Peaceful Pipeline

Creator

Switch Copy

Copywriting partner for digital agencies.

Reliable copywriting support that helps you scale your business.
 
If you're looking for a partner that delivers what they say they will and never lets you down.

We're that team.

Work with expert copywriters who have broad experience in the digital space.

Apply the power of persuasive copy to your client's businesses.

We make you look great and get results.

www.switchcopy.com

Content Strategist and Copywriter

Shaking Trees

Digital Marketer and Copywriter 

Freelance

Copywriter

the pr shop

PR strategy, copywriting, media and client liaison

Account Manager

Grey Group

Advertising campaign management and client liaison

Creator of the Peaceful Pipeline™ for consultants

A lack of clarity causes confusion. Consultants often struggle with creating content for their business because they are not clear on what they need to be saying. 

This can cause some of them to create mediocre content that doesn’t get much traction, knocking their confidence to a point where they stop showing up consistently or altogether. 

I’ve helped many consultants clarify their message and create a powerful market position by helping them shift from selling a service to selling an idea. 

Because when you sell a service, you become commoditized - always competing on price. 

But when you sell an idea, you become valuable because you're different and people perceive you as the only option for them.  

My Peaceful Pipeline process helps consultants create content that makes them stand out by dialing in three pieces of the marketing puzzle:

Distill - who you serve and how (your niche)
Transform - what makes you stand out (the idea)
Illuminate - what you need to say to get attention (creating powerful content)

This process gives invisible consultants the strategy and tools they need to:

- show up 
- stand out 
- become a go-to expert
- attract clients consistently
- build a business they love 

If you would like to build a Peaceful Pipeline - you can find out more at www.peacefulpipeline.com

Kat Corbett

Elevate Business Management

Imagine the peace of mind of being able to focus on growing your business or stepping aside when needed while things in your business run smoothly without you.

Imagine working on your business, not in your business. 

If time and a lack of business systems and processes are getting in the way of you scaling up your business, I can help.

Areas that I can support you with: 

- Strategic Planning and Implementation: I works closely with clients to understand their business objectives and develop strategic plans to achieve them. This may involve conducting assessments, identifying growth opportunities, and creating actionable strategies for long-term success.

- Project Management: management can vary, but to sum it up it means making sure that goals and objectives are reached by having the right people doing the right things at the right time.

- Operations Management: this involves streamlining systems and processes, optimising efficiency via automation and ensuring the day-to-day operations are running smoothly.

- Team Management: this can include managing the day-to-day, hiring, onboarding, training, developing communication channels, and making sure that everyone is working cohesively and efficiently.

- Systems: I support my clients streamline their business by documenting, centralising and creating SOPs so that they can scale more easily.

- Marketing & Metrics: It is important to identify my clients goals and vision to make sure they are aligned with all the marketing efforts in place. We work together to narrow down the metrics that matter to the company goals, gather and analyse them to understand what’s working and what’s not working so we can strategise with the right data in hand.

Virtual / Fractional Business Manager

StarJam

At StarJam I contribute to the achievement of StarJam’s mission and vision by managing the development, implementation, evaluation and promotion of successful StarJam fundraising events, providing strong focus on all communication aspects to each group of stakeholders.

Communications & Events Manager

RAMP UP

At Ramp up we focus on effective Tech Recruitment to support companies scaling up, as well as candidates career development through events and networking.

Operations & Marketing

Fisher Painting Services Ltd

When I joined Fisher Group in April 2018, I was part of the Sales & Marketing team representing and driving the business strategy of Graphenstone across New Zealand. My main duties were:

- Lead the sales team to execute regional sales and marketing strategy
- Identify and build relationships with distributors, contractors and specifiers. Develop and implement specific sales and marketing action plans for selected accounts
- Evaluate and implement appropriate new sales techniques to increase the region's sales volume See less

I was on maternity leave from November 2018 till June 2019.

I returned part-time as an Operations Assistant & Marketing supporting business improvement, new policies and procedures and marketing projects. I decided to leave my position to work for our growing family business, Crowd Sourcing Limited.

Operations Assistant & Marketing

DLA Piper

At DLA Piper I was responsible for delivering quality, consistent and timely internal and external communications. I managed social media, website content and advertising/media campaigns. In addition, I looked after client publications and external e-mailing as well as production of marketing collateral. As a team, we supported the wider firm supplying quality and value-added services to our local and global clients.

My main achievements were:
•	Project managed the implementation of DLA Piper’s e-mailing platform –Vuture- a cloud based marketing technology that enables to create and manage digital marketing communications. The project also involved the integration of Vuture with their Client Relationship Management (CRM) platform, InterAction. 
•	Management of website content, external communications, advertisement and social media empowering our online brand presence. 
•	Review of InterAction and draft of a project to improve the usage of their CRM platform to leverage the firm's valuable relationships intelligence.

Senior Communications Advisor

At EY I was responsible for supporting campaigns driven by the brand, marketing and communications team to ensure they were successful and met the firm’s objectives and expectations. I was involved in all key events, communications and thought leadership campaigns: I supported the execution of key programmes such as Entrepreneur Of the Year award and the Tax Directors Forum, as well as periodic technical seminars; closely worked with the different teams to create their monthly or quarterly newsletters; was responsible for managing one of our sponsor’s relationship as well as being the first point of contact for events best practice.

Marketing & Events Executive

Beca

In this role, I was involved in a wide range of activities which included project management, business development, marketing and communications for the Advisory Services business line. I directly reported to the Operations Manager and coordinated the day to day operations of the business line, creating a co-operative, positive team environment to maximise effective partnering. 

I worked, with a national focus, as part of the Advisory Sales & Marketing team having input into strategy, maintaining an overview of work in progress and upcoming pursuits, proposals and initiatives for the team. I further supported the Advisory Services Leadership and wider team with different initiatives to improve the business line’s internal and external operations as well as standards of practice. I managed the Advisory Services Team View site (proprietary SharePoint software) and developed external marketing campaigns for various business sections. I was also involved in the development of internal communications for all Advisory Services staff in line with management team directives, such as weekly updates and a monthly newsletter.

I supported with bid management driving the best practice in bids and pursuits leading to increased win rates. The aim was to build a high-performance Business Development (BD) process providing advice and leadership on BD programs, initiatives and strategies.

Last but not least, I assisted with validation of professional documentation and contribute by providing management skills to enable the efficient completion of projects. I demonstrated effective business writing, time management and presentation skills. The role required a high standard of communication and organisational skills - I gained a good understanding of the wider Beca business and engaged in associated processes and practices, playing a pivotal role in the makeup of project teams required to deliver projects to clients.

Project Manager / Business Development

Various

From May 2013 to August 2014 I worked on temporary assignments for Select Recruitment, Hudson Recruitment and Fletcher Construction in Christchurch due to my temporary work visa. 

- General Cable Asia-Pacific: Executive Assistant (November 2013 - December 2013)
- Fletcher Construction: Administrator (January - April 2014)
- Hawkins: Project Administrator (May 2014)
- Morgan Project Services: Project Manager Assistant (June - August 2014)

From May 2013 to August 2014 I worked on temporary assignments due my temporary work visa

In 2012-2013 I spent a year in London learning English and working part-time.

Gap year in the UK to learn English

Radio Televisió de Mallorca

I was employed with TV of Mallorca for nearly 4 years as a TV reporter. During my time with them, I gained many invaluable skills which have enabled me to grow and develop into a professional, confident journalist. Responsibilities included researching events and personalities prior to live TV interviews and broadcasts. I also attended high profile, social media, economic and cultural functions where I networked and sourced stories. This was a varied and challenging role which also involved impeccable time management, excellent communication and the ability to meet deadlines. I was also responsible for essay writing and producing reports which utilised my advanced computer skills. 

TV of Mallorca was closed by the new government early 2012.

Editor television news / Tv Reporter

Web Financial Group S.A.

My experience in WFG developed my translation accuracy -from Spanish to Catalan and from English to Spanish- and writing skills at the same time that I got stock markets and finances knowledge. I made use of my advanced computer and time management skills and the ability of meeting deadlines. I was in charge of keeping the Catalan section up to date. Reason for leaving: I got a job on Majorca TV (Televisión de Mallorca)

Editor/Translator (Bolsamania.com)

Imagine having the time to step aside in your business and focus on what matters most to you instead of the day-to-day running of your business.

This is my mid-long term goal, once I've built up a team. For now, I highly enjoy being very hands on with my clients allowing them to create more space to amplify their time and energy so they can focus on growing their business and "being", instead of wearing multiple hats and feeling overwhelmed. 

I am very passionate about business and personal growth, and there is nothing more rewarding to me than seeing the results of supporting others to work (and be) more efficient and effective. 

AND

I love the ripple effect of showing up with an energy and knowledge that positively impacts people and life around us.

If you want to learn about:
- How to amplify time and productivity
- Thoughts on doing 'business' smarter, not harder
- Connect at a genuine and personal level

Hit the follow and message button!

Gracias,
Laia

taplio

The Battle

Kat Corbett

Laia Sastre

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