DemandLoops

Soloprenuer

Thoropass

Fractional VP of Marketing

Fractional Head of Growth

Clay

Content Creator

UserEvidence

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Advisor

Refine Labs

VP of Marketing

Chili Piper

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Senior Director, Demand Generation

brightwheel

Interim Head of Demand Gen

Interimly

In my time at Interimly I helped brands like Vanta, Anvyl, Honeycomb.io, Traackr, Mux, and Spoke.ai develop their demand gen and marketing operations foundations and programs for scale.

Demand Gen Consultant

Campaign Monitor

CM Group is a family of global marketing technology brands founded in 2017 with the collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. Since then, our family of brands has grown with the addition of Liveclicker and Sailthru in 2018. As CM Group continues to grow, this suite of products is changing the marketing landscape and presenting new opportunities for businesses around the world.

Head of Demand Generation

Demand Generation Manager

Kindful

Solving demand gen headaches ➿

Hi, I’m Kaylee 👋 founder of DemandLoops.

I’m the marketing solopreneur making demand loops a reality for B2B SaaS companies. After spending years in-house building and leading demand gen functions one brand at a time, I’m now going solo to bring my learnings to you.

I spend my days doing 3 things:

1. Fractional Marketing Leadership roles in B2B startups to help them build and scale.

2. Advising early and growth-stage founders and marketers on demand gen strategy.

3. Writing, creating, and talking about 1 + 2. 

I’ve operated and advised companies such as Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. And am now trying to make my own newsletter happen fueled by my learnings – DemandLoops.substack.com 📧 I love helping others further their career in demand gen, while also continuing to push and define the boundaries of what this function will become. 💙

_____________

✌️ Areas of expertise: Demand generation, brand marketing, community, podcasting, performance marketing, marketing analytics, marketing operations, influencer marketing, field/event marketing, customer marketing

🙅‍♀️ Areas you won't catch me in: SEO, display advertising, lead gen

Kaylee Edmondson

Babe, are you ok? 

I've seen your ads 100 times now and still couldn't tell what the software does.

This company spent $200K on AI tools last year while their CRM had 47,000 duplicate records.

Their marketing automation platform couldn't talk to their data warehouse. 
Three different definitions of "qualified" lived in three different systems. 
Sales didn't trust any data coming from marketing.

But, don't worry, they hired a prompt engineer. 🙄

The same pattern keeps showing up in audits. Companies stack AI tools on top of infrastructure that barely worked before. Clay for enrichment. 6sense for intent. Pocus for intent/more enrichment. Custom GPT implementations. Multiple AI-powered ad platforms.

Their VP of Marketing said something that stuck: "We have all this data, but we're less confident in our targeting than we were two years ago when we had a simple scoring model in HubSpot."

Accounts with 4-7 duplicate entries because different tools were creating records differently. Intent signals weren't syncing with HubSpot. Product usage scores lived in a completely different system than their MQLs. 

When sales asked "why is this account qualified?" marketing couldn't answer because the signals were scattered across too many places.

AI doesn't fix bad data. AI scales bad data.

Your fancy AI tools are only as good as the foundation they're built on. 
Most B2B companies have duplicate accounts, fragmented contact records, inconsistent taxonomies, and disconnected systems. Then they wonder why their AI initiatives feel like expensive chaos.

The companies seeing real results spent the last year doing the work nobody wants to talk about. 

Cleaning their data model. 
Connecting their systems. 
Building operational processes. 
Investing in RevOps capacity. 
Saying no to shiny tools until they fixed their foundation.

The hardest conversation in B2B right now: telling leadership the answer isn't another AI purchase. The answer is a few months of unglamorous data work that nobody wants to fund or celebrate.

But that unsexy infrastructure work pays off. Every 👏 single 👏 time 👏

I almost didn't send the DM to Elena Verna.

Sitting there in 2023, cursor blinking in the message box, thinking "why would she respond to me?"

But I was stuck. Full-time marketing role, great salary, and this nagging feeling that going solo was the move—but zero confidence to actually do it.

So I sent it. Cold DM. Asked for a chance to talk about her career path and going independent.

She said yes.

That conversation gave me three things I couldn't get anywhere else:
- She told me the specific early learnings she made going solo (I copied all of them).
- She validated that my skill set was enough—I didn't need another certification or title first.
- She showed me what was possible. Seeing someone I respected who'd done it made it feel real, not reckless.

Three months later, I went solo. Built DemandLoops.

Looking back, that DM was the highest-ROI 45 seconds I've ever spent on my career.

The pattern I've noticed since: the person you're intimidated to reach out to is often the exact person you need to talk to.

They've been where you are. They remember what it felt like.
Most will say yes if you're genuine about why you're asking.

I still take 2 cold networking calls a month because that Elena conversation showed me how much faster you learn when you just ask someone who's ahead of you.

Last week someone cold DM'd me about going solo. We talked for an hour. I hope it helps them the way Elena helped me.

So...who's your Elena? The person you keep thinking about reaching out to but haven't yet? Today's the day. 🫶

ZenMaid

As the Head of Marketing at ZenMaid, I oversee the entire marketing department and sit on the executive team. My responsibilities encompass managing all KPIs, targets, goals, and our MRR goal. I assist with leading efforts in content creation, paid media campaigns, web optimization, email marketing, SEO strategies, and community engagement.

Key Achievements:
+ Achieved a significant 14.8% increase in monthly recurring revenue (MRR) since my tenure began.
+ Boosted annual recurring revenue (ARR) by over 14%, contributing to the overall financial growth of ZenMaid.
+ Increased the average number of new product trials per month by 31%, from 252 to 330, demonstrating a substantial improvement in our trial conversion strategy.
+ Successfully managed and optimized marketing strategies across various channels, leading to enhanced brand visibility and customer acquisition.
+ Contributed to the overall growth and success of ZenMaid through innovative marketing initiatives and strategic leadership.

Key Responsibilities:
- Oversee and manage the entire marketing department, ensuring alignment with overall company goals and objectives.
- Develop and implement strategic marketing plans to drive demand generation and increase market share.
- Lead the execution of comprehensive digital marketing strategies, including content marketing, paid media, web, email, and SEO.
- Analyze and optimize marketing performance metrics to ensure effective use of budget and resources.
- Collaborate with the executive team to set and achieve monthly recurring revenue (MRR) and annual recurring revenue (ARR) goals.
- Foster community engagement and manage relationships with key stakeholders.
- Continuously monitor market trends and adjust strategies to maintain a competitive edge.

Head of Marketing

Director, Demand Generation

Commonstate

As a co-founder of Commonstate, a marketing agency specializing in web design and development, paid media (PPC, paid social, CTV, omni-channel), and SEO, I have played a pivotal role in establishing and growing the company since its inception in May 2022.

Key Responsibilities:
- Oversee the strategic direction and operations of the company, ensuring alignment with business objectives and market demands.
- Lead the development and execution of comprehensive marketing strategies across various channels, including web, paid media, and SEO.
- Manage client relationships, ensuring the delivery of high-quality services and achieving client satisfaction.
- Analyze market trends and industry developments to inform strategic decisions and maintain a competitive edge.
- Collaborate with the team to foster innovation and drive continuous improvement in service offerings.

Key Achievements:
+ Achieved revenue growth of over 742% from 2022 to 2023, demonstrating the rapid expansion and success of Commonstate in its early stages.
+ Continued to drive significant growth with a 43% increase in revenue from 2023 to 2024, solidifying our position in the market.
+ Successfully launched and managed multiple high-impact marketing campaigns, contributing to increased brand visibility and client acquisition.
+ Played a crucial role in establishing Commonstate as a trusted partner for businesses seeking effective marketing solutions.

Co-Founder

Nucleus Healthcare

- Developing and implementing demand generation strategies and campaigns across various digital
channels, including email, social media, search engines, and display advertising. 
- Working closely with the recruiting, sales, and marketing teams to align efforts and drive revenue
- Measuring and reporting on the performance of demand generation efforts and analyze insights to
make recommendations for improvement
- Developing and maintaining relationships with partners, influencers, and other stakeholders
- Conducting market and customer research to identify trends, opportunities, and challenges
- Creating and managing demand generation budgets and forecasts
- Providing training and support to team members on demand generation best practices and tools
- Attending industry events and conferences to build relationships and promote the company

PhoneBurner

Interim Director of Marketing

As the Senior Demand Generation Manager at PhoneBurner, I focus on growth and efficiency, particularly regarding our paid media and marketing automation efforts. In my first month here, I helped drive:

+78% YoY new team MRR
+49% YoY new total MRR
+53% MoM new team MRR
+37% MoM new total MRR


Currently, I manage all of our paid media in-house, which includes:
- Google Ads
- Google Display
- YouTube Ads
- LinkedIn Ads
- Facebook & Instagram Ads
- Bing/Microsoft Ads
- Capterra, GetApp, Software Advice
- G2

I also assist with a variety of other efforts, including email marketing, revenue and pipeline reporting, marketing automation, and sales enablement. A few other platforms I utilize daily are:

- Salesforce
- HubSpot
- Drift
- Google Analytics/GA4
- Klipfolio
- Wrike

Senior Demand Generation Manager

First Orion

Utilizing demand generation best practices to drive and increase in our MQLs. Several avenues include Marketo, LinkedIn, Google Ads, & Rollworks/AdRoll. 
Responsible for all digital advertising avenues, including the ones listed above. 
Tracking & Reporting on all website traffic via Google Analytic & Google Data Studio for firstorion.com
Optimizing the firstorion.com website to increase keyword rankings, drive more organic traffic, and increase demand generation. 
Working closely with the content marketing team to optimize and offer insights and ideas for blogs, which contribute to organic traffic via Google, Bing, & other search engines.
Strategic ideas and collaboration with web development.

Senior Marketing Program Manager

GWL Advertising, Inc.

Currently leading a team of six, which includes SEM, social media, analytics, reporting and web development. 
Oversee the entire digital department, which consists of roughly
30 automotive, healthcare, legal, and banking clients. Responsible for all aspects of our department, ranging from team output, client KPIs, process development, vendor management, billing & client relations. 
Within 6 months of joining the company, I led the charge to save $30,000/year in web server fees, downgrading and transferring all websites to a more efficient cloud-based server.
Introduced new tools and platforms, including CRM, chatbots, automations, automotive market share data, dynamic inventory feeds and more.
Introduced agency to Monday.com, a project management platform, within 2 weeks of start date. This dramatically increased workflow efficiency.

Director Of Digital

excelerate Digital

Currently managing a team of Campaign Managers and Specialists, focused on SEM/PPC and Display/Programmatic advertising, evaluating employee performance and coaching employees to achieve their account goals.

Supervising output of team, utilizing high output management principles. 
Developing and implementing training programs for the team, ensuring that the team is up-to-date on best practices and certifications.

Manager, Marketing Services

Responsible for planning, building and optimizing search-engine marketing activities for strategic accounts.
Currently managing 20 - 25 tier 1 & tier 2 paid search accounts (Google & Bing). Managing over $200,000 (monthly) in ad spend.
Conducting ongoing keyword research (discovery and expansion), review and editing of ad creative/copy (A/B testing), device and audience targeting, as well as conversion tracking and ad extension implementation.

Senior SEM Strategist

During this role, I was responsible for planning, building and optimizing search-engine marketing activities for strategic accounts. Managed over $60,000 in platform ad spend.
I conducted ongoing keyword research (discovery and expansion), reviewed and edited ad creative/copy (A/B testing), device and audience targeting, as well as conversion tracking and ad extension implementation.
As a junior strategist, I also assisted with paid search estimates for prospective clients, working closely with the media strategy team.

SEM Strategist I

Flypaper Digital Marketing

Managed 80 - 100 local business paid search accounts at any given time.
Optimized campaigns, including keyword research, budget and bid adjustments, ad copy creation and A/B testing, audience and device targeting, as well as ad extension creation.
Responsible for optimizing new website builds as well as ongoing optimization for current website clients.

Product Specialist

Digital Media Consultant

Director, Demand Generation | Demandbase Top 20 Revenue Marketer for 2023

I'm a husband, a father of two boys, and marketer with a focus on demand generation. I focus on growth for B2B SaaS companies, particularly with paid media, SEO, email, and marketing automation. 

Here are some of my values:

— Jesus is Lord

-- We yield greater results when we work as a team.

-- You can learn something from every single person in your organization, regardless of job title.

-- In a world of givers and the takers, be a giver.

taplio

The Battle

Kaylee Edmondson

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaylee Edmondson's LinkedIn Performance

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