I’m a copywriter and content strategist. My job is getting people to buy your product.
 
I’ve written millions of words, generating my clients hundreds of thousands of dollars in sales. As a copywriter and consultant, I work with individuals and businesses, including Fortune 500 and Fortune 200 companies, to help them drive sales through compelling copy and content. 
 
I also share my techniques and insights with those looking to improve their marketing strategy or copywriting technique.
 
Need words that sell? Contact me.

Kat Ilich

Reddit is like an unsupervised focus group. Your prospects are literally handing you headlines, objections, and emotional triggers for free. Here’s how to mine Reddit for more raw, emotional copy that sounds more interesting than b2b beige.

1️⃣ Find where your ICP is chattering. Search by keyword, or pain. 
2️⃣ Screenshot their words
3️⃣ Strip the usernames
4️⃣ Turn the rants into headlines

If your audience is talking, don’t let that intel go to waste.

On a mission to eliminate B2B blah blah. Content. Copy. Messaging.

How marketers can use Reddit

It’s a little less depressing getting 3 likes on a post when you remember this:
Most of LinkedIn is the silent majority.

They log in, scroll, read, maybe screenshot, and never touch a like or comment. Estimates about LinkedIn's numbers say:

~16% of users are active daily
~40% engage weekly
~48% are active monthly
But only ~1–3% actually post content.

 Everyone else is just… watching. And a big slice of those passive users wouldn’t dream of commenting or even liking your post, for a few reasons:

🫥 They’re afraid of employers seeing what they engage with
🫥 They don’t want colleagues tracking their behavior
🫥 They’re in regulated industries (pharma, finance, etc.) where they can’t be seen “endorsing” certain content. In some cases, even LIKING a post is too big a risk

These people are not piling into your comments section. They’re quietly reading and moving on.

This is where LinkedIn’s “360 brew” and the save metric get interesting.
Many people have already talked about the new algo (the system LinkedIn now uses to score, rank, and push posts based on patterns). One clear shift: the algo now highly rates saves, and we can finally see how many a post gets.

So you’ve got:
🔹 An algorithm that loves saves
🔹 A platform where most people never engage publicly
🔹 A metric that sits right at the intersection of those two

On a recent post of mine that got solid traction, the number of saves was higher than comments AND reactions combined. That tells me a lot more than the like count.

So I’ve started asking, "What makes something savable?" Here's what I've concluded: 

👉 In-depth knowledge: Step-by-step guides, breakdowns, “here’s exactly how to do this” posts. Basically: tactics.

👉 Actionable advice. Clear, practical suggestions people can actually use, not just “interesting thoughts.” Something they can test out right now for themselves. (aka also tactics.)

👉 Useful resources: Templates, scripts, examples, checklists...anything people can reuse, forward, or steal from later.

👉 Strong opinions on niche best practices. Posts people can send to their boss or team as backup: “This is what I’ve been trying to say.”

👉 Stats and trends. Numbers and insights they want to reference or cite in decks, reports, or internal Slack threads.

👉 Relatable, specific stories: Growth stories, “here’s what actually happened,” and posts that feel honest and (keyword here!) confessional. Those tend to get saved because they hit on real experiences.

👉 Spicy conversations: Opinionated, controversial, or otherwise “popping off” threads people want to come back to or show someone else later.

I don’t think the goal is to worship saves or ignore everything else. The real win is probably saves + conversations (that’s another post). Still, as far as clues about the silent majority go, this one’s worth paying attention to.

Some of you are A/B testing buttons on your website when the actual problem is no one knows what the hell you sell

Whoever invented the .webp file extension should be in prison

If you want content to DO anything, it has to make a very specific person feel seen AND slightly called out.

Most people post takeaways like: “If you want better results from your content, be consistent, provide value, and speak to your audience’s pain points.” 

In other words, surface-level observations. 

They're true. Absolutely. But...No one disagrees. No one changes anything.

Instead, speak to: 

👉 A specific situation
👉 A specific feeling 
👉 A specific kind of person

Example:  "It’s Wednesday at 10:42 a.m. Your posts are going live like clockwork. Your notifications are ‘decent.’ And yet your calendar is so empty you keep reopening it, hoping it’s a glitch. If you want better results than THAT from your content, here's what to be doing instead."

When editing content, try asking:

1) Who exactly should feel mildly called out by this?

2) What would they be looking at / holding / dreading when they scroll past it?

3) Can I write one sentence that would make them think, “Okay, rude, but yes”?

Stop writing safe, agreeable truths. Start writing sentences that would only land for the person you actually want to work with.

What if LinkedIn had its own Christmas song?

I went ahead and wrote one. 
Wishing you a humble-braggy LinkedIn this year!🎄

Self Employed

Creating new content and reworking existing content based on the customer's needs for a variety of business types. Maintaining consistent contact with customers to ensure the final piece of writing is up to specifications and the product is delivered by the agreed upon deadline. I am skilled at condensing and reworking content in addition to creating brand new content for a variety of business types.

Freelance Copywriter and Content Writer

Self-Employed

View my professional copywriting portfolio, as well as blog articles that relate to copywriting, content writing, and empowered employment topics.

Copywriting Portfolio Website and Blog

The Upper Ranks

Creating content for a wide variety of industries that includes links to increase search engine visibility. On-boarding new writers by outlining content criteria and providing feedback during the training process.

Project Manager and Content Writer

InHomeSafetyGuide.org

As a major contributor to InHomeSafetyGuide.org, I have written dozens of reviews for medical alert systems, home alarm systems, and identity theft protection plans. I continue to update, and add to, the review content as needed. In addition, I provide weekly articles for its blogs.

Content Writer

hibu

Creating new content and ensuring quality content for a variety of business types based on customer supplied information. Providing feedback to writers and implementing process changes while adhering to production standards and output goals.

Web Content, Copywriter, and Editor

Des Moines Public Schools

Planning lessons and implementing school district goals in a regular classroom setting. Teaching a variety of subjects including math, reading, and science. Attending professional development meetings and integrating new teaching and learning strategies into the classroom.

5th Grade Teacher

Club Z! In-Home Tutoring Services

Develop and individualize tutoring curriculum based on the needs of the tutee. Maintain communication with teachers and parents regarding progress and areas in need of improvement. Instruct and provide assistance in completing regular classroom homework.

Math and Reading Tutor

As you might expect after reading my title, I write for weirdos, but what the heck does that even mean?

You know how everyone else is caught up in what you’re SUPPOSED to do?

You have to post on social media a certain way to get the most engagement. You have to do a blog this certain way. You have to talk a certain way and tackle trending topics at just the right time.

Nope. That’s backwards.

You have to start with your MESSAGE. Then tackle the METHOD.

What do you want to say? THEN decide how you’re going to say it.

And to do that, you need more than a DIY course from some overnight content marketing guru who spends all their time bragging about how much money they made.

You need a content marketer who has experience as an ACTUAL writer. A WEIRDO who isn’t afraid to write copy, write content, and come up with content marketing strategies that are so far outside the box you need a telescope to see them floating around in space.

Hi. I’m Hallee. And I help two types of people:

1.	Those who enjoy writing. Those who already feel comfortable using their unique voice. Instead, they need help integrating strategy into their content. And they can’t see themselves being bossed around by a run-of-the-content mill writer who insists on following the rules.
2.	Those who don’t have a lot of time and need a copywriter to get WEIRD with their copy. They want to develop a unique voice and brandish it with all the strategy and SEO that can be mustered.

Sound like you? Here’s how I can help:

•	COPYWRITER ON CALL: Lay the foundation for personality-driven website copy. Then, get copy projects on your schedule with a turnaround time of 2-3 weeks.
•	BUILD A BLOG: Attract clients instead of chasing them with the right blog topics, the right SEO plan, and the right writing.
•	STRATEGY: From developing your brand voice to getting an in-depth review of your existing content and connecting for a content marketing power hour, I can help you see your strategy from a new angle. 

What’s it like to work with me? I’m glad you asked!

🏆 "Hallee gets into your heart and soul to take what you do and communicate it in a way that you can't. She has a very go-with-the-flow way of working that feels easy and reliable." - Psychiatrist and Clinical Trainer, Dr. Michael McGee

🏆 "Hallee was a pleasure to work with, a brilliant writer, who took our blank canvas of requirements and transferred them into a captivating tapestry of words! I cannot speak highly enough of Hallee’s approach." - Robert Finlayson at PrivacyTracker.io

Let’s chat!

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The Battle

Kat Ilich

Hallee Dunsky

Followers

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taplio

The Battle

Kat Ilich

Hallee Dunsky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kat Ilich's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKat Ilich's LinkedIn Performance