I’m a copywriter and content strategist. My job is getting people to buy your product.
 
I’ve written millions of words, generating my clients hundreds of thousands of dollars in sales. As a copywriter and consultant, I work with individuals and businesses, including Fortune 500 and Fortune 200 companies, to help them drive sales through compelling copy and content. 
 
I also share my techniques and insights with those looking to improve their marketing strategy or copywriting technique.
 
Need words that sell? Contact me.

Kat Ilich

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Senior Content Marketing Manager

Content Marketing Manager

CNN Underscored

Contributing Writer

Gartner

As content strategist, I identify and activate opportunities to drive the most impact with our insights. Whether that is by collaborating with designers and content writers to create and add relevant lead magnet assets to our reports; identifying content gaps and creating content briefs in alignment with the priorities of stakeholder teams such as the lifecycle and email teams; ideating on valuable content repurpose opportunities; working with the product team to identify and test opportunities to productize & widgetize content assets; working in tandem with the social and PR teams to drive impactful promotion of our proprietary research and achieve higher organic engagement across our social suite; and collaborating with UX teams to determine how we can continually provide an inviting user journey for website visitors.

Content Strategist

Responsible for publishing research articles, blog posts, buyers guides, and other content to 3 brand sites; Creating compelling calls to action and improving UX using specialty HTML styling and assisting in the development of new styles based on data insights; Programing surveys to assist in the collection of proprietary data; Liaising with the SEO team to improve the rankings of published content; Copyediting all content in compliance with AP Style; Serving as the onboarding champion for the Content Ops team responsible for training and mentoring new hires

Digital Publishing Specialist

The Permanent Legacy Foundation

Head of marketing, communications and user experience. Works directly with product planning and design, mass marketing and social media, user experience, contacts and relationship management.

Assistant Director Of Communications

Responsible for core marketing language and campaigns, creating demos and presentations, corresponding with and maintaining contacts, creating and designing email campaigns and maintaining and editing our marketing website through WordPress. Also responsible for user-centric quality assurance which involved creating and executing test plans, setting up and conducting beta testing sessions and working with early users. Worked directly with the development team as well as designers and contractors.

Marketing Assistant

I'm an orange squeezer. You give me a piece of content, an insight, some data, and I will create a strategy to derive the most value from it, for a diverse audience. Backed by research and competitive analysis, I am passionate about finding gaps to fill and opportunity to do more with what I have. From repurposing content into something new and fresh, to finding timely tie-ins for repromotion on social media, to embedding lead magnet opportunities and helpful content tools, I am dedicated to getting the most returns on a content investment. I keep on top of trends and shifts in order to recommend strategic pivots and new content ideas while keeping metrics such as engagement and organic growth top of mind.

taplio

The Battle

Kat Ilich

Azalea Dolan Caust

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