Peaceful Pipeline

Creator

Switch Copy

Copywriting partner for digital agencies.

Reliable copywriting support that helps you scale your business.
 
If you're looking for a partner that delivers what they say they will and never lets you down.

We're that team.

Work with expert copywriters who have broad experience in the digital space.

Apply the power of persuasive copy to your client's businesses.

We make you look great and get results.

www.switchcopy.com

Content Strategist and Copywriter

Shaking Trees

Digital Marketer and Copywriter 

Freelance

Copywriter

the pr shop

PR strategy, copywriting, media and client liaison

Account Manager

Grey Group

Advertising campaign management and client liaison

Creator of the Peaceful Pipeline™ for consultants

A lack of clarity causes confusion. Consultants often struggle with creating content for their business because they are not clear on what they need to be saying. 

This can cause some of them to create mediocre content that doesn’t get much traction, knocking their confidence to a point where they stop showing up consistently or altogether. 

I’ve helped many consultants clarify their message and create a powerful market position by helping them shift from selling a service to selling an idea. 

Because when you sell a service, you become commoditized - always competing on price. 

But when you sell an idea, you become valuable because you're different and people perceive you as the only option for them.  

My Peaceful Pipeline process helps consultants create content that makes them stand out by dialing in three pieces of the marketing puzzle:

Distill - who you serve and how (your niche)
Transform - what makes you stand out (the idea)
Illuminate - what you need to say to get attention (creating powerful content)

This process gives invisible consultants the strategy and tools they need to:

- show up 
- stand out 
- become a go-to expert
- attract clients consistently
- build a business they love 

If you would like to build a Peaceful Pipeline - you can find out more at www.peacefulpipeline.com

Kat Corbett

DuluxGroup

- Leading the sustainability initiatives for Dulux New Zealand under Project Kākāriki
- Delivering specifier and commercial engagement programmes
- Designing and managing specifier and commercial events and campaigns
- Ensuring maximum leverage and consistent messaging across brands
- Managing the Dulux Construction Solutions communication platform, ensuring engagement and liaison with all DuluxGroup business stakeholders
- Supporting growth in key market segments through direct marketing, events, and collation of marketing material
- Managing Dulux presence on specification platforms and aggregators to ensure maximum exposure
- Developing key business relationships and joint marketing initiatives within the specification market
- Providing support in managing large and multifaceted projects

Commercial Communications Manager

GoodSense

- Meeting Sustainability with Diversity to create Social Impact. 
- DEI Advocacy | Sustainability Champion 
GoodSense is a certified B-Corporation, leading the sustainability and ESG marketing space since 2010

Consultant

Compass Communications

- Anchoring the Product & Marketing function: product development, pricing, placement and communication
- Optimising the product portfolio and new product development for Compass for business and residential segments in Broadband, Mobile, Voice, PBX, Managed Services, Data Centres
- Overseeing third party sales channels to help them deliver volume and value targets
- Liaising with the in-house call centre for retention and sales for revenue optimisation
- Building Compass chatbot to reduce dependence on traditional customer support methods
- Managing the acquisition project of a regional internet service provider
- Driving the Ministry of Education of New Zealand lead initiative to provide free broadband to close New Zealand’s digital divide for school students
- Project Management for Compass Mobile, 4G MVNO platform
- Steering the launch of yet another utility service - electricity, as Compass Power
- Digital Channels Management

Product Marketing Manager

The Warehouse Group

Marketing Specialist | Short Contract

Travel To Rebound

- Traveled solo for months across 10 countries of South America... finally boarded a small boat to Antarctica from Argentina
- Came to New Zealand to explore and now here I am

Traveler

The Walt Disney Company

- Responsible for designing and driving the integration plan for advertiser brands within the channel's shows to maximize revenues
- Brand strategies, corporate communications, PR, product launch, media planning and buying, research, events – planning and management, sales integrations and innovations, alliances, ATL, BTL, Digital Marketing 
- Conceptualize and orchestrate 360-degree marketing campaigns that effectively reinforce brand image
- Planning and executing show promos to maintain return and regular viewership for the Channel

Marketing Lead - Integrations, Channel Promos, Alliances with Star TV

ABP Group

- Integrated marketing communication responsibility of the Anandabazar Patrika brand to sustain the strong brand equity that this iconic brand enjoys in the Bengali dailies readers' mindshare
- Lead the strategic initiatives of the brand including the launch of a special edition for school students: Anandabazar Patrika School and other new edition launches
- Steer the consumer insights mining function for the brand
- Trade marketing planning for two communities: the advertisement sales and circulation sales
- Anchor the PnL planning, monitoring and execution of flagship events of the brand: Tourist Spot - a tourism fair, Sharad Arghya - an award ceremony for Durga Puja, the biggest festival of Eastern India and Bioscopey Baazimaat - a large celebrity management assignment
- Drive various circulation support initiatives to increase newspaper copy sales
- Partner the content / editorial team in creating special content to boost readership

Corporate Manager of the largest circulated Bengali daily in the world with 5.4Mn readers

Tata Tele Business Services

Integrated Marketing Communication for Tata Docomo for Kolkata & Rest of West Bengal circles. ATL, BTL, Research, Direct Marketing, Print Production and Public Relations.

Major Work:
Experience – Ensuring a seamless and unified brand experience across customer and retail touch points
Media – Manage all media placements both ATL & BTL for the brand including Print, OOH, Radio, promotions, activations, trade marketing, events 
Creative – Responsible for all communication for the brand across internal and external customer interface
PR – Liaison with PR Agency in maintaining media relations and undertaking corporate image building exercises

Circle Marcom Manager at Tata Docomo & Virgin Mobile

Ogilvy & Mather

Work that Works.
Manage and supervise brand operations and lead brand communication requirements, budget planning, revenue generation, new business development

Categories worked on:
Media
FMCG
Lifestyle
Social Awareness

Group Account Manager

BBDO Worldwide

The Work. The Work. The Work.
Manage and supervise brand operations and lead brand communication requirements.

Categories worked on:
Rural
FMCG
Retail
Services & Hospitality
Telecom

Senior Account Executive

Content with Intent | Social Impact Advocate | Startmate ClimateTech Fellow | Digital Media | Community & Engagement Driver

Content with Intent is my game 💪🏽
Connecting dots is my superpower 🦸🏽 
Featured by LinkedIn as a Creator to Follow 🔔

I studied Statistics in College, but the funny thing is, my first job was of a copywriter in an advertising agency! That taught me left-brain-right brain tightrope walking ⚖️ 

After advertising, I moved ➡️ to telecom and then ➡️ to media. I am a marketer by profession,  a traveller by passion. 

I have touched down on all seven continents - including Antarctica 🇦🇶 

I am experienced in
- Brand Strategy 
- Digital Marketing
- Product Marketing

I have worked with iconic global brands:
Advertising: Ogilvy and BBDO
Media: The Walt Disney Company, ABP
Telecom: Tata Docomo, Virgin Mobile

In my current role, in New Zealand, I manage the B2B marketing communications for DuluxGroup. 

I take keen interest in
- Travel
- Education
- Volunteering
- Diversity and Inclusion

I speak English, Hindi, Bengali und ein bißchen Deutsch

My hashtags are #LinkedInKarma and #WonderingMo

Send me a message with either of the hashtags so that I know you have read this far.

The best way to get in touch with me is on LinkedIn or by email at modasroy@gmail.com


Disclaimer: my content is my personal opinion, and does not represent that of my employers’, past or present.

Moumita Das Roy

She said she wore the same shirt to every event to look like her LinkedIn photo. But that was a lie...




Years ago, at a few community events, I kept meeting a woman who'd migrated to NZ.


She was trying to rebuild her professional life, attending every networking event and interview she could.


She wore the same shirt each time.


"I want to look exactly like my LinkedIn photo," she said to me. "So people recognise me."


Later, over coffee, she told me the truth.


It wasn't a branding strategy, though it could be. 


It was the only decent shirt she owned.


She had left everything behind when a women's refuge helped her escape from a violent partner.


She left with nothing but hope and the will to start again.


That one shirt became her armour, her interview outfit, her networking attire.


I think about her often. 


About the thousands of small battles we never see.
About all her professional experience that couldn't protect her from violence.
About the extraordinary courage it takes to show up when you're fighting to survive.


Finding decent clothes to attend an interview.
Learning a new job market while processing trauma.
Smiling through interviews while grieving everything lost.


November 25 to December 10 marks the 16 Days of Activism Against Gender-Based Violence.


I'm thinking about all the women carrying invisible burdens while building visible lives, affected by violence where they were meant to feel the safest. 


Their own homes. By their intimate partners.


And,
who had to start over.
who are still trapped.
who didn't make it out.


Venkat Raman requested me to write a series of articles sharing these stories.


If you have a story to share, yours or someone else's, and want to do so in complete anonymity, please reach out to me privately.


Your story matters. Your survival matters. You matter.


_______________

Connect or follow Moumita Das Roy 🇮🇳🇳🇿 to check out my next posts. Ring 🔔 on my profile.

My posts indexed here #WonderingMo

_______________

Image: a woman of colour wearing an orange shirt, representing 16 Days of Activism, at a networking event. She is smiling, but there's a look of pain in her eyes. Canva AI-generated image.

a woman of colour wearing an orange shirt, representing #16DaysOfActivism at a networking event. She is smiling, but there's a look of pain in her eyes. Canva AI-generated.

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The Battle

Kat Corbett

Moumita Das Roy

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