Peaceful Pipeline

Creator

Switch Copy

Copywriting partner for digital agencies.

Reliable copywriting support that helps you scale your business.
 
If you're looking for a partner that delivers what they say they will and never lets you down.

We're that team.

Work with expert copywriters who have broad experience in the digital space.

Apply the power of persuasive copy to your client's businesses.

We make you look great and get results.

www.switchcopy.com

Content Strategist and Copywriter

Shaking Trees

Digital Marketer and Copywriter 

Freelance

Copywriter

the pr shop

PR strategy, copywriting, media and client liaison

Account Manager

Grey Group

Advertising campaign management and client liaison

Creator of the Peaceful Pipeline™ for consultants

A lack of clarity causes confusion. Consultants often struggle with creating content for their business because they are not clear on what they need to be saying. 

This can cause some of them to create mediocre content that doesn’t get much traction, knocking their confidence to a point where they stop showing up consistently or altogether. 

I’ve helped many consultants clarify their message and create a powerful market position by helping them shift from selling a service to selling an idea. 

Because when you sell a service, you become commoditized - always competing on price. 

But when you sell an idea, you become valuable because you're different and people perceive you as the only option for them.  

My Peaceful Pipeline process helps consultants create content that makes them stand out by dialing in three pieces of the marketing puzzle:

Distill - who you serve and how (your niche)
Transform - what makes you stand out (the idea)
Illuminate - what you need to say to get attention (creating powerful content)

This process gives invisible consultants the strategy and tools they need to:

- show up 
- stand out 
- become a go-to expert
- attract clients consistently
- build a business they love 

If you would like to build a Peaceful Pipeline - you can find out more at www.peacefulpipeline.com

Kat Corbett

Dune Marketing Limited

If you're tired of feeling frustrated and overwhelmed by your marketing, you're in the right place.

I'm here to act as your friendly and strategic marketing consultant, helping you to market yourself consistently and effectively.  

I'm not here to tell you to jump on all the latest marketing trends, but I will help you to determine the best way to attract and connect with your audience - in a way that's sustainable for you and your business - so you can stand out to the right people and drive your success.

No marketing smoke and mirrors here. Just honest, no-nonsense advice and done-for-you support. 

- Marketing strategy and planning
- Content planning and social media marketing.
- Copywriting (websites, brochures etc.)
- Simple website builds and website audits.
- Email marketing strategy and implementation.
- Brand strategy and messaging.

If you need help for a one off project, want some marketing coaching, or if you're ready to outsource your weekly marketing chores, please get in touch for a zero pressure chat.

Here's what some of my previous clients had to say:

"My time with Hayley has left me with a newfound sense of clarity, direction, and an exciting buzz about my business. If you're looking to get clarity around your business, Hayley is the absolute rock star you need. Her expertise is about uncovering the essence of your business and showcasing it in a way that resonates deeply with your ideal clients." Janine Staunton, Website Developer

"Hayley's suggestions for content were incredibly helpful & gave me a fresh perspective. I got new ideas I hadn't considered before & now feel more confident about what I should talk about." - Mirna Segal

"I loved how she took time to understand my skills & background & attentively listened to the challenges I was facing. I now have confidence in how to communicate and promote my services." - Justina Frost, Yoga Instructor

Owner

Hayley Maxwell [Gravity Communications Limited]

Delivered strategic communications and marketing counsel and execution for a diverse client base encompassing government agencies, crown entities, charitable organisations, and small businesses.

Key engagements over a thirteen-year period included:

🔹Healthcare campaigns: Led comprehensive communication strategies for national health initiatives, driving behavior change, managing internal communications, and fostering robust stakeholder relationships.

🔹Complex issues management: Provided strategic communications guidance to senior executives within large public sector organizations facing high-profile challenges.

🔹Organisational development: Partnered with crown entities to develop and implement resource-focused communication plans addressing critical areas such as medication safety and pressure injuries.

🔹Brand and marketing strategy: Developed comprehensive brand marketing and messaging strategies for small businesses targeting the New Zealand, Australian, and United States markets.

🔹Project management: Demonstrated expertise in managing complex projects, including budget oversight, resource allocation, and contractor management to ensure successful outcomes.

🔹Developed exceptional copywriting skills across a wide range of platforms and audiences. Crafted compelling messaging for diverse stakeholders, including senior executives, healthcare professionals, the general public, industry experts, business founders. Proven ability to adapt writing style and tone to suit different channels, from traditional media to digital platforms.

Director

Professional Public Relations

🔹Strategic account management: Developed and executed comprehensive communication strategies for complex and high-profile healthcare and pharmaceutical clients, including a major public sector organisation. Successfully built and maintained strong client relationships.

🔹Issues and crisis management: Strategic counsel and media relations during high-pressure situations to protect client reputation and mitigate risks.

🔹Cultivated strong media relationships to secure positive coverage for clients. Proactively pitched story ideas and managed proactive and reactive media enquiries effectively.

🔹Campaign development and execution to achieve client objectives. Demonstrated expertise in developing compelling stakeholder messaging.

🔹Mentorship and guidance to junior team members.

Senior Account Manager

Mental Health Foundation of New Zealand

🔹Communications campaign development and execution of high-impact national mental health campaigns, including suicide prevention, the award-winning National Depression Initiative and Like Minds, Like Mine. Successfully increased public awareness about signs and symptoms of depression, mental illness, suicide risk, and understanding of support available.

🔹Stakeholder engagement: Cultivated strong partnerships with government officials, healthcare providers, community organisations, and partner agencies to amplify the impact of mental health communication campaigns.

🔹Effectively managed media relations, securing positive coverage for the Foundation and its campaigns. Increased public visibility and understanding of mental illness.

🔹Internal communications: Planning and implementation of internal communication strategies and channels to engage Foundation staff and create a strong purpose driven culture.

🔹Event management: Planned and executed high-profile mental health awareness events, including Mental Health Awareness Weeks, attracting significant public and media attention.

Senior Communications Officer

Communications planning, media relations, website development and management, content generation, internal communications and stakeholder engagement for the NHS Information Authority and the Connecting NHS project.

Communications Officer

Build a powerful personal brand around an unmistakable message || Personal brand & messaging coach || Speaker || Host: Fierce Impact podcast. || Leopard print lover.

🔹Highly experienced strategic communications professional (20+ years) with a strong track record of delivering impactful communication and engagement strategies across diverse cultures and markets.

🔹Adept at advising and building strong relationships with stakeholders and senior leadership teams to achieve successful campaign outcomes.

🔹Extensive experience developing and implementing communication and engagement plans using a variety of communication channels, across multiple sectors, including government, healthcare, not-for-profit, and SMEs.

🔹Proven ability to successfully manage and deliver complex, sensitive communication projects, leveraging external resources, on time and within budget.

🔹Strong ability to turn complex ideas and information into clear compelling communication.

➡️ Recently returned to the UK after living in New Zealand for 18 years and ready to take on my next communication role this side of the world! 🌍.

taplio

The Battle

Kat Corbett

Hayley Maxwell

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