I’m passionate about empowering women and helping to close the gender gap in senior leadership. 

I spent 18 years in tech and biotech sales, holding positions as a VP and EVP, Sales. Along the way I introduced many brand new technologies to market, built a commercial organization from scratch, and scaled a hyper-growth team to achieve 9 digit revenue growth in 2 years.

Despite this success, I struggled for years with my transition from Manager to Director to VP, and even asked myself if I was cut out to be a senior executive.  

Finally, I ‘figured it out’ and had the confidence, knowledge and skills that I needed to be an impactful leader. 

My mission at Insights to Action is to help others get there by sharing what I’ve learned.

I want to use my passion to help more women transition to senior leadership and help leaders make that leap from unsure and unfocused to strategic, decisive and outcome driven - all without burning out. My goal is to help women thrive as executives, instead of merely surviving. 

I would love to work with you on your journey and look forward to connecting!

Read about what some of my clients are saying: https://www.insightstoactioncc.com/testimonials

Katy McFee

Insights to Action Coaching & Consulting

We help women who are aspiring executives break through to senior leadership and thrive as senior leaders, all without burning out. 

Services include:
- Group programs for women looking to break through to executive leadership
- Executive coaching for women executives
- Corporate workshops
- Keynote speaking

Founder & CEO

Invest Ottawa

Sales Advisor - Accelerator Program

Evidence Partners

Evidence Partners is the world leader in software for conducting systematic literature reviews for Clinical Evaluation Reports, HTA, and Evidence-Based Medicine. Evidence Partners software is used by academic, government and industry groups around the world to dramatically improve the quality, speed and transparency of systematic reviews and MEDDEV compliant Clinical Evaluation Reports.

EVP, Sales

Fullscript

Fullscript is a free online supplement dispensary & patient adherence tool - we support practitioners & the wellness of patients at the point of care and beyond.

Grew and scaled sales organization during hyper-growth period, achieving 9 digit growth over 2 years. 

Fullscript raised $240M USD in Series C funding in November 2021.

VP, Sales

Women Powering Technology Ottawa

Women Powering Technology (WPT) is an organization created to inspire, support, elevate and empower women in technology personally, professionally and together as a community.

Board Member / Chair

Spartan Bioscience

Global commercialization of Spartan's CYP2C19 and APOE systems and tests.

Spartan Bioscience is the leader in on-demand DNA testing. The Spartan RX CYP2C19 System identifies carriers of CYP2C19 mutations that affect the metabolism of common drugs. It goes from sample to result in less than 60 minutes from a cheek swab. The Mayo Clinic is currently using the device in a landmark 6,000-patient clinical trial. The Spartan system has received European and FDA regulatory approvals.

Head, Medical Division/ Director, Sales

Roche Diagnostics

Roche Diagnostics is part of the Roche Group including Diagnostics and Pharmaceuticals.  Annual revenues for the Roche Group are over $45 Billion Swiss francs.

Canadian National Representative for the Genome Sequencer FLX,  Managed and grew the next-generation sequencing business in Canada.  Also managed the NimbleGen (Microarray) product line in Central West Canada (Toronto to BC).

Business Development Manager, Gene Sequencing

Sigma Aldrich

Sigma-Aldrich is a leading Life Science and High Technology company, with customers in life science companies, university and government institutions, hospitals and in industry. Sigma-Aldrich operates in 40 countries and has over 7,600 employees providing excellent service worldwide.

Managed key accounts (total revenue $8M+) in Southwestern Ontario and Manitoba, growing the territory through strategic product sales.

Key Account Manager

DNA Genotek Inc

DNA Genotek specializes in DNA collection products from saliva. Oragene is now used by thousands of customers around the world, including Quest Diagnostics and 23andMe. In 2011, DNA Genotek was acquired by OraSure Technologies for $53M.

One of the first sales reps- introduced the Oragene product to market, making some of the first Oragene sales globally. Played an integral role in the early growth of the company by establishing large commercial customers, research and government accounts.  Led a team of 6 reps.

Account Manager/ Sales Manager

I help women become execs and thrive in leadership - Former Exec | Certified Coach | Forbes.com contributor

At Insights to Action I help female execs and aspiring female leaders become the leaders they want to be and thrive as executives all without burning out. 

I offer group coaching programs for women looking to break through to executive leadership and 1:1 immersive executive coaching for current execs who want to level up and show up as the amazing, effective leaders they know they can be, while still living a life they love.

My work rules:

- NO meetings on Fridays
- Block off lunch every day
- No client sessions on Mondays
- No meetings before 9am or after 4:30pm
- No evening or weekend work (unless I choose to)
- No working with clients who aren't aligned with my mission or vision. 
(Even if they want to pay me lots of money)

When I post this, some people actually get pretty upset.
Others are just confused...

"But... how can you build a successful business this way??"
"There's no way your business can be doing that well..."

But the truth is, my business has grown crazy fast,
And continues to grow

Here's how:
- I'm fully present with every client/meeting and NEVER multi-task
- I only focus on what matters, instead of doing too much
- I'm highly efficient during my work day (my phone is on 'focus')
- I'm cognitively sharp because I'm not overworked
- I time block, allowing me to get a lot done

Meaning, my work rules are HELPING me build a successful business!
Not holding me back. 

If we've learned one thing from all the crazy happenings of the last 5 years, it's this:

Put yourself first.
If you don't, who will?
✌️💜

PS. If this post makes you feel activated, ask yourself why. Is it because you don't feel as though you have permission to create firm boundaries?

JSESSIONID

li_at

Talks about #careers, #leadership, #womenleadership, #executivecoaching, and #diversityandinclusion

#1 in helping women become VPs and thrive in leadership | Former Exec | Certified Coach | Forbes.com contributor | Host of More Women Promoted Podcast

Jacqueline (Jackie) Menzel

As a new manager, I noticed giving feedback to men on my team was no problem,

But to the young women? They fell apart...

Not gonna lie - this really surprised me

It had never even occurred to me that there would be a gender difference in this area

And in thinking about it, I believe it comes down to conditioning.

As women, we often did not grow up receiving a lot of constructive feedback

Generally speaking, we were taught to be 'good girls', to put our hands up, to sit nicely in class... and we gladly complied.

Meanwhile, our male counterparts (generally speaking) were subject to more correction...

So while we grew up getting good girl pats on the head - and internalizing the concept that this is what made us good as people 

They grew up getting used to 'feedback'

Fast forward 10-15 years, and we all enter the professional workforce

Man gets told his report needs some editing. His response, "I'll get on it"

His internal narrative - 'The rest of my report must be amazing.' 

Woman gets told the same thing. Her response, "Absolutely, I'll make this change"

Her internal narrative - 'How did I make such a dumb mistake? I suck at my job.' 

So what can we do about this?

1. As parents, we can raise our girls to accept feedback for what it is and stop expecting them to be perfectly behaved little girls.

2. As women, we can acknowledge our prior conditioning and start working on receiving constructive feedback, without assuming that it's anything more than that. 

Positive self-talk is a key component of this.

3. For men who may be giving feedback, being aware of how someone may perceive direct feedback can help. 

Ensure that your employees feel valued through the process and create a culture of open, supportive feedback in an environment of trust.

The last thing I'll say is that an open, supportive feedback culture is good for everyone, men and women alike. 

Regardless of gender, feedback should always be paired with kindness. 

And ladies, you're amazing. You've got this. Remember that! ✌️💜

I've made a powerful change to how I speak:

Instead of saying "Sorry"
I say "Thank you"

If someone points out an error, instead of saying "OMG, I'm sorry about that!!"

I say, "Thanks for catching that. I'll make that change right away."

Instead of saying "I'm sorry I can't come to the event"

I say, "Thanks for thinking of me, I can't attend but maybe next time"

Instead of saying, "I'm sorry we're starting 5 minutes late"

I say, "Thanks so much for your patience. Let's dive in."

It may seem like a small thing, but it speaks volumes.

Why make this change?

Here are 3 data-backed reasons:

1. Apologizing too frequently reduces self-esteem.
2. When you over-apologize, people lose respect for you (key = over).
3. When you apologize too often, it makes real apologies seem less sincere.

This doesn't mean you should NEVER apologize.
But save it for a situation that actually warrants an apology.

For many people, apologizing is a verbal habit.
It's not even intentional, and you may not realize you're doing it. 

Lesson: Be intentional about when you apologize 
You'll come across as more confident and it will mean so much more when you do apologize. 

Plus, thanking someone feels great for both of you!

Do you have any verbal habits that you've changed? 
Let me know in the comments ✌️💜

Ever been judged by other women at work? 

Here’s the truth that most don't consider:

We've all heard the narrative that women don't support each other
Because we're threatened or competitive

I've ever heard people say that's how women are designed! 
(ummmm... no)

Here's another perspective:

Women may be judging you 
Because they haven't given themselves permission
To live the way you're living.

YOU represent what they feel they can't have.

I had this epiphany recently,
Talking to a woman who had a long corporate career

She was sharing stories about the judgement she received:

- When taking a break at lunch
- Coming in late or leaving early
- Doing a walking meeting with a colleague

And that this judgement always came from other women!

Reflecting, this made perfect sense to me.
Many women never give themselves a break!

As women, we feel as though we need to do it all.
And if we struggle to take these liberties,
It's easy to judge others who do

Whereas our male counterparts often have no issue doing what's right for them
So they don't care when we do it too!

Basically, it's rooted in jealousy,
Not malice.

So, ladies, this is your reminder:
It starts with us.

Giving ourselves some empathy
Giving ourselves a break.

Allowing ourselves to create the boundaries we need to thrive,
Not just survive in our jobs.

Because once we do that, 
It's really easy to support other women doing the same thing.

In fact, women who do this often become one another's biggest cheerleaders ✌️💜

I remember having no clue why I wasn't being promoted

I was running the sales and marketing function
I was part of the senior leadership team
I was working my a$$ off
Reporting to the CEO
My team loved me

And I was still being told I wasn't 'ready'

I did all of this for 5 years and never got that VP title

And I see so many of you in the exact same situation

The good news is, I finally figured it out 
And went on to become a successful VP and EVP

Here are the 3 lessons I learned:

1. If you're feeling stuck like I was, it doesn't mean you aren't ready
It may just mean you don't know how to show people you are

And this is 100% learnable. 

2. If you're running around like crazy in back-to-back meetings,
It's really hard to show up as an effective executive

Slow down to speed up.

3. A proven system and the right support make it 10x easier and faster
My sponsor was a key reason I became a VP

And I've since helped hundreds of women start to show up as VP-ready with my proven system

Just last week, two MORE women shared promotion announcements with me!! 

If you've been following me and looking for a sign to join my VP coaching program, this is it

Until Nov 30th, I'm offering a $900 discount off the price of the program 
This is your opportunity to make 2026 the year you get promoted. 

We start in January. 
DM me if you want in!
✌️💜

Women: Ever been called 'too assertive'?

This happens all the time - to women... 
But have you ever heard a man described this way?

Of course not! 

This "feedback" is rooted in bias and gender stereotypes
And it happens every day.

Assertiveness is seen as a key leadership trait,
And it's considered a good thing,
In men.

But in women, not so much.

Why??

Well (here come the gender stereotypes),
We're conditioned to see women as warm and nurturing,

So when we act assertively, people's brains get confused, resulting in something called the likeability backlash.

And this backlash can actually have a negative impact on women's careers!

So, to summarize:
When women display a leadership trait,
It can negatively impact their careers.

Believe it or not, I'm not trying to depress you here...

As women, we can learn to communicate in ways that allow us to be assertive,
And also combat the likeability backlash

And I teach this to women every day,

But truthfully, I'm waiting for a time when we don't have to do this

Let's stop asking women to jump through hoops
And just broaden our perspective on what a leader looks like ✌️💜

*Repost if you agree because more people need to hear this message!!

The most successful people wake up at 4am

Average guru morning routine:
- up at 4am
- freezing cold shower
- drink some lemon cayenne water (remember, we're fasting until dinner)
- make bed
- run a marathon
- read an entire book
- write an entire book
- another freezing cold shower
- mediate for 1hr
- make bed one more time
- start work

Okay, I'm kidding a little, but we've all seen these crazy routines! 

On the flip side,

Here's a typical morning for almost ALL of my career:
- never woke up before 6:45am
- shower in the morning? HA! Good one.
- never, ever skipped coffee (seriously??)
- spent my mornings chasing my kids around
- made it to my first meeting with 0 minutes to spare. Okay, sometimes 5mins late.

What's my point?

Well first, blanket advice is BS

A single, 27-year-old guy DOES have more hours in the day than a 38-year-old single mom of 3

We don't all live the same life,
And that's ok.

Second, you don't need the perfect 'guru' routine to be successful

I worked my way up to becoming a VP and EVP,
All without 5am runs or freezing cold showers

Now that I'm running my own business and have more freedom at work and support at home, I've made some changes:

- I'm up at 6:15am (sometimes earlier)
- I exercise and meditate in the morning before work

But these things aren't REQUIRED to build a happy life or successful career.

Do what works for you. 

And it's a-ok if 5am wake-ups and cold plunges don't make the list ✌️💜

I’m a woman and mother...
And I'm also ambitious and career-driven

I'm a professional...
And I also have tattoos, wear ripped jeans and drop the occasional F-bomb

I’m a vegan...
And I’m also strong and healthy (and yes, get enough protein)

I’m in my mid 40s...
And I'm also in the best shape of my life, and full of energy

Ladies, let’s stop worrying so much about:
- Aging
- Haters
- Stereotypes
- And what we 'shouldn't' be able to do

And let’s start deciding which stereotypes we're going to smash

Because guess what?
People WILL have opinions about what you can and can’t do...

But only you get to decide whether you want to listen 
Or prove them wrong. ✌️💜

PS. Tell me, what are you doing that you didn’t think you could?

Milestones are fake

I felt behind because I was single at 26
And it seemed like everyone else was getting engaged.

I felt behind because I took 6 years to finish university,
While my friends were starting real jobs 

I felt behind because I wasn't a VP at 35
While my male peers seemed to be getting promoted ahead of me.

Here's the thing:
I ended up finding true love at 39
I've built the career of my dreams
I became a VP and EVP in the end

It all happens in good time.

Instead of stressing out because you're not there today

Try to find the good in where you are.

Yes, take action to achieve your dreams.

But remember that life is all about the journey.

And you're on your own path ✌️💜

PS. I look at my life now, and I wouldn't change a darn thing.

We’ve just helped 2 more women land first-time Sr. Director & VP roles! 🎉

These clients make on average $50K more than their last role. 👏

Here's what most people don't realize:
The key to getting to that next level is 100% learnable

All you need is the right system and guidance.

Want to be next?

If you’re looking to become a VP and you’re:

- A woman working in corporate
- At the Sr. Manager, Director or Sr. Director level
- Ready to be part of the best club around

Apply to learn how we can help you land a VP role and crush it!

(Without burning out...)

Apply using the link in the comments or go to insightstoactioncc(dot)com/apply and I'll send you the info! ✌️💜

3 myths I need to bust about the gender pay gap:

1. Women make less because we negotiate less

I thought this was true for a long time!  But in a study from a couple of years ago, women negotiated MORE than men...

And we were still paid less. 

2. The gender pay gap is the result of choosing different professions. 

Not true. Unless you consider 'woman doctor' or 'women lawyer' a different job

3. Becoming a parent impacts salaries for all parents

Ha! Not at all. 

Men's pay goes up by 6% for each child born and women's decreases by 4%.

I'm sharing this because for many women, this time of year represents the weeks/months that we work for free compared to our male counterparts

Because of the pay gap.

Unless we get serious about making real change, 
This gap is expected to persist for another CENTURY

This is what bias looks like.

And this is why I want more women at the table,
Making these changes from the top.

But for today, I just want to help women make more money!

If you struggle to negotiate and want some help,
Grab my free negotiation guide for women here: https://lnkd.in/dxU_arsP

Repost to spread the word and help more women get that next raise. ✌️💜 

And follow me Katy McFee for more posts on women in leadership.

I've only had 1 woman boss - for 5 months of my 18-year corporate career, 

I worked at 6 different companies during that time...

Yall, this is crazy! 

The one woman boss I did have was awesome
She was super smart and inspiring.

And... her boss (the Director) was also a badass woman leader...
This short time had a major impact on what I believed I could achieve.

It allowed me to see myself as a powerful woman leader. 
Because I saw other women doing it. 

It planted the seed...

Just a few months later, the company changed the reporting structure, 
I had to report back into the Canadian team,
Where my manager and his boss were both men.

Maybe you're thinking... does the gender of who you report to even matter?

Absolutely, it does!

By the time I was a director, trying to become a VP for the first time, 
I had NO female mentors or role models to look up to...
Or to reach out to for advice and guidance.

I had one amazing mentor who was a man,
And I'm truly grateful for him,

But advice from a 6'3" alpha male with a stay-at-home wife isn't always applicable!
I was the only woman at the table and a single mom...
I was in a different boat.

When I realized this number - 5 months - it really hit me...

This is why I'm so passionate about having more women executives,

And why I'm so passionate about helping other women break through to executive leadership.

I want to be the role model I never had for others,
I want to take you by the hand and show you the ropes,
And then I want you to do it for other women. 

That's my 'why' ✌️💜 

PS. If you're looking for a woman to help you get there, DM me and let's chat.

Women executives are at a disadvantage.

Simply by being the only one at the table

Don't believe me?
Let me paint the picture.

First, meet Adam:
He works as a VP at a tech start-up, where he's made a bunch of buddies on the exec team
They often grab lunch or drinks after work, and golf once a week

During which, they talk about:
- Problems in the business
- Growth strategies 
- Challenges with their team etc....

*Adam's wife is home with the kids, so he can be late a few nights a week

Then there's Sarah:
She also works as a VP at a tech start-up, where she's the only woman exec
She's trying to build relationships, but the friendships among her male colleagues run deep

Not only that, although she's the breadwinner, she's still the default parent at home:
- She has to pick the kids up at daycare for 5pm
- Once she's home, she's getting dinner on the table and lunches packed
- She feels as though it doesn't stop until she collapses into bed

*She has no one to talk to about her job - her friends are all teachers and stay-at-home moms, and her husband doesn't want to talk about work all the time. 

Do we see the disadvantage here?

The networks that men organically build, 
Just by being surrounded by others like them

And believe me, I'm not blaming anyone here,
But I think this needs to change

Which is why I'm launching the Women's Executive Mastermind

It will be a small, curated group of women at the VP level and up
And it will be a space to solve challenges, talk shop, level up and talk about the things you can't talk about anywhere else

In a safe and confidential environment

If this sounds like what you've been craving, DM me "EXEC MASTERMIND" and I'll get in touch to share more.

Let's level the playing field ✌️💜

Women work harder than men to become executives

Like it or not, that's just the truth.

I've seen this anecdotally, and the data supports it

Let me explain:

The leadership gap starts at the very first promotion to manager
And at every level, women will have a harder time earning that promotion.

As a result, the women who actually do become senior leaders
Tend to be hyper-achieving, highly accomplished and very talented

We've set the bar so high for women
That the ones who clear it can often run circles around their male counterparts

And yet... one of biggest challenges senior women share with me is a lack of confidence!
An unrelenting feeling of imposter syndrome

So the goal of this post is to talk to those women:

If you're a women in (senior) leadership,
And you aren't sure you belong,
Let me be the one to tell you:

Girl, you freaking belong.

Believe me. 

You probably belong more than some of your male counterparts,

And it's time to start owning the seat at the table you worked so hard to get.

Ladies, remember this:

They've set the bar crazy high for you
You cleared that bar and got a seat at the table
You belong there just as much as anyone else ✌️💜

PS. If you want a seat at the table and haven't found the right mentor to help you get there, send me a DM. Let's make 2026 your year. 

Follow me Katy McFee for more posts on women in leadership

I barely lasted 2 years at my ‘dream’ job

I wanted this job REALLY badly

It was a big goal to work at this company and in the space

And then bailed 2 years in. Why?

1. My Manager
2. The resulting culture

I was making great money, selling a groundbreaking technology that I was hugely passionate about to the coolest customers ever...

One of my customers was the scientific advisor for Jurassic freaking Park!!

My technical counterpart was amazing - we became great friends.

The only problem? My Manager...

He played toxic mind games
I felt unsupported and unappreciated
I didn't feel as though he cared about my success

The politics on the team were distracting and stressful.

I was miserable.

So, after trying to 'stick it out' for a while, I jumped ship

This is your friendly reminder that people really do quit bad managers, even when everything else is great. ✌️💜

Give this a repost to share this reminder!

Making money used to be my #1 goal

And I do not apologize for this! 
(Or regret it)

Growing up, I saw the same trend over and over:

Women relying on their husbands financially, 
And either a) having no power in the relationship 
Or b) getting screwed if things didn’t work out.

I remember saying:
"I will never rely on a man for money. 
I will always be self-sufficient"

And in the years that followed, I made sure I was.

I worked my a$$ off for many years to make it happen.

And I received my fair share of judgement when my kids were little 
Because I worked a lot and traveled for business

Are there things that I regret missing?
Yeah, of course.

But on the flip side:
- When I got divorced I was able to buy my ex out of the house so the kids didn't have to move
- When I had to leave an abusive relationship, I had the power to walk out because I was not financially dependent
- When my eldest needed additional resources, I could send them to a Montessori, where they are truly thriving

These things all require money.

With all of this behind me, making money is no longer my top priority, 
And for that I'm grateful

But my ambition served its purpose, and I wouldn't change it.

It gave me choice and security, for myself and my kids.

So here’s your gentle reminder:

1. Ladies, it’s ok to care about money.

We often feel guilty about wanting to make money.
But this gives us choice and freedom, and we're allowed to want this. 

2. Think twice before judging someone's priorities.
We all have our own stories and situations that shape our motivations ✌️💜

Corporate hustle culture is dead.

Or quickly dying... And I'm here for it!

It's easy to see what's killing it:

- Burnout following a global pandemic while homeschooling kids
- 10s of thousands of people... or is it now hundreds of thousands... laid off from companies they loved and believed in
- The realization that we're no longer willing to put up with long commutes or 10hr days at the office for no reason

There has been a shift, and things are not going back.

More people than ever are
- insisting on flexibility at work
- building their personal brands online
- unapologetically creating a side hustle
- turning their side hustle into their full-time gig
- prioritizing time with their kids over spending 12hr days in the office

And I think it's amazing!

If you want to build a career you love, you still need to work hard

But there's more space for boundaries and creating your own path than ever before

I see more women leaders than ever, who are showing up in the boardroom and also unapologetically blocking off their calendars at 3:30pm to do bus pick-up

We've seen the light, and we can't unsee it

Who's with me? ✌️💜

We tell girls they can do anything they want

The truth is, this just isn't enough...

If we aren't giving boys this message
We'll never see real change

The reality in today's society is this:

Men hold the power. So...

THEY need to believe women are equal
THEY need to be ready to promote more women
THEY need to take on more domestic work at home

If we want to see real change, we need both men and women on board.

My partner does most of the meal prep/ dinners during the week,

He does more than half of bedtimes with our 5-year-old,
He gets him dressed and makes his lunch every day,
He does school drop-off and pick-up. 

He gets breakfast ready while I'm working out.

We are modelling non-traditional gender roles in our home
And it's 100% intentional.

I want my boys to be those men.

We need to model the behaviours and have the conversations with our boys
In addition to inspiring our girls to take on whatever they want in life

Relying on telling girls they can do anything they want 
Is making them solely responsible for fixing the gender gap

And frankly, it's not enough to make real change. 

This is the time to shape the next generation
Who's with me? ✌️💜

Follow me Katy McFee for more posts on women in leadership

I *thought* I was super healthy!!

But recently, I discovered there was more to my story under the surface...

For context: 

I'm 46, vegan and have been invested in health my entire life
I exercise regularly, eat (mostly) whole foods and meditate daily

I wear a Whoop
I almost never drink alcohol

Y'all.. I do all the things!

I thought that I was about as healthy as they come

Not long ago, I was offered the opportunity to try out NiaHealth

This is a proactive health platform that tests 150+ biomarkers and provides an assessment to help you live a longer, healthier life.

Of course, I jumped at the chance - I love this stuff!

They came to my house, drew some blood and got a urine sample

And just a few days later, I got the results that shocked this overachiever:

Suboptimal (ie. elevated) LDL and non-HDL cholesterol levels!

WTF?!?!

Now, the great thing about their test is that they also test for the specific subfactors 
That we know matter most for cardiovascular risk:  LP(a) and ApoB 

In my case, both of these are optimal, which is great

So I know there's no emergency,
But it's still something I should focus on lowering to decrease my risk.

(*And luckily they provide next steps for how to do that)

The other thing I discovered is that my blood pressure is reeeeaaally low
Low enough that I should also keep an eye on that...

Here's the lesson: Just because you're healthier than "most", 
Just because you look healthy on the outside,

Doesn't mean you're 100% healthy

These tests are available to the general public and honestly, if you can swing it, you should invest in this

Yes, you have to pay for them
But the information they give you can have a huge impact

It certainly has for me....✌️💜

Most women are afraid to share their wins

And it holds them back. Here's why:

First, I'll say that the reasons women don't advocate for themselves are 100% valid:

1. You've been conditioned your whole lives to be good, polite, and work hard with your head down

Those beliefs and behaviours are deeply ingrained.

2. You face real bias in the workplace, and speaking up can get you labelled as 'difficult' or 'b!tchy'

We know this, so we avoid it. 

3. No one has ever taught you how to do this in a way that feels good

Without a guide or a process, you're left to handle these awkward conversations on your own... 

These things are all true
And they can be great excuses

But I promise you, they aren't serving you
And they definitely aren't helping you land that promotion

If you aren't creating regular visibility into the great things you're doing

You will never get the recognition you deserve

Working hard with your head down simply does not work

This is a topic I feel passionately about

Because there's nothing I hate more than seeing a smart, ambitious woman 

Whose career is stalled because she isn't sharing her wins and goals.

I've discovered that with the right process and frameworks

It's actually really easy to create visibility into the great things you're doing,

And your career goals.

I've put all of this together into my workshop:
From Invisible to Influential: My 4 Step Recognition Framework

Spend 90 minutes with me
And leave with actual tools you can start using right away to get the recognition you deserve and need. 

We'll workshop 5 exercises so you know:

- What the right things to focus on are
- How to create weekly visibility in a way that's effective
- How to ensure you're talking about career goals every month
- Who you need to focus on outside of your manager
- How to ensure these stakeholders see your value

I ran this workshop 2 weeks ago, and the feedback was so strong that I've decided to do it one more time this year and it's happening tomorrow!

Register here: https://lnkd.in/ds8A54zT

Let's get you seen, and promoted ✌️💜

You’re building a thriving business and are amazing at what you do.

But social media doesn’t seem to work for you. 
You struggle to communicate your impact and value online and attract the right clients. 

Wasting time and effort creating content and chasing prospects to only hear crickets. 

If this sounds familiar, I can help.

Through storytelling and content, I managed to turn my consulting side hustle into full-time from LinkedIn after only 3 months after starting.

Combining my experience working in marketing and sales within Meta and Pinterest with my passion for storytelling and content creation, I grew a community of 30,000 on social media 100% organically, built a consulting business on my own from scratch, and built authority.

💰Now I teach others how to get similar results and monetize their audience with proven systems.
💰With an average of 700K-1.1M monthly views, I help brands and products get more exposure and traffic through sponsored posts ➡️ DM “Partner” if interested

Some clients highlights:
🔥a Freelancer client started to attract inbound opportunities (including a job offer) within the first week of working together on their profile and marketing strategy.
🔥 Agency Founder brought 2 high-ticket clients from LinkedIn within the first two strategic sessions. 
🔥Business Strategist reduced their time on LinkedIn from +4 hours to +35 min daily while getting more results out of it following my systems.
🔥Bestseller author and Founder got new speaking gigs from LinkedIn within 3 weeks of working together on their networking and engagement strategies. 

Other facts about me:
✅ Featured and ranked 2# on LinkedIn Sales Stars 2021
✅ Ranking on Favikon, Spring 2023:
- 37th on Marketing & Sales LinkedIn Worldwide
- 57th Female LI Content Creator Worldwide
- 22nd Personal Branding & Audience Building Worldwide 
✅ Grown a community of 30K on LinkedIn in <10 months of intentional work
✅ Reached 700K-1M monthly content views and 1% SSI. 
✅ Monetised my online presence in < 4 months of creating content intentionally. Left my 9-5 to go full in with business after 6 months. 

If you want to start building a brand intentionally and drive impact and attract the RIGHT opportunities inbound

DM "Inbound" to learn more.

PS. I am a digital nomad, not in London right now

Debora Prossomariti

Executive Director & CEO @ Personal Branding Atelier | Helping you move from unknown to visible and credible online.

If you are running a consulting business you know  how important being seen as credible and a trustworthy authority in your field is. 

The right messaging and positioning are not only a nice to have, but they are essential to stay relevant and in business. 

You want the right people: investors who believe in your vision, clients who pay your worth, and talent who can help you scale without burning out.

Then you’re in the right place. 

Through 1:1 consulting and Done For You agency work, we help founders, executives, and high-net-worth individuals turn their online presence into an inbound growth engine, positioning their brand so precisely that the right opportunities start finding them within weeks.

After years in marketing strategy and sales within Meta and Pinterest, I built my own boutique consultancy and grew it 100% inbound, without ads or cold outreach.

Some client results:
- UK multi-business owner & investor: inbound keynote gigs, investor interest, and stakeholder engagement within the first month
- Canadian business strategist: cut LinkedIn time from 4 hours to 35 minutes a day, increased engagement by 763%
- enterprise agency founder: two high-ticket clients closed after just two strategy sessions
- Bestselling author: multiple speaking engagements within three weeks of refining profile and networking strategy
- Founder of a digital agency: positioned as an industry thought leader, generating more relevant enterprise leads in just over a month

Along the way, I have grown my personal audience to 65K+ targeted followers across social and reached 700K–1.1M monthly views, proof that the strategies I teach work in the real world.

If you're ready to
- Build authority that commands premium opportunities
- Reduce time spent on social while increasing ROI
-Make your online presence your best-performing sales channel
Let’s talk.

📩 DM me “Strategy” to explore how we can work together, or visit my website

Other facts about me:
✅ Featured and ranked 2# on LinkedIn Sales Stars 2021
✅ Ranking on Favikon, Spring 2023:
- 37th on Marketing & Sales LinkedIn Worldwide
- 57th Female LI Content Creator Worldwide
- 22nd Personal Branding & Audience Building Worldwide 
- Top 1 for personal branding in Italy,  top 20 for LinkedIn  
✅ Monetised my online presence in < 4 months of creating content intentionally. Left my 9-5 to go full in with business after 6 months.

Personal Branding & Strategic Marketing Consultant | Content Creator | Influencer marketing

You don’t need to be a celebrity or an expert to build online.

Whether you’re a successful executive employed at a company or working for yourself establishing authority online and credibility will open up new doors and attract opportunities.

Having more options will give you more confidence and leverage, and with that, the freedom to choose and live the life on your own terms.

Get a more impactful personal brand. Here's why:
- You’ll attract your ideal clients inbound without chasing them
- You’ll save a ton of money on ads
- You’ll start getting life-changing opportunities coming directly to your Inbox
- You’ll stand out from the mass and get more credibility and authority
- You’ll stay top of mind and become the go-to person when they need the type of support you offer
- You’ll build leverage and with that you’ll have more options, more freedom and the possibility to charge more.

DM for strategic 1:1s or corporate training.

Debora Prossomariti, M.Sc.

Call me crazy but I don’t hire people because of their attitude. 

I don’t hire a hairstylist because they are positive if they are incompetent and are going to ruin my hair.

I don’t hire a designer because they are fun if their designs are awful. 

I hire them to get the job done.

The same goes for assistants, copywriters, web designers, video editors, consultants, coaches and more.

Having a positive, coachable attitude is part of it, of course. 

I wouldn’t work with a snob, a j3rk or a pick-me girl/boy. 
Or someone I simply dislike and whose values are not aligned with mine.

But the first criteria is being competent, having relevant experience or at least transferable skills to succeed. 

I’ll get cancelled to say this loud because we are on LinkedIn lol but it is what it is. 

Don’t make your business fail by following random advice from people who never built one.

Yes, you can train on some job-related tasks, but if they lack the foundations or are just incompetent even after all the good training and intentions, it will be a costly move. If you’re not running a charity, remember that business is business and the market doesn’t care if you’re a people pleaser.

I help you align your identity, your lifestyle, and your online presence using neuroscience driven personal branding. | Featured on Business Insider

No alternative text description for this image

Mhm, maybe I shouldn’t share this. It’s kinda obvious. 

I told myself the other day. 

I posted it anyway and it reached >50K views, followed by soo many messages about how helpful the advice was. 

I didn’t expect that response because it was so obvious for me.

- But then I remembered I had my first internship in marketing at 16. 

- I studied buyer psychology, marketing and business every single day since then. 

- I hold a Bachelor’s in Business Administration, control and corporate finance
 
- I have an international Master’s in management with a major in marketing. 

- I have worked for the most impactful companies worldwide. 

- I used to manage a client portfolio of ~1M in monthly ad spend. 

- I wrote thousands of posts. 

- I helped clients drive $ millions

- I tested my systems and strategies so many times. 

- I made countless mistakes and learned from them. 

- And bootstrapped something from scratch for myself by myself.

What’s obvious to me.. it’s not that obvious to someone else. 

Because it’s not you, with your skillset, and your life experiences. 

Remember this when you want to share an important lesson you learned that might feel obvious (after learning it). 

It’s not THAT obvious. 

- 
PS. I’m now opening a couple of slots for my 1:1 mentoring and coaching. 

If you’re an executive or entrepreneur who wants to build authority, grow your personal brand now and attract more clients/talent/investors inbound that’s for you.

Applications are now open. 
Fill in the form here if you want to be considered https://lnkd.in/dEitNzgQ

If you want to be fit, successful, wealthy, maybe even provide the best life for your family and become the best version of yourself listen up 

Here’s the cheat code: 
Become that person. 

Identify yourself as a fit, wealthy person with an abundant mindset. 

Make yourself believe you are that type of person. 

If you were a fit person, how would you think about yourself? 

What would you eat? 
Which choices would you make on a daily basis? 
Would you drink your water and get your morning workout or you would spend your free time watching TV on your sofa? 
Which actions would the fit version of you take? 

If you were a wealthy person with an abundant mindset, how would you spend your money? 

Which type of financial habits would you have? 
Would you invest in your growth taking courses and hiring people to upskill or you would make impulsive purchases that don’t add any value or ROI?
Would you build your brand and share your insights online confidently or would you avoid sharing your wisdom out of fear? 

That’s on you. Your thoughts define your reality. 

Science shows that if you believe you are THAT person, your actions and habits will start aligning.

And you’ll make it happen. 

Who are you become? How do YOU define yourself?

-

📸Debbie doing Debbie learning neuroscience at the pool

Having a lovely time at Palazzo Versace this weekend 


#supplied #success

Most people think they don’t know what to post and that they have a content issue. 

After running my own business for 3 years and talking with hundreds of founders who are getting started with their online presence, I discovered that what keeps most of them stuck is not the content creation process itself, but rather the foundations.

The strategy. The thinking. 
The actual Direction. 

Think about content as the output. 
If you don’t have clarity about the input or it’s bad / flawed, you cannot expect a strong, effective output.

Once you have:
- Clarity about who you are
- Clarity about how you want to show up to the world, 
- Alignment between your inward and outward self
- You have a clear value proposition
- A clear problem you can solve 
- A clear audience who can afford your service and feels the urgency of it and pain of not solving the problem
- A clear idea of what you want to stand for

Creating content becomes more straightforward and less overwhelming. 

How many of these boxes do you check? 

This might give you the answer you’re looking for. 
Have the foundations set up and THEN you can focus on the content itself.

You know you’re meant for more, but are you showing up as your highest self? Helping you align your identity and build a brand that reflects the real you | neuroscience driven frameworks | Featured on Business Insider

I read a statistic that blew my mind.

Your brain receives about 11 million bits of sensory input per second.
Your conscious mind can handle around 50.

That means over 99.999 percent of what you “experience” is filtered out before you’re even aware of it.

And here’s the part that matters for how you show up online:

Your brain doesn’t pass through raw reality.
It passes through whatever fits your internal model.

If you believe:
	•	“I’m not good enough.”
	•	“People won’t care about what I post.”
	•	“they will laugh at me 
	•	“I’m behind.”

Your brain filters your entire online presence through that lens highlighting every risk and
magnifying judgment that isn’t even there.

It’ll confirm your existing beliefs (confirmation bias)

Not because it’s true.
But because your brain will rely on old predictions (predictive processing)
Your cortex is always guessing what matters and ignoring the rest.

So basically you don’t show up online based on who you are.
But you show up based on what your brain expects you to be. 

What does it mean in practice? 

It means that we have more power than we think. 

When we change the expectations our brain relies on →  the predictions change → our behavior changes → and our external reality starts to shift with it.

I left my hometown when I was 19.
I moved abroad at 21.

That changed my life completely. 
Not only because of the new opportunities but because I discovered I could be so much more. 

I got new references.
I got in touch with new ways of thinking, of working, of approaching life. 

I discovered realities I didn’t know they existed before. 

So the biggest advice from the bottom of my heart: 
Travel. Explore the world. Meet new cultures. 

Don’t limit yourself ❤️

(I don’t have voice but I felt like shooting so bare with me and listen 🌸)

3 toxic behaviours to UNLEARN if you want to upgrade your identity and become your highest self: 

1. Negative self-talk.

Stop telling yourself you're not good enough or that you can't do something.

Neuroscience shows that negative self-talk activates the amygdala, triggering stress responses that literally rewire your brain for fear and anxiety.

2. Talking about other people and what they do

You shouldn’t care, unless you use others to get inspiration and motivate yourself (positive examples). 

Research shows that gossip and comparison activate the same brain regions as physical pain.

Focus on your own journey instead of wasting energy on behaviors that drain your mental resources.

3. Blaming the external environment.

The economy, your boss, your circumstances - sure, they matter.

But studies on neuroplasticity prove that taking ownership activates the prefrontal cortex, strengthening decision-making and problem-solving abilities.

Once I stopped doing these things, my whole mood and reality shifted so it’s worth a try (; 


Repost it to share it with your network.

I feel motivational today 🤓💅
LinkedIn has killed videos again apparently but I’m a rebellious so here you are

You want to build a strong personal brand online, don't you?
Most people who follow me want it but many don’t have what it takes to do it effectively. 

The average person jumps in expecting overnight success without putting in the work.
They post once or twice. Then quit when they don't go viral immediately.

That's not how this works.

If you want to go big and get the best outcomes you need to be willing to stick around when it’s tempting to quit.

Building a personal brand online intentionally requires you to show up over time. 

To test and find your voice.

And then evolve and adapt when you outgrow yourself. 

Do you have what it takes?

If you want to start 2026 in the best way possible read this. 

I challenge you to move from a problem oriented approach to a solution/opportunity driven mindset. 

I read a good quote saying “where attention goes energy flows”. 

So instead of: 
“I lost a client” -> I have more space for someone new and that appreciates and values me more 

“I failed the interview” -> I prepared myself for an even better opportunity. Now I know the questions I tend to struggle with and where I can do better 

Do this. Repeat. 

Whenever you find yourself ruminating about problems, think about this and do it again. 

Try this exercise below in the comments and read the other comments too for inspo 

Hope this helps 

Repost to get this post in front of more people and level up together ❤️

PS. If you’re new here, follow me to get more insights

We are one month away from 2026. Imagine yourself 6 months from now. 

You could be: 
A: 
In the same situation as now. 

Posting now and then randomly about some industry event, no thought leadership content

Scrolling randomly 

An AI written meh profile with an empty banner 

you introduce yourself at industry related conferences, 

you still rely on outreach DMs to strangers and referrals (that we know tend to have a cap), 

you still think about “maybe I should build a brand..”. 

While you see your competitors, often less skilled than you crushing on social media and scaling and looking better than you just because they show up online and are visible 

Or: 
B:

You could use this semester to build awareness

get known, get authority, 

build an actual name that get recalled in niche industry conferences, 

get inbound opportunities straight to your inbox 

lead sales calls more confidently (as they already know you and THEY are coming to you)

Naturally developing life changing skills like knowing how to make money online, storytelling, speaking skills, community building, copywriting, personal branding, inbound marketing

- 

In 6 months everything in your life can change. 

And I’m not exaggerating. 

When I started posting intentionally I turned my side hustle in full time in 3.5 months. I left a 9-5 and bet on myself and even left the country on my own because my new remote business was growing fast and gave me total freedom  (you don’t need to go that extreme but you get the point)

So think about it. 
Where would you like to be in 6 months from now? 

If scenario B appeals to you and you want to get faster results from proven systems that I have been testing on me and my clients over the last 3 years DM “Strategy” to have a chat

- thank god I took action 3 years ago ❤️

Silence is leverage. Use it strategically

I used to underestimate the role of my environment in my growth and success. 
Wait before you think "great, another wanna be influencer talking about Dubai and how great it is" 
nope, I am not going there.

Follow me, for just a sec.

By environment I don’t mean only the city/town where you live. But also the room in your head you keep visiting. 

The conversations you have with yourself and others.
The thoughts and images you feed your mind daily
The content you consume.

I realized I was feeding my brain junk content and negative self-talk while expecting premium results.

Your mental environment shapes your reality more than your physical location ever will.

The beliefs you hold. The thoughts you repeat and reaffirm. 

They become your reality.

I didn't decide it. It's neuroscience. 

So stop thinking the universe is working against you, or this is exactly what will happen. 

Rewive your brain to see more opportunities. And suddenly they will show up.

Build a new identity for yourself if you don't like who you have become.

Start curating your mental diet intentionally.
Unfollow accounts that drain you.
Consume content that elevates your thinking.

Save this post and repost it so you can help your network too. 
What's currently occupying your mental space?

When you realise everything is content your personal brand journey becomes SO MUCH easier. 

That conversation with your client about their challenges? 
Content 

That tip you shared with that colleague?
Content 

That journaling prompt that gave you more clarity in business? 
Content 

That strong opinion you have about some industry practices you disagree with? 
Content 

Really. 
Don’t put yourself into a box. 

As long as you know who you are, have a clear direction, learn and improve EVERY DAY and stay true to yourself you will make progress. 

Share this with your network or someone who needs to hear this.

taplio

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Katy McFee

Debora Prossomariti, M.Sc.

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taplio

The Battle

Katy McFee

Debora Prossomariti, M.Sc.

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katy McFee's LinkedIn Performance

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