Kay sukumar

Commercial film director and cinematographer working with brands such as Esteé Lauder, ASOS, Bvlgari, MANGO to name a few

Commercial film Director

Kay Sukumar Photography 

As a fashion photographer and director I shoot editorials regularly for global magazines such as  Vogue, Harpers Bazaar, Elle, Schön and work closely with International clients such as ASOS, Debenhams, KOOVS, Steven Khalil to name a few......

Photographer

Verve Portraits

Full time photographer at Verve Portraits.

Kay Sukumar is an Australian-Indian Creative Director / Commercial Film Director and Cinematographer who first began making fashion and model videos for modelling agencies in Sydney, Australia in 2008. Since then, he has worked extensively in London, New York, LA, Paris, Milan and very recently Mumbai, directing and shooting for large brands such as Esteé Lauder, Bulgari, Jo Malone London, Forever New, MANGO, Nautica, Clinique, Olay, SmashBox to name a few. 

Artistic Philosophy

At the core of Kay's philosophy lies a deep-seated passion for storytelling. He believes in crafting content that not only engages but resonates deeply with viewers. His commitment to the principle that form should accentuate content is evident in his use of metaphors and similes, adding layers of interest and interactivity to his narratives. This meticulous attention to detail extends to his pre-planning and rehearsal processes, ensuring each film is executed with unrivalled precision and accuracy.

Kay Sukumar

Behind the scenes = Behind the thinking On the surface , these three shoots might look completely different:

a skincare film where every detail hand to feel soft, human, and intimate.
a wellness supplement brand spot that needed energy, optimisim, and momentum. a hotel film that had to balance aspiration with approachability.

But here's the constant: clarity of intent before the camera rolls.

its not just thinking about lighting,lenses,or locations. i'm asking myself:

What's the feeling this brand wants the viewer to leave with?

Where's the human truth we can anchor the story to ?

What do we need to remove so the core message isn't lost in noise?

Every shot is just an answer to those questions.

That's why BTS isn't just about seeing gear or sets, it's about seeing the thought process that makes a brand film actually work. Because beautiful images are easy. 
Clarity is rare.

#kaysukumar

Creative Direction | Commercial Film Director

Directing actors isn't about control it's about trust.

here's how i do it..


#kaysukmar

What if in the next 90 seconds ill show you how to rebuild your creative confidence in next 90 days....

#kaysukumar

if youare a brand or planning a brand film start with what you want the viewers to feel after watching the film and shape the story around that feeling.

#kaysukumar

Shingora

Freelance Photograper

Freelancer

Identify trends and insights.

Allocate marketing investments.

Plan and direct marketing campaigns.

Manage an organization's website and maintain it, keeping best practices in mind.

• Plan shoots and themes according product.

taplio

The Battle

Kay Sukumar

Jaspal Singh

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Performance ScoreKay Sukumar's LinkedIn Performance

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taplio

The Battle

Kay Sukumar

Jaspal Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kay Sukumar's LinkedIn Performance

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Performance ScoreKay Sukumar's LinkedIn Performance