DemandLoops

Soloprenuer

Thoropass

Fractional VP of Marketing

Fractional Head of Growth

Clay

Content Creator

UserEvidence

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Advisor

Refine Labs

VP of Marketing

Chili Piper

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Senior Director, Demand Generation

brightwheel

Interim Head of Demand Gen

Interimly

In my time at Interimly I helped brands like Vanta, Anvyl, Honeycomb.io, Traackr, Mux, and Spoke.ai develop their demand gen and marketing operations foundations and programs for scale.

Demand Gen Consultant

Campaign Monitor

CM Group is a family of global marketing technology brands founded in 2017 with the collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. Since then, our family of brands has grown with the addition of Liveclicker and Sailthru in 2018. As CM Group continues to grow, this suite of products is changing the marketing landscape and presenting new opportunities for businesses around the world.

Head of Demand Generation

Demand Generation Manager

Kindful

Solving demand gen headaches ➿

Hi, I’m Kaylee 👋 founder of DemandLoops.

I’m the marketing solopreneur making demand loops a reality for B2B SaaS companies. After spending years in-house building and leading demand gen functions one brand at a time, I’m now going solo to bring my learnings to you.

I spend my days doing 3 things:

1. Fractional Marketing Leadership roles in B2B startups to help them build and scale.

2. Advising early and growth-stage founders and marketers on demand gen strategy.

3. Writing, creating, and talking about 1 + 2. 

I’ve operated and advised companies such as Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. And am now trying to make my own newsletter happen fueled by my learnings – DemandLoops.substack.com 📧 I love helping others further their career in demand gen, while also continuing to push and define the boundaries of what this function will become. 💙

_____________

✌️ Areas of expertise: Demand generation, brand marketing, community, podcasting, performance marketing, marketing analytics, marketing operations, influencer marketing, field/event marketing, customer marketing

🙅‍♀️ Areas you won't catch me in: SEO, display advertising, lead gen

Kaylee Edmondson

Babe, are you ok? 

I've seen your ads 100 times now and still couldn't tell what the software does.

This company spent $200K on AI tools last year while their CRM had 47,000 duplicate records.

Their marketing automation platform couldn't talk to their data warehouse. 
Three different definitions of "qualified" lived in three different systems. 
Sales didn't trust any data coming from marketing.

But, don't worry, they hired a prompt engineer. 🙄

The same pattern keeps showing up in audits. Companies stack AI tools on top of infrastructure that barely worked before. Clay for enrichment. 6sense for intent. Pocus for intent/more enrichment. Custom GPT implementations. Multiple AI-powered ad platforms.

Their VP of Marketing said something that stuck: "We have all this data, but we're less confident in our targeting than we were two years ago when we had a simple scoring model in HubSpot."

Accounts with 4-7 duplicate entries because different tools were creating records differently. Intent signals weren't syncing with HubSpot. Product usage scores lived in a completely different system than their MQLs. 

When sales asked "why is this account qualified?" marketing couldn't answer because the signals were scattered across too many places.

AI doesn't fix bad data. AI scales bad data.

Your fancy AI tools are only as good as the foundation they're built on. 
Most B2B companies have duplicate accounts, fragmented contact records, inconsistent taxonomies, and disconnected systems. Then they wonder why their AI initiatives feel like expensive chaos.

The companies seeing real results spent the last year doing the work nobody wants to talk about. 

Cleaning their data model. 
Connecting their systems. 
Building operational processes. 
Investing in RevOps capacity. 
Saying no to shiny tools until they fixed their foundation.

The hardest conversation in B2B right now: telling leadership the answer isn't another AI purchase. The answer is a few months of unglamorous data work that nobody wants to fund or celebrate.

But that unsexy infrastructure work pays off. Every 👏 single 👏 time 👏

I almost didn't send the DM to Elena Verna.

Sitting there in 2023, cursor blinking in the message box, thinking "why would she respond to me?"

But I was stuck. Full-time marketing role, great salary, and this nagging feeling that going solo was the move—but zero confidence to actually do it.

So I sent it. Cold DM. Asked for a chance to talk about her career path and going independent.

She said yes.

That conversation gave me three things I couldn't get anywhere else:
- She told me the specific early learnings she made going solo (I copied all of them).
- She validated that my skill set was enough—I didn't need another certification or title first.
- She showed me what was possible. Seeing someone I respected who'd done it made it feel real, not reckless.

Three months later, I went solo. Built DemandLoops.

Looking back, that DM was the highest-ROI 45 seconds I've ever spent on my career.

The pattern I've noticed since: the person you're intimidated to reach out to is often the exact person you need to talk to.

They've been where you are. They remember what it felt like.
Most will say yes if you're genuine about why you're asking.

I still take 2 cold networking calls a month because that Elena conversation showed me how much faster you learn when you just ask someone who's ahead of you.

Last week someone cold DM'd me about going solo. We talked for an hour. I hope it helps them the way Elena helped me.

So...who's your Elena? The person you keep thinking about reaching out to but haven't yet? Today's the day. 🫶

Easy Building Designer

Our 3D tool helps you see dream metal buildings come to life before construction even begins.

Sales & Marketing Manager

Builders + Backers

Builders + Backers is a venture investment firm that equips and funds entrepreneurs building the most promising ideas. Its Idea Accelerator program helps early-stage entrepreneurs go from idea to action in just a few short weeks.

- learning about the pitfalls of traditional approaches to entrepreneurship
- validating demand and feasibility for my idea
- working on an AI-powered voice tool. ;)

Idea Accelerator Builder

Mighty

Brand building makes the hard work of sales easy—because your brand is the org's best asset for accelerating growth and increasing enterprise value as a force multiplier. What?

Jargon aside, it's simple.

Great brands are more attractive to customers, talent, and investors.

It's a competitive advantage.

You win more, earn more, do more, and help more users.

Brand is a differentiator and the key to unlocking motes, category creation, and viral growth.

At Mighty, we help you differentiate to dominate.

We are no strangers to scrappy startups facing goliaths. Our program is purpose-built for helping early-stage founders scale up and topple titans.

It starts with your unique value proposition and your beliefs. The mission of your company is key.

My job as a Brand Strategist is to find prospective clients and onboard them with our team in designing category leading brands of the future.

We help your org unlock the real value of brand as a force multiplier to accelerate sustainable growth.

Ready to build a legendary name?

Brand Strategist

Castle Technology Partners

Castle Technology Partners offers professional IT services covering the gamut of disaster recovery, IT consultation, phone systems, security cameras, access controls, networking, helpdesk, and cybersecurity.

As a territory leading sales rep, I was responsible for generating leads and new business throughout the Gulf Coast for a leading IT managed services firm serving accounts throughout Alabama, Mississippi, and the Florida panhandle. 
- Spearheaded establishing cold calling a targeted list as an outbound sales outreach channel.
- Canvassed and door-knocked local small businesses for relationship building and prospecting.
- Facilitated consultative discovery meetings and presented sales proposals for managed IT solutions and security systems.
- Managed a designated territory for developing sales opportunities while building key relationships with executives and other decision making stakeholders in small business, non-profits, and local government.
- Developed and maintained a knowledge base of the evolving technology products and services.

B2B Sales Representative

Coverall North America, Inc.

Responsible for territory development, prospecting, sales pipeline management, estimating, and inside/outside sales to grow local branch recurring revenue by generating new business MRR accounts.
- Closed over $28,027 MRR in new business within first 6 months of starting employment, growing local brand net recurring revenue by 20%.
- Self-generated over 100 meetings as a full-cycle sales professional producing $100,000+ MRR in pipeline with clients ranging from small local businesses with under 2,000 sq. ft. to globally recognized corporate offices with over 50,000 sq. ft.
- Implemented technology to make sales process more efficient such as digitizing survey sheet in Microsoft Excel to automatically calculate total square footage and initial estimates for pricing.

Marketing Consultant

Revitalize Construction, LLC

Implementation of EOS framework. Oversaw process mapping of business units and enabling staff through organization technology.

Operations Manager

Revitalize Realty, LLC

Marketing Strategist

Marketing Assistant

Willamette University

To support and guide the first-year student experience at Willamette University, Colloquium Associates work closely with faculty and staff to deliver additional mandatory curriculum referred to as the "4th hour". The Colloquium Associate role is that of a peer-mentor, teaching assistant, and student leader combined into one. As a CA I held regular office hours, assisted faculty, helped students navigate the university, and promoted the well-being and personal growth of first-year students. Using my life experiences as a fourth year university student and the subsequent interpersonal and academic skills I have developed, I effectively supported students academically, socially, as well as emotionally throughout the beginning phase of their college journey.

Colloquium Associate

The role of the IFC president is to ensure the fraternity community on campus is broadly being held accountable to high standards and on a path towards positive growth. As president, I established weekly all fraternity president meetings to increase accountability, collaboration, and cross-communication. To combat gender-based violence, I promoted healthy identities and relationships by organizing several initiatives to provide resources for fraternity men on campus.

President of Interfraternity Council

In this newly created digital media position within the Office of Admissions, I was given the duties of overseeing and carrying out media projects to help creatively communicate the value of Willamette's education to prospective students and their families. I was responsible for brainstorming and generating new ideas, overseeing existing video content projects, directing shoots, recording video and audio, and video editing.

Office of Admissons Digital Ambassador

Serving as the first point of contact for new students in their start to college, Opening Days Leaders facilitate the week long orientation program for first-year and transfer students. As part of an engaged team of student leaders I helped to foster community and connect students to resources. For two consecutive years I welcomed a group of new students to campus and facilitated their Opening Days experience with other student leaders, staff, and faculty. Responsibilities included facilitating ice breakers, guiding critical conversations, setting community standards, connecting students to resources, and team building activities.

Opening Days Leader

Kappa Sigma Fraternity

As president of the Kappa Sigma Fraternity at Willamette University I had the pleasure (and challenge) of working with an organization of over 60 members dedicated to leadership and service. Our philanthropy raised the most funds of any Greek event and we took a campus leadership initiative to set new standards for our pledge education program to address issues relevant to Greek Life today including gender-based violence and substance abuse.

Grand Master of the Theta-Delta Chapter of the Kappa Sigma Fraternity

Your brand is destined for more, Make it Mighty.

Website and biography under (re)construction.

taplio

The Battle

Kaylee Edmondson

Andrew Choe 💪👀

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taplio

The Battle

Kaylee Edmondson

Andrew Choe 💪👀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaylee Edmondson's LinkedIn Performance

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