The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Everything MSP

Partner Growth Strategist

Computer House Calls

Sales And Marketing

Green Light Business Technology

Sales and Marketing Account Manager

Curriculum Crafter LLC

Went from being employed under KentISD to Curriculum Crafter, LLC

Uploading, building, and mapping lesson plans

Data Entry

Kent ISD

Did work for Curriculum Crafter, LLC but employed through Kent ISD as an Intern

-Inputting teaching sample plans onto a site named "CurriculumCrafter"
-Assigning standards for given lesson plans
-Creating spreadsheets on Microsoft Office Excel or Google Drive 
-Modifying or editing the format or grammar of teaching plans
-Mapping out lesson plans for the duration of the school year

Kent ISD Intern

Todd Wenzel Automotive

-Porting new cars around the dealership lot
-Porting customer cars to service
-Shuttling customers to and from the dealership
-Making trips to the nearest grocery store for dealership needs
-Welcoming customers
-Preparing new loaners

taplio

The Battle

Katie Vreeland

Taylin Bos

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