEO: [https://share.zight.com/GGuy7PdD]→ 300% increase for an HR Tech platform through a combination of SEO roadmap and content execution: [https://share.zight.com/bLuylYN0]If you're tired of patching broken content systems and missing pipeline targets, let’s talk.

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