DemandLoops

Soloprenuer

Thoropass

Fractional VP of Marketing

Fractional Head of Growth

Clay

Content Creator

UserEvidence

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Advisor

Refine Labs

VP of Marketing

Chili Piper

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Senior Director, Demand Generation

brightwheel

Interim Head of Demand Gen

Interimly

In my time at Interimly I helped brands like Vanta, Anvyl, Honeycomb.io, Traackr, Mux, and Spoke.ai develop their demand gen and marketing operations foundations and programs for scale.

Demand Gen Consultant

Campaign Monitor

CM Group is a family of global marketing technology brands founded in 2017 with the collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. Since then, our family of brands has grown with the addition of Liveclicker and Sailthru in 2018. As CM Group continues to grow, this suite of products is changing the marketing landscape and presenting new opportunities for businesses around the world.

Head of Demand Generation

Demand Generation Manager

Kindful

Solving demand gen headaches ➿

Hi, I’m Kaylee 👋 founder of DemandLoops.

I’m the marketing solopreneur making demand loops a reality for B2B SaaS companies. After spending years in-house building and leading demand gen functions one brand at a time, I’m now going solo to bring my learnings to you.

I spend my days doing 3 things:

1. Fractional Marketing Leadership roles in B2B startups to help them build and scale.

2. Advising early and growth-stage founders and marketers on demand gen strategy.

3. Writing, creating, and talking about 1 + 2. 

I’ve operated and advised companies such as Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. And am now trying to make my own newsletter happen fueled by my learnings – DemandLoops.substack.com 📧 I love helping others further their career in demand gen, while also continuing to push and define the boundaries of what this function will become. 💙

_____________

✌️ Areas of expertise: Demand generation, brand marketing, community, podcasting, performance marketing, marketing analytics, marketing operations, influencer marketing, field/event marketing, customer marketing

🙅‍♀️ Areas you won't catch me in: SEO, display advertising, lead gen

Kaylee Edmondson

Babe, are you ok? 

I've seen your ads 100 times now and still couldn't tell what the software does.

This company spent $200K on AI tools last year while their CRM had 47,000 duplicate records.

Their marketing automation platform couldn't talk to their data warehouse. 
Three different definitions of "qualified" lived in three different systems. 
Sales didn't trust any data coming from marketing.

But, don't worry, they hired a prompt engineer. 🙄

The same pattern keeps showing up in audits. Companies stack AI tools on top of infrastructure that barely worked before. Clay for enrichment. 6sense for intent. Pocus for intent/more enrichment. Custom GPT implementations. Multiple AI-powered ad platforms.

Their VP of Marketing said something that stuck: "We have all this data, but we're less confident in our targeting than we were two years ago when we had a simple scoring model in HubSpot."

Accounts with 4-7 duplicate entries because different tools were creating records differently. Intent signals weren't syncing with HubSpot. Product usage scores lived in a completely different system than their MQLs. 

When sales asked "why is this account qualified?" marketing couldn't answer because the signals were scattered across too many places.

AI doesn't fix bad data. AI scales bad data.

Your fancy AI tools are only as good as the foundation they're built on. 
Most B2B companies have duplicate accounts, fragmented contact records, inconsistent taxonomies, and disconnected systems. Then they wonder why their AI initiatives feel like expensive chaos.

The companies seeing real results spent the last year doing the work nobody wants to talk about. 

Cleaning their data model. 
Connecting their systems. 
Building operational processes. 
Investing in RevOps capacity. 
Saying no to shiny tools until they fixed their foundation.

The hardest conversation in B2B right now: telling leadership the answer isn't another AI purchase. The answer is a few months of unglamorous data work that nobody wants to fund or celebrate.

But that unsexy infrastructure work pays off. Every 👏 single 👏 time 👏

I almost didn't send the DM to Elena Verna.

Sitting there in 2023, cursor blinking in the message box, thinking "why would she respond to me?"

But I was stuck. Full-time marketing role, great salary, and this nagging feeling that going solo was the move—but zero confidence to actually do it.

So I sent it. Cold DM. Asked for a chance to talk about her career path and going independent.

She said yes.

That conversation gave me three things I couldn't get anywhere else:
- She told me the specific early learnings she made going solo (I copied all of them).
- She validated that my skill set was enough—I didn't need another certification or title first.
- She showed me what was possible. Seeing someone I respected who'd done it made it feel real, not reckless.

Three months later, I went solo. Built DemandLoops.

Looking back, that DM was the highest-ROI 45 seconds I've ever spent on my career.

The pattern I've noticed since: the person you're intimidated to reach out to is often the exact person you need to talk to.

They've been where you are. They remember what it felt like.
Most will say yes if you're genuine about why you're asking.

I still take 2 cold networking calls a month because that Elena conversation showed me how much faster you learn when you just ask someone who's ahead of you.

Last week someone cold DM'd me about going solo. We talked for an hour. I hope it helps them the way Elena helped me.

So...who's your Elena? The person you keep thinking about reaching out to but haven't yet? Today's the day. 🫶

Circle

Head of Product Marketing

The Lonely Marketer

Founder

Pavilion

Pavilion is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

Member

ThinkSpark

We are committed to providing the highest quality in design, development, and marketing. Using strategic web-development and inbound marketing methods, our mission is to attract and build a loyal clientele base to promote your brand. We work with you every step of the way to deliver your content, the way you want it. Let’s build a better business.

AudiencePlus

We are building software, content, and community to help every company become a media company. Join the movement at AudiencePlus.com

● Built the owned media engine responsible for 87% of net new revenue within 6 months of product launch. 
● Built an owned audience of over 5,000+ subscribers within our ideal customer profile. 
● Planned and executed a three-city roadshow that resulted in 300 in person connections and 1,000+ virtually. 
● Helped plan and execute CMO Summit at SaaStr resulting in 40 top B2B CMO’s ($106B in market cap represented) coming together for a full day workshop session. These events combined generated 40% of all SAL opportunities in 2023.
● Hosted our inaugural industry conference, Goldenhour, a first of its kind event for B2B Marketers. Happened in Brooklyn, NY on April 17 with the top industry leaders and influencers in B2B marketing.

Head of Marketing

Groundswell

Growth Advisor

Sales Impact Academy

Growth and Marketing Advisor

Hopin

● Ran the entire product-led growth initiative resulting in 15% of total revenue without ever speaking with a sales person. Worked with the product team to optimize our product-led onboarding.
● Implemented a data-driven approach to optimize marketing spend. This led to a 40% improvement in ROI across all paid channels.
● Revamped the SEO and content marketing strategy. Optimized written content resulting in a 70% increase in organic traffic and a 40% growth in inbound leads.

Director, Growth Marketing

Dooly

Flatfile Inc.

At Flatfile, the leader in data import and cleaning services, designed to streamline and simplify the way businesses handle data, I led growth marketing initiatives to capture market share and drive adoption.

● Managed a $12 million per year advertising budget across 750 partners. Generating 8x ROI in sales accepted pipeline.
● Interviewed customers, wrote, and distributed customer success stories. Had over 90% representation rate of customers for testimonials and case studies.
● Drove product-led growth initiatives. This resulted in a 40% increase in user adoption rate and a 35% reduction in churn.

Sr. Director, Growth Marketing 

Hey there! 👋

My name is JK and I’m passionate about marketing. There’s something special about bringing products to the market that enrich people’s lives. 

More than 10 years of marketing and leadership experience has equipped me to produce practical solutions individually and in a team environment. 

Instead of chasing the latest “growth hack” I build sustainable and predictable growth levers. 

I’ve worked in both bootstrapped and well-funded businesses scaling from <$100K to more than $100M in revenue. Seeing success with both PLG and Sales-led motions.

I have a passion to help people develop; with a proven track record fostering an environment where individuals become the best version of themselves and produce incredible results for the team and organization.

⭐️ Be of value and abundance will follow. ⭐️


I also do growth and marketing consulting, DM me if you’re looking for help 🚀


My favorite things outside of work

👨‍👩‍👧‍👦 Family
📈 Investing 
🚵 Mountain Biking
⛷ Skiing
🏌️‍♂️ Golf
☕️ Coffee

JK Sparks

We broke a world record.

Brandon Redlinger and I climbed to the top of a mountain…well, we drove...but still!

We headed up Pikes Peak and built the highest Clay table ever at 14,115 feet above sea level (4,302 meters for the rest of the world).

It was 30°F with 30+ mph winds, so we had to build fast. 

Our table?

It mapped each contact’s city elevation in our ICP and gave it a lead score based on altitude. 

Because, you know…where the air is thinner, the pipeline is thicker. (I'm pretty sure this is true)

Check out the video to see how the day went. 

This was part of Clay World Records, an ongoing campaign where anyone can build Clay tables in wild, creative scenarios and claim a record for it.

A few others have already joined in:
- Tim Davidson built the first Clay table underwater
- Sara McNamara built one as Ghostface
- Jed Mahrle built one while riding a jet ski (legendary)
- Todd Clouser (hi, Todd!) is the first person to build a Clay table in his kidnapper's basement, while lost in the woods, and after waking up in a cemetery

And now, there’s an actual Clay World Record book coming in 2026 that’ll include every record and video.

Want in? Head to clay.com/world-records, pick your category, and claim your spot in the book.

Because if you’re already building with Clay, you might as well make history while you’re at it.

Most product launches fail before they even start.

Not because the product isn't good. But because the launch is treated like an event instead of a system.

At Circle, we've run dozens of launches. Big ones, small ones, feature drops, and major releases. And here's what actually drives results:

6 weeks before: Build the foundation
- Invite your most engaged customers to beta test and gather testimonials early
- Write the one-sentence value prop that your sales team will repeat 100 times
- Start seeding the story with key customers and partners
- Create assets your team will actually use, not just pretty decks

2 weeks before: Create momentum
- Collect transformation stories - not just what changed for them, but what changed for THEIR customers
- Start the drumbeat with content that educates, not just announces
- Find a few customers who'll present their wins at your launch event

Launch week: Orchestrate the moment
- Lead with the customer transformation, not the feature list
- Host a launch event where customers share their actual results (nothing beats hearing it from them)
- Have your executives (and employees) share personal takes, not just corporate posts
- Make it easy for people to try it immediately

2+ weeks after: Keep the energy going
- Share real usage data and early wins internally
- Highlight the ripple effect - how your customers and their customers are benefiting
- Build a tight feedback loop with Sales and CS to hear what customers and prospects are actually saying
- Double down on what's working, cut what isn't

But here's what makes this system actually work: We ship something meaningful every month at Circle. That means we're constantly launching, measuring, and adjusting.

Every launch has activation, adoption, and expansion targets that we track weekly. Not monthly. Weekly. When you're measuring in real-time, you can pivot fast when something needs adjusting.

If activation is low on day 3, we know. If adoption isn't hitting targets by week 2, we adjust. You're not waiting weeks to course-correct, you're doing it right away.

The best part? When you bring customers along for the journey, they become your best advocates. They've seen the before and after. They can speak to the transformation better than you ever could.

Because a great launch doesn't end on launch day. That's when the real work begins.

Most people overestimate what they can do in a year and underestimate what they can do in ten.

But I think we also underestimate what we can accomplish if we just lock in for 3 hours.

We tell ourselves we need full days, perfect conditions, or some magical productivity system.

But really? Just 3 hours.

Phone hidden, notifications off, and headphones on with some early 2000s emo (yes, really).

And suddenly those one or two big things that have been sitting on your list for weeks? Done.

Here’s what actually happens in those 3 protected hours:
- You finally write that strategy doc that’s been haunting you
- You ship the project that’s been 90% done for two weeks
- You solve the problem you’ve only been half-thinking about between meetings

The magic isn’t in the time itself, it’s in the depth.

When you go deep for 3 hours straight, your brain stops task-switching. It stops protecting itself from hard work. It finally engages with the real problem.

Meanwhile, we fill our calendars with 30-minute blocks, thinking we’re being productive.

But those fragments don’t add up to deep work. They add up to busy work.

Try it, block 3 hours, make it sacred, and put on whatever music takes you to that focused place.

You’ll be surprised how much can move when you finally give your best work the time it deserves.

See you in 3 hours.

If you're a sales pro keep reading...



I’ve had a lot of jobs.
Circle is the best one I’ve ever had.

A big part of that is the team.
Especially on the sales side.

Charlie Locke, Nick Jackson, and Jacklyn Roberson are the kind of leaders people talk about years later.

They have clear direction, zero ego, and they actually care about your growth.
It’s rare, and it’s why the team performs at the level it does.

So if you’re a seller looking for a place where you can actually do the best work of your career, this is it.

We’re hiring Senior Account Executives.
We just crossed $50M ARR while staying profitable.
We’re scaling to $200M.
And we need AEs who can sell transformation, not just software.

Here’s what the role actually feels like:
- You help customers win. Not by pushing deals, but by helping people build real businesses.
- You wake up to meetings and pipeline is strong. Most days you’ll already have 3–4 qualified calls waiting for you.
- Healthy deal sizes. You’ll close $20K–$75K ACV and manage expansion inside your book.
- A product that makes the job easier. Circle is genuinely best in class. Engineering ships fast and you’re selling something that actually works.
- Fully remote, with real trust.

So if you're:
- A proven top performer with 5+ years closing B2B SaaS deals in the $30K–$50K ACV range. Top 10% is the bar for a first-round.
- Someone who thrives in change. We’re a scale-up. Things move fast and you like that.
- A seller who knows the rhythm. Some months you push hard. Some months you’re ahead and design your days your way.
- Self-directed with real ownership. You don’t need someone watching you. You run your business and you own your outcomes.

If you want to work with leaders who make you better…
If you want to sell a product you’re proud of…
If you want a team that doesn’t play games…

Reach out or apply below here: https://lnkd.in/gab6MZiZ

It might just end up being the best job you’ve ever had too.

Most of marketing is theater.

We chase metrics that don't matter. We optimize funnels that leak everywhere. We celebrate vanity wins while revenue stays flat.

And honestly? We keep doing it because that’s what we think marketing should look like.

But after years of doing this work, here's what I've realized: The only marketing that matters is the marketing that changes behavior.

Not awareness, not engagement, not even leads.

Those are just signals, not outcomes.

It's behavior change that matters.

Did someone who wasn't going to buy, buy?
Did someone who was going to churn, stay?
Did someone who was going to buy later, buy now?

Everything else is just expensive noise.

The thing is, changing behavior is hard. It requires understanding people at a level most marketers never reach. It means knowing:

- What they believe that's keeping them stuck
- That exact moment when they realize they need to change
- The specific fear that makes them hesitate
- What finally gives them the confidence to move

You won't find this in your analytics dashboard. You find it in conversations, in support tickets, and in the stories your best customers tell when they're explaining why they finally pulled the trigger.

And once you get what actually changes behavior, everything shifts.

You stop creating content just to create content.
You stop running campaigns and start creating moments.
You stop measuring activity and start measuring actual transformation.

Because the best marketing doesn't feel like marketing at all.

It feels like someone finally gets your problem and shows you exactly how to solve it.

That's when marketing stops being theater and starts being real.

taplio

The Battle

Kaylee Edmondson

JK Sparks

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The Battle

Kaylee Edmondson

JK Sparks

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