Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

🎥 SignalCaller.ai Founder 📲 Fireflies.ai Platinum Partner (Conversational Intelligence) 🚀 Clay Club Midwest host (Clay.com In-Person Events) 🦄 Former FinTech Director Digital Marketing

18 years of experience in digital marketing and ~$30m in total ad spend. The SaaS industry became hyper focused on the bottom of the funnel while forgetting to fill the top.

SignalCaller.ai captures authentic moments from everyday calls with a simple voice command. 

< 5% of your TAM is in market*

Prospects are 70-80% through the buyer journey before reaching out to sales*

You have a 70-90% chance to be in a vendor RFP if prospects already know, like and trust your brand*

People create trust, not brands

I have been recommending my clients utilize more video in their digital marketing strategy for the last 18 years. I finally solved that single problem using first principles to reverse engineer my services. 

Being bold comes from faith and I want to inspire the silent majority to boldly build their communities because everyone has authentic moments. 

It’s time to start capturing our best moments again. 

SignalCaller.ai captures authentic moments from everyday calls with a simple voice command. 

taplio

The Battle

Kaylee Edmondson

Mike Svetlic 🧲

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