Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Hey there! 👋

My name is JK and I’m passionate about marketing. There’s something special about bringing products to the market that enrich people’s lives. 

More than 14 years of marketing and leadership experience has equipped me to produce practical solutions individually and in a team environment. 

Instead of chasing the latest “growth hack” I build sustainable and predictable growth levers. 

I’ve worked in both bootstrapped and well-funded businesses scaling from <$100K to more than $100M in revenue. Seeing success with both PLG and Sales-led motions.

I have a passion to help people develop; with a proven track record fostering an environment where individuals become the best version of themselves and produce incredible results for the team and organization.

⭐️ Be of value and abundance will follow. ⭐️


I also do growth and marketing consulting, DM me if you’re looking for help 🚀


My favorite things outside of work

👨‍👩‍👧‍👦 Family
📈 Investing 
🚵 Mountain Biking
⛷ Skiing
🏌️‍♂️ Golf
☕️ Coffee

taplio

The Battle

Kaylee Edmondson

JK Sparks

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