Kay sukumar

Commercial film director and cinematographer working with brands such as Esteé Lauder, ASOS, Bvlgari, MANGO to name a few

Commercial film Director

Kay Sukumar Photography 

As a fashion photographer and director I shoot editorials regularly for global magazines such as  Vogue, Harpers Bazaar, Elle, Schön and work closely with International clients such as ASOS, Debenhams, KOOVS, Steven Khalil to name a few......

Photographer

Verve Portraits

Full time photographer at Verve Portraits.

Kay Sukumar is an Australian-Indian Creative Director / Commercial Film Director and Cinematographer who first began making fashion and model videos for modelling agencies in Sydney, Australia in 2008. Since then, he has worked extensively in London, New York, LA, Paris, Milan and very recently Mumbai, directing and shooting for large brands such as Esteé Lauder, Bulgari, Jo Malone London, Forever New, MANGO, Nautica, Clinique, Olay, SmashBox to name a few. 

Artistic Philosophy

At the core of Kay's philosophy lies a deep-seated passion for storytelling. He believes in crafting content that not only engages but resonates deeply with viewers. His commitment to the principle that form should accentuate content is evident in his use of metaphors and similes, adding layers of interest and interactivity to his narratives. This meticulous attention to detail extends to his pre-planning and rehearsal processes, ensuring each film is executed with unrivalled precision and accuracy.

Kay Sukumar

Behind the scenes = Behind the thinking On the surface , these three shoots might look completely different:

a skincare film where every detail hand to feel soft, human, and intimate.
a wellness supplement brand spot that needed energy, optimisim, and momentum. a hotel film that had to balance aspiration with approachability.

But here's the constant: clarity of intent before the camera rolls.

its not just thinking about lighting,lenses,or locations. i'm asking myself:

What's the feeling this brand wants the viewer to leave with?

Where's the human truth we can anchor the story to ?

What do we need to remove so the core message isn't lost in noise?

Every shot is just an answer to those questions.

That's why BTS isn't just about seeing gear or sets, it's about seeing the thought process that makes a brand film actually work. Because beautiful images are easy. 
Clarity is rare.

#kaysukumar

Creative Direction | Commercial Film Director

Directing actors isn't about control it's about trust.

here's how i do it..


#kaysukmar

What if in the next 90 seconds ill show you how to rebuild your creative confidence in next 90 days....

#kaysukumar

if youare a brand or planning a brand film start with what you want the viewers to feel after watching the film and shape the story around that feeling.

#kaysukumar

Catframes Studios

As the Founder and CEO of Catframes Studio, I spearhead a dynamic team of 30 talented professionals, both in-house and outsourced, to deliver unparalleled visual content for top-tier brands. With a keen eye for creativity and a strong operational acumen, I ensure that our projects consistently exceed client expectations and set new industry standards.

Leadership & Vision: Established and scaled Catframes from a startup to a leading production company, renowned for its innovative approach and exceptional quality.

Creative Excellence: Oversee the creative direction and execution of all projects, ensuring each piece is crafted with precision, creativity, and a deep understanding of client needs.

Operational Mastery: Streamlined production processes and implemented robust operational frameworks that enhance efficiency and productivity across all departments.

Team Development: Cultivated a collaborative and high-performing culture, attracting top talent and fostering an environment where creativity thrives and professional growth is encouraged.

Client Relations: Built and maintained strong relationships with high-profile clients, delivering tailored visual solutions that drive brand success and client satisfaction.

Strategic Growth: Identified and capitalized on market opportunities, driving company growth and expanding our portfolio of services and clientele.

Founder & CEO

Partnering with leading cosmetic and skincare brands as a top-tier marketing consultant, driving brand growth, digital visibility, and revenue through tailored, insight-driven strategies. Known for bringing structure, creativity, and clarity to fast-scaling beauty businesses.

Key Impact Areas:
Brand Strategy & Market Positioning
Architect comprehensive brand strategies that differentiate and elevate, grounded in trend analysis, consumer insight, and competitive landscape studies.

Digital & Performance Marketing Leadership
Guide internal teams on high-converting campaigns across paid media, influencer marketing, and content funnels — designed to boost ROI and customer acquisition.

Product Launch & GTM Execution
Lead strategic product launches from naming to narrative, ensuring cohesive execution across platforms — including D2C, retail, and marketplaces.

Social Media Vision & Content Strategy
Define storytelling approaches, oversee visual direction, and implement campaign calendars that amplify brand identity and engagement.

E-commerce Optimization
Advise on platform-specific growth tactics for Nykaa, Amazon, Purplle, and Flipkart — optimizing catalog, performance creatives, and conversion strategies.

Team Structuring & Capability Building
Support brands in hiring and mentoring in-house marketing talent, establishing workflows, KPIs, and a performance-first culture.

Creative Oversight
Consult on content production and visual communication to ensure brand consistency across photoshoots, campaigns, and digital assets.

Business Consultant

Insight Cosmetics

My multifaceted role involves building and structuring teams & developing comprehensive strategies for growth.

Team Development:
Assist in building a robust in-house online marketing and sales team structure, creating a solid foundation for sustainable growth.
Set up efficient systems and processes to streamline team operations and performance tracking.
Define success metrics and establish a transparent process for monitoring and reporting progress, ensuring alignment with business goals.
Recruit, interview, and onboard candidates who align perfectly with the company’s culture, expectations, and requirements.
Establish clear roles and responsibilities within the team to optimize productivity and collaboration.

Social Media & Branding Strategy:
Develop and implement innovative social media strategies that elevate brand awareness and engagement.
Oversee the visual communication of the brand, ensuring consistency and alignment with the company’s vision and values.
Establish and strengthen the brand’s presence across various social media platforms through creative and impactful content.

Performance Marketing & Sales Strategy:
Guide and enhance the performance marketing team in crafting and executing new sales strategies to boost revenue.
Analyze market trends and consumer behavior to inform and refine marketing tactics.
Implement data-driven approaches to track and measure the effectiveness of marketing campaigns, ensuring continuous improvement and success.

Marketing Consultant (Online Branding & Sales)

Upprcas3 Elements Pvt Ltd

At Upprcas3 Elements, I lead a dynamic team of 25+ creative and results-driven professionals, dedicated to achieving exceptional outcomes in the competitive landscape of beauty and e-commerce marketing.

E-commerce Marketing:
Strategically manage top beauty e-commerce portals like Nykaa, Purple, and Amazon for leading beauty industry players in India.
Conduct comprehensive competitor analysis to develop efficient growth strategies.
Create compelling visuals and marketing plans to support and enhance our clients' market presence.

Social Media Marketing:
Collaborate with a talented team to conceptualize and execute high-impact social media strategies for renowned brands.
Enhance brand awareness and recognition through targeted campaigns.
Ensure consistent brand growth by leveraging innovative social media tactics.

Brand Visuals:
Partner with brands to craft visually stunning campaigns and shoots.
Elevate brand content to new heights, enhancing their market positioning through collaborative team efforts.

Team Structuring & Operations:
Developed and implemented efficient team structures, optimizing roles and responsibilities to maximize productivity and creativity.
Streamlined operational processes to ensure seamless project execution and timely delivery of high-quality outputs.
Fostered a collaborative and motivated team environment, driving performance excellence and professional growth.

Client Relations & Revenue Growth:
Build and maintain strong client relationships, delivering on promises with unwavering commitment.
Scale up the revenue of existing clients by implementing strategic marketing initiatives, significantly contributing to the company's profitability.
Provide expert guidance in beauty influencer marketing, leveraging over 2 years of experience to drive influencer engagement and brand success.

Head of Marketing

Acuver Edu Consult Private Limited

Derived the digital strategy for a company dedicated to providing top-tier sports education in collaboration with various schools. My role encompasses website development, social media management, design creation, and content planning, all aimed at enhancing our brand presence and engagement.

Website Development:
Lead the creation and management of bespoke websites for partner schools, ensuring each site reflects the unique identity and needs of the institution.
Collaborate with web developers to deliver responsive, user-friendly websites that showcase our sports education programs effectively.
Continuously update website content to keep it fresh, relevant, and engaging for students, parents, and school administrators.

Social Media Management:
Strategize, execute, and oversee comprehensive social media campaigns across multiple platforms to boost brand visibility and engagement.
Develop and maintain a content calendar, ensuring a consistent and timely posting schedule that aligns with marketing goals and seasonal trends.
Monitor social media metrics and user feedback, adjusting strategies to optimize performance and audience reach.

Design & Collaboration:
Work closely with graphic designers to create visually appealing marketing materials that align with our brand standards and resonate with our target audience.
Oversee the production of promotional content, including banners, brochures, and digital ads, ensuring high quality and consistency.
Facilitate creative brainstorming sessions to generate innovative ideas for campaigns and promotional activities.

Digital Marketing, Website design & Management

Luxury Homes

Website Development:
Led the creation and launch of the company's website, ensuring a user-friendly design and seamless navigation.
Collaborated with designers and developers to implement features that enhance user experience and drive engagement.
Regularly updated website content to reflect the latest property listings, market trends, and company news.

Online Advertising & Lead Generation:
Designed and executed targeted online ad campaigns across platforms such as Google Ads and social media to generate high-quality leads for sales.
Conducted in-depth analysis of campaign performance, using data-driven insights to optimize ad spend and maximize ROI.
Developed compelling ad creatives and landing pages to capture and convert leads effectively.

Online-to-Offline Pipeline:
Established a robust online-to-offline sales pipeline, streamlining the process for sales executives to follow up on digital leads.
Implemented CRM tools and lead management systems to track and nurture prospects through the sales funnel.
Coordinated with the sales team to ensure timely and personalized follow-ups, improving conversion rates and customer satisfaction.

Marketing Manager

FlyFox Digital

Content Writing & Website Management:
Develop and curate engaging, high-quality content for our website, aligning with brand voice and audience preferences.
Regularly update website content to ensure freshness, accuracy, and relevance.
Collaborate with design and development teams to implement website enhancements and optimize user experience.

Search Engine Optimization (SEO):
Conduct comprehensive keyword research to identify opportunities and inform content strategy.
Optimize website content, meta descriptions, and tags to improve search engine rankings and drive organic traffic.
Monitor and analyze website performance using tools like Google Analytics, making data-driven decisions to enhance SEO effectiveness.

Marketing and website management executive

Bringing over 8+ years of diverse experience in the cosmetics industry, with a proven track record of transforming product ideas into successful market launches and building strong, scalable brand strategies.

Founder & CEO of Catframes Studios, leading a talented team to deliver creative, high-impact visual content for leading beauty brands. Expertise spans the entire product lifecycle — from R&D and packaging innovation to marketing strategy, social media engagement, and e-commerce operations.

Known for blending creativity with operational efficiency, building high-performing teams, and delivering measurable business results. Passionate about helping beauty brands scale and connect authentically with consumers, now focused on contributing leadership and strategic insight to the vibrant cosmetic market in India & Overseas.

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Kay Sukumar

Afreen Shaikh

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taplio

The Battle

Kay Sukumar

Afreen Shaikh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kay Sukumar's LinkedIn Performance

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