Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Easy Building Designer

Our 3D tool helps you see dream metal buildings come to life before construction even begins.

Sales & Marketing Manager

Builders + Backers

Builders + Backers is a venture investment firm that equips and funds entrepreneurs building the most promising ideas. Its Idea Accelerator program helps early-stage entrepreneurs go from idea to action in just a few short weeks.

- learning about the pitfalls of traditional approaches to entrepreneurship
- validating demand and feasibility for my idea
- working on an AI-powered voice tool. ;)

Idea Accelerator Builder

Mighty

Brand building makes the hard work of sales easy—because your brand is the org's best asset for accelerating growth and increasing enterprise value as a force multiplier. What?

Jargon aside, it's simple.

Great brands are more attractive to customers, talent, and investors.

It's a competitive advantage.

You win more, earn more, do more, and help more users.

Brand is a differentiator and the key to unlocking motes, category creation, and viral growth.

At Mighty, we help you differentiate to dominate.

We are no strangers to scrappy startups facing goliaths. Our program is purpose-built for helping early-stage founders scale up and topple titans.

It starts with your unique value proposition and your beliefs. The mission of your company is key.

My job as a Brand Strategist is to find prospective clients and onboard them with our team in designing category leading brands of the future.

We help your org unlock the real value of brand as a force multiplier to accelerate sustainable growth.

Ready to build a legendary name?

Brand Strategist

Castle Technology Partners

Castle Technology Partners offers professional IT services covering the gamut of disaster recovery, IT consultation, phone systems, security cameras, access controls, networking, helpdesk, and cybersecurity.

As a territory leading sales rep, I was responsible for generating leads and new business throughout the Gulf Coast for a leading IT managed services firm serving accounts throughout Alabama, Mississippi, and the Florida panhandle. 
- Spearheaded establishing cold calling a targeted list as an outbound sales outreach channel.
- Canvassed and door-knocked local small businesses for relationship building and prospecting.
- Facilitated consultative discovery meetings and presented sales proposals for managed IT solutions and security systems.
- Managed a designated territory for developing sales opportunities while building key relationships with executives and other decision making stakeholders in small business, non-profits, and local government.
- Developed and maintained a knowledge base of the evolving technology products and services.

B2B Sales Representative

Coverall North America, Inc.

Responsible for territory development, prospecting, sales pipeline management, estimating, and inside/outside sales to grow local branch recurring revenue by generating new business MRR accounts.
- Closed over $28,027 MRR in new business within first 6 months of starting employment, growing local brand net recurring revenue by 20%.
- Self-generated over 100 meetings as a full-cycle sales professional producing $100,000+ MRR in pipeline with clients ranging from small local businesses with under 2,000 sq. ft. to globally recognized corporate offices with over 50,000 sq. ft.
- Implemented technology to make sales process more efficient such as digitizing survey sheet in Microsoft Excel to automatically calculate total square footage and initial estimates for pricing.

Marketing Consultant

Revitalize Construction, LLC

Implementation of EOS framework. Oversaw process mapping of business units and enabling staff through organization technology.

Operations Manager

Revitalize Realty, LLC

Marketing Strategist

Marketing Assistant

Willamette University

To support and guide the first-year student experience at Willamette University, Colloquium Associates work closely with faculty and staff to deliver additional mandatory curriculum referred to as the "4th hour". The Colloquium Associate role is that of a peer-mentor, teaching assistant, and student leader combined into one. As a CA I held regular office hours, assisted faculty, helped students navigate the university, and promoted the well-being and personal growth of first-year students. Using my life experiences as a fourth year university student and the subsequent interpersonal and academic skills I have developed, I effectively supported students academically, socially, as well as emotionally throughout the beginning phase of their college journey.

Colloquium Associate

The role of the IFC president is to ensure the fraternity community on campus is broadly being held accountable to high standards and on a path towards positive growth. As president, I established weekly all fraternity president meetings to increase accountability, collaboration, and cross-communication. To combat gender-based violence, I promoted healthy identities and relationships by organizing several initiatives to provide resources for fraternity men on campus.

President of Interfraternity Council

In this newly created digital media position within the Office of Admissions, I was given the duties of overseeing and carrying out media projects to help creatively communicate the value of Willamette's education to prospective students and their families. I was responsible for brainstorming and generating new ideas, overseeing existing video content projects, directing shoots, recording video and audio, and video editing.

Office of Admissons Digital Ambassador

Serving as the first point of contact for new students in their start to college, Opening Days Leaders facilitate the week long orientation program for first-year and transfer students. As part of an engaged team of student leaders I helped to foster community and connect students to resources. For two consecutive years I welcomed a group of new students to campus and facilitated their Opening Days experience with other student leaders, staff, and faculty. Responsibilities included facilitating ice breakers, guiding critical conversations, setting community standards, connecting students to resources, and team building activities.

Opening Days Leader

Kappa Sigma Fraternity

As president of the Kappa Sigma Fraternity at Willamette University I had the pleasure (and challenge) of working with an organization of over 60 members dedicated to leadership and service. Our philanthropy raised the most funds of any Greek event and we took a campus leadership initiative to set new standards for our pledge education program to address issues relevant to Greek Life today including gender-based violence and substance abuse.

Grand Master of the Theta-Delta Chapter of the Kappa Sigma Fraternity

Your brand is destined for more, Make it Mighty.

Website and biography under (re)construction.

taplio

The Battle

Kaylee Edmondson

Andrew Choe 💪👀

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