The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Net-Tech Consulting, LLC

President

Lead a team of professional engineers and provide extended value to existing and new clients.  Provide the company and our clients with strategic growth strategies for further IT expansion and enhanced capabilities.

Professional Services Director

Provided our teams and clientele, with level 3 engineering support, served as main point of escalation for tier two team, and provided clients with engineering account management to drive their business forward through technology.

Senior Engineer (Level 3)

Provided level two support to our L1 technicians, worked with Senior engineering team to implement firewall and switching replacement, served as escalation point for customers and worked closely with customer leadership to provide maximum service value.

Network Engineer (Level 2)

Provided our clients with Tier 1 level network, desktop support. Assisted end users with help desk issues and provided support to higher level engineers inside company.

Network Technician ( Level 1)

AT&T

Supported AT&T home DSL customers efforts to setup their new service at home, and provided them an excellent support experience.

Tier 1 DSL Tech Support

Intrado

Provided phone support to AT&T wireless customers nationwide, which included billing disputes, payment,cell phone troubleshooting at the level 1 layer.

Tier 1 Billing and Technical Support (Former AT&T Wireless)

Blue Sage Grocery

Bagged customer groceries, cleaned the store, provided cashier support, and provided excellent customer service to our customers.

Grocery Associate

I’m Zachary Kinder, President of Net-Tech Consulting we specialize in IT Support, Cybersecurity, and Compliance for private equity-backed companies. With years of experience in the industry, I’ve built a career around helping businesses strengthen their IT infrastructure, stay secure, and navigate compliance requirements without the headache.

My focus is on making technology work for businesses, not against them. I work closely with companies to ensure their IT operations run smoothly, their data stays protected, and they remain compliant with industry regulations. Whether it’s optimizing systems, improving security, or tackling compliance challenges, I’m all about finding practical, effective solutions that align with business goals.

At the end of the day, I believe IT should be an asset, not a roadblock. I’m committed to helping businesses scale confidently, reduce risks, and stay ahead of evolving threats—all while keeping things as seamless and stress-free as possible.

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The Battle

Katie Vreeland

Zachary Kinder

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