Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Alina Vandenberghe

Co-founder & co-Ceo @Chili Piper 🔥 🌶 Here I talk about lessons I learned to jumpstart my career from an intern to SVP. And to grow a company from 0 to almost 1 Bn

Started my own company before high school to pay for my own education. Sold lipstick and my tech skills. Decided to do a master in computer science because make-up was a low margin business

Went on to create first mobile products with millions of users for Thomson Reuters, Bloomberg, Pearson. Some of them went to be keynoted on stage by Steve Jobs 

The past ten years have got me back to entrepreneurship and it fits me like a glove. I founded Chili Piper - the demand conversion platform that doubles inbound conversion rates for cool companies like Spotify, Airbnb, Snapchat, Shopify and thousands others. Recently gone through a financial transaction that got us close to a billion dollar valuation 

On LinkedIn I write about lessons I learned as a woman & mom entrepreneur and hope to help others find their own giants within to prevail in their lives at work  

Co-Founder & Co-CEO

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce. 


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Kaylee Edmondson

Alina Vandenberghe

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