Katt Risen

Build The Keyword

Find online business ideas that will bring you customers on auto-pilot

Product of the day #1 on Product Hunt

Founder

nocode-exits.com (acquired)

Join 10,000+ subscribers for free and learn how these makers have started and grown profitable or acquired projects made with NoCode.

Product of the day #3 on Product Hunt

100DaysOfNoCode

Practicioner in Residence

Creator in Residence

No-Code Guru (Acquired)

A wise tool advisor for beginner No-Code makers

Maker

MY STORY

+ Before 2022
Reading business books and listening to startup podcasts. Always lurking, never doing.
Always full of ideas and dreams, but never the skills to act on it.

+ February 2022
Learned about No-Code and joined the 100 Days of No-Code Bootcamp

+ April 2022
Launched my first side project made with No-Code on Product Hunt

+ June 2022
Started doing No-Code freelance gigs
Gave my first No-Code workshop

+ August 2022
First side project got acquired

+ Augustus 2022
Started www.nocode-exits.com

+ 2023
Quit my job to go full time No-Code. Freelancing and building a portfolio of tiny products made with No-Code

+ 2024
Started www.buildthekeyword.com

Join 5,000+ subscribers for free and learn how these makers have started and grown profitable or acquired projects made with NoCode.

Product of the day #3 on Product Hunt

Join the waitlist to be part of the first 100 founder users of https://ziplined.io ⤵︎

I became a founder to build cool things.
Not to become a content creator who builds cool things on the side.

But here's the problem: If you don't post on LinkedIn, you don't exist. You don't get leads. You don't get users. You don't get noticed.

So I tried everything ⤵︎
→ Opening a Google Doc and chewing on my pen with a blank mind 
→ Used templates (too cringe, felt like everyone else).
→ Tried vanilla AI (we already have too much crap like this on our timelines)

I ended up spending hours every week staring at a blank cursor, or posting things that felt like a chore.

So I built Ziplined.

I wanted a way to just talk to my AI, the one I'm already using for code and strategy (Claude or ChatGPT)  and have it write content that actually sounds like me, based on data that actually works.

No new apps to open.
No app to forget about after 2 days
No becoming a LinkedIn influencer.

Just "Hey Claude (or ChatGPT), write a post about X" and getting a result I'm actually proud to publish.

It changed my workflow completely. I timed it, spend around 12 minutes on an insanely good post now.

That's what Ziplined does:
→ Works directly in ChatGPT or Claude (no new tool to learn)
→ Auto-syncs your LinkedIn analytics (knows what works for YOUR audience)
→ Connects to your docs and history (knows your ICP, voice, strategy)
→ Searches 10,000+ proven founder posts (not guru templates, actual results)

The result?
Posts that sound like you, get clients, and take 12 minutes instead of 2 hours.

More importantly: It doesn't feel like a chore anymore. I actually enjoy posting now.

Which means I actually do it more and can keep doing it (even more important)

If you want to build in public without the burnout, I think you'll love it.

Launching February 9, 2026.

Jorrit van Ginkel

My Sunday update is now a Tuesday update.

A recap anyway ⤵︎

Numbers:
→ Total paying: 66
→ Waitlist: 254
→ Customer calls this week: 11 😎

What happened last week:
Honestly, not much. Was away Sunday through Wednesday, and Thursday and Friday were not planned for Ziplined either.

So last week was basically a planned write-off.

What did ship:
→ Writing engine for ChatGPT is almost done. Running final tests today. This fixes the AI voice problem I sometimes hear from ChatGPT users: "still sounds too AI, not enough like me."

This week is a recoop week:
→ 3 customer calls done this morning
→ Emailing the waitlist (254 people who opted in because they have a LinkedIn problem)
→ First founder breakdown: Alex Lieberman, cofounder of Morning Brew (4M subscribers, sold for $75M)
→ Shipping free tool #1: a custom GPT that generates LinkedIn content ideas from your profile
→ Shipping simpler better onboarding

Main aim: is 150 by March 31.

Properly locked in from today. More next Sunday. For real this time 🫡

Ziplined.io IS LIVE NOW! | For Founders who post on LinkedIn, you’ll want to see this.

"LinkedIn is just humble brags and thought leaders."

Sure. It's also where all the deals get done.

r/LinkedInLunatics has 670,000 members ⤵︎

"I was sitting in first class when the flight attendant taught me the TRUE meaning of leadership..."
"Unpopular opinion: Hard work works. Agree? 🚀"

The cringe is real.

But staying invisible has a price tag.

One posting streak back in 2024 landed me a contract to build a content engine for a large ecom company. They found me through my posts.

Every euro of Ziplined revenue traces back to LinkedIn.

I've talked to 50+ founders about LinkedIn; same pattern every time:
→ They know LinkedIn works
→ They've seen competitors win deals through it
→ They haven't posted in 3 weeks

The cringe posts aren't cringe because someone posted. They're cringe because you can smell the performance from a mile away.

Write like you'd explain it to a founder friend over coffee.

Less competition for the rest of us 🫡

taplio

The Battle

Katt Risen

Jorrit van Ginkel

Followers

Posts

Engagements

Likes

Performance ScoreJorrit van Ginkel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Katt Risen

Jorrit van Ginkel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jorrit van Ginkel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJorrit van Ginkel's LinkedIn Performance