I’m passionate about empowering women and helping to close the gender gap in senior leadership. 

I spent 18 years in tech and biotech sales, holding positions as a VP and EVP, Sales. Along the way I introduced many brand new technologies to market, built a commercial organization from scratch, and scaled a hyper-growth team to achieve 9 digit revenue growth in 2 years.

Despite this success, I struggled for years with my transition from Manager to Director to VP, and even asked myself if I was cut out to be a senior executive.  

Finally, I ‘figured it out’ and had the confidence, knowledge and skills that I needed to be an impactful leader. 

My mission at Insights to Action is to help others get there by sharing what I’ve learned.

I want to use my passion to help more women transition to senior leadership and help leaders make that leap from unsure and unfocused to strategic, decisive and outcome driven - all without burning out. My goal is to help women thrive as executives, instead of merely surviving. 

I would love to work with you on your journey and look forward to connecting!

Read about what some of my clients are saying: https://www.insightstoactioncc.com/testimonials

Katy McFee

I help women become execs and thrive in leadership - Former Exec | Certified Coach | Forbes.com contributor

At Insights to Action I help female execs and aspiring female leaders become the leaders they want to be and thrive as executives all without burning out. 

I offer group coaching programs for women looking to break through to executive leadership and 1:1 immersive executive coaching for current execs who want to level up and show up as the amazing, effective leaders they know they can be, while still living a life they love.

My goals don’t include my kids,

I go on vacations without my kids,

I take girls trips that are just for me,

My partner and I have a date night every 2 weeks,

I prioritize my morning meditation and exercise daily,

And I’m still a great mom.

As women, we often feel this pull to be the perfect mom and dedicate every part of ourselves to our kiddos

And a pull in the opposite direction to be the best we can be at work and prove we're all in

It’s damn exhausting
It’s a losing game
And I quit

I adore my kids and love my family

But I am still my own person
I still need my own time
I need my own goals

And I don't apologize for it ✌️💜

PS. And to all the mommas out there, you’re doing great ❤️

Follow me Katy McFee for more posts on women in leadership

#1 in helping women become VPs and thrive in leadership | Former Exec | Certified Coach | Forbes.com contributor | Host of More Women Promoted Podcast

Friendly reminder that you don’t have to:
Go cold turkey on alcohol
Eat 400g of protein
Cold plunge daily
Wake up at 5am
Do ayahuasca
Quit your 9-5
Move to Bali

In fact...

You don't have to delay your morning caffeine 
You don't have to start every day with a savoury breakfast

The goal of life is not 100% optimization of everything!

It's also meant to be enjoyed...

And while social media will have you believing everyone on the planet is doing all of this
(And that drinking oat milk will kill you)

I promise you they aren't
(And it won't) 

Many successful people are doing none of these things

In fact, I became a successful VP and EVP
Without following any of this advice

Literally I did zero of these things.

Don't get me wrong, I'm a huge proponent of healthy living:

These days I rarely drink
(But I do occasionally when I'm celebrating) 

I try to get 8hr of sleep
(But I usually end up getting 7.5)

I exercise and meditate daily
(But I skip some days)

I think we can go TOO far trying to reach perfection

And we forget to occasionally sleep in, eat the croissant and just enjoy life

So in case you need it... here's your reminder:
You’re not failing if you live life like a regular person

And only you know what is right for you ✌️💜

♻️  Hit Repost if more people need to see this.

Follow me Katy McFee for more posts on women in leadership

Dating advice you can apply to your career:

For a little Friday fun - here's my top 4:

1. Early red flags rarely get better. They usually get worse.

Dating: Too many of us have dated somewhere where we saw the early signs, but ignored them. If there are early red flags, they're going to get a lot worse. 

Career: HR was dismissive in the interview and they took a week to get back with next steps...
Listen to your gut.  This may not be the dream job you were hoping for. 

2. Actions speak louder than words. 

Dating: He says he really likes you, but blows off plans and doesn't text you back...
He's just not that into you. 

Career: Your manager keeps telling you how much they value you, 
But you get passed over at every promotion cycle...

He's not going to promote you unless something changes. 

3. Just because they look great on paper, doesn't mean they're the one. 

Dating: We've all dated the guy who was SO perfect on paper!
Great job, nice to his mom, treats us well.  But you just don't feel it...

Career: This job is so perfect on paper!
Well-known company, great pay, lots of perks. But the culture sucks and people are toxic....

In both cases, move on.

4. Don't rely on someone else to make you happy. Work on yourself. 

Dating: You need to make yourself happy to be happy in a relationship. 
Do the work, the healthy relationship will follow.

Career: Don't rely on your boss to get you promoted. Work on yourself.
If your manager isn't helping to carve the path, take ownership and find mentorship outside of them. 

Do the work, and the promotion will follow. 

What did I miss? ✌️💜

6 more months, and things will slow down

I told my (now ex) husband that more times than I can count

And at the time, I really believed it!!

I just needed to lean in for 6 more months
And then we'd start to see the results we wanted...

And I could:
- Travel less
- Be more present
- Put my phone away
- Stop making work the priority

But you know what?
6 months never came,
And I missed a lot.

I remember leaving for a 10 day 'Euro-tour' 
To meet all of the KOLs in our space in Paris, London and Amsterdam

And truthfully, I was really excited about the opportunity

But leaving for the airport while my not-even-1-year-old was pulling himself up on the ottoman

Practically broke my heart

And I discovered the concept of everything being a trade-off 

This is your friendly reminder that when you put your real life on hold 
For 6 months,
Or a year
Or more

You miss out on real things

That doesn't mean you should work hard for what you want
But ask yourself what your non-negotiables are

And make those trade-offs with intention

Because - believe it or not - you can have both hustle and boundaries 
And save some regret along the way ✌️💜

3 rules for an exec with ADHD

Because the truth is, conventional advice may not work for you!
(A lot of it didn't work for me...)

Before I knew I had ADHD, I beat myself up because I assumed that my lack of executive function made me a failure or a bad leader. 

But once I figured out how to harness the good and mitigate the rest, everything changed. 

These are what helped me go from struggling to crushing it:

1. Stop trying to strengthen your weak areas

Seriously. Instead, spend as much time as possible in your zone of genius.

We have a brain of interest, so spending time doing things we hate is a recipe for low productivity or a crappy work product.

One of the best things I ever did was get serious about outsourcing, automating and delegating the things I hate. 

My impact increased significantly once I did that. 

2. Rely on systems, not your brain

I could come up with a great strategic insight, but always forgot that appointment.
This drove me bonkers. 

Hard truth: Yes, you may lack in executive functioning, 
But that doesn't mean you get to drop the ball. 

It means you need to create systems to ensure things get done. 

Find what works for you: a Trello board, your calendar, a VA... and use it diligently. 

3. Don't eat the frog first!

We've all heard the leadership advice to 'eat the frog first,' which means to tackle that big task that you don't want to do before anything else. 

This does NOT work for people with ADHD! 

We already lack dopamine, so we often need a fix before we're ready to eat the frog...

Instead, pick a dopamine-producing task to do first, 
Then move on to the big daunting thing you'd rather not do. 

For me, this would involve checking my sales dashboards and metrics, 
Then tackling the task I didn't want to do. 

I learned that you CAN be a successful executive with ADHD
But sometimes that means throwing conventional wisdom out the window

If you're getting leadership advice that doesn't work for your brain, forget it

Lean into what makes you great,
And outsource, delegate or automate the rest

You've got this ✌️💜

I've met tons of bright, ambitious and hard-working women
Who are crushing it, in terms of talent

But using language and mannerisms that undermine their skills and abilities.

And I'll be blunt - this is preventing them from landing the roles they want.

Here are 5 examples that you should watch out for:

1. Constantly apologizing
Why: Over-apologizing undermines your authority

2. Raising your voice at the end of a sentence (ie. uptalk)
Why: Makes you seem unsure and unconfident

3. Twirling your hair in meetings 
Why: Can convey a lack of seriousness and distracts your listener

4. Sharing ideas as questions
Why: Makes you seem less confident and unsure about the idea.

5. Using filler phrases and qualifiers
Why: Your ideas will be taken less seriously

When it comes to language, here are 3 to avoid starting today (seriously):

"This may be a dumb idea but...."
"Does that make sense?"
"I'm not the expert but..."

Remember: it's not only the quality of your ideas that's important...

The WAY you share them is equally important
Maybe even more important!

As women, many of us have been conditioned to use these communication styles so we are seen as less dominant. 
We don't want to be 'bossy'.

But once you hit the workplace, holding on to these habits can mean:
- You're less likely to be seen as a leader
- Your ideas won't get the credit they deserve
- People won't take you as seriously

I consciously began using more empowering language (and body language) and saw a real difference.

You can too ✌️💜

Has anyone else caught themselves doing any of these things and decided to break the habit?

♻️  Repost to share these tips!

PS. Check out the comments for my free guide on simple language reframes you can use to start communicating like a confident and collaborative leader!

My job didn't suddenly become toxic - I'd ignored the red flags 

The first ones were there even in the interview process

- It had felt like the day from hell
- 2 senior interviewers were rude and aggressive to me
- I felt judged by many of the people I interacted with - even over lunch!

But I told myself that it wasn't a big deal...

- I wouldn't be reporting to the managers who were so rude
- I'm sure that 'vibe' I felt didn't mean anything
- This was such a great opportunity

In the end, I was gone within 2 years.

6 months after I was hired, I started reporting to one of those managers
And the other one was his boss!

The vibe I felt was very real, and trust on the team was low
Constant gossip and backstabbing

My dream job had become a nightmare

But it taught me a valuable lesson:

To treat the interview process as an opportunity to learn the people and culture
And see if it's actually somewhere you want to work

I was so dead-set on landing the role, 
I wasn't even asking myself if this was the right company for me

So, this is your friendly reminder:

The interview process goes both ways
They are evaluating you, 
And you should put your best foot forward,

But you are also evaluating them
And if you don't like what you see during the interview process
It's probably not going to get better once you start

Pay attention to the red flags friends
They rarely turn green ✌️💜

♻️ Repost if more people need to hear this

As women, we get some terrible career advice!
Here are my top 3 for worst advice we give women:

#3. "Just advocate for yourself"

Ummm... years of conditioning and workplace bias would argue it's more complicated than that.

Better advice: Implement a process to create visibility into your work and career goals, in a way that feels good. 

(This is possible - I teach women to do this all the time)

#2.  "Don't be too assertive" (you'll be seen as a b!*ch)

This advice keeps women small, and makes it impossible to confidently share your ideas and opinions. Frankly, women who aren't assertive are also not promoted. 

Better advice: Pair confident, assertive language with empathy and curiosity. Assertive does not have to mean aggressive. 

#3. "Find a mentor"

This seems like good advice, but women actually have more mentors than men do! People LOVE to tell us what to do. We don't really need more of it. 

Better advice: Find a sponsor, or develop a mentor into a sponsor. The difference is that a sponsor will champion you, open doors and advocate for you in the rooms you're not in.  

What's the worst career advice you've ever received??  

✌️💜

I became a successful executive (with ADHD)

And it came down to a single change I made:

I started playing to my strengths
And delegated, minimized or outsourced the rest

This is a really important concept 
That many of us overachievers don't seem to get

We think we need to do it all
And do it all perfectly

We often spend years trying to improve weaknesses
With minimal results

But once we get honest about where we are great and where we aren't

We can focus there and see a huge difference in our impact!

This was one of the pivotal changes I made that helped me go from struggling as a Director to a successful VP

Here's your Friday reminder: 

Whether it's ADHD, the way you grew up or any other thing that you think means you can't be an exec,

It's only true if you let it be

I'm living proof ✌️💜

♻️ Hit repost to spread the word!

There will always be more "qualified" men for that VP or C-level role

It's true.

Because even when there are an equal number of men and women coming in at the entry-level:

- Men are promoted on potential, and women on experience
- Women lose opportunities when pregnant or just back from mat leave
- Men are more likely to have sponsors due to the affinity bias
- Men are encouraged to apply for positions even when they don't meet all of the criteria 

The 'promotion gap' starts at the very first promotion to manager, 
(This is referred to as the 'broken rung')

This means more men make it to mid-level manager positions, 
Which increases the pool of available men for senior-level positions

And so on...

And the gap is even larger for white men and women of colour
With 'white men' being the only group that is overrepresented in the C-suite

So here are some 'wild' ideas:

1. Stop relying on years of experience in a role as your hiring criteria!

Instead, focus on the skills and traits you need
Which are typically more effective for finding a great candidate

2. Focus on culture add vs. culture fit
Don't hire the same people over and over

3. Consider a first-time female VP 
Who may not have been in the position before but is crushing it as a director 

Guess what? She's probably ready to make that leap

4. Encourage the young women on your teams to apply for positions they want, even if they aren't 100% qualified

Until we get serious about making these changes, the gap will continue to exist...

And the gap will continue to widen as you go up in a company.

My goal is to help narrow this gap 
Even a little bit

Who's with me? ✌️💜

♻️ Hit repost to spread the word

There's a real cost to being the 'only'
 
The only woman on the leadership team
And the only exec (or leader) in your friend group
 
Not only is this lonely,
It also puts you at a huge disadvantage!
 
I remember feeling like I was on an island
 
Because I had no one in my life who really understood what I was going through
 
I was balancing being an exec and a single mom
While all of the men on the team had stay-at-home wives
 
My friends were teachers and stay-at-home moms
And they didn't really even understand my job!
 
I think this is a conversation that needs to be had
So in today's newsletter, I do a deep dive on the real cost of being the 'only'
And what you can do about it
 
Happy reading ✌️💜

The following is an excerpt from my FREE Weekly Insights Newsletter. Subscribe now, and you’ll immediately get the full article delivered to your inbo

Open article: The real cost of being the 'only' by Katy McFee • 3 min read

Women spend 200+ more hrs per year on non-promotable tasks, 

Compared to our male counterparts

These tasks include things like:

- Organizing the Christmas party
- Informally onboarding new hires
- Taking notes or ordering lunches
- Volunteering for extra committees
- Emotional support for colleagues and reports
- DEI or culture work WITHOUT authority or budget

Ladies, if this is you, 

And especially if you've been trying to land a Sr. Director or VP role

This is not serving you!
In fact, it's holding you back. 

Yes, everyone appreciates you
The team would fall apart without you

And you're also not getting tapped for that next role
Because this type of 'irreplaceable' is also unpromotable

This week's episode of More Women Promoted dives into this very topic
AND I give you some actionable and tactical next steps you can take today

Check it out anywhere you get your podcasts 
I'll link it in the comments

Time to go from helpful to promoted ladies! ✌️💜

It’s not your boss’ job to promote you
It’s your job to show them you’re ready

It’s not your partner’s job to make you happy
It’s your job to make yourself happy

It’s not your trainer’s job to get you in shape
It’s your job to do the work every day

Once you start to take real accountability for your life and career
The magic happens.

No one to blame. 
No excuses.

And no limit to what you can accomplish. ✌️💜

PS. If you're a woman looking to land a director or VP role and you're ready to do the work, join my free masterclass today (or tomorrow)

I'll help you figure out exactly what's blocking you today and how to get to that next level.

Sign up here: insightstoactioncc(dot)com/masterclass 

Follow me Katy McFee for daily posts for women in leadership

Ever been told you need to be more 'strategic'? 
 
I have! 
 
I knew it was standing between me and a VP role, 
 
And the hardest part was that I had no idea what I needed to do to come across as more strategic. 
 
Every time I asked my manager (our CEO) 
I got some kind of vague answer, 

And because of this it took me years of trial and error
To finally learn what it took to become an exec
 
Years later I was thinking about this and it hit me, 
 
He didn't tell me what I needed to do, because HE didn't know either! 

He knew I wasn't quite there yet
But he didn't know how to coach and mentor me to get there
 
The truth is, sometimes you need help outside of your manager. 
 
That's where I come in. 

Join my free masterclass today where I help you pinpoint what's holding you back and what to do about it.

This is exactly the type of clarity I wish someone had given me!

Grab your spot here: insightstoactioncc(dot)com/masterclass

Curious why wealth tends to be passed down through generations?
 
Yes, there are advantages, like going to a good school
But the biggest thing is the access
 
The people we spend time with and learn from have a huge impact on our success
 
The good news is, even if you didn't grow up with money
You can intentionally surround yourself with people who inspire and motivate you
 
I credit so much of my success to the people I've met and learned from
 
And this is true in my business today
 
In today's newsletter, I talk about the power of finding your people
- I share the 3 types of people and groups who have impacted my success most
- And how you can start finding them
 
Happy reading ✌️💜

The following is an excerpt from my FREE Weekly Insights Newsletter. Subscribe now and you’ll immediately get the full article delivered to your inbox

Open article: The power of finding your 'people' by Katy McFee • 3 min read

My LinkedIn engagement is WAY down, and yet...

I've just had the highest revenue month in my business to date
And the month isn't even over yet

My business is growing super fast
And I'm seeing real-world impact for my clients
DMs about VP promotions every week!

But if I were just looking at the performance of my content
It would look like things are just so-so

Why am I telling you this?

Because - just like you - I can get distracted by metrics that don't really matter
Instead of focusing on what's really moving the needle

If you want to be a social media influencer
Then yes, focus on all of those metrics that we call 'vanity metrics' 
Because they matter for things like brand sponsorships 

But if you're trying to build a business
Or become a thought leader while working in corporate

These metrics probably aren't worth stressing over

Focus on helping just one person
And you'll resonate with the right people

I know many examples of people with highly successful businesses
Who aren't crushing it when it comes to LinkedIn content

And I know many people with high engagement and big followings
Who are struggling to grow their businesses

My 2 cents?
Decide what truly matters and focus on that ✌️💜 

PS. It is snowy and freezing where I am, but I'm posting a photo of where I wish I was right now!

Hard truth: It may not be your fault you're struggling

But it IS your responsibility to fix it

And that sucks, but the sooner we learn it
The sooner we can take action to change things

No one teaches us how to navigate our careers
And no one teaches us how to become an executive

We're left to just figure it out on our own

So it's no wonder most people get stuck and aren't sure how to advance
They hit the dreaded career plateau and have no idea what to do

It hit one as a manager, and then again as a director

Here's what I see happen:
Early in your career, you work harder than everyone else
And you do the work you're assigned perfectly,
As a result, you get promoted

So you keep trying to outwork your colleagues,
Putting up your hand for extra projects
Executing on your goals flawlessly

But this time... nothing

You're waiting for that next promotion because you're doing ALL the things. 

You're working crazy hard. 
You're doing exactly what you've been told to do.

And the promotion isn't coming

Maybe your colleague gets promoted ahead of you, even though he started a year after
And works half as hard as you do

Or they decide to fill the role externally

The truth is, what got you here, won't get you there.

But here's another truth: 
YOU need to be the one to change

If what you've been doing isn't working
You're the one who needs to start doing things differently

The good news is: this is 100% learnable!

Find a mentor or sponsor who can give you some real guidance

And this is exactly what I do with the women I work with.

Curious to know more?
Send me a DM and let's chat. 

✌💜

I didn't stay in my director role out of loyalty!

The truth? It was out of fear. 
Fear that I just wasn't that good. 

I had stopped growing in my current role 
And I knew that I wanted to become a VP

But I didn't feel as though I had crushed it
Because we were consistently falling short of our goals

And I was continuously being told I wasn't ready for the next step

In my mind, if I couldn't get promoted at my current company
It meant that I was not VP material anywhere else either

This was just not true!

I discovered that the stage and culture of a company 
Have a huge impact on your success

This is exactly what happened with me
At company A I struggled to grow revenue to a few million ARR
At company B I grew the existing revenue by 8 figures! 

Some people crush it at early stage startups
Some shine at scaling stage companies (like me)
And some do best at large, multi-national companies

If you're feeling stuck where you are
Consider that it may not be a 'you' thing

You may just be in the wrong place

And as scary as it may feel
The best things you can do is to move on ✌️💜 

♻️ Give this a repost if more ppl need to hear it!

Too many 'nice' women are giving away their promotion
 
You're saying 'yes' to every little thing
You're doing it yourself because it's faster and you'll do a better job
You're making sure that you do your job 100% perfectly, to make your boss happy
 
And... when promotion time comes
You watch your colleague land the role that you know is right for you
 
In today's newsletter, I dive into 3 pitfalls -
Things that, as women, we do that we think are helping
But are actually hurting us and our promotability
 
Learn what they are,
Why they're hurting your career,
And what to do instead
 
Happy reading ✌️💜

Open article: The 3 pitfalls that keep talented women stuck by Katy McFee • 3 min read

The 3 pitfalls that keep talented women stuck

Being the hardest worker does not get you promoted

In fact, no amount of knowledge, skills, or work ethic matters 
If you aren't sharing your ideas in the right way
And creating visibility into what you do

Hard truth. 

Here are 3 things that will help you advance better than working harder:

- Delivering your opinions and ideas with confidence
- Creating visibility into your wins and accomplishments 
- Taking control of your career path and investing in yourself

Working hard with your head down and hoping someone will notice may feel like the 'nice' thing to do...

But it's not. Really.

The 'nice' thing to do for your company is to share your ideas. 

The 'nice' thing to do for your colleagues is to challenge them when needed.

The 'nice' thing to do for yourself is to take control and create the career you want.

If you struggle to speak up and create visibility,
The good news is that you can learn to do this!

You can get a coach,
You can do the mindset work,
You can make it happen for yourself

You've got this ✌️💜 

PS. We talk about this topic a LOT in my program!! If you want to learn more about how I can help you go from invisible to promoted, send me a DM!!

When we wrapped up a recent cohort, 3 of the women said that it was more valuable THAN THEIR MBA!

I help women corporate professionals and entrepreneurs to dress for success at work! Refine your brand image, feel confident, and attract premium career opportunities

I have helped over 500 women professionals and entrepreneurs advance in their careers by dressing for success at work.

Here is what makes working with me different: 

 #1  Organized Closet with a polished wardrobe ready to go, so you don't have to worry about your physical presentation and stress if you look good

 # 2 Create a powerful image that says you are a professional, trustworthy, respectable leader who commands authority in a workspace

 #3 Dress well for all kinds of work situations without having to spend hours of your time shopping

Recent client transformations: 

Client #1 Mallory is a corporate professional at a medium-sized tech company. She had no idea what her style was. But was worried I might suggest a trendy style that won't work for her. Within three weeks of working together, she attended a very important conference where she was presenting. She made a massive impression on her boss. The CEO asked her to represent the company, who bypassed 3 people in higher positions.


Client #2, Jaqueline, had a small wedding planning company. Before we started working together, Jacqueline worried that she would be forced to spend lots of money on her new wardrobe. Instead, we started with identifying Jaqueline's style profile while keeping her budget in mind. Her business grew so much that she got a book deal in September of 2022, and her calendar is booked for a year in advance.

Client 2 Lina is a Director at one of the Big State universities. Before we started to work together, She was worried that she would be forced to throw away most of her wardrobe. We incorporated some of her wardrobes and added new pieces that elevated her style. After 8 weeks, her confidence and image skyrocketed, and as a result, she was promoted to a Director position shortly after. 

To book your Personal Style Consultation click the link below.
https://calendly.com/basia1/stylingsession?month=2022-10&date=2022-10-07

A little bit more about me: 

Hi, my name is Basia Richard. For over 15 years, I've styled top celebrities in the business, like Selena Gomez, Sarah Hyland, and Irina Shayk.

I have created a powerful image that helped them position themselves on top of the industry, as a result bringing lots of work and business opportunities.

Because of my work, many powerful women in leadership asked me to help them create a signature style they desired.

I am originally from Poland, but I have lived in Los Angeles for the past 18 years. I am a mom of a 7-year-old daughter and 2 senior rescued cats. I have an amazing and very supportive husband of 20 years.

Basia Richard

20 years ago, I moved to Los Angeles with one clear goal.

I wanted to play violin in an orchestra that records film scores.

I auditioned. I gave it everything I had.

Afterward, the recruiter said something I still remember clearly:
“Your sound is for soloists, not for the orchestra.”

I was crushed. I genuinely thought that was it for me.

I kept auditioning.
More no’s followed.
At some point, I needed distance from music just to breathe.

Around that time, a friend asked me to help him shop for a performance outfit.

Shopping had always come naturally to me, so I said yes.

He loved the result and asked me a question that changed everything:
“Why aren’t you doing this for a living?”

The truth was, I didn’t even know this could be a career

One month later, I was interning with a stylist.
Three months later, I styled my first photoshoot.
Nine months later, I signed with an agency.
A year later, I booked my first celebrity client.

Looking back, I’m grateful to the recruiter who didn’t hire me.

I still disagree with him about my sound.

But he was right about one thing.

I was never meant to sit quietly in the back of an orchestra.

Sometimes rejection doesn’t end your path.

It redirects you to the one you were meant to own.

I build polished wardrobes for 6-figure + women professionals and entrepreneurs who want their clothes to reflect their career success, make them feel confident, and project the authority they’ve earned.

There’s a point in your career where dressing “professionally” stops doing the job.

Because the outfit you keep reaching for is the same one worn by the women sitting around you, not the one running the meeting.

- Black blazer.
- Neutral top.
 - Nothing wrong with it. Nothing memorable about it either.

I see this pattern constantly when working with senior women.

They’re leading teams, managing budgets, presenting to executives.

 But their wardrobe is still built around not being questioned, not being recognized.

So on Monday morning, before a leadership meeting, they default to the safest version of themselves.

 And visually, they blend in with their own team.

At this level, the goal is no longer to look appropriate.

 It’s to be instantly recognizable as the one in charge.

This is what we will work on toghter inside the Elevated Image Mastermind.

Here is more info: https://lnkd.in/g92iDm_k

My first business coach told me I wouldn’t be successful.

His reason was simple.

Hiring a stylist, in his words, is a “nice to have.”

Not something serious women actually pay for.

At the time, that almost stopped me.

Even though I had:

- styled celebrities
- worked with major brands
- led national campaigns

I was told that “regular women” would never invest in this.

And he was right.

A “regular” woman won’t pay someone to tell her what to wear.

But my clients were never regular.

My first client was a project manager who was excellent at her job and exhausted every morning because getting dressed felt harder than running meetings.

Then came an Executive Director with a full closet who still wore the same five safe outfits on repeat.

Then a founder told me,
“I know exactly who I am on stage. But my wardrobe doesn’t reflect that woman at all.”

That’s when it became clear.

They weren’t hiring me for outfits.

They were hiring me because their clothes weren’t reinforcing what was already on their résumé.

They wanted to be taken seriously the moment someone saw them, not after a long explanation of what they do.

That’s why I didn’t quit.

I stopped taking advice from people who don’t work with women whose careers are already proven.

------------------------------
I have 2 spots open inside the Elevated Image Mastermind. 
More detail here: https://lnkd.in/g92iDm_k

People will remember your outfit before they remember your name.

That’s not opinion. That's the fact

First impressions are formed in seconds, and more than half of that impression is visual.

Which means by the time you start speaking, the room has already placed you.

You could have 

- the sharpest pitch, 
- the strongest idea, 
- the perfect response 

But if your outfit signals “I am like everyone else” instead of "I lead", you start behind.

And once that first impression is set, you don’t get those seconds back.

You spend the rest of the meeting earning attention instead of using it.

That’s the part most women miss.

It’s not that their clothes look bad.

It’s that their wardrobe costs them time, credibility, and momentum before they ever speak.

This is why I don’t treat a wardrobe as style.

It’s a positioning tool.

Because people may forget your exact words 

But how you show up decides how much they trust, defer to, and remember you.

----------------------------------
If you want my eyes on your professional wardrobe, so every time you walk into a room, you immediately signal that you are the one in charge, we can do this inside the Elevated Image Mastermind

More info here: https://lnkd.in/g92iDm_k

I took 2 weeks off work

This is something I would never have done a few years back

Not because I had to work

But because of the pressure I put on myself

- I thought my business would collapse
- People would forget about me
- It would be difficult to recover

But the reality was:

I came back and picked up exactly where I left off

Nothing needed explaining
Nothing needed repairing
And it made me realize how much of the stress we carry is imagined

We assume we’re needed every minute

That stepping away equals losing ground

Most of the time, that’s not true

It’s just a story we tell ourselves

And live by without questioning it

--------------------------------------------------
I have 3 spots inside the Elevated Image Mastermind
More info here: https://lnkd.in/g92iDm_k

After seeing over 500 closets of women in power

I know one thing

Most of them own very similar wardrobes

Something they invested in 2 promotions ago, but now that they operate at a different level, they feel stuck with a wardrobe that doesn’t reflect their leadership. 

People subconsciously underestimate their influence, even when their skills are top-notch

Nothing is wrong with the clothes.

They’re professional. Appropriate. Safe.

I work with those clients on a 3-step process:

- Building a visual brand 
- Edit what's holding you back
- Fill in the blanks

This is what I do with my clients inside the Elevated Image Mastermind. Taking their "professional wardrobe and turning it into an executive level

More info here https://lnkd.in/g92iDm_k

You’re not dressing at your level.

You’re maintaining a version of yourself you already outgrew.

You’ve invested. You’ve shopped. You’ve saved Pinterest boards.

But when you open your closet, you still reach for the same safe outfit that worked three promotions ago.

Let me guess. Your “strategy” looks like this:

- “I’ll grab something professional.
 - It won’t stand out.
 - It won’t raise eyebrows.
 - It won’t get questioned.”

And when you look in the mirror, you already know it’s fine.

But it doesn’t look like the woman who’s supposed to run that meeting.
It looks like someone there to support it.

Meanwhile, I’ve watched women walk into high-stakes meetings, presentations, and boardrooms without thinking twice about what they’re wearing.

No last-minute changes.
No fixing things in the elevator.
No wondering if they look like too much or not enough.

Not because they tried harder.
But because their wardrobe already signals exactly who they are in that room.

So when they sit down at the table, they don’t blend in.
They don’t look interchangeable.
They don’t look like one of many.

So no, the answer isn’t to “try harder.” You already do.
And it’s not to “shop more.” You already have.

The real issue is this:

 You’re still relying on what used to work.

- You dress to avoid attention, not to hold the room
- You default to outfits that won’t get questioned, even when you should be recognized
- You dress like someone protecting her position, not owning it

And until that shifts, getting dressed will keep requiring effort.

You can’t keep showing up as the leader if your wardrobe is still built for a role you left years ago.

At your level, your wardrobe should already be doing the talking.

This is what we will work on together inside the Elevated Image Mastermind.

Here is more info: https://lnkd.in/g92iDm_k

I always say building a strong image is like building a house.

And decorating it is the fun part, right?

New kitchen cabinets.
A fancy couch.
An accent wall.

But if the house is built on a shaky foundation, none of that really matters.

The same thing applies to your wardrobe.

If you want a strong wardrobe that reflects your brand and seniority, it has to be built on a solid foundation.

Most women assume one good shopping trip will fix it.

But if buying better pieces actually worked, it would already be fixed.

Just like with a house, a wardrobe without a foundation never comes together.

And that foundation is clarity.

Clarity on your image.
Clarity on your brand.

Not just how you want to feel, but how it actually looks visually

Whether it's 

Edgy.
Classic and minimal.
Preppy with a feminine edge.

Once that foundation is in place, shopping becomes the fun part again.
And this time, it actually works.

------------------------------------------
If you want my eyes on your professional wardrobe, so every time you walk into a room, you immediately signal that you are the one in charge, I can help you inside the Elevated Image Mastermind

More info here: https://lnkd.in/g92iDm_k

Every time I work with a senior woman, the clothes are never the real issue.

The habits are.

Most of what we’re taught about “dressing professionally” is designed to help women: 

- blend in
- stay appropriate
- and not rock the boat.

That works early in your career.

It quietly works against you later.

Because the goal eventually changes.
It’s no longer about fitting in.

It’s about being clearly seen at the level you’re already operating at.

And that shift requires letting go of rules that once felt safe.

If this sounds familiar, you’re exactly who I work with.

I have a few spots open to work with me inside the Elevated Image Mastermind

More info here: https://lnkd.in/g92iDm_k

Professional wardrobe beliefs you should unlearn 

I’ve seen over 600 closets of successful women.

That’s a lot of clothes.

You’d think they’d all look different.

They don’t.

Most of them are nearly identical.

The same pieces.
The same colors.
The same shapes.

And honestly, this makes sense.

This is what happens when you walk into a department store and head to the “professional” section for women who need clothes for work.

It’s the most uninspired part of the store.

Safe.
Generic.
Built around what women "should" wear to look "professional." 🤯

So when I open a woman in leadership’s closet, I already know what I’m going to see.

The same items.
The same generic pieces
The same visual message.

Professional, yes.
Memorable, no.

And when your wardrobe looks like everyone else’s, your presence does too.

--------------------------------

This is what we will fix inside the Elevated Image Mastermind
Here are more details: https://lnkd.in/g92iDm_k

You can be excellent at your job and still not be seen as the one in charge.

I see this constantly with accomplished women I work with.

- They’re confident in their expertise. 
- They’ve earned their role. 
- Their performance isn’t the issue.

What trips them up is their wardrobe

Every morning, they reach for what feels safe.

Professional. Neutral. Familiar.

The kind of outfit that “does the job” and lets them get out the door without thinking too much.

And in rooms where decisions are made, doesn’t read as authority.

Leadership presence isn’t about being louder, trendier, or more dressed up.

It’s about intention, fit, structure, and choosing clothes that reflect your level, not your comfort zone.

Your wardrobe shouldn’t disappear the moment you walk into a meeting.

It should quietly reinforce that you belong at the head of the table.

---------------------------------

I have 3 spots open inside the Elevated Image Mastermind. 
More detail here: https://lnkd.in/g92iDm_k

I tell my clients a brutal truth.

Because they expect this from me.

- Not validation.
- Not “you look fine.”
- Not polite styling advice.

They hire me because something feels off, even though they’re successful, respected, and good at what they do.

So my feedback sounds like this:

“This piece keeps you looking junior.”
“The outfit feels dated.”
“This is what someone wears when they don’t want to be questioned.”

And yes, sometimes it stings.

But that honesty is exactly what fixes the problem.

Because the issue isn’t that they don’t have clothes.
It’s that their wardrobe is still built around an older version of their role.

This is exactly what you can expect from me when we work inside the Elevated Image Mastermind

More info here: https://lnkd.in/g92iDm_k

After seeing thousands of closets of successful women

I see the same two problems over and over again.

1) The clothes themselves are generic and dated

2) The way outfits are put together reads as blending in, not leading

And this is the part most women miss.

The fix isn’t more shopping.

It’s a contrast.

Contrast is what separates the woman who looks “put together.”
from the woman who looks like the decision maker.

And when you see a very well-dressed woman and think "how did she do it," it's becuase she is using contrast as a tool to elevateher outfit 

It’s never about having better clothes.

---------------------------------

If you want my eyes on your professional wardrobe, so every time you walk into a room, you immediately signal that you are the one in charge, we can do this inside the Elevated Image Mastermind

More info here: https://lnkd.in/g92iDm_k

You hear, “Wear a smart casual outfit for the meeting.

What does that actually mean?

- Is it casual
- Is it dressy
- Is it something in between

I get it. Dressing casually is easy. You throw on jeans and a tee, and you’re done.

The professional dress code feels clear, too, until suddenly you’re given a dress code with vague terminology and no real guidance.

And now you’re stuck trying to figure out how not to show up overdressed, underdressed, or send the wrong signal with your wardrobe.

That’s exactly why I created my latest YouTube video.

I"ll break down:

- What a smart casual dress code actually means, so you can dress appropriately for different work situations

- Which pieces belong in smart casual, and which ones quietly work against you

- A simple step-by-step way to build smart casual outfits using clothes you already own

Here is a link: https://lnkd.in/gmXaTnpM

What we wear to work has changed a lot over the years.

That includes jeans for many professional women.

Not that long ago, denim wasn’t considered appropriate for work.

Today, jeans are allowed in many workplaces.

 But just because you can wear them doesn’t mean they support your role.

That’s where most of my clients get stuck. 

With so many cuts, washes, and styles, it’s easy to end up in jeans that are technically fine, but don’t help you look how you want to be seen at work.

In my new YouTube video I will tell you:

• Which denim silhouettes, washes, and styles you can actually incorporate into your work wardrobe and still look like the leader running the meeting

• Which jeans to avoid completely because they make you look underdressed for your level

• Which denim brands are worth investing in across different body types and sizes, so you can find a pair that works for you, not against you

Here is a link: 
https://lnkd.in/g2RkXTYZ

Every single day, I watch successful women quietly lose thousands of dollars on their wardrobe.

Becuase they keep investing in the wrong order.

- Another blazer.
- Another capsule list.
- Another shopping trip.

They expect a shift.

Instead, nothing changes.

Six months later, they tell me the same thing:

“I don’t understand why I still don’t feel taken seriously.
 I’ve spent so much money. I should be past this.”

And it’s not because they bought the wrong clothes.

It’s because without an image strategy, every new piece just adds noise.

More outfits that look fine but don’t land.

 More clothes that technically work but don’t position you.

 More money spent reinforcing a version of you that you already outgrew.

That’s how women end up with a $20K closet and are still seen as professional, but not powerful.

I don’t want you learning this the hard way.

Because once your image strategy is locked in, everything changes.

What stays.
What goes.
What’s missing?

Shopping finally makes sense.

Your wardrobe starts working as a system.

And how you’re read in the room shifts before you say a word.

This is how my clients walk into the same meetings, with the same expertise and the same responsibilities, and suddenly get treated differently.

Not by buying more.

By fixing the one thing that controls perception.

If you’re done throwing money at clothes and hoping they’ll magically elevate you,

DM me IMAGE and I’ll tell you exactly what’s out of order in your wardrobe.

You can be very good at your job and still feel like your wardrobe is a step behind your role.

It’s not that anything looks wrong. 

Most days, everything you wear is perfectly fine. 

Professional
Appropriate
The kind of outfit no one questions.

That’s exactly why you keep reaching for it.
It's not that you are bad at dressing well.

You’re cautious about how you’re perceived. 

You don’t want your clothes to become a topic. 

You don’t want to look like you’re trying to prove something.

So you rely on what’s familiar. The same pants. The same blazer. The pieces that have worked for years.

The problem is that your role has changed, but your wardrobe hasn’t.

And when you walk into rooms where decisions are made, you feel it.

 Nothing is wrong, but nothing feels aligned with the level you’re operating at, either.

This isn’t about dressing louder; it’s about knowing what actually elevates your presence without feeling forced or feeling like your wardrobe is distracting.

You are missing a strategy on what pieces to get so they will elevate your typical corporate look, and how to mix and match with your current wardrobe

That’s the part most women were never taught.

This is what I will help you with inside the Elevated Image Mastermind. 
Send me a dm to chat or if you are ready, here is more info:

https://lnkd.in/g92iDm_k

I’ve seen over 500 closets of successful women in leadership.

And there’s one type of clothing I immediately tell them to remove.

Clothes from subscription boxes.

I can spot those wardrobes from a mile away.

I get why women use them. 

Stitch Fix and similar boxes feel convenient. They reduce shopping fatigue. They promise an easy solution when you’re busy running teams, leading meetings, and making decisions all day.

But convenience isn’t neutral.

What comes in that box, and what it does to your presence, matters more than you think.

In my latest YouTube video, I break down:

- Why subscription box clothes keep you looking junior even when you’re already in leadership

- What those clothes quietly signal in leadership rooms, presentations, and meetings

- What subscription boxes get fundamentally wrong about women in leadership

Here is the link: https://lnkd.in/gZxQP8SW

The proof is in the pudding.

If you want my eyes on your professional wardrobe, so every time you walk into a room, you immediately signal that you are the one in charge, we can do this inside the Elevated Image Mastermind

More info here: https://lnkd.in/g92iDm_k

What the right wardrobe can do for your career!

The number one question I get over and over from women executives is this:

“What shoes should I wear with my outfit?”

- They know how to mix and match their wardrobe.
- They have a go-to blazer.
- They can accessorize

But shoes are where everything falls apart.

Which shoes work with pants, jeans, skirts?
What actually elevates an outfit.
And what is worth investing in versus what quietly ruins the look?

I can’t tell you how many times I’ve seen a strong, polished outfit lose all its authority because of the shoes.

You can get everything else right and still miss the mark because of the shoes.

In my latest video, I will tell you:

- The shoes every executive should own if they want to look polished without overthinking it 

- The outdated styles I remove first because they make even great outfits look junior 

- How to choose shoes so your outfit always reads polished and intentional 

Here is the link: https://lnkd.in/gNj5ZYSq

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