I’m a copywriter and content strategist. My job is getting people to buy your product.
 
I’ve written millions of words, generating my clients hundreds of thousands of dollars in sales. As a copywriter and consultant, I work with individuals and businesses, including Fortune 500 and Fortune 200 companies, to help them drive sales through compelling copy and content. 
 
I also share my techniques and insights with those looking to improve their marketing strategy or copywriting technique.
 
Need words that sell? Contact me.

Kat Ilich

Reddit is like an unsupervised focus group. Your prospects are literally handing you headlines, objections, and emotional triggers for free. Here’s how to mine Reddit for more raw, emotional copy that sounds more interesting than b2b beige.

1️⃣ Find where your ICP is chattering. Search by keyword, or pain. 
2️⃣ Screenshot their words
3️⃣ Strip the usernames
4️⃣ Turn the rants into headlines

If your audience is talking, don’t let that intel go to waste.

On a mission to eliminate B2B blah blah. Content. Copy. Messaging.

How marketers can use Reddit

It’s a little less depressing getting 3 likes on a post when you remember this:
Most of LinkedIn is the silent majority.

They log in, scroll, read, maybe screenshot, and never touch a like or comment. Estimates about LinkedIn's numbers say:

~16% of users are active daily
~40% engage weekly
~48% are active monthly
But only ~1–3% actually post content.

 Everyone else is just… watching. And a big slice of those passive users wouldn’t dream of commenting or even liking your post, for a few reasons:

🫥 They’re afraid of employers seeing what they engage with
🫥 They don’t want colleagues tracking their behavior
🫥 They’re in regulated industries (pharma, finance, etc.) where they can’t be seen “endorsing” certain content. In some cases, even LIKING a post is too big a risk

These people are not piling into your comments section. They’re quietly reading and moving on.

This is where LinkedIn’s “360 brew” and the save metric get interesting.
Many people have already talked about the new algo (the system LinkedIn now uses to score, rank, and push posts based on patterns). One clear shift: the algo now highly rates saves, and we can finally see how many a post gets.

So you’ve got:
🔹 An algorithm that loves saves
🔹 A platform where most people never engage publicly
🔹 A metric that sits right at the intersection of those two

On a recent post of mine that got solid traction, the number of saves was higher than comments AND reactions combined. That tells me a lot more than the like count.

So I’ve started asking, "What makes something savable?" Here's what I've concluded: 

👉 In-depth knowledge: Step-by-step guides, breakdowns, “here’s exactly how to do this” posts. Basically: tactics.

👉 Actionable advice. Clear, practical suggestions people can actually use, not just “interesting thoughts.” Something they can test out right now for themselves. (aka also tactics.)

👉 Useful resources: Templates, scripts, examples, checklists...anything people can reuse, forward, or steal from later.

👉 Strong opinions on niche best practices. Posts people can send to their boss or team as backup: “This is what I’ve been trying to say.”

👉 Stats and trends. Numbers and insights they want to reference or cite in decks, reports, or internal Slack threads.

👉 Relatable, specific stories: Growth stories, “here’s what actually happened,” and posts that feel honest and (keyword here!) confessional. Those tend to get saved because they hit on real experiences.

👉 Spicy conversations: Opinionated, controversial, or otherwise “popping off” threads people want to come back to or show someone else later.

I don’t think the goal is to worship saves or ignore everything else. The real win is probably saves + conversations (that’s another post). Still, as far as clues about the silent majority go, this one’s worth paying attention to.

Some of you are A/B testing buttons on your website when the actual problem is no one knows what the hell you sell

Whoever invented the .webp file extension should be in prison

If you want content to DO anything, it has to make a very specific person feel seen AND slightly called out.

Most people post takeaways like: “If you want better results from your content, be consistent, provide value, and speak to your audience’s pain points.” 

In other words, surface-level observations. 

They're true. Absolutely. But...No one disagrees. No one changes anything.

Instead, speak to: 

👉 A specific situation
👉 A specific feeling 
👉 A specific kind of person

Example:  "It’s Wednesday at 10:42 a.m. Your posts are going live like clockwork. Your notifications are ‘decent.’ And yet your calendar is so empty you keep reopening it, hoping it’s a glitch. If you want better results than THAT from your content, here's what to be doing instead."

When editing content, try asking:

1) Who exactly should feel mildly called out by this?

2) What would they be looking at / holding / dreading when they scroll past it?

3) Can I write one sentence that would make them think, “Okay, rude, but yes”?

Stop writing safe, agreeable truths. Start writing sentences that would only land for the person you actually want to work with.

What if LinkedIn had its own Christmas song?

I went ahead and wrote one. 
Wishing you a humble-braggy LinkedIn this year!🎄

Working with solopreneurs & startups to write email sequences and website copy with a clear focus and messaging.

DM me to work together if you have...
1) an email list
2) an offer
3) but no consistent system to convert traffic into customers through email

Or head over to my website to learn more: CassandraWriter.com

Email Ghostwriter & B2B Copywriter 

Duett

Ghostwriting welcome and nurture email sequences for food bloggers.

Email Copywriter

Growing Farmers

Build out full automated flows in Simplero for Growing Farmer's online courses, including the landing pages and email sequences. Co-manage our marketing calendar, and write both sales & nurture emails to our list. Manage Facebook ads and write ad copy. Recently just helped run the 2024 Vegetable Farming Summit with 18000+ attendees: farmsummits.com

Email Marketing Manager & Copywriter 

Farmers Friend

I write longform product-led content guides for high tunnels, weeding tools, and other farm equipment.

Content Writer

Ralph Lauren

Sales Associate

Finn Physical Therapy

Finn Physical Therapy is a small business that specializes in providing holistic physical therapy and ergonomic assessments. I provided social media management and collaborated with Deirdre Finn to implement a social media marketing strategy.

Social Media Manager

Rebecca Grace Designs

Rebecca Grace Designs is a Canadian-based Squarespace website design service. I ghostwrote blog posts and managed organic Pinterest marketing for the owner, Rebecca.

SEO Content Writer

One Ticked Chick

One Ticked Chick is a brand new business that provides information and resources for those diagnosed with Alpha-Gal Syndrome, a mammal allergy typically triggered by tick bite. I designed the Squarespace website for One Ticked Chick and coached the owner, Lori, on the online side of running her business. I also managed her Facebook page and edited blog posts for SEO.

Website Manager & Business Assistant

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I managed the Twitter account for Catalyst Learning Curricula, an education company that specializes in providing project-based curriculum for AP science classes, as well as professional development workshops for science teachers.

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Assistant Website Manager

Get more eyes 👀 on your biz | social media + blog content | ghostwriting for AI startups

Getting your messaging across can feel like a frustrating game of telephone. There's what you're TRYING to convey...and then there's what your audience ACTUALLY hears. 

If they don't align, you're in trouble!

I'm Cassandra, a messaging strategist and writer for startups and solopreneurs.

I help take your fragmented ideas, extract the messaging, and write copy that conveys your message in your own voice. While I can write copy for various brand assets, I specialize in homepage copy and email sequences.

***

EMAIL GHOSTWRITING

On the email side of my business, I work with coaches, consultants, and creators (solopreneurs). I help you connect your audience to your offer through a personalized email strategy and content plan.

Usually this involved a combination of the following:

- regular email content (newsletters, weekly roundups, etc.)
- standalone sequences (welcome, sales, etc.)
- a full email funnel

***

HOMEPAGE MESSAGING

On the website copywriting side of my business, I'm mostly in the business of turning generic, fluffy SaaS pages into page-scrollers with refreshing clarity.

I write product pages, landing pages, and sales pages, but homepages are definitely my favorite. If you work with me, we'll spend several meetings working together to nail down your positioning and messaging before I begin writing.

***


"Cassandra is an extraordinary wordsmith!" - Wendy McManus, leadership coach

"Few can make complex concepts clear. Cassandra can." - Alex James, messaging strategist



***


A little bit about me...

- I prefer to work with small, tight-knit teams or solopreneurs who are truly invested in what they do and who they help.

- I hate the fluffy, buzzwordy, jargon soup kind of copy. When I write, I make sure that it actually makes sense when someone else reads it.

- I love taking long road trips and hiking all over the US.

- I do all of my work from a small 14" laptop that I can carry anywhere.

- I'm the type of person who hates routines (no surprise I went freelance lol) but I can hit deadlines without an issue.

Send me a DM to chat about your emails or web copy!

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The Battle

Kat Ilich

Cassandra Sigmon

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taplio

The Battle

Kat Ilich

Cassandra Sigmon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kat Ilich's LinkedIn Performance

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