I see through the bullshit.
I see your greatness.
I see you.

Operating at the intersection of strategy and execution, I stand as a Fractional COO and OBM Agency Owner with a fervor for driving organizational excellence.

My clients often regard me as their 'silver bullet' – an unwavering ally with the depth of expertise they can lean on. Heralded as the 'gold standard' in the business, I've consistently turned challenges into opportunities, bringing both startups and established enterprises to unparalleled heights. 

Backed by a powerhouse team of tech maestros and visionary designers, I guarantee a cohesive journey for our clients. With a dedicated lead project manager and my hands-on COO oversight, we transition you from the granular day-to-day, positioning you at the helm of your venture. 

Ready to amplify your business story? Let's chart a path to excellence together.

Katie Kirsopp

You’ve outgrown doing it all,  but your business hasn’t caught up yet.

You want to go bigger.

 You have the audience.

The offers are selling.
 
But your bandwidth is maxed.

Because you’re still:
 ✨ Approving every detail
 ✨ Swooping in to fix mistakes
 ✨ Holding space for every fire
 ✨ And pretending like it’s “just a busy season”

Let’s call it what it is:

 Your internal capacity is high.
 But your backend capacity?
 Still stuck at the 6-figure level.

You’re not broken.
But your systems are.
And until your business can run without you 

You’ll always feel like scaling is a threat, not a thrill.
You can have a business that expands without collapsing you.

That’s what I build with you

Scaling & Systems Strategist | Fractional COO | Team Efficiency Consultant | Founder of KatieKirsopp.com | Your Part-Time PA & VA Agency

From the outside?
You look like a dream client.

From the inside?
You’re drowning in decision fatigue and manual follow-ups.

Every launch? A rush job.
Every new hire? More questions.
Every “simple” tech change? You end up doing it.

You’re not a mess.

But your backend doesn’t reflect your brilliance.
And deep down, you know:
 → You’re still the one holding it all together
 → The business isn’t built to scale past you
 → Your success feels fragile, not free

That’s not strategy.
That’s survival.

High-level ops is the difference between a personal brand…
And a business that grows without taking you down with it.

Let’s stabilize the inside to match the outside.
That’s the real upgrade.

Copy Cred

COPY CRED is your dedicated copywriting, blogging, award writing, grant and tender writing, and overall communication advisory team. 

You can read what we do at www.copycred.com.au

But it’s the HOW and WHY we do it that really matters. 

At the heart of COPY CRED and driving all we do, is a pursuance to promoting the importance of great communication. 

As director, my vision for COPY CRED is to become an indispensable source of strategic counsel and copywriting services for businesses Australia-wide, while supporting programs and initiatives that develop core communication skills including literacy and speech.

Here's Prosper Taruvinga's experience with COPY CRED...
 
“You see with copy like this, only a fool will scroll past this and not pick up the phone to call.
I now feel like my current website is Vanilla. This is superb.
Now the web development team has to do justice to such a work of genius.
One thing too is, this reads well. Absolutely love that about your work.”

And Anja Letz...

"Totally exceeded my expectations. I think it's wonderful."

And Elle Martinez...

"In a single conversation, Jackie asked the right questions, understood my target market and what they needed to hear, and created a month’s worth of content that just nailed everything I do and everyone I cater to."

If you're missing out on new or repeat customers, clients, website traffic, awards, grants or tenders, then contact COPY CRED to help get the credibility you deserve - because credibility matters!

Director

BNI Business Excellence

Supporting new members through BNI's onboarding program for a successful outcome for all.

Mentor Coordinator

Elevate Communication

Provide strategic and tactical guidance and support across a range of client accounts in telecommunications, wellbeing and communications industries to ensure outcomes meet client goals and objectives. Strategies encompass the full gamut of communications channels to ensure touch points with all stakeholders.

Communication Manager

TAFE Queensland

Engage in marketing and communications activity for the federally funded Adult Migrant English Program (AMEP) and Skills for Education and Employment (SEE) courses at TAFE Queensland to ensure those that are eligible know about, and are referred, to the courses to help them gain the skills needed for future progress.

Marketing and Communications Officer

Red Agency

Managed multiple corporate and consumer clients, including Sunny Queen Australia, Australian Taxi Industry Association, Caravanning Queensland, Walking Wounded, Discount Drug Stores and Pancakes On The Rocks. Activity included media relations, marketing and social media management in addition to creating PR plans with strategic direction for clients and developing new business proposals. 

My work for Walking Wounded was acknowledged by the Public Relations Institute of Australia (PRIA) at the 2016 Queensland State awards, announced the winner of the Pro Bono category for saving our men and women soldiers from suicide. This is a campaign I both managed and executed, securing coverage in Huffington Post, news.com.au, ABC News24 and much more. The campaign raised awareness, funds and volunteer and veteran registrations.

Senior Account Manager

PPR Australia

As Account Director at PPR Queensland, I am responsible for ensuring clients' communications objectives are met utilising strategic and well-planned tactics across a range of disciplines.

In addition to maintaining strong relationships with clients and media, and achieving measurable outcomes for clients in the construction, not for profit, outside school hours care, government and hospitality industries, I am also responsible for delegating work to the team and driving business development. 

I have driven successful communications activity for McDonald's Queensland and Northern Territory, Construction Skills Queensland, Baskin-Robbins, Crime Stoppers Queensland, The Executive Group, Propell National Valuers and more. 

In mid 2014, I undertook a two day creative thinking facilitation course that has enabled me to produce effective results for clients with the PPR team through various brainstorming techniques.

Account Director

As Account Manager, my public relations responsibilities include client meetings and strategy development, copywriting, media relations, stakeholder engagement, internal communications, media monitoring, B2B communications, event planning and reporting. 

In my role at PPR I engaged with stakeholders particularly in corporate, business, not for profit, finance, government, property and construction industries. I helped manage the Crime Stoppers Queensland's' anti-illegal firearm campaign in early 2013 which was recognised by the Public Relations Institute of Australia with a commended award. 

I developed a broad knowledge of client services with previous experience in employment services, hospitality and cinema and film entertainment.

Account Manager

Creative Correspondence

Professional and Creative Writing services for SMEs and individuals. Services include resumes, cover letters, media releases, sponsorship proposals, newsletter content, speeches and much more.

Owner / Business Manager

MAX Employment

In this national role, I worked autonomously to develop internal and external communications strategies for the company's three business lines. Activities included:
PR
Marketing 
Advertising
Copy-writing
Website development project management 
Video scripting, briefing and editing
Website / Enews content
Social Media pilot
Conference planning
Key stakeholder in inaugral national marketing and PR campaign

Communications Officer

Think Tank Communications

Niche PR and Promotions Agency for Film Distributors and Cinema - responsibilities - PR, marketing, promotions, strategy planning, event management, sponsorship proposals

Publicity and Promotions Manager

Birch Carroll & Coyle

On a daily basis I managed the reporting of stocktake and financials, managed staff, liaised with suppliers, maintenance, cleaners, upper management and remained hands on with cinema operations including serving concessions and cleaning and checking cinemas.

I also undertook marketing activities to promote films, events and the cinema to key audiences including implementing targeted seniors and school campaigns. 

I developed the roster for 70 staff members each week and during my tenure the cinema received an award for best average hourly rate.

Assistant Manager

★ COPY CRED helps professional services become visible, memorable, and credible through 5-STAR copywriting, consulting, and coaching. ★

We write award submissions that get you noticed.

We write website copy that kickstarts a conversation.

We write grant submissions that put dollars in the bank. 

𝗣𝘂𝘁 𝘀𝗶𝗺𝗽𝗹𝘆, 𝘄𝗲 𝘄𝗿𝗶𝘁𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗶𝗻. 

𝗕𝘂𝘁 𝘄𝗲'𝗿𝗲 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘄𝗿𝗶𝘁𝗲𝗿𝘀.

We employ strategy, consumer psychology, UX, and SEO functionality into our work to ensure your communications activity aligns with your commercial goals. 

My expertise stems from my earlier global agency career, where I directed and executed successful communications portfolios for McDonald's Queensland and Northern Territory, Baskin-Robbins, Sunny Queen Australia, Discount Drug Stores, Crime Stoppers Queensland, Propell National Valuers, Construction Skills Queensland and so many more start up, small business, government, not for profit and well known Australian brands.

Complementing my commercial acumen, I am also undertaking postgraduate study in consumer psychology which has afforded me further insights into how we use our brain to think and behave - both as business professionals and as consumers. This in turn can inform our messaging and communication strategy to get cut-through with key stakeholders. 

Whether you're a business needing project or ongoing support, or an agency that needs to outsource surplus communications work, message me today or email jackie@copycred.com.au to start discussing ways we can build your visibility, memorability and credibility. 

★ 6 reasons our clients come to us ★

They’re looking for:

Winning Award Entries 
Website Copy that Converts 
Lucrative Grant and Tender Wins
Informative and Influential Blogs / Articles
Persuasive Capability Statements
Clear Communication Strategies

★ Our 5-STAR Methodology ★

Our 5-STAR reviews stem from our 5-STAR client service model. 

Thorough Workshop - we ask quality questions to elicit quality answers

Reverse Brief - we capture everything in a reverse brief so you can enjoy complete confidence in our understanding of the the task at hand 

Copywriting - we bring the project to life through carefully crafted copy. 

Unlimited Edits - We write until it’s right. None of this “two edit rounds then you pay by the hour” Ts & Cs. 

Published Proofread - even after we’ve handed the document over, we’re still on your side! We’ll do a final proofread of copy once it’s uploaded into its channel. 

★ Let’s chat! Send me a message. ★

taplio

The Battle

Katie Kirsopp

Jackie McRae

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