Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

I help startups turn runway into revenue.

After a decade in agency and growth leadership roles, I saw the same costly mistake over and over: founders burning budget on bloated strategies and overstaffed teams before a single test even ran. So I built Solio Growth, a lean growth agency built for execution.

I plug in as your Fractional Head of Growth, combining senior operator instincts with agentic AI to launch tests in days, not months. No 8-person account teams. No strategy decks that collect dust. Just targeted, revenue-driving experiments across:

- Paid media
- GEO/SEO
- Email
- Creative
- Conversion optimization

You get the performance of a $250K+ CMO without the overhead or ramp time.

If your product has traction but your growth engine stalls, I’ll diagnose the blockers and get testing fast. No fluff. No decks. Just results.

👇 Let’s talk:
kristin@soliogrowth.com | www.soliogrowth.com

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The Battle

Kaylee Edmondson

Kristin Dick

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